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Australian social media demographics to inform your strategy

Sprout Social

How government policies may change social media demographics Social media demographics in Australia are expected to change in 2026 and beyond. Millennials: Multitaskers who crave originality Millennials social media behaviours are layered and nuanced. Like Millennials, Gen X value originality in branded social media content.

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Going green, social commerce, faster delivery – retail trends for fall 2024

illumin

This number was higher for millennial respondents, where three-quarters said they considered sustainability when making purchase decisions. Past predictions showed in-person shopping slowing down, with some studies suggesting that up to 23,500 brick-and-mortar retail locations in the US would close by 2026.

Retail 98
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Purpose, Proof + Personalization | Secrets to Marketing in the Beauty Industry

Set Up

As Gen Z and Millennial consumers look for deeper meaning in brand relationships, campaigns must be rooted in insight, not just aesthetic. 3 Trends to Look Out for in 2026 Science-led storytelling: Consumers want proof, not promises. Its about being consistent, intentional, and useful.

Gen Z 59
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36 Up-To-Date Ecommerce Statistics

Backlinko

trillion 2026 $7.41 trillion 59% 2026 $2.74 billion $1.392 trillion 2026 $744.7 Among Gen Z and millennials that’s as much as 53% and 47%, respectively ( Morning Consult ) Among US consumers, YouTube is a go-to social media platform to start their search when shopping online. trillion 2022 $5.29 trillion 2023 $5.82

eCommerce 100
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50 Ecommerce Statistics To Know in 2024 [New Data]

Hubspot Marketing

Forbes , 2023) Gen Z, Millennials, and Gen X prefer finding products on social media over any other channel. Statista , 2023) The global conversion rate of online shoppers is 1.9%. Statista , 2023) High-performing retail businesses are more likely to invest a given amount of their sales in digital and ecommerce. trillion USD market cap.

eCommerce 118
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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

billion by 2026. billion by 2026. Bain) Ecommerce & Online Shopping Stats By 2026, 24% of retail purchases are expected to take place online. Statista) By 2026, the Ecommerce market is expected to total over $8.1 trillion by 2026. billion by 2026. market share. eMarketer) Image Source: Nexcess The U.S.

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LinkedIn statistics marketers should know in 2023

Sprout Social

As of January 2023, 60% of global users were aged 25–34, representing younger millennials. In the US, as of December 2022, 31% of users were older millennials between the ages of 30 and 39. billion by 2026. Those between the ages of 18–24, mid-range Gen Z, made up 20.4% of LinkedIn users while only 2.9%

Gen Z 145