Influencer marketing statistics for Australia 2025
Sprout Social
MARCH 27, 2025
Forty-six percent of Australians have purchased an item after seeing an influencer promote it. For example, Chef Adam Liaw often showcases products on his Instagram, including the Samsung Smart Fridge and Noritake kitchenware. Statista also predicts a fresh peak in Australian social media users by 2029 , increasing users to 26 million.
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