Martech

JANUARY 14, 2025

2025 will be a breakthrough year for dynamic creative optimization as generative AI finally unlocks its full potential, said Oz Etzioni, CEO and co-founder of digital advertising company Clinch. As we head into 2025, marketers will face pressure to adopt and experiment with AI, but its success depends on a solid data foundation.

Advertising 127

Advertising Advertisers Transform Shoppers 127

Martech

DECEMBER 26, 2024

Digital, in-store, mixed phygital journeys theyre all on the table in 2025. This will lead to higher demands for all digital experiences to be accessible in 2025. For instance, this March the 2025 Academy Awards will be streamed live on Hulu for the first time ever. Now, theres no looking back.

Customer 124

Customer Direct Mail Transform Health 124

Sprout Social

DECEMBER 16, 2024

Forging deep partnerships with the people who use our products day-to-day is the only way to build solutions that make a meaningful difference. On a tight timeline, we were under intense pressure to design a comprehensive roadmap and outline product priorities. Innovation comes from rising to the occasion and employing true empathy.

Product 73

Product Transform Influencer Marketing User-Generated 73

Martech

OCTOBER 28, 2024

Simple predictive product recommendations Then: The first AI-powered product recommendation engines that relied heavily on purchase history and browsing behavior were considered cutting edge. The post 6 outdated AI marketing trends you should retire in 2025 appeared first on MarTech.

Market Trends 129

Market Trends Transform Customer loyalty Millennials 129

illumin

JANUARY 14, 2025

As we dive into 2025, the advertising landscape is undergoing a massive transformation driven by new technologies, evolving consumer behavior, and changing regulatory frameworks. Trends for Agencies in 2025: The changing role of advertising experts a. By the end of 2025, AI tools like these will be the norm across agencies.

Gen Z 101

Gen Z Advertising Advertisers Retail 101

Sprout Social

JANUARY 24, 2025

From their insight, we’ve uncovered 10 key trends you can use to connect with your audience in 2025. Join some of the UK’s brightest social media minds on 5th February 2025 at 2p.m. Great, grab a cuppa, get comfortable and together we can make 2025 our best year yet: 1. Sign Up for UK Index Insights Webinar Sorted?

Entertainment 105

Entertainment Transform Social Media Marketing Health 105

Buffer Marketing

JANUARY 13, 2025

With all the changes on the horizon, it’s safe to say that social media will look a little different in 2025. Lia Haberman , social media consultant and writer of the ICYMI newsletter predicts that 2025 will be the year brands and creators start thinking of themselves as media empires. Let’s get into it.

Gen Z 131

Gen Z Transform User-Generated Analytics 131

Set Up

APRIL 8, 2025

Lets explore the biggest shifts shaping financial marketing in 2025 and what leaders need to do next. AI will continue to transform how brands engage with consumers, but success depends on keeping personalization authentic and human. So, how can financial brands stay ahead? So, whats next for financial marketing?

Transform 59

Transform Finance Marketing Marketers 59

Set Up

APRIL 7, 2025

Lets explore the biggest shifts shaping financial marketing in 2025 and what leaders need to do next. AI will continue to transform how brands engage with consumers, but success depends on keeping personalization authentic and human. So, how can financial brands stay ahead? So, whats next for financial marketing?

Transform 59

Transform Finance Marketing Marketers 59

Martech

JANUARY 3, 2025

“If the tech stack were an orchestra, which product would be the conductor?” Dig deeper: AI transformation: 2025 predictions iPaaS, meet AI But don’t we now have an obvious contender to run iPaaS, or even to handle the orchestration of the stack without iPaaS? Meet your friendly AI agent. Processing.

Transform 119

Transform Place Customer Management 119

Hubspot Marketing

JULY 8, 2025

The global fitness industry is estimated to be worth $257 billion in 2025 and continues to expand at a rapid pace. Payment Processing – Integrated billing for memberships, classes, and retail products. Get started with HubSpot today and transform your member relationships. Select a CRM that grows with your fitness business.

CRM 103

CRM Transform Price Communications 103

Marketing Insider Group

JULY 7, 2025

In 2025, the answer isn’t just in raw numbers—it’s in understanding which metrics genuinely reflect growth, engagement, and revenue. But in 2025, smart marketers recognize that these numbers can be misleading. Content Personalization and ROI Content personalization has become table stakes in 2025.

