Hubspot Marketing

JULY 12, 2024

In this piece, I’ll go over community management trends to be aware of in 2024 and how you can adapt them for yourself. Community Management Trends in 2024 1. How to Adopt This Trend If you’re building your community, I recommend having data and privacy protection measures in place.

Management 127

Management Communications User-Generated Price 127

Search Engine Land

JULY 2, 2024

A zero-click search happens when users end their session or enter a new query without clicking on any results. That said, it’s important to remember that not all users want to click on a link and visit a website to get an answer. A majority of Google searches – 58.5% in the U.S. in the EU – result in zero clicks. Dig deeper.

User-Generated 136

User-Generated SEO Place Branding 136

Vertical Response

JULY 7, 2024

Wondering which social media platforms to use to elevate your brand in 2024? Facebook – The Go-To Platform for Businesses Unrivaled in popularity, Facebook boasts 3 billion monthly active users worldwide, securing its position as the world’s most popular social media platform. Instagram is also a powerhouse for shopping and e-commerce.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Sprout Social

DECEMBER 12, 2024

In this end-of-year lineup, were sharing the best brands on social media in 2024, according to members of Team Sprout. Without further adieu, here are our choices for best brands and campaigns of 2024, listed by industry. But our favorite, most memorable brands this year found their stride on emerging networks and unexpected places.

Gen Z 89

Gen Z Branding Retail Education 89

Hubspot Marketing

SEPTEMBER 9, 2024

However, the specifics can differ dramatically based on age and generation. Let’s break down some of each generation’s most prominent content consumption habits based on data and how to shape your strategy with them in mind. Content Consumption Habits By Generation To be real, I don’t like to put anyone in a box.

Gen Z 142

Gen Z Millennials Entertainment User-Generated 142

Buffer Marketing

JULY 18, 2024

Whenever I dream up a home improvement project for my place, I work the smartest and fastest when I have the right tools. Alternatives:  KeywordTool.io ,  UberSuggest ,  Keyword Sheeter ,  Keyword Generator 4.  You can also get suggestions for general SEO improvement for content like meta tags and URL slug.

SEO 125

SEO User-Generated Analytics Price 125

Buffer Marketing

NOVEMBER 14, 2024

No one should have to manually go and search for you on Instagram if they already follow you in other places. A small Instagram icon or your QR code works for most places. Use  free hashtag generators  to help you find relevant hashtags for your Instagram post. When your audience is online.

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Social Media Marketing Education Analytics Entertainment 123

Hubspot Marketing

JULY 10, 2024

Though keyword stuffing — or shoving all the keywords into your site regardless of the effect on user experience — isn’t the way to optimize your website efficiently, high-ranking keywords can still increase your website's visibility when done right. The platform recently integrated ContentShakeAI, a generative AI browser extension.

Price 138

Price SEO User-Generated Management 138

Hubspot Marketing

JULY 29, 2024

Enter AI-generated search engines. AI search engines are search engines that use some combination of web crawlers, innate artificial intelligence, and user data to improve users’ search experiences and provide more pertinent responses. I have already started using this in place of my usual relentless Google searching.

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Price User-Generated Place Product 138

Martech

JULY 31, 2024

Amazon Sponsored Products, Facebook, Google search and Instagram all saw lower spending growth year-over-year in Q2 2024 than a quarter earlier. Facebook’s share of total Meta ad spend dropped compared to last Q2 but still accounted for 68% in Q2 2024, maintaining its dominance among Meta’s platforms.

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Advertisers Advertising Retail eCommerce 122

Martech

MARCH 26, 2025

A new report found that 41% of brands now use AI for video creation, up from 18% in 2024. The report found: More than 60% of AI users leverage or plan to use AI for captions, a 572% increase in caption usage since 2021. Wistias 2025 State of Video Report data comes from over 14 million videos and surveys of 1,300 professionals.

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Branding User-Generated Place Product 119

Martech

JULY 30, 2024

Generative engine optimization (GEO) is how marketers can catch this wave. Take our brief 2024 MarTech Replacement Survey Why GEO is important Impact on organic search Evolution in user search behavior What is GEO? User experience: Both prioritize creating content that is engaging, easy to find and navigate.

Transform 114

Transform User-Generated SEO Digital Marketing 114

Buffer Marketing

SEPTEMBER 16, 2024

The social network currently has a staggering 3 billion active users — so almost a third of the world population has a Facebook account they use regularly.  Well, you’ve come to the right place.   Part of that content strategy involves figuring out the best time to post on Facebook for maximum engagement.

