illumin

AUGUST 27, 2024

Retailers and advertisers have every reason to look forward to fall 2024 with cautious optimism. With the fall almost upon us, there are several crucial retail trends that advertisers should keep an eye on for their upcoming campaigns. In 2022 there were also more store openings than closing of physical locations – a first since 2026.

Retail 98

Retail Gen Z Shoppers Customer Acquisition 98

The Drum

JUNE 5, 2025

So, with upcoming regulations on advertising ‘unhealthy’ foods, brands should rethink how they create connection with their consumers. Constraint breeds opportunity, says Alessandro Camaioni of Momentum Worldwide.

Branding 52

Branding Manufacturing Food Promotion 52

Martech

MARCH 24, 2025

While agencies and publishers are leading the charge, many brands are struggling to keep pace, facing challenges with data quality, tool fragmentation, and governance gaps. Brands, however, remain cautious. However, many brands still struggle with integrating AI into their planning processes, limiting its full potential.

Transform 75

Transform B2C Price Advertising 75

Martech

OCTOBER 3, 2024

Navigating the future of digital advertising is no easy feat – especially with programmatic ads set to capture 86% of ad revenue by 2026. Top brands are already seizing the opportunity by investing in smart programmatic strategies and seeing massive returns. Join Agital and StackAdapt for a live webinar on Oct. 9 at 1 p.m.

Advertising 75

Advertising Advertisers Management Branding 75

Bannerflow

SEPTEMBER 7, 2020

Unlike many industries, iGaming is ahead of the curve in reaching audiences via display advertising. However, not all iGaming brands are alike and many are failing to realise a greater return on vestment from their display campaigns. Why is knowing iGaming display advertising trends so important?

Advertising 88

Advertising Advertisers Branding Industry Insights 88

illumin

AUGUST 21, 2024

(Updated on September 2024) Display advertising is a sub-type of online advertising that combines elements such as banners, text, images, video , and audio formats. What is display advertising? Display advertising is an important part of online advertising. What are display ads?

Advertising 98

Advertising Advertisers User-Generated Key Performance Indicator 98

illumin

APRIL 9, 2024

You often hear brands tout the importance of short, targeted ads. Too many marketers treat over-the-top (OTT) the same way they do digital advertising on social media or YouTube. If advertisers are turning to OTT as a replacement for linear TV commercials, shouldn’t they apply the same level of creativity and storytelling ?

Advertising 105

Advertising Advertisers Entertainment Place 105

Sprout Social

JUNE 16, 2025

SocialDay This year’s 3-day SocialDay event in London happened in May, but there’s already a waitlist in place for next year’s event in May 2026. SocialDay is designed for social media marketing professionals, and each year some of the biggest brands in the world are involved with talks, lightning sessions, networking chats and more.

Social Media Marketing 58

Social Media Marketing Marketing Marketers Affiliate Marketing 58

Martech

MAY 10, 2024

Podcasts are bouncing back from last year’s slowdown with digital audio publishers, tech partners and brands innovating to build deep relationships with listeners. At the IAB Podcast Upfront in New York this week, hit shows and successful brand placements were lauded. billion by 2026. Podcasts are projected to reach $2.6

Advertising 108

Advertising Advertisers Entertainment Retail 108

Martech

AUGUST 3, 2022

Its roots go back to brands putting ads on store end caps and paying for placement in retailers’ weekly fliers. Simply put, these networks are a platform which lets brands buy advertising on a retailer’s website, apps and other digital properties, including in-store. That’s the kind of unique reach brands want.

Retail 116

Retail Shoppers Advertising Advertisers 116

Sprout Social

MAY 14, 2025

But how can brands effectively reach these users? The Index also reports that 93% of users say its important for brands to keep up with online culture via their social media accounts. How government policies may change social media demographics Social media demographics in Australia are expected to change in 2026 and beyond.

Gen Z 63

Gen Z Millennials User-Generated Entertainment 63

Martech

AUGUST 23, 2023

Retail media networks (RMNs) are in the unique position of being both the current and next big thing in advertising. Ad spending on RMNs is projected to grow by 25% per year to $100 billion over the next five years and will account for over 25% of total digital media spending by 2026, according to BCG. The brands are immature as well.

Retail 97

Retail Branding Shoppers Advertising 97

Martech

NOVEMBER 21, 2022

The most controversial World Cup ever is underway and expected to be the most-watched sporting event in the world until the next one in 2026. 0 : Tournament sponsors changing global advertising to reflect concerns for human rights. 0 : Tournament sponsors changing global advertising to reflect concerns for human rights.