Whitepaper 77

Whitepaper Content Marketing Transform Thought Leadership 77

The CMO Survey

APRIL 1, 2025

companies, findings highlight critical trends shaping marketings strategic direction in 2025. AI Transforms Marketing Operations with Measurable Returns Marketings AI revolution continues, with artificial intelligence now powering 17.2% improvement in sales productivity (up from 5.1% in Spring 2024) 8.5% on a similar scale.

Transform 130

Transform CMO Key Performance Indicator Customer Acquisition 130

Martech

JANUARY 7, 2025

As we begin 2025, I’ve been reflecting on my own journey with AI anxiety. In 2025, the best gift I can give myself (and my students) isn’t another AI tool or course. I’ve developed a 30-minute self-care routine that has transformed how I manage AI developments. Ive been waking up at 5 a.m. Even so, I feel.

Transform 124

Transform Management Product Marketers 124

Buffer Marketing

FEBRUARY 4, 2025

2025 is shaping up to be a year of massive opportunities for creators , but staying ahead means working efficiently. I asked my LinkedIn audience which tools they’re loving in 2025, and they delivered. If you’re the kind of creator who thinks better out loud, AudioPen is about to become your favorite productivity tool.

Transform 100

Transform Price User-Generated Product 100

SocialPilot

DECEMBER 23, 2024

Write a caption that connects emotionally with my audience for my post about [product/service]. Write a caption that highlights the benefits of our [product/service] in a unique way. Compose a caption that invites users to share their own experiences with our product/service. ChatGPT Prompts for Writing Captivating Captions 16.

User-Generated 124

User-Generated Social Media Marketing Promotion Transform 124

Martech

MAY 21, 2025

Google Marketing Live 2025 was no surprise all about AI. The show had a slew of updates in which AI played a central role, powering everything from bidding and creative to product listings and campaign insights. Heres a recap of everything that matters from Google Marketing Live 2025. Its becoming a co-strategist.

Transform 86

Transform Analytics Marketing Marketers 86

Martech

JANUARY 14, 2025

This sparked doom-and-gloom predictions about marketing’s diminishing role in 2025. Transformed into focused programs that sales actually wants. Another cut content production in half yet doubled its effectiveness by focusing on what customers actually need. Marketing budgets are down 15% year-over-year. Streamlined.

Transform 126

Transform CMO Marketing Marketers 126

OnDemand CMO

DECEMBER 18, 2024

As we gear up for 2025, its clear that business as usual isnt going to cut it anymore. At OnDemandCMO, weve seen firsthand how embracing change with confidence can transform a companys trajectory. What Bold Looks Like in 2025: Hyper-Personalization: Your customers want to feel seen and understood. AI is HereAre You Ready?

Transform 74

Transform Thought Leadership CMO Marketing 74

Marketing Insider Group

FEBRUARY 10, 2025

This article examines the top CRM strategies that can transform customer retention efforts and set you up for success in 2025 and beyond. Quick Takeaways CRM systems are essential for building personalized customer experiences, improving retention rates, and driving long-term growth in 2025.

CRM 94

CRM Customer Transform Customer loyalty 94

Jeff Bullas

MAY 22, 2025

Top 10 AI Trends to watch in 2025 Sitting under the megatrend of Global AI are super trends that exist in the niches. Why it matters: AI companions are transforming human-technology interaction by providing emotional support, enhancing mental well-being, and offering personalized assistance. Surprising fact: As of early 2025, over 1.4

Transform 130

Transform Health Energy Education 130

Hubspot Marketing

JULY 8, 2025

Let's look at the best restaurant CRM solutions available in 2025. Plus, you’ll discover how Italian food brand Galbani Professionale sold over 20 tons of products by implementing HubSpot's CRM. Here are our top solutions for restaurants in 2025: 1. Table of Contents What is a CRM for restaurants?

CRM 99

CRM Price Food Transform 99

Martech

MARCH 24, 2025

Todays top platforms leverage AI for: Hyper-personalization AI analyzes customer behavior in real-time, crafting highly personalized subject lines, email content and product recommendations. Its clear that AI is transforming how email campaigns are created, optimized, and delivered but is it delivering measurable ROI?

Email Marketing 113

Email Marketing Transform User-Generated eCommerce 113

Martech

MARCH 4, 2025

B2B tech marketing is shifting from a traditional, product-centric approach to a data-driven, AI-powered, customer-first model. Digital transformation, changing buyer expectations and the proliferation of martech tools have reshaped how tech brands engage, convert and retain customers.