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User-Generated Analytics Social Media Marketing Place 121

Hubspot Marketing

NOVEMBER 4, 2024

AI tools can illuminate the dark funnel , where your potential customers might be researching via social media, Reddit, or other typically untraceable places. A 2024 study of European consumers showed an overwhelming willingness to engage with AI chatbots for customer service. Examples: SentiSum , Qualtrics 2.

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Analytics Customer Journey CMO Marketers 135

Orbit Media Studios

OCTOBER 30, 2024

Generally, these keyphrases focus on search terms where users are actively looking to visit a website rather than getting answers directly from the search engine result page (SERP). Disruption : The flood of AI-generated content will overwhelm both users and algorithms. Disruption one! Source This is not going to improve.

SEO 107

SEO Branding User-Generated PR 107

illumin

JANUARY 14, 2025

Hootsuites 2024 Social Media Trends Report suggests that 63% of marketers already consider cross-channel marketing a priority. In a 2024 Nielsen study , brands that run cross-channel campaigns see a 24% increase in brand recall and a 17% increase in purchase intent, underscoring the effectiveness of integrated strategies.

Gen Z 101

Gen Z Advertisers Advertising Retail 101

Sprout Social

NOVEMBER 20, 2024

The 2024 Social Media Content Strategy Report found 66% of social users find edutainment to be the most engaging of all brand content, even more than skits, memes or serialized content. Instagram Instagram is used by 84% of social media users, the most of all networks.

Entertainment 111

Entertainment Education User-Generated Retail 111

Martech

DECEMBER 12, 2024

Dig deeper: AI is poised to disrupt the world of martech vendors and users Building a foundation for AI adoption in 2025 2025 should be a foundation-building year that sets the stage for AI adoption and growth. This is the time to explore generative AI and other AI-enabled technologies. It will be necessary to do the following.

Transform 114

Transform User-Generated B2C Management 114

Hootsuite

FEBRUARY 27, 2025

Read on for the YouTube user, usage, and business stats you need to know to hit the ground running (and get that camera rolling). What takes first place? users, YouTube is the most popular social media platform, beating out Facebook, Instagram, Pinterest, and even TikTok. of users identifying as male, and 45.7%

Gen Z 103

Gen Z User-Generated Marketers Marketing 103

Martech

OCTOBER 2, 2024

The new offering aims to optimize targeting to Pinterest users and manage campaign budgeting. Some of the new tools have generative AI creative capabilities, allowing brands to create and improve visual assets. Some of the new tools have generative AI creative capabilities, allowing brands to create and improve visual assets.

Shoppers 124

Shoppers User-Generated Price Promotion 124

Buffer Marketing

JULY 16, 2025

” In layman’s terms, the total number of unique users who have seen your post or video. 🥉 Single images landed in last place for reach on the platform. 🥈 Reels performed strongly as well, generating about 91% more engagement than single-image posts. Fascinating, right? more engagement than videos.

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User-Generated Place Branding Analytics 128

Hootsuite

OCTOBER 9, 2024

In 2024, social media platforms are the place for consumers to voice their opinions and influence others. — Notion (@NotionHQ) September 11, 2024 That way, you can better your offering and relationship with buyers. Get started managing all your social profiles in one place with a free 30-day trial. Your final task?

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Customer Food Transform Health 113

Hootsuite

NOVEMBER 28, 2024

Case in point: Pinterest users spend twice as much time shopping every month as non-Pinners. pic.twitter.com/mQ1l5jbaJm — Stallion Stats (@MegansStats) April 10, 2024 The question is, should your brand tap into Pinterest’s unwavering potential in 2025? It’s true: 75% of weekly Pinterest users say they’re always shopping.

Gen Z 120

Gen Z Affiliate Marketing Fashion Social Media Marketing 120

Hubspot Marketing

AUGUST 20, 2024

Artificial intelligence (especially generative AI) is plagued with concerns about plagiarism , bias , and data security. Generate content and assets. Let’s go ahead and get the obvious out of the way — content generation. One of the most common applications of generative AI in B2B marketing is aiding in the writing process.

User-Generated 134

User-Generated Food Marketers Marketing 134

Martech

JULY 10, 2024

New tech always breeds resistance There are similarities between the birth of social media marketing and the latest advances in generative AI. Recent advancements in generative AI and tools like ChatGPT have marketers asking how to prove ROI and measure success. I wish it were that simple when it comes to AI.

