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Enterprise SEO: 11 keys to success in 2024 and beyond

Search Engine Land

Enterprise SEO will always be a unique challenge for those who are in the field and doing the work. Most enterprises make changes more slowly than the SEO landscape evolves. In this article, we’ll touch on key skills, both hard and soft, that I think are critical to enterprise SEO today and beyond. Building AppScripts.

SEO 98
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The creator economy: Making dollars and sense out of social partnerships

Sprout Social

Consumers proved with their loyalty, engagement and purchasing power that influencer marketing is here for the long-haul. By 2027, that figure is expected to balloon to $500 billion. A creator and influencer marketing strategy is no longer a nice to have, its an absolute necessity.

Gen Z 95
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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Our spotlight shines on the freshest data from the recent years, peppered with some evergreen insights, ensuring your marketing strategy remains both current and informed. So, let’s jump right in and explore these 300+ digital marketing stats to supercharge your marketing strategy.

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The latest AI-powered martech news and releases

Martech

Despite all that, success is right around the corner: By 2027, 85% expect their investments in scaled AI efficiency and cost savings to have returned a positive ROI, while 77% expect to see a positive return from their investments in scaled AI growth and expansion.

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15 ways to get smarter with your content and SEO

Search Engine Land

This also includes balancing SEO and content best practices to ensure that content and sites are optimized for human help rather than robot rankings. Content marketing is expected to experience a massive surge in growth, estimated at over $584 billion by 2027. The use of AI for SEO and content is set to grow 5x this year.

SEO 99
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100 Essential PPC Statistics Every Marketer Needs to Know in 2023

Hubspot Marketing

The crown weighs heavily on the head of your marketing leadership when making command decisions about resource allocation. The SEO long game is important, but reserving a budget for search engine marketing (SEM) can also be a smart play, including pay-per-click (PPC) marketing. The largest social ad market in the world?

Gen Z 131
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15 Key Marketing Automation Statistics

Backlinko

Between 2021 and 2024, worldwide marketing automation industry revenue is forecasted to grow by 38.2% billion – Statista Year Marketing automation market revenue (worldwide) 2021 $4.79 billion 2027 $9.53 billion Revenue of marketing automation solution vendors is forecasted to reach $6.6 billion 2022 $5.19