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Influencer marketing statistics for Australia 2025

Sprout Social

Influencer marketing will be pivotal in most brands’ marketing tactics in 2025. Recent research reveals a remarkable increase in Australian influencers, prompting digital marketers and brands to pour significant resources into this approach. Here are some stats around favourite platforms and demographics.

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Social media marketing: Strategy template and tips for 2025

Hootsuite

Key takeaways A social media marketing strategy outlines your goals, the tactics to achieve them, and the metrics you’ll use to track success. Unlike traditional marketing and advertising, social marketing fosters two-way communication between brands and social media users.

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How Gen Z values are changing marketing

Martech

Wellness-focused tech companies are increasingly breaking traditional marketing molds by being openly transparent about their processes, pricing and even their challenges. Focus on entertaining them with authentic content and steer clear of heavy-handed advertising. Dont assume that digital-first means digital-only.

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Digital Marketing for Financial Services in 2025: What Actually Works?

Exposure Ninja

Morgan dominate the headlines, they’re part of a much broader landscape including over 80,000 finance and insurance businesses competing for attention, trust, and market share. From mortgages and investment services to insurance and accounting, the financial services sector in 2025 is more competitive than ever.

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Post Performance Report: Brand content franchises with their own fandoms

Sprout Social

According to The 2025 Sprout Social Index , almost half (46%) of consumers say their favorite brands stand out on social because they post original content. The play: Take a cue from Immi, and complement your traditional marketing efforts with content that goes beyond promotion and touches audiences on a human level.

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How to use landing page sales funnels to convert more visitors

Unbounce

Updated on January 6, 2025. Despite what you may be hearing through the grapevine, the marketing conversion funnel is most definitely still alive and well When its built right, that is. Landing page funnels vs marketing funnels Before we go any further, let’s make sure we’re on the same page here.

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Differentiation & Distinction, Part I: The Error Ignoring Time

Doug Garnett

Then, in the final post, we engage full battle based on the excellent research from the Ehrenberg Bass Institute (EBI) which started the controversy yet disagree with both EBI’s conclusions AND traditional marketer conclusions based on what we have learned from complexity.

Energy 59