Health 112

Health Marketing Marketers Advertising 112

Marketing Insider Group

MARCH 4, 2024

Consumers have a love-hate relationship with digital advertising. However, in an era of heightened concerns about online privacy, consumers are demanding more respect from advertisers. They want brands to take their preferences into account — and be transparent about how they’re collecting and using user information.

Advertising 80

Advertising Advertisers Whitepaper User-Generated 80

Marketing Insider Group

FEBRUARY 5, 2024

Diving into the freshest digital marketing stats is crucial for keeping your business and brand not just afloat, but sailing ahead. Startups Magazine) Over 90% of brands utilize social media for marketing. Wallaroo) Social media advertising spending is expected to surpass $300 billion in 2024. million by the end of 2024.

Digital Marketing 120

Digital Marketing Marketing Strategy Shoppers User-Generated 120

Sprout Social

MARCH 30, 2023

According to the Digital Out of Home Advertising Market report, the digital out-of-home market is expected to grow at a compound annual growth rate of over 10% to reach a market size of more than $33 billion in 2026. What is digital out-of-home advertising? so there are a lot of screens for brands to use to grab attention.

Key Performance Indicator 128

Key Performance Indicator Food Advertising Advertisers 128

Martech

JUNE 3, 2022

In fact, global digital advertising and marketing are predicted to reach $786.2 billion by 2026. Billion in 2026. Tools Covered: Google Analytics, Google Ads, Facebook Advertising, Hootsuite, YouTube and Video Marketing, Twitter Advertising and Mailchimp, among others. The current U.S. Fees: $3195.

Digital Marketing 115

Digital Marketing Analytics Marketing Marketers 115

Martech

APRIL 8, 2024

We had a long conversation about how AI is rapidly changing how people get content and how chatbots are becoming the next frontier in advertising. By 2026, search marketing will lose market share to AI chatbots and other virtual agents, with traditional search engine volume dropping 25%. Q: To use a technical term, “Huh?” Get MarTech!

B2C 117

B2C Thought Leadership User-Generated Advertising 117

Search Engine Land

OCTOBER 3, 2024

Navigating the future of digital advertising is no easy feat – especially with programmatic ads set to capture 86% of ad revenue by 2026. Top brands are already seizing the opportunity by investing in smart programmatic strategies and seeing massive returns. Join Agital and StackAdapt for a live webinar on Oct. 9 at 1 p.m.

Advertising 79

Advertising Advertisers Management Branding 79

Search Engine Land

OCTOBER 2, 2023

If sign-ups for TikTok’s ad-free subscription tier prove to be popular, then this could have a significant impact on reach for the platform’s advertisers, which will ultimately lower the product’s value. This means the change is unlikely to help combat the issue of TikTok influencers not disclosing brand partnerships.

User-Generated 91

User-Generated Influencer Marketing Advertising Advertisers 91

Bannerflow

NOVEMBER 1, 2021

iGaming display advertising trends offer insight into what makes the industry tick. Indeed, 2021 and 2020 have seen brands adapt and change quicker than ever before, as external factors change customer habits. billion), then double again in 2026. billion), then double again in 2026. billion) in 2020 to $92.9

Advertising 52

Advertising Advertisers Place Industry Insights 52

Sprout Social

FEBRUARY 28, 2023

Table of contents: LinkedIn demographics statistics LinkedIn usage statistics LinkedIn advertising and marketing statistics LinkedIn Engagement Statistics LinkedIn demographics statistics 1. LinkedIn advertising and marketing statistics 11. billion by 2026. Let’s dive in. The average visit lasted 7.27 minutes and, on average, 7.66

Gen Z 145

Gen Z Thought Leadership User-Generated Millennials 145

Campaign Monitor

APRIL 19, 2023

In an omnichannel marketing strategy, AR and VR technologies ultimately provide customers with a digital experience in place of a traditional, physical one, offering brands a new space to market their products and services. trillion in 2023, and by 2026, the e-commerce market is expected to total over $8.1

Marketing Strategy 85

Marketing Strategy Shoppers Transform User-Generated 85

Bannerflow

APRIL 28, 2022

Achieving marketing excellence for a brand now demands the involvement of social media advertising. It’s also expected to grow at a CAGR of 9.77% over the next four years and reach a market volume of $252,569 million by 2026. What will our so cial media advertising vs traditional advertising guide cover?

Advertising 52

Advertising Advertisers Transform Shoppers 52

Bannerflow

APRIL 28, 2022

Achieving marketing excellence for a brand now demands the involvement of social media advertising. It’s also expected to grow at a CAGR of 9.77% over the next four years and reach a market volume of $252,569 million by 2026. What will our so cial media advertising vs traditional advertising guide cover?

