Martech

FEBRUARY 11, 2025

Generative AI is transforming how B2B buyers research and make purchasing decisions. With Millennials and Gen Z comprising 65% of B2B decision-makers by 2025, AI-driven tools are also shaping business purchases, mirroring already observed consumer habits change in genAI and social search.

Gen Z

Sprout Social

JULY 9, 2025

10 must-know Aussie fitness influencers in 2025 (quick picks) Before diving into the list below, look at these 10 standouts you need to know. YouTube: 371K Source: Instagram Joel is a transformation coach and natural bodybuilding advocate. Check out the top 10 social media trends taking over Australia in 2025. TikTok: 750.5K

Branding

Sprout Social

MAY 12, 2025

According to The 2025 Sprout Social Index , 39% of Australian social users turn to TikTok to keep up with trends in many areas, from finance to fashion, technology to travel. What primarily began as an entertainment platform has transformed into a source of information, an outlet for cultural connection and a driver for social change.

Gen Z

Sprout Social

MARCH 13, 2025

In 2025, the number of active internet users is forecast to exceed 23.3 In 2025, social media ad spending is projected to reach US$4.73 Millennials: seven hours and 45 minutes. Beyond 2025, social media usage by age will likely shift. The law takes effect in late 2025. million active internet users by 2029.

Gen Z

Sprout Social

MARCH 27, 2025

Once a small-but-mighty phenomenon, the creator economy has transformed into a full-fledged forcereshaping everything from how we consume content, to the relationships between audiences and brands. Today, the creator economy is worth $250 billion (yes, thats billion with a b). By 2027, that figure is expected to balloon to $500 billion.

Gen Z

Exposure Ninja

MAY 2, 2025

From mortgages and investment services to insurance and accounting, the financial services sector in 2025 is more competitive than ever. Why Digital Marketing Is Non-Negotiable for Financial Services in 2025 Your Future Clients Start Their Search Online Google and Bing have become the modern front desk for financial services.

Digital Marketing

Spiralytics

JANUARY 23, 2025

As the year ticks over into 2025, this article highlights the latest data behind this shift, revealing trends in monetization, consumer engagement, and platform growth that underscore the growing impact of content creators in people’s lives. Millennials: 42% of content creators 8. 6 in 10 content creators have full-time jobs.

Gen Z

Hubspot Marketing

JUNE 17, 2025

Table of Contents How to Market to Budget-Conscious Consumers How to Market to Budget-Conscious Businesses How to Market Higher-End Products (If You Can’t Change The Price) 5 Tools You Can Use to Market to Budget-Conscious Prospects How to Market to Budget-Conscious Consumers We’re midway through 2025, and U.S.

Branding

SocialPilot

JUNE 26, 2025

The statistics for 2025 show that there are 5.24 Make and share tutorials, trends, and transformations that work best for discovery. It has a dominant hold on Gen Z and millennial audiences globally. billion active social media users worldwide. Use Reels to Reach New Audiences: Instagram seems to promote Reels heavily.

Gen Z

SocialPilot

JUNE 19, 2025

Quick Look: Trending Social Media Content Types in 2025 Stay ahead of the curve with this snapshot of the most effective, AI-enhanced social content formats right now. 75% of millennials and Gen Z share memes regularly, and meme-based content sees 60% higher engagement than traditional posts. Here’s what’s working and where to use it.

Thought Leadership

illumin

MAY 15, 2025

billion in 2025 and reach around USD 26.47 Moreover, the Southern California News Group reported that 77% of DIYers use home improvement store websites for research, with 55% of Millennial DIYers using YouTube for home improvement information, and 40% of DIYers preferring brands to use email marketing to communicate updates.

Advertisers

Set Up

MAY 20, 2025

From Vanity to Identity: The Rise of Purpose-Driven Beauty Consumers in 2025 are prioritizing mental health, transparency, and trustand beauty brands are responding. As Gen Z and Millennial consumers look for deeper meaning in brand relationships, campaigns must be rooted in insight, not just aesthetic.

Gen Z

Litmus

AUGUST 6, 2025

You’ll also find real retail benchmarks (hello, 2025 click-through rate averages), creative personalization ideas, and QA best practices that help you send better emails, faster. In fact, Litmus’ State of Email Report 2025 found that the top personalization challenge is developing personalized content efficiently (17%).

Retail

Sprout Social

MAY 19, 2025

Gen Z and millennial audiences offer the greatest potential for influencer impact. At our Breaking Ground: Q1 2025 Product Launch Event , Senior Solutions Engineer Katherine Maddux focused on the power of data-driven influencer marketing. The post What is influencer seeding?

Influencer Marketing

Marketing Insider Group

JULY 21, 2020

Millennials Will Not Compose 75% of the Future Workforce. Conventional wisdom has pounded the point home that by 2025 (or in some versions of the myth, by 2030), millennials will become three-fourths of the nation’s workforce. Certainly, millennials will become a driving force in tomorrow’s workplace. Billion in 2025.

Millennials

Sprout Social

FEBRUARY 24, 2025

According to our 2025 Sprout Social Index , 93% of consumers think brands need to combat misinformation more than they do today. According to a 2024 RFI Global report , over a third (35%) of American Gen Z and 21% of millennial respondents said they searched for information on specific banking products using social media.

