Martech

JANUARY 9, 2025

During the 2024 holidays , traffic to retail sites from genAI-powered chatbots increased 13X over the previous year. Salesforce introduced Agentforce in September 2024, and most recently, SAP announced shopping assistant agents for later in 2025. Adoption is already underway.

Customer loyalty

Hubspot Marketing

JANUARY 8, 2025

As a content pro (and former social media manager), Ive got you covered. Tools and software: This includes publishing, reporting, campaign management, social listening and monitoring, and other social media management tools. (If Table of Contents What is a social media budget? Heres what they said. to marketing on average.

Social Media Marketing

Martech

AUGUST 12, 2024

Centralized customer data management Unified customer profiles: A CDP aggregates data from various sources (e.g., email marketing platforms, social media management tools, analytics software) to create a cohesive marketing ecosystem. For this prompt, try selecting the CMO persona. Context) You are CMO for a large consumer brand.

Customer

Hubspot Marketing

NOVEMBER 15, 2024

The marketing function keeps expanding, as Deloitte’s Spring 2024 CMO Survey affirmed. She provides fractional CMO services to B2B technology and professional services companies. “I Brand management tool Marq found that “ consistent brand presentation across all platforms can increase revenues by up to 23%.”

CMO

Martech

AUGUST 8, 2024

CMOs and their marketing organizations face a Sisyphean task in managing their ever-expanding martech stack. Understanding this principle and how it applies to martech management will better equip you to identify the tools and strategies driving your marketing success. Are you getting the most from your stack?

Key Performance Indicator

Hootsuite

OCTOBER 2, 2024

For many social media managers, putting together (and justifying) financial asks is an anxiety-inducing annual event. Social media management and AI tools can help streamline your efforts and boost productivity. A social media management dashboard is a must for anyone running campaigns on more than one channel.

B2C

Hubspot Marketing

NOVEMBER 18, 2024

According to a 2024 Statista survey : 22.4 While almost half (47%) of brands in 2024 spend less than $10K, anywhere from roughly 8-20% of brands also spent anywhere between $11K and $500K! In these, the influencer manages your brand‘s account for a set period. Does this mean there’s no data or benchmarks to follow? I was, too.

Influencer Marketing

Martech

JANUARY 16, 2025

If marketing executives dont act now to create a plan to manage AI, Hal could become your CMO in a few years. Marketing performance in 2024 was significantly down across channels and activities. Generative AI has already come for the creative department as witnessed by Omnicom’s recent acquisition of IPG.

Transform

Martech

NOVEMBER 13, 2024

Among C-suite roles, chief marketing officers (CMOs) are the least likely to advance to the CEO spot and the most likely to be dismissed. This unsettling trend is supported by the Fall 2023 CMO Survey, where most CMOs reported limited involvement in executive-level decisions. to seeing it as a core component of business growth.

Transform

Martech

JULY 16, 2024

Enhancing CMO-CFO collaboration To foster better collaboration with finance, marketing should focus on communicating the financial impact of marketing activities in terms that resonate with the finance team. CMOs must ensure that their teams are skilled in using these tools and interpreting the data they generate.

Finance

Martech

OCTOBER 1, 2024

It showed me at the center of five interconnected circles representing different business functions: CEO, CFO, CRO, CMO and CDO. The marketing budgets you’re about to spend in Q4 of 2024 will not have any measurable impact on sales for at least two quarters. About a year ago, a CEO introduced me to his team with a Venn diagram.

Finance

Martech

DECEMBER 26, 2024

There won’t be a clear winner when it comes to where or how people shop sales will be spread across physical retail, online stores, marketplaces and social media platforms, predicts Katie Moro, global director of managed services at commerce experience platform Productsup.

Customer

Martech

JUNE 18, 2025

Three major surveys released between Fall 2024 and Spring 2025 offer distinct yet complementary views on martech and organizational readiness: The CMO Survey (Duke University). Inside the surveys: Audiences, methods and focus areas The CMO Survey: 281 U.S. cite data integration as their biggest martech management challenge.

