Marketing Insider Group

OCTOBER 23, 2024

Quick Takeaways: From content creation to customer interaction, AI marketing tools streamline tasks, allowing marketers to focus on strategy and creativity. Artificial intelligence helps brands deliver highly personalized content customized to individual preferences, driving higher engagement and customer loyalty.

Social Media Marketing 71

Social Media Marketing Transform User-Generated Customer loyalty 71

Marketing Insider Group

AUGUST 26, 2024

AI marketing automation is not just a futuristic concept; it’s here today and transforming how businesses engage with customers, streamline campaigns, and boost ROI. Image Source According to estimates by Statista, the market value of AI in marketing will reach nearly $36 billion in 2024 and could eclipse $107 billion by 2028.

CRM 123

CRM Transform Marketing Marketers 123

Martech

JULY 30, 2024

Achieving success, especially when competing against large corporations, hinges on implementing effective marketing strategies that provide a competitive advantage. Transitioning marketing as the business grows As your business expands, your marketing strategies must keep pace.

CRM 112

CRM Marketing Marketers Customer loyalty 112

Martech

AUGUST 12, 2024

Feedback loops: Incorporate customer feedback mechanisms to gather insights on their experiences, which can be analyzed through the CDP to refine marketing strategies. This data can inform future marketing strategies and optimizations. Now it’s your turn to give MarTechBot a try.

Customer 114

Customer B2C CMO Customer Journey 114

Marketing Insider Group

AUGUST 13, 2024

Estimates by Statista suggest the global travel and tourism industry will bring in more than $900 billion in revenue in 2024, so you’ll want to ensure you get a piece of that pie. Types of Content for Travel Marketing Learning about the various content formats your marketing strategy can integrate is a solid starting point.

Content Marketing 125

Content Marketing Transform User-Generated Marketing 125

Martech

MAY 12, 2025

Additionally, over 40% of consumers in 2024 leaned on third-party review sites such as Yelp to help them make purchasing decisions. Not only do you need to ensure theyre everywhere customers are shopping, but they need to capitalize on every stage of the buying journey, as each is an opportunity to help achieve their goals. Processing.

Retail 101

Retail Affiliate Marketing Customer loyalty Advertising 101

Sprout Social

OCTOBER 10, 2024

These networks include: Instagram According to the 2024 Social Media Content Strategy Report , 84% of social media users have an Instagram profile, making it the most popular social media network across ages. Users’ primary reasons for scrolling Instagram are to connect with friends and family and alleviate boredom.

Gen Z 124

Gen Z Branding Millennials Entertainment 124

Martech

JANUARY 22, 2025

For marketers, mastering this intersection requires a marriage of separate elements to create a cohesive event marketing strategy. in the first five months of 2024 alone and 2025 is looking just as promising. Successful SoLoMo: 3 quick case studies “Really? ” Yes, I know. How can your brand harness SoLoMo?

Event Marketing 111

Event Marketing Finance Customer loyalty Marketing 111

Buffer Marketing

OCTOBER 17, 2024

” It’s a question rooted in the business’ need for steady growth and customer loyalty to thrive in a competitive local market. Less connection: Rapid growth can erode the personalized service that small business customers expect.   Small business owners often ask, “ What can I leverage?

Whitepaper 114

Whitepaper Thought Leadership Finance Marketing 114

Hootsuite

OCTOBER 18, 2024

Of those, 91 million are daily active users and people are using Reddit more than ever in 2024. Source: Statista Ready to dive into Reddit marketing? Tips for Reddit marketing (that Redditors won’t hate) Lurk and learn Before you clickity clack and hit Post, take a good look around. Trust = builds customer loyalty.

Marketing 98

Marketing Marketers Promotion User-Generated 98

Martech

SEPTEMBER 18, 2024

The 2024 U.S. Brands will be pushed to either spend more than they want and/or optimize so they are smarter about their deployment of digital marketing strategies. Brands will be pushed to either spend more than they want and/or optimize so they are smarter about their deployment of digital marketing strategies.

Branding 72

Branding Transform Customer Acquisition Customer loyalty 72

illumin

FEBRUARY 19, 2025

In a saturated market, consumer attention is elusive, and finding the right audience poses a challenge. TikTok, Instagram, Facebook , PayPal and others saw incredible growth in 2024, and this can be attributed to clever strategy. Continuously grow your email list Email marketing remains a steadfast way to grow your audience.

