Martech

DECEMBER 9, 2024

Now, 2025 will be the year humans wrest control of genAI to ensure it is properly used for its role to deliver real-time, precision marketing messages. With that said, as we look forward beyond genAI, the year 2025 will be the year of the human to bring strategy and judgement into marketing automation that will be further infused with AI.

Customer Journey 124

Customer Journey Analytics Branding Customer 124

Martech

DECEMBER 12, 2024

2025 is not the year for bold leaps into expensive platforms but a time for strategic caution. Here’s how to make 2025 the year of smart, strategic martech decisions. Here’s how to make 2025 the year of smart, strategic martech decisions. The answer? You’re not alone. It will be necessary to do the following.

Transform 114

Transform User-Generated B2C Management 114

Martech

NOVEMBER 14, 2024

After a year of widespread AI adoption, marketers like what they see and plan to double down in 2025. Ninety percent of marketers, all at companies of 100 employees or more, said they have dedicated budgets for AI technology for 2025. 52% said AI skills will be much more important for hiring in 2025. AI adoption. Processing.

Marketers 132

Marketers Marketing Analytics Management 132

Buffer Marketing

JULY 16, 2025

⏰ Read more → The Best Time to Post on TikTok in 2025 — New Data The best content format on Instagram It often feels like Instagram has gone all-in on video, with Instagram Reels getting their own discovery feed, and even an exclusive video editing app. Got all that? On to the data.

User-Generated 127

User-Generated Place Branding Analytics 127

Martech

JANUARY 2, 2025

Improving this experience, especially for non-endemic brands, will continue to be a priority for 2025. In 2025, look for AI to help automate the processes and workflows behind these experiences. Clean rooms and data collaboration Data platforms and data collaborations will be a big part of the growing RMN space in 2025.

Retail 122

Retail Transform Advertisers Advertising 122

SmartBrief - Marketing

DECEMBER 3, 2024

Here are some of the ongoing data privacy trends and tactics marketers should be aware of heading into 2025. Developing first-party and zero-party data Brands building their own first-party and zero-party data will continue to be an essential strategy in 2025.

Marketers 126

Marketers Marketing Advertisers Advertising 126

Martech

DECEMBER 26, 2024

Digital, in-store, mixed phygital journeys theyre all on the table in 2025. This will lead to higher demands for all digital experiences to be accessible in 2025. For instance, this March the 2025 Academy Awards will be streamed live on Hulu for the first time ever. Now, theres no looking back.

Customer 126

Customer Direct Mail Transform Health 126

Aspiration Marketing

DECEMBER 17, 2024

Forget casting a wide net and hoping for the best. Today, savvy B2B marketers will be laser-focused on high-value accounts. It's a new era of personalized campaigns, deep relationship building, and strategic resource allocation. Account-based marketing (ABM) is the key to unlocking explosive growth, higher ROI, and stronger customer connections.

Customer 264

Customer Marketers Marketing Marketing Strategy 264

Buffer Marketing

JULY 23, 2025

In 2025, it’s a digital town square — part search engine, part shopping mall, part entertainment hub, all rolled into one ✨aesthetic✨  platform. In 2025, Instagram’s audience skews young, global, and increasingly balanced across gender. Instagram isn’t just a photo-sharing app anymore.

Gen Z 99

Gen Z User-Generated Education Place 99

Martech

OCTOBER 22, 2024

As we approach 2025, B2B marketers increasingly adopt data-driven strategies to refine their lead management processes and ensure they deliver sales-ready leads optimally. Here are some best practices to ensure your lead scoring model is both impactful and adaptable for 2025. Demographic profiles. Persona insights. Processing.

Communications 124

Communications CRM Target Market Price 124

Social Media Examiner

NOVEMBER 14, 2024

Why Meta's AI-Powered Ads Features Matter for Digital Marketing As Meta continues to evolve its social advertising platform, AI and machine learning […] The post Facebook and Instagram Ads Updates for 2025: What Marketers Need to Know appeared first on Social Media Examiner.

Advertisers 137

Advertisers Advertising Marketers Marketing 137

Vertical Response

NOVEMBER 3, 2024

With TCPA compliance rules changing in 2025, what do businesses need to do to stay compliant? This guide will break down the new FCC regulations, the impact on your operations, and the steps to ensure you are prepared for the changes regarding TCPA Compliance 2025.

Telemarketing 100

Telemarketing Communications Law Management 100

Martech

DECEMBER 30, 2024

From these experiences, one message stands out: Progress in 2025 wont come from massive leaps forward but from incremental, thoughtful steps grounded in reality. Themes for an iterative 2025 Looking ahead to 2025, heres what I hope to see in marketing: 1. Trust and transparency Trust is the currency of 2025. Processing.

Transform 126

Transform User-Generated Marketers Marketing 126

The Marketing Operations Leader

JANUARY 2, 2025

In this edition: Your Marketing Ops Career Guide for 2025 Marketing Tools Without Databases - Podcast Episode For Paid Subscribers: The Truth About Being More Strategic in Marketing Reminder! Join the Marketing Ops Interview Bootcamp for free on Jan 15. Imagine gaining 5 hours back each week.

Non-Profit 130

Non-Profit CRM Marketers Marketing 130

Hubspot Marketing

DECEMBER 19, 2024

And I'd be willing to bet they stand a good chance of coming true in 2025. ICYMI newsletter creator Lia Haberman has a hot take to start us off: She thinks newsletters will become more like social in 2025. By 2025, I think we'll see newsletters transition into being more like social networks.

