Martech

DECEMBER 30, 2024

From breathtaking advancements in generative models to bold proclamations about the agentic era, the year has been dominated by promises of transformation. From these experiences, one message stands out: Progress in 2025 wont come from massive leaps forward but from incremental, thoughtful steps grounded in reality.

Transform 126

Transform User-Generated Fashion Marketers 126

Martech

JANUARY 14, 2025

Brands will expect some of those cost savings to be passed on, leading to some changes with agency relationships and AORs. 2025 will be a breakthrough year for dynamic creative optimization as generative AI finally unlocks its full potential, said Oz Etzioni, CEO and co-founder of digital advertising company Clinch.

Advertisers 129

Advertisers Advertising Transform Shoppers 129

Martech

DECEMBER 26, 2024

Digital, in-store, mixed phygital journeys theyre all on the table in 2025. This will lead to higher demands for all digital experiences to be accessible in 2025. For instance, this March the 2025 Academy Awards will be streamed live on Hulu for the first time ever. Now, theres no looking back.

Customer 126

Customer Direct Mail Transform Health 126

Hubspot Marketing

APRIL 21, 2025

She also launched Salesforce's first branded podcast, and her team managed Salesforce's YouTube account with 800K+ subscribers. She says, "We hope it performs well, but really our goal is to create influence and to change how people think and act and for our brand to grow when they do." Nobody can clone your people." Take that , AI!)

Transform 110

Transform Marketers Marketing Entertainment 110

Martech

MARCH 12, 2025

Marketing budgets are doing two things right now tightening and transforming. Dig deeper: Why smart marketers should front-load spending in 2025 Technology: Your inflation-fighting ally When it comes to battling inflation, automation is your best friend. The financial benefits of digital transformation are significant.

Transform 114

Transform Finance Marketers Marketing 114

Sprout Social

JANUARY 24, 2025

Whether you’re a social media manager for a UK brand or a global powerhouse, the coming year is going to be a wild ride. customers what truly matters in social media interactions with brands they love. From their insight, we’ve uncovered 10 key trends you can use to connect with your audience in 2025. Take Innocent.

Entertainment 109

Entertainment Transform Social Media Marketing Health 109

Martech

OCTOBER 28, 2024

AI-powered social media monitoring (sentiment analysis) Then: In the late 2010s, AI was widely used for basic social media listening, primarily focused on monitoring brand sentiment through keywords and simple text analysis. This provided brands with a general understanding of how consumers felt about them, but it lacked depth and nuance.

Market Trends 131

Market Trends Customer loyalty Transform Millennials 131

illumin

JANUARY 14, 2025

As we dive into 2025, the advertising landscape is undergoing a massive transformation driven by new technologies, evolving consumer behavior, and changing regulatory frameworks. Brands, agencies, and retailers need to navigate these shifting trends to stay competitive. Dont feel like youre prepared?

Gen Z 101

Gen Z Advertisers Advertising Retail 101

Set Up

APRIL 8, 2025

Advances in AI, fintech disruption, and consumer expectations for seamless digital experiences are pushing financial brands to rethink how they engage, market, and operate. So, how can financial brands stay ahead? Lets explore the biggest shifts shaping financial marketing in 2025 and what leaders need to do next.

Transform 59

Transform Finance Marketers Marketing 59

Set Up

APRIL 7, 2025

Advances in AI, fintech disruption, and consumer expectations for seamless digital experiences are pushing financial brands to rethink how they engage, market, and operate. So, how can financial brands stay ahead? Lets explore the biggest shifts shaping financial marketing in 2025 and what leaders need to do next.

Transform 59

Transform Finance Marketers Marketing 59

Buffer Marketing

JANUARY 13, 2025

With all the changes on the horizon, it’s safe to say that social media will look a little different in 2025. Lia Haberman , social media consultant and writer of the ICYMI newsletter predicts that 2025 will be the year brands and creators start thinking of themselves as media empires. Let’s get into it.

Gen Z 129

Gen Z Transform User-Generated Analytics 129

Martech

MAY 21, 2025

Google Marketing Live 2025 was no surprise all about AI. Heres a recap of everything that matters from Google Marketing Live 2025. Ads are also popping up in Googles AI Mode, so your brand can appear right when people explore their options. Merchant Center is becoming a brand and content HQ.

