Hubspot Marketing

DECEMBER 13, 2023

Currently valued at $250B, the creator economy is expected to reach $480B by 2028. B2B Brands Embracing Creators A majority of creator's work has been centered around getting their audiences to opt into B2C products. This week we’re exploring the top creator economy predictions for 2024 that marketers need to know.

Gen Z 90

Gen Z B2C User-Generated Branding 90

SocialPilot

FEBRUARY 6, 2024

Millions of people are now browsing social media platforms daily in search of product recommendations. The influencer market is expected to grow to $52 billion by 2028 According to Statista, the influencer advertising market valuation is expected to grow to approximately $35 billion USD in 2024. Approximately 80.8%

Influencer Marketing 99

Influencer Marketing Gen Z Fashion Food 99

Hubspot Marketing

MAY 23, 2023

billion by 2028 — a huge leap from $15.84 So, if a customer purchases frozen vegan dinners, Whole Foods could send promo codes and discounts for other vegan products. For example, the data can help a business predict the best time to launch a new product. billion in 2021.

Food 131

Food Marketing Marketers CRM 131

Hubspot Marketing

MARCH 28, 2023

6% of social media marketers think Twitter offers the highest ROI when selling products directly in the app. million by 2028. Twitter generated $4.4 billion in revenue in 2022, an 11% decline year-over-year. Social App Report 2022 ) Image Source 5. Social Media Trends Report ) 6. Social Media Trends Report ) 7. Social App Report ) 8.

Social Media Marketing 145

Social Media Marketing User-Generated Marketing Plan Education 145

Backlinko

JUNE 4, 2024

From the convenience of fast and free shipping to wide product choice, more consumers opt to shop online. important”> Product Category Share of US Digital Buyers (who made a purchase in the past month) Clothing 67.1% Beauty products 43.1% Pet products 35.7% Beauty products 43.1% Pet products 35.7%

eCommerce 86

eCommerce Gen Z Shipping Retail 86

Hubspot Marketing

MARCH 20, 2023

Artificial intelligence (AI) is heavily used for service operations and product & service development-related functions in the high-tech and telecom industry. billion by 2028. The market for artificial intelligence (AI) has a current market value of nearly 100 billion U.S. Image Source 2. billion U.S. Image Source 9.

Marketing 126

Marketing Marketers Global Marketing Advertising 126

Martech

MAY 24, 2022

This data overlay can range from simple elements such as the lines displayed in a car’s rear-view camera while reversing to more complex product presentations for B2B clients. billion by 2028 at a CAGR of 48.6%. billion in 2028 at a CAGR of 44.8%. As of 2021, AR’s market size was $6.12 What is virtual reality?

Automobile 135

Automobile Health Marketing Marketers 135

Hubspot Marketing

APRIL 17, 2023

billion by 2028 , a massive increase from $15.84 This is game changing technology for referencing during the pre-production process!! It's a question many people wonder as artificial intelligence gains prominence in our daily lives — especially in marketing. The market for AI in marketing is likely to hit $107.5 billion in 2021.

Marketing 140

Marketing Marketers SEO Place 140

Backlinko

FEBRUARY 22, 2024

billion by 2028 (nearly x5 increase from $7.78 It covers their concerns, interest in using AI for shopping and product research, desire for AI training at work, and its perceived effects on productivity. billion by 2027 – IDC VC investments in AI startups worldwide hit nearly $50 billion in 2023 (up from $45.8

Transform 91

Transform B2C User-Generated Communications 91

Martech

SEPTEMBER 8, 2023

Event sessions are cornerstone content that can drive activations year-round in account-based marketing outreach, sales outreach and even in-product. trillion by 2028 , per Verified Market Research’s estimates. But one team alone can’t achieve it. The global event industry will be valued at $2.19

Event Marketing 122

Event Marketing Customer Journey Content Marketing Management 122

Search Engine Land

FEBRUARY 13, 2023

For Robocop, Bing Imagines The Future Of Search In 2028 2014: The Bing search folks shared a few screenshots showing a 3D, three-panel search display that they came up with for search circa 2028. Opinions expressed in these articles are those of the author and not necessarily Search Engine Land.

Search Marketers 89

Search Marketers User-Generated Marketing Marketers 89

Animalz blog

FEBRUARY 25, 2024

It’s the belief that customers will find your great product without a distribution strategy. Gartner expects a decrease of 50% or more by 2028. “If you build it, they will come” is a classic startup mistake. Sometimes they do. Often, they don’t. Content marketers fall for this same trap all the time.

