Martech

JANUARY 14, 2025

2025 will be a breakthrough year for dynamic creative optimization as generative AI finally unlocks its full potential, said Oz Etzioni, CEO and co-founder of digital advertising company Clinch. As we head into 2025, marketers will face pressure to adopt and experiment with AI, but its success depends on a solid data foundation.

Advertisers 129

Advertisers Advertising Transform Shoppers 129

Hubspot Marketing

JULY 14, 2025

A Customer Relationship Management (CRM) system designed for retail can streamline these complex workflows, improve customer satisfaction, and drive revenue growth. user/month Advanced: $24.90/user/month user/month Professional: $49.90/user/month user/month View Pipedrive pricing details. user/month Advanced: $24.90/user/month

Retail 106

Retail CRM Price Customer Journey 106

Hubspot Marketing

APRIL 21, 2025

2025 is upon us, and a new year brings new trends and new challenges. I, your resident content creator and social media expert, have the expertise you need to prepare for social media video marketing in 2025. Is social media video marketing effective in 2025? In 2025, it will be the smaller influencers time to shine.

Social Media Marketing 98

Social Media Marketing User-Generated Influencer Marketing Customer Journey 98

Sprout Social

DECEMBER 16, 2024

Meeting with customers and understanding their goals is my favorite part of the work I do, and what Im most passionate about in my new role as Sprout Socials Chief Product Officer. As we map out Sprouts continuous evolution , we are focused on providing an even more effortless and cohesive user experience.

Product 73

Product Transform Influencer Marketing User-Generated 73

Customers.ai

NOVEMBER 25, 2024

Here’s a wild stat to kick things off: 91% of users won’t return to a website after a bad experience. Today’s platforms dive deeper, going beyond the metrics and uncovering the “why” behind user actions. website visitor identification, customer journey insights and remarketing platform to skyrocket conversions and sales.

eCommerce 89

eCommerce Price Customer Journey CRM 89

Hubspot Marketing

JULY 8, 2025

Let's look at the best restaurant CRM solutions available in 2025. Best CRMs for Restaurants at a Glance Best CRM Software for Restaurant Businesses Finding the right CRM can transform how you connect with customers and grow your business. Here are our top solutions for restaurants in 2025: 1.

CRM 104

CRM Price Food Transform 104

Litmus

DECEMBER 24, 2024

Marketers will aim for goals like increased engagement and retention throughout the customer journey. Onboarding Goal: Help customers get the most out of your product with smooth onboarding. Email touchpoints: Tutorials and user guides. Retention Goal: Keep customers engaged + satisfied enough to consider repeat business.

B2C 91

B2C User-Generated Email Marketing CRM 91

illumin

JUNE 12, 2025

Here are some trends shaping Father’s Day advertising for 2025. Father’s Day in 2025 is just around the corner (most especially in North America), and brands are getting creative in how they connect with modern dads and those shopping for them. This marks a jump from $22.4 billion in 2024 and surpasses the previous record of $22.9

Advertisers 74

Advertisers Advertising Shoppers Shipping 74

Martech

JANUARY 15, 2025

For marketers looking to meet customers where they are , social media cant be overlooked. Here are some predictions about where brands can find opportunities and innovation in 2025 in order to gain an edge in the rapidly changing space. Customer service on social media We dont know what shape TikTok will take in the U.S.,

Gen Z 117

Gen Z Whitepaper Social Media Marketing Millennials 117

Sachs Marketing Group

JANUARY 13, 2025

In 2025, businesses face an even more competitive and complex digital environment, where success hinges not just on visibility but on creating meaningful connections with audiences across multiple channels. The Modern Customer Journey Todays customer journey is anything but linear.

Digital Marketing 52

Digital Marketing Influencer Marketing Customer Journey Social Media Marketing 52

Hubspot Marketing

JULY 10, 2025

Managing customer relationships in ecommerce isn‘t just about collecting emails and tracking orders anymore. Modern ecommerce businesses need powerful CRM systems that can handle complex customer journeys, integrate with multiple sales channels, and provide actionable insights to drive growth.

eCommerce 90

eCommerce CRM Transform Retail 90

Hubspot Marketing

JULY 16, 2025

Social media businesses face unique challenges in managing customer relationships across multiple platforms while scaling their operations. billion social media users worldwide , social media companies must integrate their CRM systems with social platforms to capture every interaction and convert engagement into revenue. With over 5.24

CRM 108

CRM Price Analytics Transform 108

Sprout Social

FEBRUARY 28, 2025

For social media professionals in the UK or targeting its highly engaged user base, staying ahead of the game requires a solid grasp of the latest stats and trends to make smart decisions. Let’s dive into the numbers and uncover the opportunities waiting for your brand: How does the UK use social media in 2025?

