Martech

NOVEMBER 6, 2024

HubSpot’s October 2024 updates cover everything from flexible email editing to new mobile app capabilities, as well as big upgrades for merchants. October 2024 also brought upgrades for anyone using Microsoft Teams and made managing support tickets a whole lot easier. Automate invoice payment reminders for timely collections.

CRM 119

CRM Transform User-Generated Management 119

Hubspot Marketing

JULY 12, 2024

If you‘ve seen other posts I’ve written about community management, you know I used to manage a Facebook community for a TV station where I worked as a digital journalist. My experience gave me first-hand knowledge of why community management is important and why brands should invest in it. Still not convinced?

Management 112

Management User-Generated Entertainment Social Media Marketing 112

Sprout Social

SEPTEMBER 10, 2024

In our latest installment of Breaking Ground, Sprout’s Q3 2024 Launch Event, we gave a behind-the-scenes look at some of our newest capabilities designed to help social teams work faster and smarter. Having a unified platform for social media management and customer care is a top priority for global pizza chain Papa Johns.

Social Media Marketing 128

Social Media Marketing User-Generated Education Customer 128

Hootsuite

SEPTEMBER 18, 2024

Here are the industry averages across all major social networks as of September 2024: Instagram: 5% Facebook: 3.6% Here is how other FinServ profiles are doing in Q3 2024: LinkedIn: 0.56% Instagram: 0.47% X (Twitter): 0.47% Facebook: 0.02% Hootsuite makes social marketing easy for financial services professionals.

User-Generated 116

User-Generated Social Media Marketing Communications Management 116

Hootsuite

OCTOBER 7, 2024

Let’s take a look at some of the best (free and paid) options for 2024. The best comprehensive social media analytics tools allow you to compile data from multiple platforms and create custom reports so you never find yourself in a position like this: My manager wants me to create incredibly granular analytics of all our social media pages.

Analytics 118

Analytics Price PR CRM 118

Sprout Social

SEPTEMBER 26, 2024

Travel influencers , for instance, saw an average post engagement rate of 1.22% as of May 2024. Create more short-form video content Guess what we found in the 2024 Content Benchmarks Report ? As expected, these posts have managed to garner hundreds of thousands of Likes and comments.

User-Generated 126

User-Generated Food Analytics Promotion 126

Marketing Insider Group

SEPTEMBER 23, 2024

These areas are where marketing management software can help. In short, marketing management software is a powerful tool that enhances your marketing efforts. Image Source The global digital marketing spend could eclipse $665 billion in 2024, and the most successful companies will find ways to get the most bang for their buck.

Management 123

Management CRM Analytics Marketers 123

Martech

SEPTEMBER 6, 2024

HubSpot’s August 2024 updates focus on helping your teams work more efficiently, connect with customers in a more personalized wa, and make better decisions backed by solid data. Instead, managers and their teams can quickly build context, allowing them to make informed decisions faster.

CRM 117

CRM User-Generated Analytics Management 117

Martech

OCTOBER 1, 2024

The holiday shopping season has been reshaped in recent years, where consumers are making purchases earlier, driven by a stream of discounts that has allowed shoppers to manage their budgets in different ways,” said Vivek Pandya, lead analyst, Adobe Digital Insights, in a release. Image: Klaviyo’s 2024 Consumer Spending Report.

Gen Z 122

Gen Z Shoppers Retail Price 122

Sprout Social

OCTOBER 7, 2024

Click Show Advanced Settings to expand and manage other video settings. However, using a social media management platform like Sprout Social will save you time and help you maintain a consistent content calendar. FAQs The post How to schedule YouTube Shorts [2024 Guide] appeared first on Sprout Social.

Entertainment 126

Entertainment Place Analytics Promotion 126

Buffer Marketing

NOVEMBER 4, 2024

How many social media platforms  can you manage at once ? To make things easier, we researched and compiled information about the top social media sites in 2024. Mastodon The top 23 social media apps and platforms for 2024 This list is ranked by the latest data on monthly active users (MAUs)*. Does it fit your brand image?

