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Influencer marketing statistics for Australia 2025

Sprout Social

Forty-six percent of Australians have purchased an item after seeing an influencer promote it. For example, Chef Adam Liaw often showcases products on his Instagram, including the Samsung Smart Fridge and Noritake kitchenware. Statista also predicts a fresh peak in Australian social media users by 2029 , increasing users to 26 million.

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6 influencer marketing brand safety considerations to bake into your strategy

Sprout Social

By 2029, influencer marketing ad spend is expected to reach $56 billion —a 60% increase from 2024. In the alcohol industry, if an influencer has so much as a toe in the water and it’s implied they’re consuming your product, that would be a major violation. Also include who your key decision makers will be.

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Best-Selling Digital Product Ideas to Sell Online

AWeber

In todays world, more entrepreneurs are looking to sell digital products for a reason: theres unlimited earning potential and almost zero overhead. Whether youre a creative, a coach, or even just have a passion for organization, theres a digital product idea to sell online that fits you.

Product 59
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Push notifications: The secret weapon for SEO and revenue growth by RollerAds

Search Engine Land

Instant sending allows you to promptly inform subscribers about the latest news, promotions and special offers, motivating them to visit the site and perform target actions. Ecommerce sites can notify users about sales, exclusive discounts and new product launches. billion by 2029, according to Statista. Real-time communication.

SEO 85
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Australian TikTok statistics to inform your strategy in 2025

Sprout Social

TikTok is expected to reach 35 billion users by 2029. Stats on TikToks impact on business in Australia TikTok has transformed the way businesses generate leads, connect with customers and sell their products and services. Popular forms of content in this niche include product announcements, reviews and news on emerging technologies.

Gen Z 65
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13 Podcast Statistics You Need To Know

Backlinko

billion 2029* 102.53 These include: Affiliate marketing: This involves promoting a service or product and earning commissions for the sales made via your affiliate link. Here’s a detailed table: * Projected figures Year Size of Podcast Industry Market ($) 2023 23.56 billion 2024* 30.03 billion 2025* 38.36 billion 2026* 49.03

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Social Media in the Philippines Facts and Statistics [2025]

Spiralytics

Meltwater ) By 2029, social media users in the Philippines will be at 95.18 Almost 70% of Filipinos on social media bought a product due to an influencer’s recommendation. They interact with content, are keen on discovering new products, and hold influencer recommendations close. Meltwater ) 52.3% Meltwater ) 99.2%