Marketers 114

Marketers Marketing Branding Product 114

Hootsuite

NOVEMBER 28, 2024

pic.twitter.com/mQ1l5jbaJm — Stallion Stats (@MegansStats) April 10, 2024 The question is, should your brand tap into Pinterest’s unwavering potential in 2025? Pro tip: Read Hootsuite’s 2025 Social Media Trends report for the latest in all things social media. ” So, here are five powerful tools for Pinterest marketers: 1.

Gen Z 119

Gen Z Affiliate Marketing Fashion Social Media Marketing 119

Martech

NOVEMBER 12, 2024

As businesses prepare for 2025, go-to-market (GTM) strategies are undergoing major shifts driven by new technology, evolving customer demands and increased executive scrutiny. This may be the largest window into the minds of the F2000 C-suite yet assembled, including the bases for some pretty clear forecasts for 2025 and into 2026.

Marketing Strategy 124

Marketing Strategy B2C Finance Analytics 124

Buffer Marketing

JULY 15, 2025

” In 2025, it’s where professionals build personal brands, brands find their audiences, and creators grow through connection. Before we dive into strategy, let’s take a look at who’s actually using LinkedIn in 2025 — and how big the platform really is. billion visits in May 2025 alone.

Gen Z 88

Gen Z Thought Leadership User-Generated Millennials 88

illumin

JANUARY 14, 2025

As we dive into 2025, the advertising landscape is undergoing a massive transformation driven by new technologies, evolving consumer behavior, and changing regulatory frameworks. Trends for Agencies in 2025: The changing role of advertising experts a. By the end of 2025, AI tools like these will be the norm across agencies.

Gen Z 101

Gen Z Advertisers Advertising Retail 101

Hubspot Marketing

JANUARY 22, 2025

But how do you do that especially in a saturated market like 2025? Organic Marketing Channels Organic Marketing Examples Organic Marketing vs. Paid Marketing Organic Marketing Strategy So, wait does organic marketing still work in 2025? Organic marketing is all about naturally attracting your audience to your brand or business.

Gen Z 121

Gen Z Social Media Marketing User-Generated Inbound Marketing 121

Martech

JANUARY 14, 2025

Lessons from the past peak season to inform your 2025 plans. The post Start 2025 strong with data-driven strategies for retail success appeared first on MarTech. Delivering personalized experiences at scale with AI. Save your spot here!

Retail 114

Retail Shoppers Digital Marketing Whitepaper 114

Martech

MARCH 12, 2025

Dig deeper: Why smart marketers should front-load spending in 2025 Technology: Your inflation-fighting ally When it comes to battling inflation, automation is your best friend. The post How to inflation-proof your marketing in 2025 appeared first on MarTech.

Transform 114

Transform Finance Marketers Marketing 114

Martech

FEBRUARY 26, 2025

B2B marketing in 2025 is not for the faint of heart. The post 5 ways to get your B2B buyers to care in 2025 appeared first on MarTech. Budgets are tight, resources are stretched thin and economic uncertainty looms large. But it’s not just marketers feeling the pressure your customers are, too. Processing.

Whitepaper 117

Whitepaper Thought Leadership B2C Marketing Automation Platform 117

Hubspot Marketing

DECEMBER 12, 2024

Types of Digital Content Importance of Digital Content How to Create Great Digital Content Examples of Great Digital Content What will digital content look like in 2025? What will digital content look like in 2025? So, what will it look like in 2025? Table of Contents What is digital content? More Focus on Personalization .I

Tentpole 120

Tentpole Gen Z Thought Leadership User-Generated 120

Martech

OCTOBER 28, 2024

The post 6 outdated AI marketing trends you should retire in 2025 appeared first on MarTech. Discover how to test, learn, and adapt your AI-powered loyalty programs to create highly personalized experiences that resonate with each individual.

Market Trends 131

Market Trends Customer loyalty Transform Millennials 131

SocialPilot

APRIL 8, 2025

Bluesky has a milestone of over 33 million users worldwide as of 31st March 2025. million by mid-January 2025, with a 174.4% It is estimated that Bluesky users will reach 30 million by 2025. The post 40+ Bluesky Statistics You Need to Know in 2025 appeared first on SocialPilot. Bluesky has around 29.5

Analytics 91

Analytics Management Branding Customer 91

Hootsuite

NOVEMBER 4, 2024

The best social media audience analysis tools for 2025 You’ll need some tools to access all the data points required for a solid social media audience analysis. Get started The post Social media audience analysis: An easy tactical guide for 2025 appeared first on Social Media Marketing & Management Dashboard. Try it free today.

Analytics 109

Analytics Price Social Media Marketing CRM 109

Set Up

DECEMBER 17, 2024

These ten lessons are just as relevant now as theyll be in 2025, offering practical advice on leading with impact and staying adaptable in a fast-moving marketplace. 2025 Focus : Pursue opportunities that challenge you, even if they dont align perfectly with your long-term goals. Experimentation leads to discovery.

CMO 72

CMO Marketing Strategy Communications Marketers 72

SmartBrief - Marketing

FEBRUARY 5, 2025

The post Valentine’s Day 2025: How brands can connect with buyers appeared first on SmartBrief. Opinions expressed by SmartBrief contributors are their own. If you like this article, sign up for the SmartBrief on Social Business email newsletter for free.

Branding 105

Branding Shoppers Promotion Product 105

Buffer Marketing

JANUARY 22, 2025

There’s a bit of a misconception that it’s “too late” to get started as a creator in 2025. ” In my case, I’m focused on building my audience on LinkedIn in 2025 (supported by content on Instagram, TikTok, and Threads). ” Sophie certainly would know.

Gen Z 117

Gen Z Analytics Fashion Management 117