Customer loyalty 92

Customer loyalty Marketing Marketers Retail 92

Hootsuite

NOVEMBER 7, 2024

Brand loyalty increases your lifetime customer value. That, in turn, increases the amount that you can afford to spend on customer acquisition and increases the ROI of your social marketing strategy. Positive word of mouth (WOM) Loyal customers do more than buy your products themselves.

Branding 124

Branding Customer loyalty User-Generated Promotion 124

Sprout Social

OCTOBER 19, 2023

In this article, we explore AI use cases in marketing that are top priorities for teams as they tighten their seatbelts for 2024. Keep reading for actionable insights that will help you meet your revenue goals and marketing objectives, head-on. Building chatbots Chatbots are a compelling AI use case in marketing.

User-Generated 141

User-Generated Marketing Marketers Advertising 141

Customers.ai

DECEMBER 20, 2024

Get our launch checklist pic.twitter.com/qgq0haO0Up — CustomersAI (@CustomersAI) November 27, 2024 Its the difference between a brand that reacts to problems and one that creates memorable experiences. "The platform is intuitive and packed with powerful features, but what truly sets it apart is the outstanding customer support."

eCommerce 85

eCommerce Shipping Customer loyalty Marketing 85

Rock Content

MARCH 22, 2024

As we move further into 2024, certain trends are gaining momentum, changing the way you need to think about your digital marketing strategy. Find ways to incorporate and embrace the 2024 trends we identify below so that your brand or company can continue to be competitive, relevant, and successful this year and beyond.

Marketing 98

Marketing Marketers Customer loyalty CMO 98

Sprout Social

MARCH 27, 2025

A creator and influencer marketing strategy is no longer a nice to have, its an absolute necessity. As marketers craft their creator marketing strategies, theyre trying to meet their audience where they are, while delivering the content types that resonate most on each distinct platform.

Gen Z 98

Gen Z Affiliate Marketing Influencer Marketing User-Generated 98

SocialPilot

SEPTEMBER 5, 2024

Source Each social media platform offers unique opportunities to connect with different target audiences, but the right one can significantly enhance your marketing impact. The most popular social media networks for the travel business in 2024 are: Facebook Often overlooked by new brands, Facebook remains a key player for travel agencies.

Promotion 107

Promotion Social Media Marketing User-Generated SEO 107

Search Engine Land

JANUARY 16, 2024

2024 is all about strategic growth marketing focused on building real customer loyalty. Leading brands know the most valuable customers aren’t one-time buyers, but passionate fans who provide recurring revenue. What is growth marketing? Get the daily newsletter search marketers rely on.

Customer 93

Customer Customer loyalty User-Generated Traditional Marketing 93

Martech

FEBRUARY 27, 2024

2024 is the year to prepare 2024 is going to be a preparatory year for the marketing evolution and innovation to come. Technology already enables every single thing we do in marketing; the introduction of AI is going to reshape how we do marketing. This means new strategies, tactics, and tools. Get MarTech!

Transform 111

Transform CMO User-Generated Customer loyalty 111

Duct Tape Marketing

DECEMBER 20, 2024

Remember that trust and values drive marketing trends. Customers are increasingly interested in brands that share their values. Focusing on these key trends can lead to repeat purchases and stronger customer loyalty. Influencer Marketing Still Strong Influencer marketing is a $24 billion industry.

Market Trends 73

Market Trends CMO Transform Influencer Marketing 73

Marketing Insider Group

FEBRUARY 5, 2024

Our spotlight shines on the freshest data from the recent years, peppered with some evergreen insights, ensuring your marketing strategy remains both current and informed. So, let’s jump right in and explore these 300+ digital marketing stats to supercharge your marketing strategy. million by the end of 2024.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Vertical Response

MARCH 22, 2024

This essential guide is designed to spark your entrepreneurial spirit with 20 creative and viable online business opportunities for 2024. Prepare to find your niche in the digital marketplace and kickstart your venture with clarity and strategy. Market analysis: Analyze the target market, competition, and industry trends.

Affiliate Marketing 97

Affiliate Marketing Transform Shipping Education 97

Sprout Social

MARCH 18, 2025

To capitalize on the influencer opportunity, over half of marketing teams plan to build out their roster of influencers and expand partnerships this year. As they do, teams should consider the role influencers play in their big picture marketing strategy.

Health 65

Health Influencer Marketing Food Retail 65

Rock Content

MARCH 1, 2024

The reality is, that the digital landscape is constantly being reshaped by new and emerging technologies, tools, and strategies. When it comes to modern content marketing , it’s crucial for marketers to not merely stay up-to-date with trends, but to aim to stay ahead of the curve. For many companies, it’s overwhelming.