Transform

Duct Tape Marketing

DECEMBER 20, 2024

AI-Driven Marketing Orchestration AI will become the central nervous system of campaign management. Small and mid-sized businesses often lack the resources for a full-time CMO, but they do need someone who can build strategy, orchestrate teams, and navigate new technologies. MLaaS fills that gap. All it takes is the right strategy.

Market Trends

Sprout Social

JANUARY 30, 2025

Leslie Berland, CMO, Verizon Leslie Berland is the CMO of Verizon, an iconic telecommunications company earning a reputation for best-in-class organic engagement on social. Her approach to social-first marketing helped her earn a 2024 Adweek Marketing Vanguard Award.

CMO

Backlinko

OCTOBER 16, 2024

Is SEO worth learning in 2024? Some good search terms to use are: “SEO analyst” “Technical SEO” “SEO specialist” “SEO manager” It’s a good idea to set up email alerts for these terms so you’re updated every time an SEO job goes live you might be interested in. For instance, you rarely see a CMO or VP of SEO role appear on a job board.

SEO

Martech

AUGUST 6, 2024

There was also this guy who was an ace at managing the email lists, determining which segments to hit with promotions and scheduling everything out. For example, let’s say MOps is marketing if it fulfils at least two of these conditions: It reports to the CMO. It meets with the marketing organization regularly and routinely.

CMO

Duct Tape Marketing

DECEMBER 18, 2024

Now I could also, we're ending, depending upon when you're listening, we're coming to the end of 2024. think 2025 is going to make 2020, the change of 2024 pale in comparison. we need to hire a marketing manager. We need to hire a marketing fractional CMO. How's that sound like for a lofty title? Let me ask you this.

CMO

Hubspot Marketing

FEBRUARY 25, 2025

In a B2B selling process, youre managing more user needs and touch points. B2B Marketing Funnel Stats The B2B buying committee grew to an average of 11 members in 2024 with some as large as 20 buyers or more. ( For instance, managing content teams usually means managing a bunch of hyperlinks and floating deadlines.

Transform

Martech

JUNE 2, 2025

Gartner’s 2025 CMO Spend Survey found that CMOs prioritizing personalization in marketing initiatives allocate more of their budget to marketing technology25.4%, in contrast to 21.8% Marketers are already boosting campaign activity, with an average 30% increase in campaigns in 2024 compared to 2023. Email: See terms.

Transform

Martech

JUNE 2, 2025

Even AI high-performers struggle , with 70% facing persistent headaches in data governance, system integration and training data quality, McKinsey’s 2024 assessment revealed. Know what your CMO cares about, but can also explain model training to engineers. In the real world, this plays out in frustrating ways. The missing link?

Transform

Search Engine Land

JULY 24, 2024

If anything, all of the changes we’ve seen in 2024 have just reinforced this for me.” Monika Kisielewska , SEO content manager at Cognism, confirmed that they’re continuing to heavily lean into this integrated direction. “Since AI Overviews pulls results from different sources, including paid ads, YouTube, etc. “My

SEO

Welcome Software

JANUARY 6, 2025

"It is possible that we will have superintelligence in a few thousand days; it may take longer, but I'm confident we'll get there" - Sam Altman , CEO, OpenAI Understanding AI agents AI agents have been on the brain since the end of 2024, so what are they?

CMO

Welcome Software

JUNE 30, 2025

Adoption is distributed across several key user profiles : Senior Leadership/Executives, Product Marketing Team, Customer Success, Content Marketing, Digital Marketing, Field Marketing, Data Analysts, Experimentation Managers, Brand & Creative Teams, Events Teams. of tasks and 24.1% The cost of complexity This complexity comes at a cost.

Transform

Martech

MAY 12, 2025

of revenue this year, according to The Gartner 2025 CMO Spend Survey released today. While marketing budgets have stabilized, marketing spending has stalled at a level that falls short for many CMOs,” Ewan McIntyre, VP analyst and chief of research in Gartner Marketing Practice, said in a statement.

