Martech

MARCH 12, 2025

For example, working with specialized accounting firms like Pilot can give you the financial insights needed to understand how inflation affects metrics such as client acquisition costs, segment profitability and marketing ROI. The post How to inflation-proof your marketing in 2025 appeared first on MarTech.

Transform 114

Transform Finance Marketers Marketing 114

Hootsuite

APRIL 9, 2025

100% of marketers who read these social media statistics will have the data they need to plan and optimize their social strategies in 2025. Influencer marketing is taking the lead In 2025, brands are expected to spend more on influencer marketing than on digital ads a big sign of shifting trust and impact.

Gen Z 110

Gen Z Social Media Marketing Millennials User-Generated 110

Martech

JANUARY 15, 2025

For marketers looking to meet customers where they are , social media cant be overlooked. Here are some predictions about where brands can find opportunities and innovation in 2025 in order to gain an edge in the rapidly changing space. Customer service on social media We dont know what shape TikTok will take in the U.S.,

Gen Z 117

Gen Z Whitepaper Social Media Marketing Millennials 117

Buffer Marketing

FEBRUARY 6, 2025

Go to “Manage Account” and switch to a TikTok business account 4. And personal/creator accounts also don’t get access to the Business Center — which includes the ad manager, collaboration features, and downloadable analytics. Tap Profile icon at the bottom of your TikTok app 2.

SEO 111

SEO Real Estate User-Generated Promotion 111

Hootsuite

MAY 1, 2025

Influencer marketing campaigns are a multi-billion-dollar business , and each year, more and more savvy brands partner with influential social creators to drive revenue, boost visibility, and connect with motivated audiences. Key takeaways Influencer marketing campaigns that work are built on strategy, not just follower count.

Influencer Marketing 93

Influencer Marketing Affiliate Marketing Marketers Marketing 93

Duct Tape Marketing

DECEMBER 20, 2024

Marketing Trends 2025: Actionable Insights for Agencies & fCMOs written by John Jantsch read more at Duct Tape Marketing The marketing world never sits still, and as we approach 2025, the buzz of new possibilities is louder than ever. AI-Driven Marketing Orchestration 5.

Market Trends 72

Market Trends CMO Transform Influencer Marketing 72

Sprout Social

FEBRUARY 20, 2025

Launching an influencer marketing program is no small featespecially for B2B brands. Yet, influencers are the modern way to reach audiences, and their content dramatically outperforms most content that comes directly from brands. These are some of the most common challenges when scaling up: Budget can be a major stumbling block.

Influencer Marketing 81

Influencer Marketing Transform Marketers Marketing 81

Sprout Social

FEBRUARY 20, 2025

Valentines Day has come and gone but Team Sprout is still feeling the lovemainly because Sprout Social has been ranked in 7 categories by G2s 2025 Best Software Awards. This year, weve been named as a top company across categories includingBest Software Products and Best Marketing & Digital Advertising Software Products.

Influencer Marketing 124

Influencer Marketing Place Analytics Advertisers 124

Sprout Social

DECEMBER 16, 2024

Instead, we sent a team of 30+ product managers and engineers to their global headquarters so we could immerse ourselves in their needs and pain points in order to build scalable solutions. Looking toward 2025, we are prioritizing long-term value and our customers biggest objectives.

Product 71

Product Transform Influencer Marketing User-Generated 71

Hootsuite

FEBRUARY 27, 2025

The most viewed channels on YouTube are music and childrens content As of January 2025, the top five most popular channels on YouTube are: Wiz Khalifa Music (5.99 Viral YouTube content can reach 100 million views in less than a day Virality still reigns supreme on social media, as any burnt-out social media manager can tell you.

Gen Z 102

Gen Z User-Generated Marketers Marketing 102

Hootsuite

NOVEMBER 7, 2024

1991) Managing Brand Equity. Target audiences within social media – or segmented lists for your other digital marketing efforts – allow you to create the most relevant content for different customer and prospect groups. They have eyes for you and you alone. Source: Aaker, D.A. The Free Press, New York. Why is brand loyalty important?

Branding 123

Branding Customer loyalty User-Generated Promotion 123

Hootsuite

APRIL 22, 2025

To effectively market on Facebook, you need to create and optimize a Facebook Page, verify it (if possible), and set up a Facebook Ads account. Splashy video-first platforms like TikTok get talked about more than old-timer Facebook, but Facebook marketing is critical for businesses in 2025. It’s so easy. Uh, yes, please!

Gen Z 101

Gen Z User-Generated Marketers Marketing 101

Sprout Social

JANUARY 15, 2025

Last updated January 15, 2025. A federal law banning TikTok in the US is set to go into effect on January 19, 2025. According to Sprouts Q4 2024 Pulse Survey, most US consumers who plan to buy directly from social platforms in 2025 will do so on Facebook Shop. Amplifying your brand shouldnt stop with influencers.

