Martech

JUNE 24, 2025

Retail media is entering a new phase — one where it’s not just a performance channel but a strategic pillar of marketing. Retail media’s growing reach RMNs are rapidly evolving from their roots in lower-funnel, performance-focused advertising into full-funnel marketing ecosystems. This is a logical strategic extension for RMNs.

Retail

Search Engine Land

AUGUST 6, 2024

The cost of a single notification can start from $0.01, which is cheaper than other marketing channels (SMS or email). Ecommerce sites can notify users about sales, exclusive discounts and new product launches. billion by 2029, according to Statista. Cost-effectiveness. This allows for broad coverage with minimal expenses.

SEO

Kuno Creative

JULY 18, 2024

Unlike taking traditional products or services to market, medical devices require a different approach. The medical device market is evolving. But, medical device marketing doesn’t have to be complex. Here are several strategies you can use for market growth.

Manufacturing

Hubspot Marketing

APRIL 7, 2025

Companies are starting to build autonomous agents for everything from marketing to sales to customer service. Gartner predicts that agentic AI will solve 80% of customer problems by 2029. AI trading bots that analyze trends and buy or sell based on real-time market data. But how does this look in everyday life?

Customer

illumin

JANUARY 21, 2025

The online travel market is of particular interest, with online travel sales expected to make up 75% of the market by 2029. of the global market. Customer needs and preferences extend beyond the product to marketing and advertising. billion by 2025. This means travel websites must look up-to-date.

Copywriting

Sprout Social

MAY 12, 2025

For businesses, this level of engagement represents a major marketing opportunitybut only if they know exactly how and why Australians are using the app. TikTok is expected to reach 35 billion users by 2029. In this guide, we cover some of the most important TikTok statistics in Australia. Another 38% of Australian users (roughly 3.2

Gen Z

Hubspot Marketing

MAY 5, 2025

I was running social media for an organization when TweetDeck hit the market. As I look at AI and how its influencing marketing and social media, it hits me just how far weve come. Lets dive into what agentic AI looks like today and what tools are worth considering for your marketing team. How close are we to this future state?

Price

Jeff Bullas

MAY 30, 2025

Custom Knowledge Bases (RAG – Retrieval-Augmented Generation) To make the avatar answer questions about your business, content, or products, developers connect it to a custom data source. As the AI revolution proceeds at light speed the competition for market share and technology advantage the changes are rapid.

Branding

The CMO Survey

MARCH 18, 2021

The dust is beginning to settle for marketers who helped steer their companies through marketplace volatility caused by the ongoing pandemic. The 26 th edition of The CMO Survey , which surveyed 356 marketing leaders, offers an overview of gains and losses and provides timely predictions for the year ahead. Of these losses, 28.1%

CMO

Backlinko

JANUARY 8, 2024

With more than 460 million listeners worldwide, the podcast industry provides lucrative opportunities for both podcasters and marketers alike and offers an effective way for you to connect with your target audience. Here’s a detailed table: * Projected figures Year Size of Podcast Industry Market ($) 2023 23.56 billion 2029* 102.53

Entertainment

Use Insider

MAY 20, 2025

If Generative AI helped marketers move fasterby automating repetitive tasks, generating content in seconds, and freeing up precious hoursAgentic AI takes it a step further. Gartner predicts that by 2029, Agentic AI will autonomously handle 80% of routine customer service issues, cutting operational costs by up to 30%. The real goal?

Transform

Spiralytics

DECEMBER 15, 2024

Meltwater ) By 2029, social media users in the Philippines will be at 95.18 Meltwater ) By 2029, social media users in the Philippines will be at 95.18 market share, followed by Facebook Messenger and TikTok. Almost 70% of Filipinos on social media bought a product due to an influencer’s recommendation. million.

Entertainment

Buffer Marketing

JULY 30, 2025

billion users in 2029. Whether they’re looking for a new product, a niche community, or a breaking news update, Gen Z relies more on TikTok than any other app. In fact, 77% of Gen Z say they use TikTok to discover new products, and 63% use it to keep up with the news, both higher than any other platform. TikTok has 1.59

Gen Z

Moz

MAY 23, 2019

Make your future self happier and more productive by setting up your GTM containers the right way today. I am President and partner at Kick Point , which is a digital marketing agency based in Edmonton, Alberta. So our naming scheme, and you can totally steal this if you want, is we go product, result, and then what.

Management

Spiralytics

DECEMBER 15, 2024

Meltwater ) By 2029, social media users in the Philippines will be at 95.18 Meltwater ) By 2029, social media users in the Philippines will be at 95.18 market share, followed by Facebook Messenger and TikTok. Almost 70% of Filipinos on social media bought a product due to an influencer’s recommendation. million.

Entertainment