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B2B Marketing 2024: Essential Trends for Marketers

Rock Content

As we move further into 2024, certain trends are gaining momentum, changing the way you need to think about your digital marketing strategy. Find ways to incorporate and embrace the 2024 trends we identify below so that your brand or company can continue to be competitive, relevant, and successful this year and beyond.

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8 proven retention marketing strategies to boost customer loyalty

Use Insider

When you engage a customer with personalized offers and exceptional service, they’re more likely to make repeat purchases, agree to upsells or cross-sells, and step up to higher-tier plans or service levels. Take loyalty programs as just one example of the power of engaging your current customers.

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Top AI use cases in marketing to elevate your 2024 strategy

Sprout Social

In this article, we explore AI use cases in marketing that are top priorities for teams as they tighten their seatbelts for 2024. The top 7 AI + social marketing use cases for 2024 Given these encouraging results, more companies plan to leverage AI in 2024 to strengthen their marketing teams and prime their overall business strategy.

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Email marketing best practices in 2024

Use Insider

Even in 2024, it remains one of the most effective and direct ways to communicate with your customers. Email marketing encompasses a wide range of email formats, from promoting products and services to sending monthly newsletters and updates to building relationships and fostering customer loyalty with promos and offers.

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Top KPI Marketing Metrics to Track in 2024

Vertical Response

In this article, we cut through the clutter to highlight the top marketing KPIs to track in 2024, equipping you with the knowledge to measure and augment your kpi marketing efficiency. Keyword rankings stand out as the stars to navigate by, indicating how well your content is resonating with both search engines and users.

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4 Ways New Data Cloud Features Help You Personalize Ads by Salesforce

Martech

Don’t follow the pack — be a leader Read the 2024 Gartner® Magic Quadrant for Customer Data Platforms. First-party data advertising uses information collected directly from your company’s customers or users to personalize and target advertising efforts. Open the report What is first-party data advertising?

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4 Ways New Data Cloud Features Help You Personalize Ads by Salesforce

Search Engine Land

Don’t follow the pack — be a leader Read the 2024 Gartner® Magic Quadrant for Customer Data Platforms. First-party data advertising uses information collected directly from your company’s customers or users to personalize and target advertising efforts. Open the report What is first-party data advertising?

Law 81