Advertising 52

Advertising Advertisers Transform Shoppers 52

Hootsuite

NOVEMBER 9, 2022

Ecommerce as a whole is projected to make up close to a quarter of total global retail sales by 2026. For brands looking to improve their customer experience and build a solid base of advocates, shoppable content is a clever tactic. Plus, many people are happy to be advertised to on these platforms. Conversion gold.

Retail 133

Retail eCommerce Fashion Affiliate Marketing 133

Martech

OCTOBER 6, 2022

Since the dawn of Atari in the 1970s, the industry has boomed—it’s now larger than the movie and music industries combined—and is expected to be worth $321 billion by 2026. With the power of real-time insights, brands can deliver personalized content to delight existing customers and push timely offers and info to attract new ones.

Transform 98

Transform Gen Z Customer Journey User-Generated 98

Martech

APRIL 15, 2022

Typically, firms use these platforms to achieve the same goals they seek to achieve through other forms of digital marketing — high engagement and advertising. B2C marketers seek buy-in from individual consumers while B2B marketers engage with decision-making teams’ brands. trillion by 2026. The future of B2B digital marketing.

B2C 124

B2C Marketing Automation Platform Gen Z Whitepaper 124

Hubspot Marketing

MARCH 8, 2024

HubSpot , 2024) Social media is 3rd place in terms of channels where consumers are most receptive to advertising. Statista , 2023) 84% of social media marketers predict that, in 2024, consumers will buy products from brands directly in social media apps more than third-party websites and brand websites. trillion USD market cap.

eCommerce 119

eCommerce Gen Z B2C Shoppers 119

Hootsuite

FEBRUARY 24, 2022

If your brand has accounts on multiple social media accounts, your job involves juggling metrics, audiences, and goals specific to each platform. Making sense of it all and maintaining an active, on-brand presence across networks can be a challenge. Consistent branding builds loyalty and trust. Have a plan. Source: Statista.

Analytics 145

Analytics Promotion Social Media Marketing User-Generated 145

Hubspot Marketing

NOVEMBER 29, 2023

billion by 2026. It boosts brand recognition. Successful marketing campaigns lead to a strong and recognizable brand identity for educational institutions. Invest in digital advertisement. Digital advertising platforms, such as Google Ads, Bing Ads, and social media ads, offer precise targeting options.

Education 119

Education eBook Gen Z Marketing 119

Hubspot Marketing

NOVEMBER 30, 2022

What brand name will you give your product or service? For instance, product branding could cost roughly $1,000 if you're paying a designer to help you out, and website design could cost anywhere from $500-$3,000 if you're paying a web designer a one-off fee. What segment of the target audience is most likely to buy the product?

Product 145

Product Food Product Marketing Market Research 145

Backlinko

JANUARY 8, 2024

billion 2026* 49.03 Currently, investing in podcasts or podcast advertising is an excellent avenue for start-ups to bolster their brand growth. The IAB’s US Podcast Advertising Report states that 70% of ad revenue comes from podcasts that post bi-weekly or weekly episodes. billion 2024* 30.03 billion 2025* 38.36

Entertainment 124

Entertainment User-Generated Affiliate Marketing Advertising 124

Sprout Social

FEBRUARY 29, 2024

NER and semantic search Named Entity Recognition (NER) identifies entities defined in the ML model as important to a business, such as geographic locations, brand names, famous people, etc. Media buying Companies like Volkswagen utilize AI to optimize their advertising strategies. billion by 2026.

Transform 142

Transform User-Generated Analytics Market Trends 142

Bannerflow

MAY 22, 2023

Considering these factors, it becomes abundantly clear that the surging prominence of connected TV not only offers viewers a myriad of options but also opens up new and exciting opportunities for content creators and advertisers alike. The Benefits of CTV – What is in it for advertisers?

Advertising 52

Advertising Advertisers Entertainment User-Generated 52

Hootsuite

MARCH 8, 2022

And, 98% of all Pinterest users say they’ve tried a new brand they found on the platform. How can brands benefit from Pinterest shopping? trillion USD in 2026. Brand name (and blue check if they’re a Pinterest Verified Merchant). Don’t panic: Applications are open to brands of all sizes and it’s pretty easy to qualify.

Price 132

Price User-Generated Social Media Marketing Shoppers 132

SocialPilot

JANUARY 10, 2024

Unlike other social media sites , Pinterest users exclusively focus on brand offerings. It’s emerging as a platform for branding and e-commerce. But is the platform cutout for your brand? 77% of their users on Pinterest are loyal to the brand. 78% of users believe branded content to be helpful. 89% of U.S.

Gen Z 98

Gen Z Millennials Shoppers User-Generated 98