Martech

JANUARY 17, 2025

As the customer journey grows more complex in 2025, organizations need a best-in-class martech stack to deliver a seamless, data-driven experience across multiple channels. Connecting the customer journey. A CMS is central to marketing success, connecting workflows and all stages of the customer journey.

SEO 119

SEO Gen Z Customer Journey User-Generated 119

illumin

JUNE 12, 2025

Here are some trends shaping Father’s Day advertising for 2025. Father’s Day in 2025 is just around the corner (most especially in North America), and brands are getting creative in how they connect with modern dads and those shopping for them. This marks a jump from $22.4 billion in 2024 and surpasses the previous record of $22.9

Advertisers 76

Advertisers Advertising Shoppers Shipping 76

Martech

FEBRUARY 21, 2025

This article was co-authored by Matt Wakeman , Weicong Zhao and Joseph Enever , analysts in the Gartner Marketing Practice , covering marketing data and analytics. Reflecting its growing importance in marketing analytics, Gartner found that 64% of senior marketing leaders have adopted MMM solutions. Processing.

Marketing Mix 123

Marketing Mix Finance Analytics Marketers 123

Sprout Social

MAY 29, 2025

15 social media ROI statistics and trends for 2025 The gap between what marketing leaders want and what teams can deliver will define social media ROI in 2025. Knowing that industry averages are just a starting point, here are social media marketing ROI statistics to consider in 2025: 1.

Gen Z 85

Gen Z Social Media Marketing Transform Marketers 85

Customers.ai

NOVEMBER 25, 2024

website visitor identification, customer journey insights and remarketing platform to skyrocket conversions and sales. Predictive Analytics: Anticipate Their Next Move Ever wish you could predict what your visitors will do next? Predictive analytics gets you pretty close. Customer Journey Mapping Tool Customers.ai

eCommerce 89

eCommerce Price Customer Journey CRM 89

Duct Tape Marketing

DECEMBER 20, 2024

Marketing Trends 2025: Actionable Insights for Agencies & fCMOs written by John Jantsch read more at Duct Tape Marketing The marketing world never sits still, and as we approach 2025, the buzz of new possibilities is louder than ever. The Power of AI Embracing Digital Minimalism Marketing Trends 2025: What to Expect 1.

Market Trends 67

Market Trends CMO Transform Influencer Marketing 67

Martech

FEBRUARY 6, 2025

Marketing strategies must be verified and proven with metrics and analytics. Journeys, not funnels Over the past five years, the customer journey has changed radically, making it no longer a straightforward, easily measurable process. By 2025, this number is 30-40 or more, especially in technical B2B niches.

Thought Leadership 93

Thought Leadership Customer Journey Customer loyalty Marketers 93

Litmus

DECEMBER 24, 2024

Marketers will aim for goals like increased engagement and retention throughout the customer journey. You can unlock so much potential by connecting email platforms with customer relationship management (CRM) systems , customer data platforms, email analytics tools, and marketing automation platforms.

B2C 91

B2C User-Generated Email Marketing CRM 91

The Marketing Operations Leader

FEBRUARY 25, 2025

From Batch & Blast to Customized Journeys: How World Vision Canada Creates Personalized Customer Experiences Looking for fresh insights on email personalization? ⚠️ Limitation: Ignores everything else in the buyer’s journey. Register now to save your spot! It doesn't have to be.

Customer Journey 130

Customer Journey Marketers Marketing Marketing Mix 130

Martech

JANUARY 29, 2025

At its core, causal AI reveals what drives marketing success, going beyond basic analytics and attribution. Start by improving one area of marketing analytics. For instance, Proof Analytics’ Scenario Planning dashboard connects marketing data with economic trends to model outcomes and identify key drivers.

Marketers 111

Marketers Marketing Analytics Customer Journey 111

Sachs Marketing Group

JANUARY 13, 2025

In 2025, businesses face an even more competitive and complex digital environment, where success hinges not just on visibility but on creating meaningful connections with audiences across multiple channels. The Modern Customer Journey Todays customer journey is anything but linear.

Digital Marketing 52

Digital Marketing Influencer Marketing Customer Journey Social Media Marketing 52

Hootsuite

FEBRUARY 7, 2025

Below, well share his tips and a complete step-by-step guide on how to boost your Reels to maximize success in 2025. Easily customize them in Canva, and take your Reels game to the next level today. You can use Hootsuite to review your overall Instagram analytics during and after the boosting period. #1 Clear data.

