Remove 2025 Remove Branding Remove Influencer Marketing
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The influencer marketing space kicks off 2025 with another acquisition

Martech

Influencer marketing and social media management platform Later announced Friday it acquired Mavely for $250 million. Dig deeper: Why influencer marketing is critical in B2B Influencer firms need data, AI to compete with large agencies eMarketer expects influencer marketing spending in the U.S.

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Influencer marketing statistics for Australia 2025

Sprout Social

Influencer marketing will be pivotal in most brandsmarketing tactics in 2025. Recent research reveals a remarkable increase in Australian influencers, prompting digital marketers and brands to pour significant resources into this approach.

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How to Harness B2B Influencer Marketing to Grow Your Brand

Hubspot Marketing

Thats why B2B influencer marketing is nothing to scoff at. When you hear the word influencer, its not uncommon to think beauty bloggers and Instagram models, but the professional space is also ripe with impactful voices that can help B2B brands build brand awareness, boost engagement, earn trust, and ultimately close more business.

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Navigating the US TikTok ban: What brands need to know

Sprout Social

Last updated January 15, 2025. A federal law banning TikTok in the US is set to go into effect on January 19, 2025. Brands based in the USor who have a strong follower base in the USwill need to reevaluate and diversify their network strategy immediately. That doesnt mean you need to create a brand presence everywhere.

Branding 127
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How to build and nurture brand loyalty: 7 tactics for 2025

Hootsuite

Key takeaways Brand loyalty is the emotional connection that drives repeat purchases from a specific brand, even when alternatives exist. Building brand loyalty involves understanding customer needs, leveraging user-generated content, personalizing all touchpoints, rewarding repeat customers, and providing stellar customer service.

Branding 123
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Influencer marketing campaigns: 8 examples that drive real results

Hootsuite

Influencer marketing campaigns are a multi-billion-dollar business , and each year, more and more savvy brands partner with influential social creators to drive revenue, boost visibility, and connect with motivated audiences. Key takeaways Influencer marketing campaigns that work are built on strategy, not just follower count.

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60 social media statistics marketers need to know in 2025

Hootsuite

100% of marketers who read these social media statistics will have the data they need to plan and optimize their social strategies in 2025. Influencer marketing is taking the lead In 2025, brands are expected to spend more on influencer marketing than on digital ads a big sign of shifting trust and impact.

Gen Z 111