Branding 126

Branding Law Influencer Marketing Communications 126

Sprout Social

MAY 29, 2025

Arming yourself with clearer benchmarks and industry statistics isnt just helpfulits the key to confidently explaining whats working, defending your social media marketing strategy and making smarter decisions that drive future success. The post Social media ROI statistics marketers need to know in 2025 appeared first on Sprout Social.

Gen Z 81

Gen Z Social Media Marketing Transform Marketers 81

Hootsuite

OCTOBER 18, 2024

In this post, we’ll walk you through a nine-step plan to create a winning strategy for social media marketing. We’ve even got expert insights from Amanda Wood, Hootsuite’s Senior Manager of Social Marketing. If you’re a social media or marketing manager looking for help with your strategy, you’re in the right place.

Social Media Marketing 112

Social Media Marketing Marketing Strategy Marketers Marketing 112

Sprout Social

MARCH 27, 2025

With performance metrics scattered across platforms, the right social media management tool is essential for streamlining workflows, consolidating insights and proving ROI. Agorapulse is one of many platforms designed to help marketers centralize their social media efforts, but youll want to do research on the best tool for your team.

Analytics 92

Analytics CRM Management Influencer Marketing 92

Hubspot Marketing

JUNE 10, 2025

So, for this piece, I surveyed 100+ marketing and advertising professionals about whether they practice inclusive marketing and how they implement it and got tips from inclusivity experts on how businesses can create an effective inclusive marketing strategy. 37% say there isn’t investment or they’re unsure if there is.

Fashion 97

Fashion Marketers Marketing Advertisers 97

Martech

MARCH 5, 2025

Our conversation with Scott Brinker, editor of chiefmartec.com and VP of platform ecosystem at HubSpot, focuses on how AI agents will change the way we manage our marketing technology. How influencer marketing became an essential marketing channel Want to really understand marketing operations?

CRM 123

CRM Influencer Marketing Management Branding 123

Sprout Social

FEBRUARY 28, 2025

As we move into 2025, several key themes are emerging: Authenticity and genuine connection: UK consumers are increasingly drawn to brands that communicate with sincerity and meaning. The evolving role of AI: AI is becoming more prevalent in social media management, but ethical and strategic implementation is crucial.

Gen Z 77

Gen Z Millennials Social Media Marketing User-Generated 77

Sachs Marketing Group

JANUARY 13, 2025

The digital marketing landscape is constantly evolving, driven by rapid technological advancements, shifting consumer behaviors, and ever-changing algorithms on search engines and social media platforms. Data-Driven Decision Making In 2025, data isnt just an assetits the foundation of every successful marketing campaign.

Digital Marketing 52

Digital Marketing Influencer Marketing Customer Journey Social Media Marketing 52

Sprout Social

MARCH 27, 2025

Remember a few years ago when op-eds used to claim influencer marketing was a fad? Fortunately for influencers, creators and brands, that turned out to be completely wrong. Consumers proved with their loyalty, engagement and purchasing power that influencer marketing is here for the long-haul.

Gen Z 95

Gen Z Affiliate Marketing Influencer Marketing User-Generated 95

Hubspot Marketing

APRIL 21, 2025

2025 is upon us, and a new year brings new trends and new challenges. I, your resident content creator and social media expert, have the expertise you need to prepare for social media video marketing in 2025. Is social media video marketing effective in 2025? And engagement is crucial for influencer marketers.

Social Media Marketing 84

Social Media Marketing User-Generated Influencer Marketing Customer Journey 84

Jeff Bullas

JUNE 27, 2025

MrBeast (Jimmy Donaldson) is a new age content creator and as of June 2025, his YouTube channel boasts over 407 million subscribers and has accumulated more than 87 billion total views. AI lets influencers create, market, and sell digital products—without touching a warehouse or a studio. cable networks.

Non-Profit 162

Non-Profit User-Generated Transform Education 162

Sprout Social

MARCH 13, 2025

In 2025, the number of active internet users is forecast to exceed 23.3 In 2025, social media ad spending is projected to reach US$4.73 Beyond 2025, social media usage by age will likely shift. The law takes effect in late 2025. Marketers should focus predominantly on the 2534 age group. billion (AU$7.5

Gen Z 57

Gen Z User-Generated Influencer Marketing Law 57

Sprout Social

JUNE 16, 2025

Social media conferences in the United Kingdom Here’s a list of digital marketing and social media conferences happening in 2025. This year’s SXSW London happened in 28 venues across the UK’s capital from 2-7 June 2025. This year’s London event takes place on 24–25 June 2025 at the Olympia London exhibition centre.