Advertisers 76

Advertisers Advertising Social Media Marketing Analytics 76

Sprout Social

MARCH 31, 2025

Best days to post on YouTube for retail: Mondays, Wednesdays Worst days to post on YouTube for retail: Saturdays, Sundays Its not a surprise that nearly every stage of the customer journey happens on social media. But consider pairing this data with your own YouTube analytics. In the left-hand menu, click on Analytics.

Food 97

Food Retail Education Analytics 97

Martech

JUNE 10, 2025

Status: Public Beta Applicable HubSpot Hubs: Sales Hub Applicable HubSpot Tiers: Professional, Enterprise Commerce Analytics Suite What’s new: This new dashboard suite gives you powerful insights into your revenue streams. The post The 14 best HubSpot updates from May 2025 appeared first on MarTech. Let’s dive in.

CRM 56

CRM User-Generated Finance Price 56

Backlinko

JUNE 12, 2025

In this guide, you’ll learn: Why Google rankings are no longer your best growth signal What LLM visibility actually means How to track and influence this new layer of search that’s driving brand discovery Let’s start with what your current analytics are struggling to see. And users trust those recommendations.

SEO 97

SEO User-Generated Analytics Customer Journey 97

Vertical Response

OCTOBER 13, 2024

AI is set to revolutionize email marketing by 2025. The future of email marketing AI will bring advanced personalization, smarter automation, and improved customer engagement. In 2025 AI-driven techniques will offer more sophisticated personalization, enabling marketers to craft experiences tailored to individual user interactions.

Email Marketing 52

Email Marketing Transform User-Generated Customer loyalty 52

Martech

JANUARY 14, 2025

Because you’re busy getting down to business in 2025, weve identified the 13 most impactful updates to elevate your teams performance and strategy. How it helps you This update gives managers access to granular analytics on CTA performance, such as click rates and engagement trends. HubSpot launched 97 updates in December 2024.

CRM 67

CRM User-Generated Customer Journey Management 67

Martech

MAY 15, 2025

The shift from monthly reports and quarterly reviews to real-time insights and cross-functional coordination is driven by powerful forces: the rise of agentic and generative AI, predictive analytics, the push for omnichannel customer experiences and the growing need for data democratization. Refining customer journeys.

Transform 88

Transform Customer Journey Marketers Marketing 88

Litmus

JUNE 17, 2025

Plotting email personalization and the customer journey alongside each other keeps everything organized. Unlock 2025 Inbox Benchmarks Now Download Validity’s 2025 Email Deliverability Benchmark Report and learn how your inbox placement compares before your next send.

Branding 81

Branding CRM Email Marketing Analytics 81

Animalz blog

APRIL 5, 2025

How to measure it: Track organic traffic in Google Analytics 4. How to measure it: Track time on page in Google Analytics 4 using the “Average engagement time” metric, which measures active engagement rather than simple time elapsed (so all our open tabs dont count toward time on page).

SEO 67

SEO User-Generated Non-Profit Transform 67

Martech

APRIL 3, 2025

If the AI startup maintains this rate, its annual revenue could reach its 2025 target of $12.7 These agents help businesses optimize personalization and growth by providing deep analytics from existing data. Trustpilot introduced new tools to enhance customer feedback analysis. billion, up from $4 billion last year.

User-Generated 75

User-Generated Entertainment CRM Retail 75

Hootsuite

NOVEMBER 21, 2024

Get our 2025 Social Media Trends report for the insights you need to reach your goals in what’s shaping up to be social’s best year yet. This can be really difficult for brands that are slow to adapt, have lengthy approval processes or lack effective analytics monitoring to identify what’s working and what’s not,” says Leighton.

Social Media Marketing 124

Social Media Marketing Communications Entertainment Analytics 124

Sprout Social

JANUARY 27, 2025

According to The 2025 Sprout Social Index , 41% of social marketers say their greatest fear is company leadership not trusting them to publish content that will perform best. We worked with marketing analytics to connect our social efforts directly to revenue using Sprouts integration with Salesforce.

Communications 73

Communications CMO Transform Customer Journey 73

Customers.ai

DECEMBER 30, 2024

Theyre 60% more effective at crafting targeted campaigns and converting visitors into customers. In the year 2025, having the right website demographics tools is a must. website visitor identification, customer journey insights and remarketing platform to skyrocket conversions and sales. Not bad, right?

Price 82

Price Analytics eCommerce User-Generated 82

Use Insider

JANUARY 3, 2025

For example, Braze stands out with more advanced mobile marketing tools and scalability for enterprises, while CleverTap offers better analytics capabilities and more consistent customer support. It was founded in 2013 and since then has retained a strong focus on mobile analytics and marketing.