Thought Leadership 82

Thought Leadership SEO Place Content Marketing 82

Martech

FEBRUARY 8, 2023

Offering a competitively priced product that customers want to purchase is a huge piece of the puzzle. The global market for loyalty is worth billions, forecast to explode to $24 billion by the end of 2028. But how do you convince those customers to stay with you? How do you get them to buy, not once, but many times over?

Customer loyalty 88

Customer loyalty Retail Marketing Marketers 88

SmartBrief - Marketing

OCTOBER 16, 2023

China is experiencing a consumption-led recovery, with product consumption expenditure contributing to 77.2% increase in sales of beauty products. As people’s awareness of health and well-being grows, wellness products have surged in popularity. This trend makes Singles’ Day (Nov. million views in the past 30 days.

Retail 52

Retail eCommerce Fashion Health 52

SmartBrief - Marketing

OCTOBER 16, 2023

China is experiencing a consumption-led recovery, with product consumption expenditure contributing to 77.2% increase in sales of beauty products. As people’s awareness of health and well-being grows, wellness products have surged in popularity. This trend makes Singles’ Day (Nov. million views in the past 30 days.

Retail 52

Retail eCommerce Fashion Health 52

Rock Content

OCTOBER 20, 2023

Influencer Marketing happens when brands establish partnerships with digital influencers to associate their image with those personalities who endorse their products and connect with their consumers. However, this is nothing compared to their prediction of the size this market will reach by 2028: $84.89 billion in 2021.

Influencer Marketing 80

Influencer Marketing Gen Z Marketing Marketers 80

Hubspot Marketing

JUNE 13, 2023

billion in 2028. Specifically, the company studied 120,000 pieces of social media content to understand the demographics and behaviors of customers and users discussing its products. In fact, the global market revenue of AI in marketing will likely grow from $27.4 billion in 2023 to $107.4

Advertising 103

Advertising Advertisers Food User-Generated 103

Sprout Social

MAY 18, 2023

For example, the Sprout Social style guide, “Seeds,” provides specific direction for everything from embodying the Sprout voice to writing for different channels to describing the technical details of our product. We used our article, about what your social team will look like in 2028, to generate each of these posts.

Copywriting 121

Copywriting Transform Thought Leadership Customer Journey 121

Search Engine Land

FEBRUARY 9, 2023

billion in 2028. Top of funnel, mid-funnel, buyer's journey, product-led – the list of SEO tactics and terminology seems endless. It’s 2023, and no matter how many “SEO is dead” articles get published, SEO isn’t going anywhere. Reports suggest that the global SEO market size is expected to reach $122.11

SEO 101

SEO Energy Marketing Mix Advertising 101

Spiralytics

JUNE 11, 2023

AI dubbing is becoming an emerging trend to allow content creators and production companies to dub their content for various international markets without hiring foreign voiceover artists. For instance, voice cloning software can be a productivity tool if you’re a video content creator producing faceless YouTube content.

Entertainment 97

Entertainment User-Generated Law Health 97

Unbounce

JUNE 15, 2023

Not to be outdone by Microsoft, Google invested upwards of $400 million in ChatGPT rival Anthropic, and news outlets predict it will invest approximately $300 billion in AI by 2028 — including its own chatbot, Bard. ” Again, good news for marketers—but until we know for sure, best be prepared for changes.

SEO 132

SEO Transform User-Generated Marketing 132

Martech

JANUARY 25, 2022

billion by 2028, according to Grand View Research, Inc. It can also help them set goals and provide the product updates customers need. billion by 2028. CRM software can be a valuable asset to all departments within your organization, which is why many brands have some form of it. Banking and financial services.

CRM 95

CRM Finance Marketing Marketers 95

Sprout Social

NOVEMBER 16, 2020

It’s a good exercise for your brand to consider how your unique product, offering or service could make a difference in a time of need. What’s at the core of your product or offering? Takeaways: Acting fast enabled Airbnb to make a tangible impact on the global crisis at a crucial point in time. Their content is driven by data.

Social Media Marketing 120

Social Media Marketing Place Branding Communications 120

SocialPilot

JANUARY 31, 2024

The power of influencers can turn a brand into a phenomenon and a product into a movement. Being a part of the SaaS brand marketing team, your responsibility lies in showcasing the tangible benefits of an intangible product. billion by 2028. The same philosophy also applies to the B2B SaaS (Software as a Service) industry.

