article thumbnail

B2B Advertising: the only guide you need

illumin

dollars by 2026 displaying the sheer growing demand in the segment. Types of B2B Advertising Content and Search Engine Marketing (SEM) This involves creating and distributing valuable, relevant content to attract and engage a target audience. Types of content include blog posts, whitepapers, case studies, and eBooks.

article thumbnail

B2B Advertising: the only guide you need

illumin

dollars by 2026 displaying the sheer growing demand in the segment. Types of B2B Advertising Content and Search Engine Marketing (SEM) This involves creating and distributing valuable, relevant content to attract and engage a target audience. Types of content include blog posts, whitepapers, case studies, and eBooks.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What is generative engine optimization (GEO)?

Search Engine Land

Impact on organic search AI is reshaping the landscape of organic search, forcing businesses to rethink their marketing strategies. Gartner predicts a significant drop in traditional search volume by 25% by 2026 , with organic search traffic expected to decrease by over 50% as consumers embrace AI-powered search.

article thumbnail

11 UK social media marketing conferences in 2025

Sprout Social

SocialDay This year’s 3-day SocialDay event in London happened in May, but there’s already a waitlist in place for next year’s event in May 2026. SocialDay is designed for social media marketing professionals, and each year some of the biggest brands in the world are involved with talks, lightning sessions, networking chats and more.

article thumbnail

The Evolving Financial Industry | Balancing AI, Compliance + Creativity in 2025

Set Up

With artificial intelligence (AI) redefining customer engagement, fintech innovations raising consumer expectations, and tighter regulations around data privacy, marketing leaders in finance are rethinking how they show up, connect, and grow. It's here to stay."

Finance 59
article thumbnail

How to market your brand to budget-conscious prospects

Hubspot Marketing

Marketing budgets are expected to hold steady or experience “ anemic growth ” through 2025 (and 2026, I’d wager). So, marketers will do more with less. Source What I like: Canva can fulfill all of your design and content marketing needs through their beautiful and streamlined software.

article thumbnail

23 Social Media Content Types to Break the Boring Content Cycle

SocialPilot

According to McKinsey, live commerce could account for 10–20% of all e-commerce by 2026. Shoppable Livestreams Shoppable livestreams combine real-time engagement with instant purchasing, creating a seamless path from product discovery to checkout. It’s already driving massive results in beauty, fashion, and electronics.