By 2026, every company will budget for AI visibility, says Brandlight’s Imri Marcus
The Drum
JUNE 4, 2025
AI isn’t just disrupting marketing, it’s quietly rewriting the entire customer journey. By 2026, every company, every large enterprise, will have a line item in their budget that says ‘AI visibility.’ If you can be the CMO who figures this out in 2025, that could put you years ahead of the competition,” he said.
Let's personalize your content