Customer Journey 52

Customer Journey User-Generated Analytics eCommerce 52

Unbounce

JANUARY 6, 2025

Updated on January 6, 2025. In order to build funnels that actually convert, you first need to fully understand what the core stages of the marketing funnel are, what the goals are at each stage, and the role landing pages play throughout that journey. 14 min read Ahh, the funnel.

User-Generated 111

User-Generated Price Copywriting Analytics 111

Use Insider

MARCH 10, 2025

It was founded back in 1999 with its flagship CRM products and has acquired a plethora of products focused on marketing, customer service, and sales use cases. Marketing analytics. Omnichannel journey orchestration. Customer loyalty. Our platform also comes with an AI-powered customer journey builder.

CRM 52

CRM Customer Journey eCommerce Price 52

Use Insider

JANUARY 23, 2025

For the automation part, you can use Architect our customer journey builder and marketing automation platform. Access a plethora of advanced SMS marketing features: These include end-to-end customer journey analytics , risk mitigation, SMS hygiene, cost efficiency via short-URLs, and much more.

Price 52

Price Customer Journey User-Generated eCommerce 52

Use Insider

NOVEMBER 18, 2024

From the conversations on the day, it’s clear that AI adoption is a top priority across the industry and is only set to accelerate as we move into 2025. During the event, I sat down with Amy Edens , Director of CRM and Data at Blink Fitness and a valued Insider customer.

Retail 59

Retail Customer Health Customer Journey 59

Marketing Insider Group

JANUARY 29, 2025

Although customer relationship management (CRM) and marketing automation have varying processes and functionalities, they form a powerful system for enhancing business operations when combined together. The customer journey involves several stages that take your users from potential buyers to loyal and repeat customers.

CRM 70

CRM Transform Marketers Marketing 70

Sachs Marketing Group

APRIL 7, 2025

AI-powered marketing automation combines the rule-based workflows of traditional automation with machine learning, natural language processing, and predictive analytics. Top AI Marketing Automation Tools for 2025 As AI continues to evolve, so does the toolkit available to marketers. What Is AI-Powered Marketing Automation?

Transform 52

Transform User-Generated Marketers Marketing 52

Backlinko

MARCH 25, 2025

Check out our methodology below, or skip right to the “top blog niches of 2025. Now, let’s explore the top 25 blog niche ideas for 2025. Artificial Intelligence (AI) In a surprise to no one, AI is the #1 blog niche for 2025. Despite the relatively modest $1.24 But youll need to bring your A-game.

Real Estate 109

Real Estate Health Affiliate Marketing Non-Profit 109

Customers.ai

FEBRUARY 18, 2025

In February 2025, Klaviyo announced significant pricing changes that have left many businesses re-evaluating their email marketing strategies. This is how email should work in 2025 smarter, more scalable, and built to drive results. Advanced Analytics and Reporting Stop guessing whats working and whats not. Customers.ai

Outbound Marketing 59

Outbound Marketing Price CRM Email Marketing 59

Hubspot Marketing

MARCH 10, 2025

Were distinguishing Breeze in three ways to enable HubSpot customers to get the most out of AI: Our platform unifies structured data (like CRM records) and unstructured data (such as emails, calls, and transcripts) with external data like buyer intent and company news to give Breeze the full picture. No more repeating yourself.

Transform 77

Transform CRM User-Generated Customer Journey 77

Adobe Experience Cloud Blog

MARCH 6, 2017

Applying AI in marketing, through predictive analytics , data science, and natural language processing (NLP), is almost an expected outcome. Predictive marketing—a new discipline deeply rooted in big data, mathematics, data science, and marketing—transforms the customer journey into a scientific process.

Transform 134

Transform Thought Leadership Marketers Marketing 134

Use Insider

MARCH 7, 2025

Besides just getting access to a plethora of channels, Insiders customer journey builder lets you create and automate personalized campaigns across these touchpoints.The process is controlled via a simple drag-and-drop editor that anyone can use. How to use a customer journey builder to boost revenue (with examples).

eCommerce 59

eCommerce Customer Journey User-Generated Price 59

Backlinko

MARCH 11, 2024

billion 2025 $7.47 Between 2021 and 2024, worldwide marketing automation industry revenue is forecasted to grow by 38.2% billion – Statista Year Marketing automation market revenue (worldwide) 2021 $4.79 billion 2022 $5.19 billion 2023 $5.86 billion 2024 $6.62 billion 2026 $8.44 billion 2027 $9.53 billion 2028 $10.76 billion 2029 $12.14

Customer Journey 119

Customer Journey Marketing Automation Platform Marketers Marketing 119