Gen Z 80

Gen Z Millennials Social Media Marketing User-Generated 80

Hubspot Marketing

JULY 10, 2025

HubSpot’s Marketing Hub is a comprehensive marketing automation platform that helps businesses generate leads, automate campaigns, measure marketing performance, and more — all powered by HubSpot’s AI. This guide provides current pricing information for all HubSpot Marketing Hub plans as of 2025.

Price 77

Price Marketing Automation Platform CRM Customer Journey 77

Sprout Social

MAY 29, 2025

15 social media ROI statistics and trends for 2025 The gap between what marketing leaders want and what teams can deliver will define social media ROI in 2025. Knowing that industry averages are just a starting point, here are social media marketing ROI statistics to consider in 2025: 1.

Gen Z 84

Gen Z Social Media Marketing Transform Marketers 84

Sprout Social

MARCH 27, 2025

The benefits of the creator economy for brands According to a Q1 2025 Sprout Pulse Survey, over half of marketers say influencers already play a significant role in boosting audience engagement, fostering credibility and driving revenue growth. YouTube With over 2 billion users each year , YouTube offers brands global reach.

Gen Z 96

Gen Z Affiliate Marketing Influencer Marketing User-Generated 96

Vertical Response

OCTOBER 13, 2024

AI is set to revolutionize email marketing by 2025. The future of email marketing AI will bring advanced personalization, smarter automation, and improved customer engagement. In 2025 AI-driven techniques will offer more sophisticated personalization, enabling marketers to craft experiences tailored to individual user interactions.

Email Marketing 52

Email Marketing Transform User-Generated Customer loyalty 52

Exposure Ninja

APRIL 25, 2025

This means that your PPC strategy needs to adapt to stay competitive in 2025. What is new in 2025 is the widespread adoption. The winning formula in 2025 is a human-led strategy supported by AI-driven execution. Connect first-party data sources to personalise ads based on real user behaviour.

User-Generated 52

User-Generated Real Estate Advertisers Advertising 52

Backlinko

JUNE 12, 2025

Users ask AI about your industry, see your brand mentioned, and then visit you directly later. And users trust those recommendations. ” Users in their 20s-30s use it as a “life advisor.” ” Older users see it as a Google replacement. This emerging discipline is Generative Engine Optimization (GEO).

SEO 120

SEO User-Generated Analytics Customer Journey 120

Sachs Marketing Group

MAY 30, 2025

The digital marketing landscape in 2025 is undergoing a significant transformation , driven by advancements in AI, evolving consumer behaviors, and new platform dynamics. Whats Working in 2025 1. In 2025, it’s common for users to search for product reviews, how-tos, and service providers directly within social apps.

Gen Z 52

Gen Z Transform SEO User-Generated 52

Sprout Social

FEBRUARY 11, 2025

It extends across channels and touchpointswhich means each stage in the customer journey should be considered an opportunity to forge brand love. Findings from The 2025 Sprout Social Index back up his assessment. Were lucky that our customers tell us when we screw up. Are they sharing your content? asks Charlier.

Branding 80

Branding Health Education User-Generated 80

Martech

JUNE 10, 2025

For example, you might allocate credits toward enriching high-value leads or use them to run the Customer Agent during onboarding, all without paying for unused features. This update also expands access to Customer Agent, as a Service Hub subscription is no longer required to use it!

CRM 56

CRM User-Generated Finance Price 56

Sprout Social

JUNE 25, 2025

According to Sprout’s Q2 2025 Pulse Survey , Gen Z now turns to social platforms more than search engines when looking for information. Plus, 76% of all users say social media has influenced a purchase in the last six months. As social media becomes more crowded, millions of creators and brands are all competing for user attention.

Gen Z 88

Gen Z Millennials User-Generated Influencer Marketing 88

Vertical Response

MARCH 15, 2025

Email marketing is a proven method for engaging customers and increasing sales. In this article, youll learn what email marketing is, why its effective, and how to create successful campaigns in 2025. Personalization and segmentation of email campaigns significantly enhance customer engagement and loyalty, boosting conversion rates.

Email Marketing 52

Email Marketing Customer loyalty Marketers Marketing 52

Hubspot Marketing

JULY 9, 2025

HubSpot Pricing (Sales Hub): Starter: $9/user/month Professional: $90/user/month (recommended for most PE firms) Enterprise: $150/user/month 2.

