Martech

MAY 20, 2025

According to the 2025 State of Marketing AI Report: 55% of respondents say their company doesn’t have policies guiding the use of AI. Source: AI Marketing Institute 2025 State of Marketing AI Report For marketing teams as a whole, 46% say they’re running initial AI projects. It was conducted from February to April 2025.

PR 86

PR Marketers Marketing Social Media Marketing 86

Hubspot Marketing

JUNE 30, 2025

After all, if you’re hiring for a technical SEO role, you don’t want to create a description that will attract newbies. A social media coordinator is the top priority hire for 2025 in marketing teams, according to HubSpot’s 2025 State of Marketing. Likewise, content marketing ranked in the top three for B2C.

Management 112

Management Inbound Marketing Marketers Marketing 112

Exposure Ninja

APRIL 25, 2025

In 2025, content marketing isn’t optional. It powers your Search Engine Optimisation (SEO) , fuels your lead generation, and keeps your brand front of mind across every stage of the buyer journey. If done right, a content marketing strategy in 2025 will help brands grow smarter, rank higher, and convert faster.

Content Marketing 52

Content Marketing User-Generated PR Marketers 52

Exposure Ninja

MAY 2, 2025

We’ll walk you through our step-by-step Generative Engine Optimisation (GEO) strategy to help your business rank in AI answers , grow organic visibility, and become a go-to name in your niche even as traditional SEO shifts. Where Does SEO Fit In? GEO isn’t a replacement for Search Engine Optimisation (SEO).

PR 52

PR User-Generated SEO Thought Leadership 52

Sprout Social

JANUARY 16, 2025

According to a Q4 2024 Sprout Social Pulse Survey, 72% of consumers have YouTube accounts, and another one-third plan to use the platform more in 2025. The same Pulse Survey found that 20% of consumers will use YouTube Shopping to make purchases in 2025. Instead, optimizing your YouTube SEO strategy can help you master the algorithm.

Gen Z 86

Gen Z Key Performance Indicator PR Place 86

Exposure Ninja

JUNE 27, 2025

While Search Engine Optimisation (SEO) is about climbing search engine rankings like Google or Bing, AI Search Optimisation is about becoming the source AI tools trust, cite, and promote. In 2025, having this kind of strategic approach is no longer optional. This isn’t just another SEO trend.

User-Generated 52

User-Generated SEO Food PR 52

Sprout Social

MARCH 27, 2025

The benefits of the creator economy for brands According to a Q1 2025 Sprout Pulse Survey, over half of marketers say influencers already play a significant role in boosting audience engagement, fostering credibility and driving revenue growth. YouTube With over 2 billion users each year , YouTube offers brands global reach.

Gen Z 95

Gen Z Affiliate Marketing Influencer Marketing User-Generated 95

Exposure Ninja

MARCH 19, 2025

On March 20th 2025, our CEO, Charlie Marchant , took the stage at the prestigious Web Performance Summit , hosted by Bowen Craggs and Axel Springer , to tackle one of the most urgent challenges facing businesses today: maintaining visibility in an AI-dominated search landscape. This makes digital PR more valuable than ever.

SEO 52

SEO User-Generated PR Branding 52

Search Engine Roundtable

JULY 10, 2025

He only provides consulting services to expert SEOs and also performs search marketing expert witness services. We are finally seeing some real recoveries from previous core updates and helpful content updates with this latest June 2025 Google core update. He is well known & respected for his expertise in the search marketing industry.

eCommerce 57

eCommerce PR SEO Advertising 57

Zumvu

JUNE 17, 2025

AI Tools 8 AI-Powered Tactics for Nailing Social Media Jun 18, 2025 AI Tools Social media never slows down. Platforms shift, trends flare up, and what’s hot today is stale tomorrow. Platforms shift, trends flare up, and what’s hot today is stale tomorrow.

Finance 52

Finance Transform CRM Social Media Marketing 52

Backlinko

JULY 9, 2025

In this guide, I’ll explain: What GEO is and how it’s different from SEO Why you shouldn’t throw away everything you’ve already learned The top techniques that will help you optimize your content for generative engines (and drive results for your business in the process) What Is GEO and Why Does It Matter? We’re not saying GEO replaces SEO.

User-Generated 102

User-Generated SEO Branding Email Marketing 102

Exposure Ninja

JUNE 27, 2025

Google changed the rules of search ( again ) in May 2025 by officially launching AI Mode in the U.S. during its I/O 2025 keynote. Earn trusted third-party mentions through digital PR to increase your brand’s authority and visibility in AI-generated answers. When we asked, “What are the top SEO trends in 2025?”