Social Media Marketing 58

Social Media Marketing Marketers Marketing Affiliate Marketing 58

Sprout Social

MAY 19, 2025

Brands still expect one person to manage content calendars, act as on-camera talent, report on performance, run influencer programs, lead social SEO and stay on top of every trendevery day, all year. Nearly 86% of marketing leaders plan to hire for at least two new social roles this year, according to The 2025 Sprout Social Index.

Influencer Marketing 99

Influencer Marketing Management Branding SEO 99

Buffer Marketing

JANUARY 16, 2025

Meltwater SentiOne Brandwatch Comprehensive tool for social media management and listening Pricing not publicly available. Awario Quid 6 top social listening tools in 2025 The perfect social listening tools will help you track brand mentions and online conversations about your brand, competitors, and industry in the most relevant channels.

Price 124

Price Analytics Influencer Marketing Management 124

Hubspot Marketing

APRIL 15, 2025

And dont just take my word for it weve surveyed over 1,000 social media marketers to bring you data-backed insights on how TikTok is reshaping the marketing landscape. In this article, I'll share the latest of our 2025 State of Social findings to help give your brand or business TikTok profile the visibility it deserves.

Social Media Marketing 79

Social Media Marketing Marketers Marketing Influencer Marketing 79

Sprout Social

JUNE 25, 2025

According to Sprout’s Q2 2025 Pulse Survey , Gen Z now turns to social platforms more than search engines when looking for information. Plus, 76% of all users say social media has influenced a purchase in the last six months. All Business is Social Don't just manage social—move business.

Gen Z 76

Gen Z Millennials User-Generated Influencer Marketing 76

Buffer Marketing

MARCH 4, 2025

At a glance: The best Instagram analytics tools Tool name Best for Price starts at Instagram native insights Using free Instagram analytics tools Free Buffer Combining analytics tools with social media management Free plan available, paid plans begin at $6/month SocialBlade Getting basic analytics $3.99/month Evaluate your needs first.

Analytics 70

Analytics Social Media Marketing Price Influencer Marketing 70

Sprout Social

MAY 19, 2025

Influencer marketing is one of the strongest tools to add to your social media marketing toolbox. And it’s something social media marketers can’t sleep on86% of consumers purchase because of an influencer at least once a year. Save time on influencer reviews with automated red-flag detection.

Influencer Marketing 56

Influencer Marketing Gen Z Marketers Marketing 56

Vertical Response

MAY 12, 2025

Need the best sizes for social media images in 2025? As platforms continuously update their guidelines, staying informed about the latest image size requirements is essential for any effective marketing strategy. X/Twitter Image Sizes for 2025 Optimizing images on X/Twitter ensures clarity and engagement.

Digital Marketing 52

Digital Marketing Branding Social Media Marketing Event Marketing 52

Hubspot Marketing

APRIL 4, 2024

In the last five years, influencer marketing has come a long way from an experimental content-for-product swap to a full-fledged marketing tactic. Influence Marketing Hub estimates that the industry will total $24 billion by 2025, up from $1.7 What is Instagram influencer marketing?

Influencer Marketing 129

Influencer Marketing Branding Gen Z Marketers 129

Sprout Social

MAY 20, 2025

According to the Q2 2025 Sprout Pulse Survey, 71% of Gen Z and 68% of Millennials say social media has had a positive impact on their financial decisions. While some still go this route, others leave their 401K planning to whoever manages their workplaces benefits. One of my successful brand partnerships was with Fidelity , he said.

Gen Z 78

Gen Z Finance User-Generated Millennials 78

Martech

MAY 8, 2025

Meanwhile, marketing continues to be one of the few functions where AI and ROI are proud of each other. Heres this weeks AI-powered martech releases and news: May 8, 2025 Optimizely released an updated version of Opal. StackAdapt released new email marketing and Data Hub solutions in its advertising platform.

Transform 85

Transform User-Generated Law Communications 85

Traackr

JUNE 24, 2025

Resources Case studies, insight reports and playbooks on successful influencer strategies. Brand Leaderboard Talk to Us Login Login Talk to Us How To  mins read Golfcore Is Taking Over TikTok: What Brands Should Know By Traackr Jun 24, 2025 If you heard golf is trending, you might picture polished swings and country clubs.

Gen Z 52

Gen Z Branding Fashion Food 52

Set Up

APRIL 1, 2025

Its all around us, much like electricity or the internet, shared Sharon Carothers , Managing Director of SensisHealth, a dedicated unit of Sensis, a full-service national independent marketing and advertising agency. Artificial Intelligence (AI) is no longer just a buzzword in marketingits changing our business.

CMO 59

CMO Copywriting Shipping Analytics 59