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Marketers Claim a Broader Role and Increased Influence Amid Pressures

The CMO Survey

Based on insights from 281 marketing leaders (99% at VP-level or higher) at for-profit U.S. companies, findings highlight critical trends shaping marketings strategic direction in 2025. AI Transforms Marketing Operations with Measurable Returns Marketings AI revolution continues, with artificial intelligence now powering 17.2%

Transform 130
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Generative engine optimization: What you need to know

Martech

As search behavior evolves, achieving better visibility in AI-generated responses is key to your brand being discovered in this new digital marketing era. GEO vs. SEO: Similarities and differences Both GEO and SEO are cornerstones of modern digital marketing. Are you getting the most from your stack?

Transform 114
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What is generative engine optimization (GEO)?

Search Engine Land

Change is the only constant in today’s rapidly evolving digital marketing landscape. As GEO and its effects on SEO and digital marketing continue to evolve, we’ll cover the basics to equip you with the knowledge to navigate these dynamic changes and stay ahead.

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Customer experience tools and strategies: 2025 Predictions

Martech

Compliance deadlines for both of these updated accessibility guidelines begin as early as April 2026. Sollis added, As accessibility standards tighten in 2025, marketers will need to demonstrate not just intent but action, embedding accessibility across every campaign, channel, and touchpoint.

Customer 126
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How to market your brand to budget-conscious prospects

Hubspot Marketing

This transparency didn’t minimize objections; it completely transformed the conversation,” he shared. Marketing budgets are expected to hold steady or experience “ anemic growth ” through 2025 (and 2026, I’d wager). So, marketers will do more with less. Instead of questioning ‘Why does this cost more?’

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Cable TV subscriptions set to drop below 50% of all US households

Martech

Why we care: Getting your marketing mix right is always a challenge. Get the daily newsletter digital marketers rely on. That said, this growth will not be enough to offset the decline of pay TV. In 2022, 63.2% of all households will have either pay TV or a vMVPD, but this figure will decline to 54.8% Processing.Please wait.

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Why we care about retail media networks

Martech

Furthermore, the retail media market will grow by 25% per year to $100 billion over the next five years and will account for over 25% of total digital media spending by 2026, according to BCG. Get the daily newsletter digital marketers rely on. Also important: This is new revenue for retailers.

Retail 119