PR 52

PR User-Generated SEO CRM 52

Set Up

JANUARY 21, 2025

PR took quite a dip this year, decreasing from 50% to 27% of Clients saying they need PR assistance. Whether thats through driving engagement or visibility through strong SEO or value-based content, or growing loyalty and relationships with interactive content, it is imperative to most strategies - and Brands know it.

Shopper Market 59

Shopper Market PR Shoppers Transform 59

SocialPilot

JUNE 26, 2025

The statistics for 2025 show that there are 5.24 Support SEO and Blog Strategy with Video: YouTube videos can help you enhance blog posts, improve on-page SEO, and increase time spent on site. With SEO-friendly features and targeted ads, it supports both brand awareness and lead generation.

Gen Z 40

Gen Z Thought Leadership User-Generated Education 40

Neil Patel

JUNE 9, 2025

And all businesses with an online presence need to pay attention, not just SEO folks. Optimizing to appear in AI Mode is mainly about following best SEO practices and creating high-quality content. May 2025: Google releases AI Mode, a ChatGPT-style interface available on its homepage. There’s every chance the answer is yes.

PR 60

PR User-Generated SEO Health 60

Exposure Ninja

JULY 11, 2025

in May 2025 as a new way to search using generative AI. Earn High-Quality Brand Mentions Through Digital PR Topical authority isn’t just about on-site content. Use digital PR tools like Qwoted to identify media opportunities. Liz Reid explaining query fan-out technique at Google I/0 2025 Keynote.

User-Generated 52

User-Generated Finance PR SEO 52

Exposure Ninja

JUNE 26, 2025

By October 2024, they’d expanded to over 100 countries, with European markets like Germany and Italy joining in March 2025. Step 1: Build Your SEO Foundation Before Google’s AI will cite your content, you need to rank well in organic search. Invest in digital PR.

Finance 52

Finance Real Estate User-Generated PR 52

Exposure Ninja

JUNE 13, 2025

By analysing Amazon’s strengths and weaknesses , we crafted an integrated SEO and Content Marketing strategy that positioned Golf Course Lawn Store as the go-to authority for premium lawn care. Both offered lawn care products, but Golf Course Lawn Store needed a clear edge to stand out.

Branding 52

Branding Transform Energy Communications 52

Buffer Marketing

JANUARY 15, 2024

Instead of a typical "SEO-style" introduction that over-explains the topic, Lavender’s blog gets straight to the point of explaining tactical plays sales teams can use.  " Successful B2B brands blur the lines between what happens on their social media, traditional/digital PR, and on-site/SEO content marketing efforts.

Copywriting 139

Copywriting PR SEO Content Marketing 139

Animalz blog

MAY 22, 2025

Season Introduction with Ty and Tim (This Episode) May 22, 2025 (AVAILABLE NOW) Ty and Tim kick off the season by sharing why enterprise content marketing is the focus. Rhonda Hughes Former VP, Brand Content & Audience at Spiceworks June 10, 2025 Rhonda shares lessons from leading content at Zoom, Mural, and Spiceworks.

Content Marketing 57

Content Marketing Whitepaper Marketers Marketing 57

Hootsuite

DECEMBER 13, 2024

It could point to a mounting PR crisis. Compete on SEO: Use Ahrefs, Moz, SEMrush, and others to track your competitors SEO rankings and where you fall among them. The same goes for social SEO such as post captions, hashtags, and more. How is your SEO performance on primary keywords? If so, great!

PR 95

PR Price SEO Analytics 95

Search Engine Land

JANUARY 18, 2024

Make sure you’re sharing learnings and communicating with all relevant teams SEO and paid search teams should collaborate, sharing insights and providing mutual support. Don’t wait until 2025 to re-examine your overarching approach and the resulting action steps.

PR 106

PR User-Generated Advertising Advertisers 106

Marketing Insider Group

FEBRUARY 5, 2024

DemandSage) Image Source: Bloggers Passion 88% of marketers plan to increase or maintain their investment in SEO. Hubspot) 75% of marketers recognize SEO as their most effective content strategy. SEO Tribunal) 72% of desktop/tablet users and 67% of mobile users prefer ads tailored to their location. billion by 2025.

Digital Marketing 120

Digital Marketing Marketing Strategy Shoppers User-Generated 120

Buffer Marketing

JANUARY 15, 2024

Instead of a typical "SEO-style" introduction that over-explains the topic, Lavender’s blog gets straight to the point of explaining tactical plays sales teams can use.  " Successful B2B brands blur the lines between what happens on their social media, traditional/digital PR, and on-site/SEO content marketing efforts.

