Martech

DECEMBER 30, 2024

From breathtaking advancements in generative models to bold proclamations about the agentic era, the year has been dominated by promises of transformation. From these experiences, one message stands out: Progress in 2025 wont come from massive leaps forward but from incremental, thoughtful steps grounded in reality.

Transform

Hubspot Marketing

APRIL 21, 2025

She also launched Salesforce's first branded podcast, and her team managed Salesforce's YouTube account with 800K+ subscribers. She says, "We hope it performs well, but really our goal is to create influence and to change how people think and act and for our brand to grow when they do." Nobody can clone your people." Take that , AI!)

Transform

Martech

DECEMBER 26, 2024

Digital, in-store, mixed phygital journeys theyre all on the table in 2025. This will lead to higher demands for all digital experiences to be accessible in 2025. For instance, this March the 2025 Academy Awards will be streamed live on Hulu for the first time ever. Now, theres no looking back.

Customer

Sprout Social

JANUARY 24, 2025

Whether you’re a social media manager for a UK brand or a global powerhouse, the coming year is going to be a wild ride. customers what truly matters in social media interactions with brands they love. From their insight, we’ve uncovered 10 key trends you can use to connect with your audience in 2025. Take Innocent.

Entertainment

Martech

MARCH 12, 2025

Marketing budgets are doing two things right now tightening and transforming. Dig deeper: Why smart marketers should front-load spending in 2025 Technology: Your inflation-fighting ally When it comes to battling inflation, automation is your best friend. The financial benefits of digital transformation are significant.

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Martech

OCTOBER 28, 2024

AI-powered social media monitoring (sentiment analysis) Then: In the late 2010s, AI was widely used for basic social media listening, primarily focused on monitoring brand sentiment through keywords and simple text analysis. This provided brands with a general understanding of how consumers felt about them, but it lacked depth and nuance.

Market Trends

illumin

JANUARY 14, 2025

As we dive into 2025, the advertising landscape is undergoing a massive transformation driven by new technologies, evolving consumer behavior, and changing regulatory frameworks. Brands, agencies, and retailers need to navigate these shifting trends to stay competitive. Dont feel like youre prepared?

Gen Z

Martech

JANUARY 14, 2025

Brands will expect some of those cost savings to be passed on, leading to some changes with agency relationships and AORs. 2025 will be a breakthrough year for dynamic creative optimization as generative AI finally unlocks its full potential, said Oz Etzioni, CEO and co-founder of digital advertising company Clinch.

Advertising

Sprout Social

JULY 25, 2025

Behind-the-scenes social media post ideas Give your audience a peek behind the curtain to humanize your brand and build trust. Show that real people enjoy your brand by sharing user-generated content (UGC) and real testimonials. Behind-the-scenes posts help your audience feel closer to your team, bringing them closer to your brand.

Branding

Sprout Social

JULY 1, 2025

With nearly 9 million active Aussie users (including 38% of the population over 18), TikTok is one of the fastest-moving brand networks, but finding the right creators can be tricky. 10 must-know Aussie TikTok influencers in 2025 (quick picks) To kick things off, below are 10 of Australia’s most prominent TikTokers across varying niches.

Branding

Set Up

APRIL 8, 2025

Advances in AI, fintech disruption, and consumer expectations for seamless digital experiences are pushing financial brands to rethink how they engage, market, and operate. So, how can financial brands stay ahead? Lets explore the biggest shifts shaping financial marketing in 2025 and what leaders need to do next.

Transform

Set Up

APRIL 7, 2025

Advances in AI, fintech disruption, and consumer expectations for seamless digital experiences are pushing financial brands to rethink how they engage, market, and operate. So, how can financial brands stay ahead? Lets explore the biggest shifts shaping financial marketing in 2025 and what leaders need to do next.

Transform

The CMO Survey

APRIL 1, 2025

companies, findings highlight critical trends shaping marketings strategic direction in 2025. AI Transforms Marketing Operations with Measurable Returns Marketings AI revolution continues, with artificial intelligence now powering 17.2% Customer retention and brand value metrics hit two-year lows. in Spring 2024) 8.5%

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Martech

MAY 21, 2025

Google Marketing Live 2025 was no surprise all about AI. Heres a recap of everything that matters from Google Marketing Live 2025. Ads are also popping up in Googles AI Mode, so your brand can appear right when people explore their options. Merchant Center is becoming a brand and content HQ.

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Martech

JANUARY 14, 2025

This sparked doom-and-gloom predictions about marketing’s diminishing role in 2025. The “brand awareness” campaigns with no connection to revenue? Transformed into focused programs that sales actually wants. Marketing budgets are down 15% year-over-year. Only 24% of CMOs feel confident about their 2024 funding.

Transform

Sprout Social

JUNE 11, 2025

This time, we’re rounding up some of the boldest brands on social. According to the Q2 2025 Sprout Pulse Survey , consumers are most likely to define bold brands as honest about their products, services and what they stand for. The same report found consumers want brands to prioritize audience interaction and original content.

Branding

Martech

DECEMBER 18, 2024

In two decades of guiding B2B enterprises through digital trends and transformations, I’ve witnessed seismic shifts in consumer behavior. As they do, their impact is fundamentally transforming what we market and why. Key takeaway: 62% of Gen Z buyers prefer sustainable brands and 73% will pay more for sustainable products.

Gen Z

Duct Tape Marketing

DECEMBER 20, 2024

Marketing Trends 2025: Actionable Insights for Agencies & fCMOs written by John Jantsch read more at Duct Tape Marketing The marketing world never sits still, and as we approach 2025, the buzz of new possibilities is louder than ever. Brand Marketing: Back to Basics 6. No surprise a lot of these trends are powered by AI.