Transform 123

Transform CRM Analytics User-Generated 123

Martech

FEBRUARY 13, 2025

HubSpot’s January 2025 updates focus on helping you manage workloads efficiently, maximize content reach and track key performance metrics with ease. Let’s take a look at the biggest HubSpot updates for January 2025. The post The 14 best HubSpot updates from January 2025 appeared first on MarTech. Processing.

CRM 104

CRM Health Transform Management 104

Martech

OCTOBER 22, 2024

Features include low code setup for branded storefronts and tools to manage products and prices. During the pandemic years, many more were compelled into digital transformation. Salesforce’s own research shows more than 50% of revenue for small businesses coming from digital channels in 2025, up from the current 42%.

eCommerce 117

eCommerce Transform CRM Price 117

The Drum

JULY 4, 2025

Marketing in play – how brands are winning with gamers As the tech world becomes more accessible worldwide, it also transforms how customers approach entertainment and advertisements. Currently, we’re seeing product placements, branded content, cross-promotions, stream integrations, and of course, user-generated content.

Transform 102

Transform Entertainment User-Generated Promotion 102

Duct Tape Marketing

DECEMBER 20, 2024

Marketing Trends 2025: Actionable Insights for Agencies & fCMOs written by John Jantsch read more at Duct Tape Marketing The marketing world never sits still, and as we approach 2025, the buzz of new possibilities is louder than ever. Generative AI: Revolutionizing Creative Production 4. Thats just where we are right now.

Market Trends 69

Market Trends CMO Transform Influencer Marketing 69

Martech

DECEMBER 18, 2024

In two decades of guiding B2B enterprises through digital trends and transformations, I’ve witnessed seismic shifts in consumer behavior. As they do, their impact is fundamentally transforming what we market and why. Impact over features They’re less interested in what a product does and more focused on its impact.

Gen Z 106

Gen Z Transform Health Entertainment 106

Martech

MARCH 24, 2025

The report said retailers are transforming their stores more than shopping destinations, delivering elevated retail experiences. Source: Salesforce Connected Shoppers report, 2025. New roles mean new responsibilities for retail associates Retail location transformation means the stores’ roles are also changing.

Retail 110

Retail Gen Z Transform Shoppers 110

Hubspot Marketing

JULY 10, 2025

Complex sales cycles, custom product configurations, and multi-stakeholder decision processes require specialized CRM capabilities that go beyond basic contact management.

Manufacturing 98

Manufacturing CRM Transform Price 98

Hubspot Marketing

JULY 10, 2025

And don’t just take our word for it, companies like Casio UK grew their ecommerce customers by 27% in a year after implementing HubSpot CRM solutions, proving that the right system can transform your business. Benefits of CRM Software for Ecommerce Implementing the right CRM system can transform how your ecommerce business operates and grows.

eCommerce 85

eCommerce CRM Transform Retail 85

Martech

JUNE 24, 2025

The MarTech landscape is in constant flux, and while many tout the transformative power of Generative AI (GenAI), few truly grasp the seismic shift that’s happening in digital asset management (DAM). But let’s be clear: not all “agents” are created equal, and many are simply glorified scripts.

Management 119

Management Transform User-Generated Branding 119

Hootsuite

JUNE 24, 2025

This summer, G2 recognized Hootsuite as the #1 platform for Social Media Listening, Social Media Analytics, and Social Media Suites — part of 178 total top rankings in their Summer 2025 Report. Some products in this category also support social ad management, online community engagement, and customer service through social media.

Analytics 83

Analytics Transform Health Management 83

The Marketing Operations Leader

MARCH 3, 2025

How to Align People, Process, and Technology to Transform Your Email Workflows Struggling with inefficient email workflows? Join us on Thursday, March 6, at 2 PM ET for an exclusive encore webinar featuring Stephen Cave, Product Manager at World Vision Canada, and Rohan Bhatt, Senior Product Marketing Manager at Adobe.

Transform 130

Transform Customer Acquisition Finance Marketing 130

Martech

FEBRUARY 3, 2025

Innovation demands, digital transformation imperatives and the complexity of connecting with customers across expanding touchpoints all drive this behavior. Consider the retail CMO who deployed an AI-driven recommendation engine to address product page bounce rates. This strategic foresight can spark transformation.

Transform 107

Transform Finance Marketing Automation Platform Health 107