Sprout Social

SEPTEMBER 10, 2024

The world of social media marketing is in a permanent state of change. In a system of very few constants, there is one: For as long as there have been social marketers, there has been a perpetual desire for more time and resources. One algorithm or another is always in retrograde.

Social Media Marketing

Marketing Insider Group

JULY 23, 2024

As you know, social media marketing is a cornerstone of brand success, providing businesses with unparalleled opportunities to engage with audiences and build their online presence. This article explores the relevance of Twitter in 2024, examining whether it’s the right fit for your brand.

Branding

Hootsuite

OCTOBER 7, 2024

Wondering which of your social media tactics are working? Busy social marketers need effective social media analytics tools to focus their efforts. Let’s take a look at some of the best (free and paid) options for 2024. What are social media analytics tools?

Analytics

Buffer Marketing

NOVEMBER 14, 2024

No one should have to manually go and search for you on Instagram if they already follow you in other places. A small Instagram icon or your QR code works for most places. 💡 Remember : If you’re a small business, remember that your social media marketing voice shouldn’t differ vastly from your general brand voice.

Social Media Marketing

Buffer Marketing

SEPTEMBER 17, 2024

tied for third place.  percent How to find the best time to post on LinkedIn for  your  audience As mentioned above, these numbers can form a helpful guide if you’re just building your LinkedIn  social media marketing strategy. The best time to post on LinkedIn on Wednesday Once again, 2 p.m.

Analytics

Buffer Marketing

OCTOBER 3, 2024

Your social media success hinges on creating content that makes your audience tick. This article will share nine places to find content ideas — ensuring you never have to stare at an empty content calendar (wondering ‘what should I create?’) But.how do you even find content ideas that resonate?

SEO

Vertical Response

JULY 7, 2024

Wondering which social media platforms to use to elevate your brand in 2024? Instagram – Visual Content and Influencer Marketing Hub Instagram has cemented its place as the go-to platform for visual content and influencer marketing. Are there any new social media platforms to watch in 2024?

Gen Z

Buffer Marketing

SEPTEMBER 16, 2024

The social network currently has a staggering 3 billion active users — so almost a third of the world population has a Facebook account they use regularly.  Well, you’ve come to the right place.   Part of that content strategy involves figuring out the best time to post on Facebook for maximum engagement.

User-Generated

Hootsuite

NOVEMBER 28, 2024

Megan Thee Stallion talking about her favorite app being Pinterest during ADWeek’s Social Media Week event. pic.twitter.com/mQ1l5jbaJm — Stallion Stats (@MegansStats) April 10, 2024 The question is, should your brand tap into Pinterest’s unwavering potential in 2025? How are you tracking towards your goals?

Gen Z

Martech

JULY 10, 2024

Today, you would get no argument on the importance of building relationships with influencers across social platforms, as social media marketing ROI and KPIs have become well-established within strategic frameworks. I wish it were that simple when it comes to AI. The simple answer is that it depends.

User-Generated

Martech

JULY 31, 2024

digital ad platforms saw slowing ad spending last quarter, according to a new report from digital marketing agency Tinuiti. Amazon Sponsored Products, Facebook, Google search and Instagram all saw lower spending growth year-over-year in Q2 2024 than a quarter earlier. YouTube was the only major platform that saw an increase.

Advertisers

Buffer Marketing

FEBRUARY 3, 2025

million posts published to X and Threads in 2024, breaking down their engagement rates, trends, and strengths. million posts published to X and Threads throughout all of 2024 using Buffer. Threads was launched in July 2023, with integration into Buffer starting in June 2024. To find out, we analyzed 10.2

Branding

Hootsuite

OCTOBER 9, 2024

The key: Social media listening (keep reading). How do social listening and customer advocacy work together? In 2024, social media platforms are the place for consumers to voice their opinions and influence others. Get started managing all your social profiles in one place with a free 30-day trial.

Customer

SocialPilot

SEPTEMBER 5, 2024

Many of our users have enjoyed immense bookings by prompting their travel agencies on social media the right way. We have bought the secret strategies they have implemented in their social media marketing plans to gain success. You need a reliable, holistic social media management tool to achieve this.

Promotion

Martech

JANUARY 22, 2025

Meta properties saw 15% ad spend growth in Q4 2024, while TikTok, facing an unknown future in the U.S., These latest figures show the momentum that social media and commerce carry into 2024, although digital advertising overall expects a slowdown in growth in the coming year. Spend on TikTok for 2024 was $4.8

Advertisers

Sprout Social

SEPTEMBER 26, 2024

Facebook analytics also enables social media marketers to dive deeper into content performance and engagement to see what’s working and what isn’t. For social media marketers, Facebook monitoring allows you to keep a pulse check on your brand. Do you have a large social media marketing team?

Analytics

Hootsuite

FEBRUARY 27, 2025

What takes first place? YouTube is the most popular social media platform in the U.S. users, YouTube is the most popular social media platform, beating out Facebook, Instagram, Pinterest, and even TikTok. This is a jump from last year when it sat in third place, behind both TikTok and Netflix.

Gen Z

SocialPilot

FEBRUARY 3, 2025

Social media is no longer just a place to be. And building a strategic social media marketing funnel is the thriving secret for brands that succeed. billion social media users globally, your target audience is bigger than ever, but so is your competition. ” SocialPilot Marketing Team.

Social Media Marketing

Orbit Media Studios

OCTOBER 30, 2024

This is a highly speculative point of view at one point in time, October 2024. Around 60% of searches lead to no clicks and no traffic to websites, as of May 2024. Neither does Meta or any other big tech search or social platform. Your marketing goals and Google’s profit model are not aligned. Disruption one!