Transform 88

Transform Analytics Marketers Marketing 88

Sprout Social

MAY 6, 2025

But the reality is that while some brand mentions present valuable opportunities for engagement, others require urgent attention to prevent reputation damage. Brand monitoring software captures conversations across the digital landscape. What is brand monitoring? What should you monitor for your brand?

Branding 104

Branding Health Transform Analytics 104

The CMO Survey

APRIL 1, 2025

companies, findings highlight critical trends shaping marketings strategic direction in 2025. AI Transforms Marketing Operations with Measurable Returns Marketings AI revolution continues, with artificial intelligence now powering 17.2% Customer retention and brand value metrics hit two-year lows. in Spring 2024) 8.5%

Transform 130

Transform CMO Key Performance Indicator Customer Acquisition 130

Jeff Bullas

MAY 22, 2025

That means building your brand just got easier. Top 10 AI Trends to watch in 2025 Sitting under the megatrend of Global AI are super trends that exist in the niches. Surprising fact: As of early 2025, over 1.4 Surprising fact : As of 2025, more than 120 countries are drafting or implementing national AI governance frameworks.

Transform 130

Transform Health Energy Education 130

SocialPilot

DECEMBER 23, 2024

Whether you’re a brand, an influencer, or just someone looking to make a splash online, you should be familiar with prompts that work for your social media. Brainstorm unique post ideas to highlight our brands milestones and achievements. Suggest a playful caption for a behind-the-scenes look at our brand.

User-Generated 125

User-Generated Social Media Marketing Promotion Transform 125

Martech

JANUARY 14, 2025

This sparked doom-and-gloom predictions about marketing’s diminishing role in 2025. The “brand awareness” campaigns with no connection to revenue? Transformed into focused programs that sales actually wants. Marketing budgets are down 15% year-over-year. Only 24% of CMOs feel confident about their 2024 funding.

Transform 128

Transform CMO Marketers Marketing 128

Marketing Insider Group

FEBRUARY 10, 2025

Loyal customers spend more, refer others, and contribute to brand stability, making customer retention strategies vital for any organization. This article examines the top CRM strategies that can transform customer retention efforts and set you up for success in 2025 and beyond.

CRM 94

CRM Customer Transform Customer loyalty 94

Martech

MARCH 4, 2025

Digital transformation, changing buyer expectations and the proliferation of martech tools have reshaped how tech brands engage, convert and retain customers. Marketing is no longer a support function but a strategic growth driver, influencing everything from brand to demand.

Transform 126

Transform CRM Analytics User-Generated 126

Martech

DECEMBER 18, 2024

In two decades of guiding B2B enterprises through digital trends and transformations, I’ve witnessed seismic shifts in consumer behavior. As they do, their impact is fundamentally transforming what we market and why. Key takeaway: 62% of Gen Z buyers prefer sustainable brands and 73% will pay more for sustainable products.

Gen Z 108

Gen Z Transform Health Entertainment 108

Buffer Marketing

FEBRUARY 4, 2025

2025 is shaping up to be a year of massive opportunities for creators , but staying ahead means working efficiently. I asked my LinkedIn audience which tools they’re loving in 2025, and they delivered. It transforms your spoken ideas, no matter how messy, into clean, structured text that’s easy to share or build on.

Transform 99

Transform Price User-Generated Product 99

OnDemand CMO

DECEMBER 18, 2024

As we gear up for 2025, its clear that business as usual isnt going to cut it anymore. At OnDemandCMO, weve seen firsthand how embracing change with confidence can transform a companys trajectory. What Bold Looks Like in 2025: Hyper-Personalization: Your customers want to feel seen and understood. AI is HereAre You Ready?

Transform 74

Transform Thought Leadership CMO Marketers 74

Martech

MARCH 11, 2025

Generative AI is reshaping the web for brands and users alike, as features like Googles AI Overviews move the burden of processing search results from human users to AI services. This means brands have less control over how their content is displayed and interpreted. These findings show opportunities (and challenges) for brands.

Transform 127

Transform User-Generated SEO Digital Marketing 127

Sprout Social

MAY 21, 2025

This time, were putting the spotlight on brands celebrating major milestones. Milestone campaigns are some of our favorites because they offer brands an opportunity to highlight their unique culture, history and customers. In honor of Microsofts 50-year anniversary, the brand celebrated on social by getting back to their roots.