User-Generated 132

User-Generated Social Media Marketing Marketers Marketing 132

Martech

MARCH 11, 2025

Generative AI is reshaping the web for brands and users alike, as features like Googles AI Overviews move the burden of processing search results from human users to AI services. AI Overviews use generative AI to pull information from various sources to generate responses.

Transform 127

Transform User-Generated SEO Branding 127

Martech

JANUARY 10, 2025

A Gartner consumer survey of 2,001 respondents in April and May 2024 revealed that 63% acknowledge that brands are good at guessing what they might be interested in buying, indicating progress in personalization efforts. Despite investments in brand safety technologies, challenges persist in ensuring ads are placed in appropriate contexts.

Manufacturing 130

Manufacturing Advertisers Advertising User-Generated 130

Hubspot Marketing

JULY 12, 2024

Don't believe me, well consider this: 86% of social media marketers believe having an active community is critical to brands’ success on social media in 2024. They even came up with theories as to why it was removed in the first place. It can generate unique user-generated content. Still not convinced?

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Management User-Generated Entertainment Social Media Marketing 121

Buffer Marketing

DECEMBER 3, 2024

Lastly, Instagram hashtags are also the best way to collect and track user-generated content. Community-driven hashtags : These are hashtags like #photographersofinstagram that collate posts from a niche user-base with similar interests on Instagram. Location hashtags : These are hashtags like #Toronto which specifies a place.

User-Generated 121

User-Generated Food Management Price 121

SocialPilot

DECEMBER 11, 2024

You must attempt to generate goodwill with the customers with each review response. Get a centralized platform to monitor, analyze, and respond to customer reviews from multiple online platforms, all in one place. On the dashboard, you can see a list of user reviews for your brand on either your Facebook or Google Business Profile.

Food 110

Food Management User-Generated Customer 110

Hubspot Marketing

AUGUST 28, 2024

HubSpot’s 2024 State of Marketing Report found that marketers save around 2.5 If you’re asking yourself the same questions, you’ve come to the right place. Generate Schema Tags The next four use cases come from Sylvain Charbit , the senior marketing manager on HubSpot’s tech SEO team. hours per day with AI. If so, how?

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SEO User-Generated Communications Management 137

Hubspot Marketing

DECEMBER 10, 2024

Table of Contents Why Startups Need SEO in 2024 Why AI Overviews and AI-Powered Search Engines Matter for SEO How to Do SEO for Startups Expert Startup SEO Tips Why Startups Need SEO in 2024 There are many reasons startups need SEO in 2024, but Ill share my top four. SEO drives business growth. Heres an example.

SEO 136

SEO Gen Z Finance User-Generated 136

Sprout Social

OCTOBER 10, 2024

Feeds and timelines have become entirely unique to the individual, based on user preferences. These networks include: Instagram According to the 2024 Social Media Content Strategy Report , 84% of social media users have an Instagram profile, making it the most popular social media network across ages.

Gen Z 122

Gen Z Branding Millennials Entertainment 122

Hubspot Marketing

JANUARY 23, 2025

"This whole entire generation is about to turn all of our business models on its head." I'm a consumer who falls somewhere between baby millennial and geriatric Gen Zer, and after hearing Hootsuite CEO Irina Novoselsky talk about my generation she gets it. Gen Z is a generation of contradictions. So, what did Fenty Beauty do?

Gen Z 113

Gen Z Millennials User-Generated Traditional Marketing 113

Marketing Insider Group

AUGUST 12, 2024

Yes, writing quality and creativity matters – but content creation in 2024 is a much more multifaceted effort. Capitalize on User-Generated Content Incorporating user-generated content (UGC) can also enhance your blog’s appeal. If you’re anything like most people, this is the first place you go.

User-Generated 125

User-Generated Product Branding Place 125

Martech

JULY 24, 2024

The 2024 Summer Olympics open in Paris on Friday. Think beyond national boundaries: Paris sponsors are The brand sponsorship landscape is drastically different from the 2020 Tokyo Games (which took place in 2021 because of COVID-19). Coca Gauff and Little Simz in a recent Bose campaign. Image: Bose. In the U.S.,

Gen Z 120

Gen Z Fashion Entertainment Marketers 120

Buffer Marketing

JUNE 26, 2025

Each platform rewards and surfaces content differently, and user intent varies. Buffer’s dataset reflects the activities of Buffer users: All data is based on activity from Buffer-connected accounts — primarily small businesses, creators, and marketing teams. These are trends, not guarantees.

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