SEO

Sprout Social

SEPTEMBER 19, 2024

The Sprout Social Index™ 2023 found that one of social media marketers’ top priorities in 2024 is to better quantify engagement in terms of business revenue, and 42% now include social traffic that leads to purchases in their reporting.

Influencer Marketing

Sprout Social

MARCH 28, 2025

A/B testing is a traditional marketing approach that can work well on social media, too. Instagram trial reels, a feature that began testing and rolled out globally in 2024, is aiming to give brands and creators an A/B style function to try new video ideas, multiple variations of videos and more.

User-Generated

Hubspot Marketing

JULY 15, 2024

As of 2024, 86% of social media marketers say building an active and engaging online community is critical to a successful social media strategy. Fortunately, I have years of experience in both and can give some advice based on what I learned working in-house and later for an outsourced marketing firm.

Management

Hootsuite

OCTOBER 18, 2024

Of those, 91 million are daily active users and people are using Reddit more than ever in 2024. Source: Statista Ready to dive into Reddit marketing? Here are 9 tips to get started with this often weird and wacky place. There are over 100,000 subreddits on Reddit in 2024 ; there are at least a few relevant to your organization.

Marketers

Hootsuite

APRIL 9, 2025

Performance trends For the first time, brands are expected to spend more on influencer marketing than on social or digital ads in 2025. TikTok dominates social commerce , converting 43.8% of users into buyers in 2024. Global social media usage statistics 1. Source: Statista 6. 54% of U.S. 63% of U.S.

Gen Z

Buffer Marketing

FEBRUARY 12, 2025

Social media marketing has become a necessity in most businesses' toolkits today. If you’re saying, “But we sell to other businesses, not individuals, why do we need to practice social media marketing?” Here’s why: B2B social media marketing is more complex.

Social Media Marketing

Hubspot Marketing

JULY 12, 2024

Don't believe me, well consider this: 86% of social media marketers believe having an active community is critical to brands’ success on social media in 2024. They even came up with theories as to why it was removed in the first place. Still not convinced?

Management

Hootsuite

OCTOBER 16, 2024

. #1 for TikTok marketing Schedule TikToks, answer comments, and show off your results in beautiful reports. Start free 30-day trial The best social media analytics tools for 2024 Ready to give your TikTok strategy the TLC it deserves? Introducing some of the best (free and paid) TikTok analytics tools of 2024.

Analytics

Hubspot Marketing

OCTOBER 18, 2024

Work with industry groups or local partners to cross-market your event to similar audiences. or can incur a sponsorship cost, like placing an event ad in a relevant email newsletter. Almost half of event planners work with a marketing agency for their events, according to the Amex 2024 Global Meetings and Events Forecast.

Event Marketing

Hubspot Marketing

JANUARY 22, 2025

Some of the perks of organic social media? Read : Social Media Marketing: The Ultimate Guide Blogging This ones pretty self-explanatory, so Ill be quick. Because these arent publicly posted online, these are a great place to be more candid and exclusive with the information you share.

Gen Z

Sprout Social

DECEMBER 17, 2024

Any dips could indicate a need to step up your social media marketing strategy for Threads. Navigating to the Threads analytics dashboard Meta introduced Threads Insights for desktop in August 2024. Insights for the Threads mobile app started rolling out in October 2024.

Analytics

Sprout Social

SEPTEMBER 17, 2024

Those who see social media marketing as a key part of their customer engagement strategy and those who view it as a nice to have. The importance of social media in UK retail has only grown. In a 2022 report, it was found that 78% of consumers in the UK have upped their social media usage in the past year.

Retail

Buffer Marketing

JULY 23, 2025

If you’re marketing globally (or even regionally), it pays to check the local data, not just the global averages. How people use Instagram in 2025 Instagram isn’t just a place to post — it’s a place to explore, connect, message, shop, and scroll for hours. The rest are active elsewhere: 80.3%

Gen Z

Buffer Marketing

AUGUST 28, 2024

You can stick to a consistent posting schedule All social media networks require consistent posting. You need a system already in place to post consistently — especially when you want to attract new followers. You aren’t resorting to buying followers All social media sites penalize buying fake followers.

Entertainment

Buffer Marketing

JULY 16, 2025

🥉 Single images landed in last place for reach on the platform. Here’s a look at the numbers: 🏅 Pictures took first place for engagement on Facebook, earning 35% more engagement than text posts and nearly 44% more than videos. 🥈 Carousels performed strongly, earning 60% more reach than images.

User-Generated

Buffer Marketing

DECEMBER 3, 2024

Location hashtags : These are hashtags like #Toronto which specifies a place. Use them if you’re running an event in a new location, driving foot traffic to your store, or simply posting about a new place. Use them while running sales or posting holiday-centric content. The hashtag will follow.

User-Generated

Sprout Social

NOVEMBER 4, 2024

According to Sprout Social’s 2024 Social Media Content Strategy Report , social media users connect and consume content differently across social platforms. To reach your target audience, you’ve got to post relevant, entertaining and educational content in multiple places. It’s a win-win.

Whitepaper

Buffer Marketing

AUGUST 26, 2024

  With the rise of the LinkedIn personal brand , decentralized networks , the launch of Threads , and even long-form posts on X, the power of text-based posts on social media platforms shouldn’t be overlooked. That said, there is a time and place (and platform) for link-only posts. Link post ideas 27.

Social Media Marketing