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Australian social media demographics to inform your strategy

Sprout Social

How government policies may change social media demographics Social media demographics in Australia are expected to change in 2026 and beyond. Millennials: Multitaskers who crave originality Millennials social media behaviours are layered and nuanced. Like Millennials, Gen X value originality in branded social media content.

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Going green, social commerce, faster delivery – retail trends for fall 2024

illumin

This number was higher for millennial respondents, where three-quarters said they considered sustainability when making purchase decisions. Past predictions showed in-person shopping slowing down, with some studies suggesting that up to 23,500 brick-and-mortar retail locations in the US would close by 2026.

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How to market your brand to budget-conscious prospects

Hubspot Marketing

Marketing budgets are expected to hold steady or experience “ anemic growth ” through 2025 (and 2026, I’d wager). Outgrow I’ve taken my fair share of Buzzfeed Quizzes before — mainly to remind me that millennials are approaching middle age. domestic tariffs could push a downward shift in GDP and spending.

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23 Social Media Content Types to Break the Boring Content Cycle

SocialPilot

75% of millennials and Gen Z share memes regularly, and meme-based content sees 60% higher engagement than traditional posts. According to McKinsey, live commerce could account for 10–20% of all e-commerce by 2026. It’s already driving massive results in beauty, fashion, and electronics.

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Purpose, Proof + Personalization | Secrets to Marketing in the Beauty Industry

Set Up

As Gen Z and Millennial consumers look for deeper meaning in brand relationships, campaigns must be rooted in insight, not just aesthetic. 3 Trends to Look Out for in 2026 Science-led storytelling: Consumers want proof, not promises. Its about being consistent, intentional, and useful.

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Multicultural marketing in an era of increased diversity

SmartBrief - Marketing

trillion by 2026, a 320% increase African American – projected to reach $2.1 trillion, a 367% increase from 2000 to 2026 Population growth. In the US, Hispanic, African American and Asian American consumers lead the multicultural market with buying power expected to reach $7 trillion by 2025. Forbes ) Digital engagement.

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36 Up-To-Date Ecommerce Statistics

Backlinko

trillion 2026 $7.41 trillion 59% 2026 $2.74 billion $1.392 trillion 2026 $744.7 Among Gen Z and millennials that’s as much as 53% and 47%, respectively ( Morning Consult ) Among US consumers, YouTube is a go-to social media platform to start their search when shopping online. trillion 2022 $5.29 trillion 2023 $5.82