Marketing Strategy 52

Marketing Strategy Content Marketing Marketing Marketers 52

Use Insider

MAY 14, 2024

It’s a broad term for all of the activities your business undertakes to keep your existing customers and make them more profitable. Retention vs. acquisition marketing: What’s the difference? Specific digits aside, everybody agrees on this point: It’s more expensive to bring a new customer on board than it is to keep a current one.

Customer loyalty 52

Customer loyalty Marketing Strategy Customer Acquisition Marketing 52

Customers.ai

DECEMBER 12, 2023

Referral & Influencer Marketing Tools According to Insider Intelligence, brands will spend an estimated $7.14 billion on influencer-related marketing campaigns in 2024. is an AI-based tool created to assist content creators, marketers, and ecommerce businesses in crafting high-quality content. See how Customers.ai

eCommerce 106

eCommerce PR User-Generated Marketing 106

Martech

JANUARY 18, 2024

This fragmentation will only create inefficiencies and hinder effective customer engagement. Let’s explore how integrating your martech platforms and tools can enhance your marketing strategy and drive meaningful business growth. Supporting efficient workflows across markets. It’s early 2024. You can do this.

Transform 118

Transform Customer loyalty CRM Analytics 118

Sprout Social

OCTOBER 30, 2023

Some common customer relationship marketing activations include loyalty programs, community events, omnichannel customer care , customer feedback surveys and social media audience engagement. Why are so many marketers sure engaging with audiences on social media translates to revenue?

Customer 143

Customer Customer Journey Food Marketing 143

SmartBrief - Marketing

JANUARY 23, 2024

In today’s digital landscape, connected TV advertising has emerged as a powerful and effective marketing strategy. billion in 2024. While CTV ad spend increases, marketers can expect a dip in linear TV spend as forecast through 2027. This further adds to brand visibility and drives customer loyalty.

Shoppers 105

Shoppers Customer loyalty Advertising Advertisers 105

Vertical Response

APRIL 26, 2024

Deciphering which KPIs truly matter for your kpi marketing strategy can be the key to unlocking campaign success. In this article, we cut through the clutter to highlight the top marketing KPIs to track in 2024, equipping you with the knowledge to measure and augment your kpi marketing efficiency.

Shipping 74

Shipping Key Performance Indicator Marketing Marketers 74

Use Insider

DECEMBER 13, 2023

Email marketing 101 What is email marketing? Email marketi ng is a digital marketing strategy that sends targeted emails to a specific audience. Even in 2024, it remains one of the most effective and direct ways to communicate with your customers. Is email marketing still effective in 2024?

Email Marketing 52

Email Marketing Customer loyalty Marketing Marketers 52

Customers.ai

JANUARY 3, 2025

When you understand the key stages in the path to purchase, you can create strategies that resonate with your customers at every step. Next up, lets talk about how to dig deeper into your customers journey with effective research techniques. Why is path to purchase research important for ecommerce?

Customer 88

Customer eCommerce Shipping Customer Journey 88

Martech

DECEMBER 29, 2023

Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. All of the marketing efforts, discounts and expensive ads are just working to convince them to buy from you. But what impact does a one-touch, disruptive, pushy message have on long-term customer loyalty? Probably not.

Shoppers 105

Shoppers Transform Customer loyalty Customer Journey 105

Exposure Ninja

NOVEMBER 3, 2023

Here are some of the top lead generation strategies you should be using in 2024 to help you get more of these all-important qualified leads. Let’s make 2024 your best year for leads and sales ever. This can lead to increased brand recognition and customer loyalty, ultimately resulting in more leads and sales.

Thought Leadership 52

Thought Leadership Whitepaper Customer Journey Digital Marketing 52

Search Engine Land

DECEMBER 11, 2023

Whether you need assistance with content marketing, email campaigns, social media strategy, digital advertising, events/tradeshows, or app marketing, I can help you develop and execute comprehensive marketing strategies tailored to your specific industry and target audience. Answer: Certainly!

Promotion 96

Promotion B2C Retail Direct Mail 96

Hubspot Marketing

JANUARY 30, 2024

And because my marketing brain never shuts off, I can’t help but be curious about these restaurant marketing strategies. To figure out the answers to these questions, I’m digging deep into restaurant marketing ideas, strategies, and real-life campaigns. Why do restaurants of all sizes need a marketing strategy?

Food 126

Food Marketing Marketers Millennials 126