Branding 86

Branding Transform User-Generated Education 86

Sprout Social

DECEMBER 16, 2024

But we must continue to strive for greater simplicity to guide brands into socials next era, which will drive company-wide value. This award is a reflection of not only the exceptional work Team Sprout puts in every day, but of the way our customers are transforming their businesses with the power of social.

Product 72

Product Transform Influencer Marketing User-Generated 72

Martech

NOVEMBER 14, 2024

Customers navigate a complex path, engaging with brands at various stages before making a commitment. As we look ahead to 2025, the transformative potential of AI in analyzing and enhancing the customer journey is set to reshape how organizations connect with their audiences.

Customer Journey 132

Customer Journey Analytics Customer Transform 132

Sprout Social

MAY 29, 2025

15 social media ROI statistics and trends for 2025 The gap between what marketing leaders want and what teams can deliver will define social media ROI in 2025. Knowing that industry averages are just a starting point, here are social media marketing ROI statistics to consider in 2025: 1.

Gen Z 85

Gen Z Social Media Marketing Transform Marketers 85

Martech

OCTOBER 22, 2024

Features include low code setup for branded storefronts and tools to manage products and prices. During the pandemic years, many more were compelled into digital transformation. Salesforce’s own research shows more than 50% of revenue for small businesses coming from digital channels in 2025, up from the current 42%.

eCommerce 120

eCommerce Transform CRM Price 120

Martech

MARCH 24, 2025

The report said retailers are transforming their stores more than shopping destinations, delivering elevated retail experiences. Source: Salesforce Connected Shoppers report, 2025. New roles mean new responsibilities for retail associates Retail location transformation means the stores’ roles are also changing.

Retail 113

Retail Gen Z Transform Shoppers 113

Duct Tape Marketing

DECEMBER 20, 2024

Marketing Trends 2025: Actionable Insights for Agencies & fCMOs written by John Jantsch read more at Duct Tape Marketing The marketing world never sits still, and as we approach 2025, the buzz of new possibilities is louder than ever. Brand Marketing: Back to Basics 6. No surprise a lot of these trends are powered by AI.

Market Trends 67

Market Trends CMO Transform Influencer Marketing 67

Exposure Ninja

APRIL 25, 2025

With AI shaking things up and search algorithms constantly changing , many marketers are scrambling to figure out what still works in 2025. Here are the top 10 content marketing trends that will shape 2025 and how you can use them to boost engagement, visibility, and (most importantly) conversions. But marketers have adapted in 2025.

Market Trends 80

Market Trends Content Marketing User-Generated Thought Leadership 80

Martech

OCTOBER 9, 2024

22, 2024, where we’ll unveil the 2025 report’s key findings. Data Gravity, Privacy and AI Explore how data gravity, privacy and AI will continue to redefine the marketing and advertising landscape, transforming from fleeting trends into enduring industry shifts. Join us for a free virtual event on Oct.

Transform 116

Transform Marketers Marketing Advertisers 116

Martech

MARCH 3, 2025

The impact of brand and reputation on sales Brand trust is one of the most powerful revenue drivers. Dig deeper: AI is transforming GTM teams into fiduciary powerhouses The no BS GTM model The future of GTM is revenue causality, not lead generation. ” See the conference agenda and get your free pass.

Transform 125

Transform Finance Marketers Marketing 125

ConsumerTalk

OCTOBER 21, 2024

Nut Butters Marketing Strategies for 2025 As we look towards 2025, the nut butters industry is poised for significant growth and transformation. This presents a unique opportunity for brands to innovate and capture market share.

Marketing Strategy 52

Marketing Strategy Transform Food Marketers 52

Sprout Social

OCTOBER 11, 2024

The use of social media in sports marketing has transformed the way fans interact with their favorite athletes, teams and sporting events. This diverse range of athletes has sparked a global sports marketing renaissance, and is giving brands a way to expand their reach (especially to new audiences). million views on TikTok.

Transform 97

Transform Fashion Gen Z Food 97

Martech

JUNE 11, 2025

“Agentforce transforms how work gets done, but it doesn’t replace marketers. Guardrails and human oversight checkpoints maintain brand consistency. Coming in 2025: Marketing Cloud+ SKUs (July), Agentforce Web Curation (October), Expanded LinkedIn collaboration (November).

Transform 92

Transform Customer Journey Marketers Marketing 92