Hootsuite

JANUARY 15, 2025

Microsoft acquired LinkedIn in 2016, and today, it leads a diversified business with revenues from membership subscriptions, advertising sales, and recruitment solutions under Ryan Roslansky. The platform was originally founded by Reid Hoffman , who built the initial version in his living room. 32% of U.S. adults report using LinkedIn.

User-Generated 115

User-Generated Education Real Estate Transform 115

Martech

NOVEMBER 28, 2023

Television advertising has undergone significant transformations in recent years, and 2024 promises to be no different. Advertisers must adapt to remain relevant and effective as technology evolves and consumer preferences shift. Here are a few of the key trends shaping the future of TV advertising in 2024.

Advertising 109

Advertising Advertisers Transform Retail 109

Martech

MARCH 14, 2023

In addition, brands can use ChatGPT to gather and curate competitive information across messaging, product offerings, advertising and reviews (although its model is currently based on information available prior to 2022). This may spark insights into key areas of research that are not initially obvious to marketers. Get MarTech!

Transform 135

Transform Marketers Marketing Market Research 135

Bannerflow

DECEMBER 8, 2021

Digital out-of-home (DOOH) advertising has been on a rollercoaster, going from one of the biggest ad trends in 2019 to experiencing a dramatic downfall in 2020. Business Insider highlighted in 2019 that DOOH was the main growth driver of out-of-home (OOH) advertising worldwide. What about the future of DOOH advertising?

Advertising 98

Advertising Advertisers Transform Retail 98

Spiralytics

JANUARY 23, 2025

Statistics on the Growth of the Content Creator Economy The growth of the content creator economy has been striking, with millions of individuals around the world joining this industry and transforming it from a niche hobby into a legitimate and thriving career path. 58% of advertisers find creator content an engaging advertising environment.

Gen Z 52

Gen Z Transform Millennials Advertising 52

SocialPilot

DECEMBER 14, 2023

Infotainment has transformed brands’ approach to captivate their audience, blending learning with leisure to deliver content that sticks. We can agree that the creator’s economy is blossoming, transforming how people engage with brands on social media. Start advertising with Shoppable ads. Are you Ready to Ride the Trends?

Transform 119

Transform Social Media Marketing Food Entertainment 119

Campaign Monitor

APRIL 19, 2023

In the last few years, AR and VR technologies have been continually, and at an increasingly rapid pace, transforming the way consumers choose to spend their hard-earned dollars. These brands, and others, allegedly created AR “try-on” advertisements that successfully generated direct sales.

Marketing Strategy 83

Marketing Strategy Shoppers Transform User-Generated 83

Rock Content

JANUARY 18, 2021

This becomes clear when we see a report produced by Canaccord Genuity , which estimates that spending on digital media will increase almost 15% by 2024, making it account for three-quarters of all investment made in advertisement. growth per year until 2027. Source: DigitalCommerce 360.

Market Trends 135

Market Trends Content Marketing Gen Z User-Generated 135

illumin

MARCH 7, 2024

Discovery is claiming to transform sports streaming. This should be an amazing opportunity for advertisers. million viewers by 2027. Advertisers should keep their eye on the ball in the coming months, and stand ready to add sports broadcasts to their connected TV (CTV) strategies. Follow @illuminHQ

Transform 59

Transform Entertainment Price Advertisers 59

Bannerflow

FEBRUARY 3, 2023

This guide focus on an introduction to the following components of Video on Demand: Advertising Video on Demand (AVOD) Subscription Video on Demand (SVOD) Transactional Video on Demand (TVOD) Over The Top video (OTT). The global video game market is expected to reach more than $317 billion by 2027, according to eConsultancy.

Transform 52

Transform Advertisers Advertising User-Generated 52

SmartBrief - Marketing

AUGUST 1, 2023

Deloitte Vice Chair Jana Arbanas explained that modern video games provide “interaction, socialization and utility and their popularity with younger generations could potentially transform the media and entertainment industry.” billion this year and annually grow at 10.44% through 2027.

Customer 52

Customer Millennials Transform Gen Z 52

Spiralytics

JULY 9, 2024

female users , offering advertisers a diverse audience to target their campaigns. Industry preferences : LinkedIn attracts users from diverse industries , including technology, finance, healthcare, and education, allowing advertisers to tailor their campaigns to specific demographics. male and 43.6%

User-Generated 52

User-Generated Finance Transform Advertisers 52