Search Engine Land

DECEMBER 28, 2023

Google stirred things up by shaking cushions and discreetly adjusting ad prices, and the entire industry faced a major shift with the sunset of Universal Analytics, forcing everyone to transition to Google Analytics 4. The PPC community had a rollercoaster year in 2023. In September, the search engine was taken to court by the U.S.

User-Generated 122

User-Generated Retail Non-Profit Advertising 122

Hubspot Marketing

JANUARY 3, 2024

It seems like every commercial is trying to be funny these days, and it makes sense because humor is a way to sell your brand without outwardly selling something. PopCorners This commercial turned heads in 2023, with big-name actors like Bryan Cranston and Aaron Paul renewing their titular roles from Breaking Bad.

Advertising 118

Advertising Advertisers Food Gen Z 118

Sprout Social

JUNE 22, 2021

Rather than employ the spray and pray method, identifying which social media platforms a brand’s customers use is a more effective way to connect with one’s target audience. With more social platforms than ever before to choose from, brands are faced with a tough question: where should they show up? Key Stats: Over 2.8 90 million US users.

Customer 117

Customer Gen Z User-Generated Health 117

Unbounce

FEBRUARY 15, 2024

More blog posts by Kaleigh Moore Danielle Torrie » More blog posts by Danielle Torrie Splash pages help you break through the noise to make a strong statement or present a compelling offer to visitors on your website (it’s not called a “splash” for nothin’). Updated on February 15, 2024. That’s where splash pages come in.

User-Generated 52

User-Generated eCommerce Real Estate Promotion 52

AWeber

JUNE 22, 2023

Here’s how to monetize Facebook Reels the right way—and some strategies you can use to build a bigger audience on Facebook. Either way, you still have to meet Facebook’s standards if you plan on monetizing your short-form videos. If you’re struggling to build an audience online, prepare for a forehead-slap moment. Enter Facebook Reels.

Transform 75

Transform Place Customer Advertising 75

Pam Didner

JANUARY 1, 2021

One of the primary reasons people attend conferences is to meet like-minded people and industry peers. One of the primary reasons people attend conferences is to meet like-minded people and industry peers. Are you a seasoned marketer who invests in your professional growth each year? 2020: Looking Back & What Lies Ahead.

Transform 52

Transform Marketing Marketers Digital Marketing 52

Moz

JANUARY 5, 2020

Grab your tools and get your teammates and clients together to build local success in the new year by sharing my 3-level plan and 4-quarter strategy. Nothing in my career satisfies me more than advising any brand that’s determined to improve life quality in some spot on the map. And something beyond dollar, too: civic satisfaction.

SEO 78

SEO Non-Profit Shoppers Education 78

Hootsuite

MAY 9, 2023

It also helps agents establish relationships with potential clients, nurture existing ones, and cultivate a network of industry professionals. Benefits of social media for real estate Real estate is a highly competitive industry that requires agents to be constantly on their toes. More faces at your open house?

Real Estate 89

Real Estate Social Media Marketing Marketing Marketers 89

Neil Patel

JUNE 28, 2021

The only way to create a personal brand is by becoming the go-to, recognized authority on a specific topic. Actors, musicians, Fortune 100 businesses, and athletes got all the attention and dominated the airwaves. Now, nearly anyone willing to put in the time and effort can become a “thought leader” in a specific niche.

Branding 145

Branding Finance Real Estate Energy 145

Search Engine Land

AUGUST 18, 2023

Review the SERPs Take a break from research tools and use a search engine to look at what’s ranking for the topic you’re trying to optimize for. If you want to be relevant in the search engine results pages, creating content the aligns with search intent is important. A user’s intent is the reason behind their query.

User-Generated 95

User-Generated Shoppers eCommerce Product 95

Hootsuite

AUGUST 31, 2020

Especially if you’re using a free web hosting service, or have an ISP that’s less than exciting, a custom URL shortener is a way to keep your brand front and center whenever you’re sharing links. But if you’re a URL, shorter is better, pretty much every time. That’s why URL shorteners are such handy tools. What is a URL shortener?

Transform 145

Transform Analytics User-Generated Management 145

Hubspot Marketing

APRIL 21, 2022

What do cross-country road trips, wedding speeches, and social media marketing have in common? You could improvise all three, but it's better to have a plan for what direction you're heading — especially when developing your social media content strategy. Let's dive into our list of top tools to stay organized and on top of your game.

Price 145

Price Social Media Marketing User-Generated Management 145

Unbounce

MARCH 12, 2024

Ask him what he’s up to at any given moment and you’ll get answers ranging from folding paper dragons (y’know, origami) to catching up on the latest cool tech, and finding other ways to channel his inner geek. / Ecommerce From pixels to profits: How to sell digital products online By Paul Park. Updated on March 12, 2024.

Product 59

Product eCommerce eBook Shipping 59

Neil Patel

FEBRUARY 11, 2021

Are you searching for home business ideas so you can finally quit your nine-to-five? Or maybe you want some extra income to afford your dream trip to Mexico? Starting a profitable home business begins by looking at your life, your needs, the type of work you want to do, and, perhaps most importantly, your skills. 25 Home Business Ideas. Consultant.

Real Estate 137

Real Estate Food Price Advertising 137

Unbounce

JANUARY 31, 2019

No matter how technical your offer (see the Panoply example below), you need something to break up the text. No matter how technical your offer (see the Panoply example below), you need something to break up the text. Does beauty matter? But first: What are some design best practices? They Keep Scrolling to a Minimum.

eCommerce 145

eCommerce Shipping Fashion Food 145

Neil Patel

MARCH 15, 2021

To make the battle easier to win, below are 24 sure-fire ways to make your first e-commerce sale without spending a ton. To make the battle easier to win, below are 24 sure-fire ways to make your first e-commerce sale without spending a ton. However, don’t let the simple concept of a first sale mislead you. Start Blogging.

PR 145

PR Affiliate Marketing eCommerce Shipping 145

Scoop.it!

APRIL 14, 2022

And 88% said newsletters would become a valuable way to reach target audiences without third-party data. In today’s article, we’ll break down what a newsletter is, how to write one, and ten best practices for newsletter content and design. Let’s take a look. What is a Newsletter? Image Source ). How To Write a Newsletter.

Promotion 52

Promotion Thought Leadership Education Marketing Strategy 52

Hubspot Marketing

DECEMBER 22, 2023

Bad marketing advice can make or break a brand. If marketers sidestep well-meaning but counterproductive suggestions, they’re better positioned to capture consumer interest. What happens if they take this marketing advice to heart? Spoiler alert: It’s not great. The problem? For KFC, the problem stemmed from semi-automated content creation.

Marketing 106

Marketing Marketers Shipping Branding 106

Hootsuite

AUGUST 14, 2023

ChatGPT prompts can help you boost productivity and creativity , no matter what profession you are in. From job seekers to engineers, marketers, educators, healthcare professionals and more, here is your ultimate ChatGPT prompt cheat sheet to help you harness the full power of this tool. New to ChatGPT? What is ChatGPT prompt engineering?

Product 92

Product Real Estate User-Generated Fashion 92