Copywriting 87

Copywriting PR SEO Content Marketing 87

CXL

OCTOBER 16, 2022

Get seen with SEO-driven content marketing Conclusion. Total spend on acquiring customers” is ambiguous, but in most cases, you can include: Sales and marketing team salaries; Advertising spend on acquiring new customers; Sales and marketing hardware and software costs; Agency, PR, and other outsourced sales and digital marketing spend.

Customer Acquisition 107

Customer Acquisition eCommerce Customer Retail 107

Backlinko

DECEMBER 9, 2024

In the early days of SEO, reciprocal links were a big deal. But people still debate whether reciprocal links help or hurt your SEO. This guide will teach you when (and how) to use reciprocal links safely in 2025 and when to avoid them altogether. Are Reciprocal Links Good or Bad for SEO? What Are Reciprocal Links?

SEO 101

SEO PR Thought Leadership Analytics 101

Welcome Software

MAY 29, 2025

It means you’ve survived approximately 47 Google algorithm updates, 12 existential crises about “the death of SEO,” and at least three moments where you seriously considered pivoting to llama farming. But here’s the twist: 2025 isn’t the year SEO dies. Technical SEO : Core Web Vitals 2.0

SEO 52

SEO User-Generated PR Branding 52

Animalz blog

DECEMBER 19, 2024

As we wrap up 2024, I want to share what’s worked well for us this year, so you can use these insights to inform your 2025 content strategy. Strategic SEO Refreshes We’ve traditionally paid less attention to SEO for our own blog, despite having strong domain authority and good SERP positions for many content marketing terms.

Content Marketing 67

Content Marketing Thought Leadership PR Marketers 67

Duct Tape Marketing

MARCH 12, 2025

The Truth About SEO, AI, and Content in 2025 written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Bruce Clay In this episode of the Duct Tape Marketing Podcast , I interviewed Bruce Clay, widely regarded as the “Father of SEO.”

SEO 54

SEO User-Generated Promotion PR 54

Duct Tape Marketing

APRIL 15, 2025

SEO Isnt Dead: The New Rules of Search in 2025 written by John Jantsch read more at Duct Tape Marketing SEO Isnt Dead. Why the smartest marketers are ditching outdated SEO tacticsand what to do instead. But old-school SEO ? Today, SEO isnt about keywords. Its Just Finally Growing Up. Yeah, thats buried.

SEO 44

SEO PR Branding Marketers 44

Exposure Ninja

DECEMBER 12, 2024

But forget everything you know about traditional SEO – we need to go deeper. Where traditional SEO aims to rank pages that answer questions, AI tools want to answer questions directly. This means your traditional SEO foundation needs to be rock-solid. The shift is seismic. A targeted content strategy fixed that perception.

Thought Leadership 52

Thought Leadership User-Generated Whitepaper Marketers 52

Search Engine Roundtable

JUNE 6, 2025

He only provides consulting services to expert SEOs and also performs search marketing expert witness services. Plus I posted my weekly SEO video recap. Ive been able to get questions answered and ans , Melissa L Mackey on X AdSense Earnings and Observations - June 2025 , WebmasterWorld New feature rolling out for AI Mode in Search.

Finance 55

Finance PR SEO Fashion 55

Backlinko

JULY 2, 2024

Attending SEO conferences is one of the most impactful ways to elevate your SEO. We’ve handpicked seven can’t-miss SEO conferences offering unique opportunities for learning and growth. We’ve handpicked seven can’t-miss SEO conferences offering unique opportunities for learning and growth.

SEO 109

SEO Gen Z Price Education 109

Exposure Ninja

MAY 27, 2025

Content marketers in 2025 are ramping up the interactivity of their content. These tools naturally boost important SEO signals. Higher engagement isn’t just good for SEO it’s good for business. Tools like this also have a strong SEO upside. But the benefits don’t stop there.

Whitepaper 52

Whitepaper Law User-Generated Transform 52

Search Engine Roundtable

JUNE 10, 2025

He only provides consulting services to expert SEOs and also performs search marketing expert witness services. Google Ads AI Max is coming to all in Q3 2025. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. Google is testing ads at the bottom of the local pack.

SEO 93

SEO Advertising Advertisers PR 93

Exposure Ninja

MAY 26, 2025

While the marketing world scrambles to understand ChatGPT and traditional SEO , Google has quietly rolled out a search experience that transforms complex, multi-part queries into instant, comprehensive answers. The Broader Digital PR Strategy Beyond Your Website The most crucial element of AI Mode optimisation happens off your website.

Transform 52

Transform PR CRM Thought Leadership 52