CMO

Hubspot Marketing

DECEMBER 20, 2024

2024s Lingering Questions To kick things off, my colleague, friend, and former AV Club executive editor, Laura M. Anna Sokratov, Brand manager for Jeppsons Malrt: A 31-gallon galvanized steel trash can with a lid. Maryam Banikarim, Managing director of Fortune Media: When something works really well, I dont like holding onto it.

Transform

Set Up

JUNE 24, 2025

The rise in content, media, and creative agency hiring from the 2024 recap shows the spaces where AI is starting to reshape marketing teams—think automation in content development or real-time media optimization. Just check out our CMO Spotlight interviews. Takeaway: AI works best when it supports human creativity, not replaces it.

CMO

Martech

JANUARY 15, 2025

Morris pointed out Sprout Socials Q4 2024 Pulse Survey found that about one-third (35%) of consumers plan to use social media more to get customer service questions answered. This creates an opportunity for marketers to boost customer service on social in the new year.

Gen Z

Hubspot Marketing

DECEMBER 27, 2024

Since marketing Malrt is such a new phenomenon, Sokratov, brand manager for Jeppsons Malrt, feels a lot of freedom to be funny, to be outlandish, to be experimental. (In Dawn Keller, CMO for California Pizza Kitchen, recounts a story: Recently, a customer ordered mac and cheese from CPK and just got cheese.

Fashion

Businesses Grow

DECEMBER 16, 2024

I thought it would be interesting to ask some people in the community about their biggest marketing lessons from 2024. Ive always believed in the craft of marketing, but 2024 showed me its unparalleled ability to save a businessor sink it. It’s a change management project. For me, the answer lies in ethics. Yes, it works.

Gen Z

Animalz blog

JULY 29, 2025

Before Zoom, Jennifer honed her skills at TaxJar as Content Marketing Manager, turning complex tax topics into engaging, SEO-driven resources. Jennifer reports directly to the CMO, which gives her the organizational authority to enforce this vision. Now I report directly to our cmo. So we work very closely in that environment.

PR

Hubspot Marketing

MARCH 5, 2025

As I said, theres no one way to report on B2B analytics, so I spoke to B2B marketers who manage analytics for B2B companies daily. To find out what metrics B2B marketers are tracking, I reached out to marketing managers who shared the B2B marketing analytics they track and why. Table of Contents What is B2B marketing analytics?

Analytics

Sales Force: CMO

MARCH 6, 2025

A survey from EY in 2024 found that more than half of senior leaders (53%) report their employees are feeling overwhelmed or exhausted by the constant influx of AI information and developments. Agents today can empower the manager to create the campaign brief using natural language.

Marketing

Welcome Software

MARCH 11, 2025

Here's the lowdown from CMI's recent webinar where Shafqat Islam, President and CMO @ Optimizely revealed his predictions. Like seriously, ChatGPT only launched at the end of 2022 and it was only May 2024 when Google search results changed SEO and user experience forever by introducing AI Overview.

Transform

verse.ai

AUGUST 12, 2025

CMO Council ) 80% of consumers say that speed and convenience are the most important elements of a positive customer experience. ( CMO Council ) 80% of consumers say that speed and convenience are the most important elements of a positive customer experience. ( Tidio ) 66% of customers say speed is as important as price.

Customer Acquisition

Set Up

SEPTEMBER 17, 2024

Being a CMO is not an easy gig - average tenure continues to be the shortest of any C-suite role. According to Gartner’s 2024 CMO Spend Survey , many marketing leaders struggle with fragmented analytics, making it hard to track ROI accurately across channels. it has become more of a challenge to sort budgets.

CMO

Sprout Social

DECEMBER 19, 2024

As Nathan Jun Poekert, CMO of General Idea and executive consultant, pointed out in our recent Navigating Social Media Management in an Election Year webinar, Unless you can directly address the source of the problem, it doesnt benefit your brand to put out a statement. The rest of the time, they should focus on what they can control.

Gen Z