Market Trends

Buffer Marketing

JANUARY 13, 2025

With all the changes on the horizon, it’s safe to say that social media will look a little different in 2025. Lia Haberman , social media consultant and writer of the ICYMI newsletter predicts that 2025 will be the year brands and creators start thinking of themselves as media empires. Let’s get into it.

Gen Z

SocialPilot

DECEMBER 23, 2024

Whether you’re a brand, an influencer, or just someone looking to make a splash online, you should be familiar with prompts that work for your social media. Brainstorm unique post ideas to highlight our brands milestones and achievements. Suggest a playful caption for a behind-the-scenes look at our brand.

User-Generated

OnDemand CMO

DECEMBER 18, 2024

As we gear up for 2025, its clear that business as usual isnt going to cut it anymore. At OnDemandCMO, weve seen firsthand how embracing change with confidence can transform a companys trajectory. What Bold Looks Like in 2025: Hyper-Personalization: Your customers want to feel seen and understood. AI is HereAre You Ready?

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Sprout Social

DECEMBER 16, 2024

But we must continue to strive for greater simplicity to guide brands into socials next era, which will drive company-wide value. This award is a reflection of not only the exceptional work Team Sprout puts in every day, but of the way our customers are transforming their businesses with the power of social.

Product

Sprout Social

MAY 6, 2025

But the reality is that while some brand mentions present valuable opportunities for engagement, others require urgent attention to prevent reputation damage. Brand monitoring software captures conversations across the digital landscape. What is brand monitoring? What should you monitor for your brand?

Branding

Sprout Social

MAY 21, 2025

This time, were putting the spotlight on brands celebrating major milestones. Milestone campaigns are some of our favorites because they offer brands an opportunity to highlight their unique culture, history and customers. In honor of Microsofts 50-year anniversary, the brand celebrated on social by getting back to their roots.

Branding

Sprout Social

JULY 9, 2025

Others have trusting audiences but don’t fit your brand’s ethos. Keep reading and get to know 30 of the top fitness influencers in Australia—and how to choose the right one for your brand. 10 must-know Aussie fitness influencers in 2025 (quick picks) Before diving into the list below, look at these 10 standouts you need to know.

Branding

Marketing Insider Group

JULY 7, 2025

In 2025, the answer isn’t just in raw numbers—it’s in understanding which metrics genuinely reflect growth, engagement, and revenue. Leveraging any help can empower brands not only to produce engaging materials but also to tie those efforts directly to business goals and KPIs. Instead, savvy teams look at: Time on page.

Whitepaper

Martech

MARCH 24, 2025

The report said retailers are transforming their stores more than shopping destinations, delivering elevated retail experiences. Source: Salesforce Connected Shoppers report, 2025. New roles mean new responsibilities for retail associates Retail location transformation means the stores’ roles are also changing.

Retail

Martech

NOVEMBER 14, 2024

Customers navigate a complex path, engaging with brands at various stages before making a commitment. As we look ahead to 2025, the transformative potential of AI in analyzing and enhancing the customer journey is set to reshape how organizations connect with their audiences.

Customer Journey

Sprout Social

JULY 23, 2025

Though it was once predominantly associated with traditional tactics like listings on coupon sites, price comparison websites, product review blogs and cashback platforms, this type of marketing has transformed with the rise of influencer marketing. What is influencer marketing?

Affiliate Marketing

Martech

MARCH 11, 2025

Generative AI is reshaping the web for brands and users alike, as features like Googles AI Overviews move the burden of processing search results from human users to AI services. This means brands have less control over how their content is displayed and interpreted. These findings show opportunities (and challenges) for brands.

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Martech

OCTOBER 22, 2024

Features include low code setup for branded storefronts and tools to manage products and prices. During the pandemic years, many more were compelled into digital transformation. Salesforce’s own research shows more than 50% of revenue for small businesses coming from digital channels in 2025, up from the current 42%.

eCommerce

Jeff Bullas

MAY 22, 2025

That means building your brand just got easier. Top 10 AI Trends to watch in 2025 Sitting under the megatrend of Global AI are super trends that exist in the niches. Surprising fact: As of early 2025, over 1.4 Surprising fact : As of 2025, more than 120 countries are drafting or implementing national AI governance frameworks.

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Jeff Bullas

JUNE 18, 2025

Top 10 AI thought leaders on LinkedIn (2025) I reviewed the top 10 AI thought leaders on LinkedIn based on actual follower count and more importantly, actual insight. Bernard is a best-selling author and advisor on AI, big data, and digital transformation. These aren’t hype machines. They’re thinkers, builders, and educators.

Transform

Buffer Marketing

MARCH 26, 2025

In January 2025, we held our fourth (!) Despite generating "only" 83,000 impressions (compared to October’s 300,000), the quality of engagement landed me my first brand partnership just 21 days in. Could I monetize my LinkedIn presence through brand partnerships?

Transform

Sprout Social

JULY 15, 2025

For social media managers working with local brands—or global brands eyeing the Aussie market—it’s about finding creators genuinely influencing purchase decisions, not just racking up views. Below are 25 favourite Australian beauty influencers worth working with in 2025. That’s huge for your brand.

Branding

Sprout Social

MAY 29, 2025

15 social media ROI statistics and trends for 2025 The gap between what marketing leaders want and what teams can deliver will define social media ROI in 2025. Knowing that industry averages are just a starting point, here are social media marketing ROI statistics to consider in 2025: 1.

Gen Z