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Influencer marketing statistics for Australia 2025

Sprout Social

Influencer marketing will be pivotal in most brands’ marketing tactics in 2025. Recent research reveals a remarkable increase in Australian influencers, prompting digital marketers and brands to pour significant resources into this approach.

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AI agents for marketing — I talked to experts about the benefits

Hubspot Marketing

And, of course, to do so with tighter marketing budgets and timelines. And these AI tools have already influenced digital marketing by helping teams brainstorm ideas, draft content, and automate simple tasks. Gartner projects that 33% of enterprise software will include true agentic AI by 2028 up from less than 1% today.

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What is Generative Engine Optimisation (GEO)?

Exposure Ninja

The Future of Search Gartner (the tech research and consultancy company) have predicted that traditional SEO traffic could drop by up to 50% by 2028. Start by watching this video about how to create a high-impact, revenue-driving digital marketing strategy for 2025: The post What is Generative Engine Optimisation (GEO)?

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AI Search Optimisation vs Traditional SEO: Key Differences (And Why You Need Both)

Exposure Ninja

Semrush predicts that AI Search traffic is on track to surpass traditional search traffic by 2028. SEO remains a critical part of digital marketing in 2025. AI Search is impacting the future of traditional search engines. Gartner’s calling it even earlier: they expect traditional search traffic to drop by 25% by 2026.

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Social media advertising projected to more than double by 2028

Martech

The global social media advertising market is expected to reach $262 billion by 2028, up from $103 billion in 2020, according to a new report by Million Insights. As with all things digital, social media has seen its popularity surge during the pandemic. Get the daily newsletter digital marketers rely on.

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Is the metaverse going to go big or go home?

Martech

Get the daily newsletter digital marketers rely on. Global metaverse market size was $47.69 billion in 2028. There were a lot of doubts about Airbnb, Uber, iPhone, Facebook … heck even the internet itself. Processing.Please wait. So, here’s some stats about the metaverse to consider as you come to your own conclusions.

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The power of livestream marketing: Engaging audiences and creating buzz

SmartBrief - Marketing

The livestreaming market is estimated to grow from $1.49 billion by 2028. With more than doubling in five years, livestream marketing can be a successful business strategy for your next campaign. The post The power of livestream marketing: Engaging audiences and creating buzz appeared first on SmartBrief.

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