Remove 2025 Remove Traditional Marketing Remove Transform
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Stop defending your marketing budget — start proving its value

Martech

Marketing budgets are down 15% year-over-year. This sparked doom-and-gloom predictions about marketing’s diminishing role in 2025. While many CMOs are stressing over shrinking percentages, the smartest are rewriting how marketing delivers and proves value. Transformed into focused programs that sales actually wants.

Transform 130
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How B2B marketing is becoming a strategic growth driver

Martech

B2B tech marketing is shifting from a traditional, product-centric approach to a data-driven, AI-powered, customer-first model. Digital transformation, changing buyer expectations and the proliferation of martech tools have reshaped how tech brands engage, convert and retain customers.

Transform 128
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How Gen Z values are changing marketing

Martech

In two decades of guiding B2B enterprises through digital trends and transformations, I’ve witnessed seismic shifts in consumer behavior. As they do, their impact is fundamentally transforming what we market and why. Companies like TARA Mind are transforming workplace wellness.

Gen Z 111
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Why the MQL model is failing B2B marketing and what to use instead

Martech

Dig deeper: AI is transforming GTM teams into fiduciary powerhouses The no BS GTM model The future of GTM is revenue causality, not lead generation. Marketing, sales and finance must align with the actual drivers of revenue, rather than using artificial engagement signals as a proxy.

Transform 126
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Digital Marketing for Financial Services in 2025: What Actually Works?

Exposure Ninja

Morgan dominate the headlines, they’re part of a much broader landscape including over 80,000 finance and insurance businesses competing for attention, trust, and market share. From mortgages and investment services to insurance and accounting, the financial services sector in 2025 is more competitive than ever.

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Solving the Marketing Leadership Gap for Small Business

Duct Tape Marketing

As we look ahead to the future of marketing in 2025, I dive into why traditional solutionslike hiring agencies or fractional CMOsoften fall short and what businesses must do to implement a long-term marketing strategy that drives sustainable business growth. We are going to in 2025. There's a lot. So stay tuned.

CMO 68
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Post Performance Report: Brand content franchises with their own fandoms

Sprout Social

According to The 2025 Sprout Social Index , almost half (46%) of consumers say their favorite brands stand out on social because they post original content. The play: Take a cue from Immi, and complement your traditional marketing efforts with content that goes beyond promotion and touches audiences on a human level.