Branding 123

Branding Social Media Marketing User-Generated Advertisers 123

Hubspot Marketing

SEPTEMBER 11, 2024

But in 2024, professionals across industries are starting to take advantage of AI as a handy assistant. iCIMS iCIMS offers a broad range of capabilities and applications, from a career suite to job postings management to a CRM. Plus, Workable helps you manage signed-on employees at no extra cost. The Paradox.ai

Price 122

Price CRM User-Generated Analytics 122

SocialPilot

DECEMBER 23, 2024

2024 was a year of solving real problems, making bold moves, and, honestly, having a bit of fun along the way. SocialPilot Reviews: Simplifying Reputation, Amplifying Impact SocialPilot marked a monumental launch in 2024 with the new SocialPilot Reviews, redefining how businesses manage and generate online reviews.

User-Generated 101

User-Generated Analytics Management Branding 101

Martech

NOVEMBER 11, 2024

What did you learn about marketing and marketing operations in 2024? There was a new focus on email deliverability in 2024, thanks in large part to new restrictions on bulk email from Google and Yahoo. We want to know what you learned in 2024, so we’ve created a very brief survey for the MarTech community.

Marketers 117

Marketers Marketing User-Generated Management 117

Sprout Social

DECEMBER 12, 2024

In this end-of-year lineup, were sharing the best brands on social media in 2024, according to members of Team Sprout. Without further adieu, here are our choices for best brands and campaigns of 2024, listed by industry. In 2024, Grimace (and McDonalds) partnered with the New York Mets baseball team.

Gen Z 93

Gen Z Branding Retail Entertainment 93

Hubspot Marketing

NOVEMBER 26, 2024

Top 6 Social Media Marketing Challenges in 2024 1. Here it is with the blanks filled in: “ Give me five blog post ideas about social media that would appeal to marketers in 2024.” Lead generation is also proving to be a hurdle in 2024. The six biggest challenges that social media teams are facing in 2024.

Social Media Marketing 106

Social Media Marketing Gen Z Marketers Marketing 106

Hubspot Marketing

JULY 10, 2024

10 Best Rank Tracker Tools These tools may be part of a larger SEO management package or a stand-alone product. If the rank tracker tool is part of an SEO management package, it may come with other tools, including backlink tracking, keyword research, and even paid ad management. What makes a great rank tracker tool?

Price 132

Price SEO User-Generated Management 132

SocialPilot

JULY 24, 2024

You must check each platform’s ad manager to see your CPC. When you are on a low budget and have only an individual social account to manage, it’s worthwhile to track your most crucial metrics through native platforms. The post 16 Crucial Social Media Metrics to Track In 2024 appeared first on SocialPilot.

Key Performance Indicator 112

Key Performance Indicator User-Generated Analytics Advertisers 112

Sprout Social

MAY 1, 2025

But to reap those rewards, companies need to master using and managing LinkedIn direct messages (DMs). In this guide, we break down the benefits of LinkedIn DMs for brands, along with the dos and donts of managing them. Here are four simple steps to set up and manage your LinkedIn inbox within Sprout.

Management 102

Management B2C User-Generated Communications 102

SocialPilot

DECEMBER 11, 2024

After all, you have so many platforms and reviews to manage. You need to use a review management tool such as SocialPilot. Go ahead and ace your brand reputation management game. Struggling with managing your customer reviews across various review platforms? Thank you for your patience and for letting us know.

Food 111

Food Management User-Generated SEO 111

Martech

NOVEMBER 25, 2024

Newsletter platforms : Deliverability , IP reputation management, bounce rate optimization and blacklist prevention. Transactional systems : Scalability, managing large volumes of time-sensitive emails. Source: MartechTribe, 2024 Companies need to strike a balance between opportunity and cost.

Transform 121

Transform Marketing Automation Platform CMO Management 121

Buffer Marketing

NOVEMBER 14, 2024

Curate a list of hashtags for your community and group them together using  Buffer’s Hashtag Manager. Social media management pros will know the basic thing is responding to the comments and messages you receive — especially if it’s a question by a potential customer.

Social Media Marketing 119

Social Media Marketing Education Analytics Entertainment 119

Martech

SEPTEMBER 25, 2024

Cost-conscious marketers are paying close attention to price when they’re considering replacement applications for their martech stack, according to the 2024 MarTech Replacement Survey. Source: 2024 MarTech Replacement Survey. Source: 2024 MarTech Replacement Survey. Source: 2024 MarTech Replacement Survey. Processing.

Marketing Automation Platform 117

Marketing Automation Platform CRM Price Marketers 117

Buffer Marketing

SEPTEMBER 18, 2024

  Experiment with different times After you’ve studied your target audience’s schedule and nailed down a few options for posting, it’s time to put your social media management research into action and see whether these times work. 

