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Influencer marketing statistics for Australia 2025

Sprout Social

Forty-six percent of Australians have purchased an item after seeing an influencer promote it. Fifty-two percent of Australians aged between 18 and 29 are likelier to purchase a product promoted by an influencer. Statista also predicts a fresh peak in Australian social media users by 2029 , increasing users to 26 million.

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6 influencer marketing brand safety considerations to bake into your strategy

Sprout Social

By 2029, influencer marketing ad spend is expected to reach $56 billion —a 60% increase from 2024. Work with your legal team to define a comprehensive list of all brand safety criteria influencers must follow when promoting your business and products.

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Push notifications: The secret weapon for SEO and revenue growth by RollerAds

Search Engine Land

Instant sending allows you to promptly inform subscribers about the latest news, promotions and special offers, motivating them to visit the site and perform target actions. billion by 2029, according to Statista. Notifications appear directly on the browser screen when the user is online, making them hard to miss. Cost-effectiveness.

SEO 85
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Australian TikTok statistics to inform your strategy in 2025

Sprout Social

TikTok is expected to reach 35 billion users by 2029. Travel TikTok Ads with an interactive promotional add-on are 5x likelier to move Australian users through the entire sales funnel. Users, influencers and brands alike take to the app to share recipes, do taste tests and promote products.

Gen Z 65
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How Outsourcing Can Enhance Your Paid Media Advertising Campaigns

Marketing Insider Group

Statista estimates that 80% of total ad spending will be from digital sources by 2029, so focusing on your website makes a lot of sense. The Basics of Paid Media Advertising In short, paid media advertising refers to promotional efforts where businesses pay to display their ads on various online platforms.

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Best-Selling Digital Product Ideas to Sell Online

AWeber

Why it works: E-learning is projected to reach $279 billion globally by 2029. Promote and automate: Share free value in your email newsletters, blog, or YouTube. Online Courses & Workshops How it works: Turn your experience into a structured learning journey. Set up delivery: Choose a selling platform that matches your needs.

Product 59
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13 Podcast Statistics You Need To Know

Backlinko

billion 2029* 102.53 These include: Affiliate marketing: This involves promoting a service or product and earning commissions for the sales made via your affiliate link. Here’s a detailed table: * Projected figures Year Size of Podcast Industry Market ($) 2023 23.56 billion 2024* 30.03 billion 2025* 38.36 billion 2026* 49.03