Influencer Marketing 90

Influencer Marketing User-Generated Education CRM 90

Backlinko

JANUARY 8, 2024

billion 2028* 80.07 These include: Affiliate marketing: This involves promoting a service or product and earning commissions for the sales made via your affiliate link. Here’s a detailed table: * Projected figures Year Size of Podcast Industry Market ($) 2023 23.56 billion 2024* 30.03 billion 2025* 38.36 billion 2026* 49.03

Entertainment 111

Entertainment User-Generated Advertising Advertisers 111

Digital Marketer

MAY 18, 2022

of the US workforce would be freelancing by 2028. So use this time to your advantage and build your product, brand, or service. It was a phenomenon that many industry observers referred to as the rise of the gig economy. By 2020, there were 64.8 million freelance workers in the US alone. And experts predicted that a full 50.9%

Target Market 81

Target Market Shipping eCommerce Customer 81

Unbounce

MARCH 12, 2024

/ Ecommerce From pixels to profits: How to sell digital products online By Paul Park. 19 min read Imagine you have a product that turns into a money-making machine once you start selling it. Nope, you can make this into a rock-solid reality by selling digital products online. TABLE OF CONTENTS What are digital products?

Product 59

Product eCommerce eBook Shipping 59

Martech

FEBRUARY 29, 2024

Well, there’s always 2028. Anyway, here’s this week’s roundup of AI-powered martech products, solutions and enhancements. Knotch’s Knotch AIQ is a generative-Al product for its digital intelligence platform. “People are using models as their search engine, and it’s kicking out garbage. It’s kicking out falsehoods.

Customer Journey 102

Customer Journey Product Customer Branding 102

Rock Content

FEBRUARY 15, 2024

By 2028, AI is expected to be a $107.5 WriterAccess can help you scale your content production with both humans and AI. AI in 2024: Transformative Tools Reshaping Content Creation In the early days of AI, it was hit-and-miss to get usable results. Today, 73 percent of marketers use AI in some way. billion dollar industry.

Transform 91

Transform User-Generated Education Health 91

Hootsuite

JUNE 20, 2022

Showcase your products in collections. The feature lets you catalog your products into collections so customers can browse, save, share and buy your products. Use Facebook Collections to curate and organize your brand’s products. Social commerce, or selling products directly on social media, is expected to generate $3.37

User-Generated 145

User-Generated Shoppers Promotion Management 145

Martech

FEBRUARY 15, 2022

Marketing technology vendors are moving toward “composability,” which offers marketers the freedom of choice they want by selecting best-of-need products that best suit their marketing organization and business needs. Billion by 2028, growing at a CAGR of 13.4% from 2021 to 2028.

Outbound Marketing 93

Outbound Marketing CMO Management Customer 93

Customers.ai

DECEMBER 12, 2023

trillion by 2028 , there is no slowing down. Website / URL * Grade my website Ecommerce Platforms Ecommerce platforms are like the digital heartbeats of online stores, offering everything businesses need to effortlessly showcase and sell their products, ensuring a smooth and enjoyable shopping journey for customers.

eCommerce 120

eCommerce PR User-Generated Marketing 120

Search Engine Land

MARCH 7, 2023

Overall, Coney Island Picnic launched a new brand and sold over 1,000 products in just 90 days by combining SEO and PPC. billion by 2028. On the paid side, the highest ROAS of 22.68x came from branded search campaigns, sparking increased brand awareness. Combining SEO and PPC is like adding fuel to the fire of your SEM strategy.

SEO 97

SEO PR Marketing Marketers 97

Customers.ai

DECEMBER 12, 2023

trillion by 2028 , there is no slowing down. Website / URL * Grade my website Ecommerce Platforms Ecommerce platforms are like the digital heartbeats of online stores, offering everything businesses need to effortlessly showcase and sell their products, ensuring a smooth and enjoyable shopping journey for customers.

eCommerce 84

eCommerce PR User-Generated Marketing 84

Sprout Social

NOVEMBER 15, 2023

Our early product helped social teams build content calendars, find and respond to relevant comments, publish posts across multiple channels with ease, and track proxy metrics of success (remember Klout scores?). The post What to expect from social media management in 2028 appeared first on Sprout Social. Personalized.

Management 101

Management Transform User-Generated CRM 101

Digital Marketer

MAY 25, 2023

Growing your business is possible if your products or services are good enough and help users reach their goals. Customer success is meeting customers’ requirements when using your products or services. by 2026 , expanding at a CAGR of 26.10% within 2023-2028. Yes… you read it right! What is Customer Success?

Customer 75

Customer User-Generated eCommerce Education 75

Martech

APRIL 8, 2024

By 2028, brands’ organic search traffic will decrease by 50% or more as consumers embrace generative AI-powered search. Here’s a 20% off coupon or your complimentary product.” A: Most B2B companies I work with have multiple products and services. It can suggest a partner’s product or service. What does that do?

B2C 110

B2C Thought Leadership User-Generated Advertising 110