Analytics 115

Analytics Social Media Marketing Health Succession Planning 115

Buffer Marketing

AUGUST 21, 2024

What you’ll learn : How to build a strong social media presence Analyzing your social media performance The ins and outs of Meta ads manager Meta’s social media marketing course is one of the best free courses to learn the basics of social media marketing directly from the horse’s mouth. You can learn at your own pace.

Social Media Marketing 115

Social Media Marketing Copywriting Price Marketers 115

Buffer Marketing

SEPTEMBER 23, 2024

At Buffer, we recently embarked on an ambitious project: uncovering the best times to post on every major social network in 2024.    This is where  social media management  tools like  Buffer  really shine.

Analytics 115

Analytics User-Generated Social Media Marketing Education 115

Martech

AUGUST 14, 2024

Left to right: Lilit Davtyan, CEO, Phonexa and Kristen Haines, CEO, MailCon kick off MailCon New York 2024. The state of email has been evolving more than ever, especially in 2024 due to Google and Yahoo’s new bulk sender requirements,” said Talar Malakian, CMO of Phonexa, the lead gen technology company that hosts MailCon.

Email Marketing 124

Email Marketing Marketers Marketing CMO 124

The CMO Survey

NOVEMBER 12, 2024

Drilling down, marketers expect to spend more on customer relationship management (+ 6.9%), customer experience (+ 5.6%), branding (+ 7.0%), new product introductions (+ 8.1%), and new service introductions (+ 4.3%) in the next year. in Fall 2024, rebounding from an earlier dip of 3.9% growth in Spring 2024.

CMO 173

CMO Finance B2C Marketers 173

Martech

OCTOBER 15, 2024

The following checklist distills actionable strategies for digital marketers from Lotame’s “The 2024 State of Data Collaboration: A Global Perspective” research report, fielded by Cint. Clean room management: Evaluate the ROI of clean rooms and consider alternatives if costs outweigh benefits.

Global Marketing 124

Global Marketing Analytics Advertisers Advertising 124

Martech

JULY 26, 2024

Just over a third of respondents (36%) said AI is now infused into their daily workflows — up 7 percentage points from last year, according to the 2024 State of Marketing AI Report. Source: Marketing AI Institute’s 2024 State of Marketing AI Report More AI, fewer jobs? It can be downloaded here. Registration required.)

Marketers 126

Marketers Marketing Traditional Marketing Management 126

Buffer Marketing

SEPTEMBER 16, 2024

Pinpointing times that your audience is more likely to be active and engaging is an important part of social media management.   How to find your best time to post on Facebook with Buffer Buffer is a social media management tool that does the math for you.

User-Generated 117

User-Generated Analytics Social Media Marketing Place 117

Sprout Social

MAY 1, 2025

But to reap those rewards, companies need to master using and managing LinkedIn direct messages (DMs). In this guide, we break down the benefits of LinkedIn DMs for brands, along with the dos and donts of managing them. Here are four simple steps to set up and manage your LinkedIn inbox within Sprout.

Management 76

Management B2C User-Generated Communications 76

Jeff Bullas

MAY 22, 2025

every year between 2024 and 2030. AI agents are managing calendars. billion in 2023 and is projected to register a compound annual growth rate (CAGR) of over 30% between 2024 and 2032. Surprising fact : In the year 2024, the market value of agentic artificial intelligence (AI) stood at 5.1 It’s on track to grow at 36.6%

Transform 130

Transform Health Energy Education 130

Martech

JANUARY 9, 2025

During the 2024 holidays , traffic to retail sites from genAI-powered chatbots increased 13X over the previous year. Salesforce introduced Agentforce in September 2024, and most recently, SAP announced shopping assistant agents for later in 2025. Adoption is already underway.

Customer loyalty 131

Customer loyalty CMO Retail Customer Journey 131

Martech

SEPTEMBER 30, 2024

Agile marketing isn’t easy to implement or continuously manage, and the promise of helping teams prioritize work — and say no to some things — remains elusive. Generative AI is poised to accelerate priority work — especially in content management and SEO. 2024 has brought us into the “trough of disillusionment” for generative AI.

Transform 140

Transform CMO Marketers Marketing 140

Martech

JULY 30, 2024

SurveyMonkey, known for online surveys and feedback management, now offers a packaged suite of customer experience tools. Based on familiar tools like surveys it also looks simpler and more accessible than some experience management solutions. Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign me up!

Price 120

Price Promotion Management Customer 120