Remove 2026 Remove Customer Remove Customer Journey
article thumbnail

By 2026, every company will budget for AI visibility, says Brandlight’s Imri Marcus

The Drum

AI isn’t just disrupting marketing, it’s quietly rewriting the entire customer journey. By 2026, every company, every large enterprise, will have a line item in their budget that says ‘AI visibility.’ If you can be the CMO who figures this out in 2025, that could put you years ahead of the competition,” he said.

52
article thumbnail

We Need to Talk About Personalization: Evolution & Trends

Litmus

Overall email volume up 13% since 2020, expected to grow another 13% by 2026. When you use this tool set effectively, you can create dynamic and effective customer journeys that both delight your audience and increase conversions.

Logistics 107
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How CX analytics platforms are improving customer journeys

Econsultancy

One crucial outcome has been better customer experiences. Amongst digital IQ leaders (where CIOs and their business partners are ‘in sync’) 79% of respondents were able to create an improved customer experience as a result of tech investment (compared to 64% of other executives).

article thumbnail

Spend on marketing analytics and data infrastructure to grow sharply

Martech

Spend across marketing analytics and data infrastructure is forecast to grow from $22 billion in 2022 to $32 billion in 2026 in the U.S., and European Union. That’s according to a new report from Winterberry Group, “From Data to Insight: The Outlook for Marketing Analytics.”

Analytics 145
article thumbnail

15 Key Marketing Automation Statistics

Backlinko

Marketing automation software enables improved efficiency with various features from customer segmentation to campaign management. billion 2026 $8.44 billion by 2026 (up from $2.9 Marketing tech stack is always evolving. Continue reading as we’ll cover answers to these questions with these recent marketing automation statistics.

article thumbnail

Headless CMS: What it is and why it matters for modern marketers

Welcome Software

Customer expectations are rising. By 2026, Gartner predicts that 70% of organizations will prioritize acquiring composable Digital Experience Platform (DXP) technology over monolithic suites, up from 50% in 2023. Content previews, visual editing, and layout control may need custom implementation unless the CMS offers it natively.

Food 52
article thumbnail

300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Search Engine Journal) 97% of marketers incorporate customer data into their decision-making process. Wyzowl) 72% of customers would rather watch a video than read about a product (Gitnux) Image Source: Gitnux Websites with video content are 53x more likely to rank on page one of Google SERPs. of all internet traffic. Ascend2) 34.1%