Remove 2025 Remove Millennials Remove Transform
article thumbnail

Digital transformation begins when tradition meets innovation

Martech

Many legacy companies still envision 60-year-old buyers when developing marketing strategies, yet over two-thirds of buyers involved in complex purchases valued over $1 million are millennials and Gen Z. However, Millennial and Gen-Z audiences are environmentally conscious and looking for casual rather than technical content.

Transform 115
article thumbnail

6 outdated AI marketing trends you should retire in 2025 by Comarch

Martech

In 2023, 56% of millennials globally turned to generative AI tools, bypassing traditional search engines, to receive product or service recommendations that are not only personalized but also intuitive to their current context. The post 6 outdated AI marketing trends you should retire in 2025 appeared first on MarTech.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Social media ROI statistics marketers need to know in 2025

Sprout Social

15 social media ROI statistics and trends for 2025 The gap between what marketing leaders want and what teams can deliver will define social media ROI in 2025. Knowing that industry averages are just a starting point, here are social media marketing ROI statistics to consider in 2025: 1.

Gen Z 77
article thumbnail

Content, engagement and reach: The biggest UK TikTok trends in 2025

Sprout Social

The very mindful, very demure trend was all over the app last summer, but nobody is posting about it in 2025. The BBC found that 57% of millennials and Gen Z are influenced by nutrition trends on the platform. Nostalgic content Gen Z and millennials are both heavily interested in nostalgia.

Gen Z 101
article thumbnail

Australian TikTok statistics to inform your strategy in 2025

Sprout Social

According to The 2025 Sprout Social Index , 39% of Australian social users turn to TikTok to keep up with trends in many areas, from finance to fashion, technology to travel. What primarily began as an entertainment platform has transformed into a source of information, an outlet for cultural connection and a driver for social change.

Gen Z 64
article thumbnail

How ChatGPT search reshapes the B2B buyer’s journey

Martech

Generative AI is transforming how B2B buyers research and make purchasing decisions. With Millennials and Gen Z comprising 65% of B2B decision-makers by 2025, AI-driven tools are also shaping business purchases, mirroring already observed consumer habits change in genAI and social search.

Gen Z 137
article thumbnail

Social media statistics shaping Australia’s digital landscape in 2025

Sprout Social

In 2025, the number of active internet users is forecast to exceed 23.3 In 2025, social media ad spending is projected to reach US$4.73 Millennials: seven hours and 45 minutes. Beyond 2025, social media usage by age will likely shift. The law takes effect in late 2025. million active internet users by 2029.

Gen Z 58