Marketing Strategy

Marketing Insider Group

OCTOBER 9, 2013

Massive changes brought on by the internet, social media and mobile technologies are transforming business models faster than our ability to keep up. We are demanding new customer experiences : Millennials are 3 times as likely to follow brands over a family member on social networks. Click to Tweet. Click To Tweet. Click To Tweet.

Transform

Marketing Insider Group

OCTOBER 25, 2021

Images are already returned for 19% of searches on Google, and 62% of millennials say they are more interest in visual search than any other new technology. Strategic Marketing Transformation. Gen Z Will Continue to Influence Marketing More Than Millennials. The first millennials are now approaching their 40 th birthday.

Market Trends

Marketing Insider Group

NOVEMBER 11, 2019

Tasmin Kingma, chief operating officer at digital transformation consultancy Hoorah Digital, says data can inform all aspects of an ad campaign, including the target. Zero in on the most usable data. Data is incredibly powerful, and it can do wonderful things in the hands of a capable marketer.

Transform

Backlinko

JUNE 4, 2024

Ecommerce has transformed the retail landscape. trillion 2025 $6.86 trillion 57% 2025 $2.51 billion $1.256 trillion 2025 $648.0 In fact, ecommerce is forecasted to capture 41% of retail sales worldwide by 2027, up from only 18% back in 2017. Retail ecommerce sales worldwide are estimated to reach $6.33 trillion 2022 $5.29

eCommerce

Martech

MAY 13, 2022

The mobile web is also getting transformatively faster, with 5G quickly becoming the global wireless standard. Here are some more compelling reasons why you should care about mobile marketing: There are nearly 15 billion mobile devices in the world and that number is expected to reach over 18 billion by 2025. billion people.

Transform

Businesses Grow

MARCH 18, 2024

Gen Alpha is 0-10 years old so this came through interviews with their Millennial parents. Biggest threat in 2024 is voice fakes, in 2025, realistic video avatars. Articulating a narrative about the future makes you think through the implications of trends. Very useful. The first research on Gen Alpha was interesting.

Gen Z

Neil Patel

OCTOBER 19, 2021

As an entrepreneur, the move towards e-commerce and digital transformation shouldn’t pass you by. billion dollars by 2025, and your online business can benefit from this surge. According to the stats : Sixty-nine percent of millennials have FOMO. According to statistics, e-commerce sales are likely to reach 563.4

Shipping

Spiralytics

NOVEMBER 14, 2023

Generation Alpha is the cohort born from 2010 to 2025 , succeeding Generation Z. They’re taking their cues from their Millennial and Gen Z predecessors in holding brands accountable for social justice from a very early age. What is Generation Alpha? Marketers should take heed of this pivotal trait.

Gen Z

Econsultancy

DECEMBER 3, 2021

As a result, the dramatic shift to ecommerce in this category over the past 18 months has meant online clothes shopping could overtake in-store purchases by as soon as next year, ahead of previous expectations that it would happen in 2025. This marks apparel as the most sought-after ecommerce product, cross-border.

Fashion

Sprout Social

JUNE 17, 2021

Digital transformation is in full swing. Accelerated by the events of 2020, this wave of transformation marks a turn of the tide in how businesses and consumers view, use and value social media—and we’ve got the data to prove it. Prepare your business to catch the next wave of digital transformation.

Social Media Marketing

SocialPilot

MAY 8, 2025

These are the real Instagram Reel trends from 2025 that people are using to tell stories, drop jaws, and grow their reach. May 2025 Instagram Reels Trends List 1. May 2025 Instagram Reels Trends List 1. It’s being used across 25K+ Reels to share anything from slow morning routines to significant transformations.

Energy

Econsultancy

MARCH 4, 2022

As a result, the dramatic shift to ecommerce in this category over the past 18 months has meant online clothes shopping could overtake in-store purchases by as soon as 2022, ahead of previous expectations that it would happen in 2025. by 2025, half a percentage point higher. billion, up from $386.1 billion in 2020. Likely ecommerce.

eCommerce

Econsultancy

DECEMBER 13, 2021

Amazon, Meta and Alphabet to account for half of ad market in 2025, thanks to acceleration from Covid-19. Thanks to a boost in social and ecommerce advertising over the course of the pandemic, new research from WARC Data suggests Amazon, Meta and Alphabet could account for half of a potential $1 trillion advertising market by 2025.

Advertisers

Buffer Marketing

DECEMBER 10, 2024

January 2025 🗓️ Monthly themes and events National Mentoring Month National Slavery and Human Trafficking Prevention Month Paris Fashion Week (January 20–25) Dry January What began as a UK public health campaign in 2013 has since become a worldwide movement. Alright then — calendar at the ready?

Health

Hubspot Marketing

MARCH 31, 2025

So Ive uncovered the seven surprising ways top-performing marketing teams are winning in 2025, based on HubSpots 2025 State of Marketing report and why others are missing the mark. This shows no signs of slowing in 2025. So good marketers will continue to lean into visual content in 2025. Facebook Live.

Gen Z

illumin

MARCH 12, 2025

A look back: the transformation of second-hand shopping and thrifting throughout the years Second-hand shopping, more commonly known as thrifting, has deep historical roots, originating from ancient barter systems and repurposing practices. eMarketer predicts that the US ecommerce resale value in 2025 will be about $83.75B, $87.43

Fashion