Transform 88

Transform CRM User-Generated Price 88

Hubspot Marketing

JULY 23, 2025

As a mortgage professional, your livelihood depends on leads — how well you generate, capture, manage, and nurture them. A CRM like HubSpot, for example, has advanced marketing tools built in, so you can generate leads through landing pages and targeted campaigns. And at some point, those spreadsheets just don’t cut it anymore.

CRM 88

CRM Price User-Generated Customer Journey 88

Hubspot Marketing

JULY 23, 2025

This guide breaks down the seven best CRMs for roofing businesses in 2025. Key AccuLynx Features Industry-built tools: Designed specifically for roofing workflows and processes, AccuLynx understands the unique challenges of roofing contractors from lead generation to project completion.

CRM 89

CRM Price Finance User-Generated 89

Martech

JANUARY 14, 2025

Because you’re busy getting down to business in 2025, weve identified the 13 most impactful updates to elevate your teams performance and strategy. These updates focus on helping you manage sensitive data securely, optimize user workflows and enhance team productivity. Compare campaigns with more customization and easy exports.

CRM 67

CRM User-Generated Customer Journey Management 67

Martech

APRIL 3, 2025

If the AI startup maintains this rate, its annual revenue could reach its 2025 target of $12.7 Users can conduct large-scale outreach for newsletters, webinars, product updates, and promotions while tracking engagement within the CRM. Blueshift introduced Customer AI Agents, which automate personalization experiments in marketing.

User-Generated 75

User-Generated Entertainment CRM Analytics 75

Martech

JUNE 25, 2025

I’ve attended recent industry events, including Swaay.Health LIVE, MarTech Spring 2025 and the Midwest Digital Marketing Conference, and one big challenge kept coming up: how do we balance brand awareness with demand generation? Demand generation drives action. It’s a tricky balance. Take HubSpot, for example.

Branding 75

Branding eBook Key Performance Indicator Transform 75

Sprout Social

JANUARY 27, 2025

Ive watched it evolve from a place where users poked their friends and posted #TBT photos to a connective tissue that drives international culture. According to The 2025 Sprout Social Index , 41% of social marketers say their greatest fear is company leadership not trusting them to publish content that will perform best.

Communications 70

Communications CMO Transform Customer Journey 70

Backlinko

JULY 1, 2025

In 2025, the most effective marketing doesn’t come from expensive ad campaigns or complicated funnels. Grab Attention with Short-Form Videos Effort Impact Budget Moderate High Free to low Short-form video is hands down the best marketing idea for small business owners in 2025. Ask your customers to share their experience.

Marketers 86

Marketers Marketing User-Generated Promotion 86

Customers.ai

DECEMBER 30, 2024

The kind of information we used to get that takes your marketing from generic to laser-focused. Theyre 60% more effective at crafting targeted campaigns and converting visitors into customers. In the year 2025, having the right website demographics tools is a must. The people who arent missing out on his data? Not bad, right?

Price 82

Price Analytics eCommerce User-Generated 82

Animalz blog

APRIL 5, 2025

Visibility Metrics Visibility metrics determine whether your content appears in search results and how easily potential customers can find your website. Focus on improving these foundational KPIs before expecting gains in user engagement or business outcomes. Place CTAs where they align naturally with content and user intent.

SEO 67

SEO User-Generated Non-Profit Transform 67

Hubspot Marketing

MARCH 10, 2025

Two years after Generative AI took off, one thing is clear: AI will transform the way businesses operate. Our all-on-one approach provides context across the customer journey, unlike point solution AI agents that fall short without a full understanding of the GTM. Custom development is a Fortune 500 game.

Transform 89

Transform CRM User-Generated Customer Journey 89

Unbounce

JANUARY 6, 2025

Updated on January 6, 2025. In order to build funnels that actually convert, you first need to fully understand what the core stages of the marketing funnel are, what the goals are at each stage, and the role landing pages play throughout that journey. 14 min read Ahh, the funnel.

User-Generated 111

User-Generated Price Copywriting Analytics 111

Sachs Marketing Group

APRIL 7, 2025

Unlike basic automation, which relies on static triggers and pre-programmed rules, AI-driven marketing automation evolves through data, utilizing AI algorithms to analyze customer behavior and preferences, thereby enhancing marketing strategies and personalizing customer experiences.

Transform 52

Transform User-Generated Marketers Marketing 52