Sprout Social

MARCH 30, 2023

Since New Year’s Day 2023, more than 5 million messages referencing ChatGPT have been sent across Reddit, Twitter and YouTube alone. More than ever before, these innovations are becoming available for software vendors of all sizes to integrate into their own platforms. Suddenly, everyone has the tools to create AI-backed features.

Energy 119

Energy User-Generated PR Shipping 119

Set Up

MARCH 5, 2024

To celebrate women in the marketing profession and to continue highlighting them, we asked women marketing leaders from Prudential, Briggs & Stratton, CVS Health, and more about their personal triumphs, tribulations, and advice about working in the marketing industry. That sealed my fate! Cheretes: For me, it was starting a family.

CMO 59

CMO Marketing Marketers Health 59

Sprout Social

DECEMBER 12, 2022

While outlets and thought leaders speculate on emerging platforms, social media managers will need to keep an eagle eye on the major players. “I think LinkedIn will fully embrace the social media side of their platform and become a top three network. The future of social media will be all about “authenticity”.

Gen Z 97

Gen Z Social Media Marketing Shipping Management 97

Hubspot Marketing

SEPTEMBER 13, 2023

The first step in mastering the art of delivering powerful presentations is understanding how to start a presentation properly. In this post, you'll discover strategies for crafting a solid presentation opening, designing an impactful opening slide, and delivering a memorable presentation. Lead with an attention-grabbing opener.

Education 85

Education Finance Health Product 85

Buffer Marketing

SEPTEMBER 11, 2023

Here’s what I've done consistently: I’ve always prioritized sharing lessons “from the trenches” — real-world learnings directly from my day-to-day experiences as a marketing leader. Having a strong LinkedIn game is no longer an option. What’s the true ROI? The ROI is insane.

Thought Leadership 127

Thought Leadership Transform Communications Branding 127

Sprout Social

SEPTEMBER 30, 2022

They use the insights gained from social listening to authentically connect and build relationships through social conversations that matter most to their audience. Create authentic relationships with prospects. We’ll also explore 10 tips and tactics you can use to execute social selling like an expert. What is social selling?

Education 133

Education Real Estate User-Generated Place 133

Rock Content

DECEMBER 4, 2020

When it comes to social networks, success requires more than quality content and a competent strategy – the “third whale” is thoughtful design. Changing your logo and style is a responsible step that companies risk to take once in a decade. It’s this “outfit” that users evaluate your presence by.

Fashion 138

Fashion User-Generated Finance Transform 138

Set Up

SEPTEMBER 26, 2023

The Setup Women in Marketing series highlights the thoughts and advice of prominent marketing brand and agency leaders in companies such as Aflac, Mizuno, Great Clips, Lionsgate, Blackbaud, and Regal Cinemas. The takeaways from these blogs are not only informative, but incredibly insightful for any marketer on their career path.

Market Trends 59

Market Trends Health Transform Marketing 59

Adobe Experience Cloud Blog

NOVEMBER 20, 2018

Marketing automation is vital to omni-channel marketing,” says Helen Abramova, Marketing Automation Leader at Verizon Business. The marketers and MarTech platforms of tomorrow will embrace and integrate all channels, while still allowing for personalization and relevance every step of the way. But we still have a long way to go.

Law 134

Law Thought Leadership Marketing Marketers 134

Marketing Insider Group

AUGUST 15, 2023

Regularly publishing high-quality, fresh content helps establish your brand as a thought leader in your industry. And, they’ve made it abundantly clear that their ranking preferences lean heavily towards websites that prioritize user experience. ” As a result, it keeps your website relevant and improves your visibility on SERPs.

SEO 94

SEO Non-Profit User-Generated Content Marketing 94

Hubspot Marketing

OCTOBER 13, 2020

Expression, passion, style, persuasion, authenticity. This article omits both by showing you exactly how to turn a case study into a customer success story through an authentic writing style. Through eloquence and thoughtfulness, you can demonstrate your product or service's power by telling a real story. Find the right client.

Customer 138

Customer Transform Management Health 138

Hubspot Marketing

DECEMBER 11, 2023

We have an epic showdown in the thrilling world of social media warfare. It’s X vs. Threads, the battle of short-form social media. In one corner, we have X, the reigning short-form post champion embroiled in drama and controversy. In the other corner, we have rookie Threads, who’s betting big on user control and wants everyone to play nice.

Gen Z 93

Gen Z Branding Advertising Advertisers 93

Marketing Insider Group

MARCH 16, 2023

And when you know your true personality, you can embrace it and be more authentically you as you engage with your audience. Fortunately for you, Marketing Insider Group is here to help evaluate your brand personality by the only standard that really matters — your Hogwarts House, of course. By asking them to create it.

Gen Z 93

Gen Z User-Generated SEO Thought Leadership 93

Adobe Experience Cloud Blog

MARCH 14, 2017

And with the popularity of live streaming platforms like Facebook Live, Periscope, Instagram Live, and YouTube Live, it’s becoming increasingly important for brands to use live video in their marketing strategy. In this blog, I’ll walk you through five steps to kick off your live video strategy from beginning to end: 1.

Thought Leadership 129

Thought Leadership Promotion User-Generated Place 129

Hubspot Marketing

NOVEMBER 14, 2023

In other words, they expect you to speak with confidence, as an expert and thought leader. In your career as a business professional, there’s a good chance you’ll be asked to give a presentation, be it in the office or at an event. Here are five elements of a great presentation. Only use words that are necessary to convey information.

Real Estate 104

Real Estate Fashion Energy Advertising 104

Digital Marketer

JANUARY 4, 2024

Leverage the tools and channels to predictably and profitably drive awareness, leads, sales, and referrals—EVERYTHING you need to know to become a true master of digital marketing.​ Equally impactful are the cleverly crafted memes that have become a staple in not just social media but all digital communication.

Content Marketing 95

Content Marketing Transform Non-Profit Marketing 95

Neil Patel

NOVEMBER 19, 2021

On the other hand, maybe you focus on running a high-quality marketing campaign that generates 20 leads, eight of whom become paying customers. 5 Ways to Gain More Leads for Your Business. 5 Ways to Gain More Leads for Your Business. Finding prospective customers or “leads” for your business is no easy task.

B2C 141

B2C User-Generated Energy Promotion 141

Content Marketing Institute

MAY 7, 2018

Everyone’s a thought leader these days, regurgitating the same tedious content like a gaggle of vomiting geese. Only 5% of content creators get loyal followers, traffic, and dominating positions at the top of Google. Only 5% of content creators get loyal followers, traffic, and dominating positions at the top of Google. (I

Food 106

Food Copywriting Real Estate Millennials 106

Buffer Marketing

SEPTEMBER 11, 2023

Here’s what I've done consistently: I’ve always prioritized sharing lessons “from the trenches” — real-world learnings directly from my day-to-day experiences as a marketing leader. Having a strong LinkedIn game is no longer an option. What’s the true ROI? The ROI is insane.

Thought Leadership 52

Thought Leadership Transform Communications Branding 52

SmartBrief - Marketing

AUGUST 14, 2023

I realized early in my career that PR firms would become obsolete. The next step after direct response is sales and marketing automation, which is also ideally managed in-house. Most importantly, employees should be the authentic brand voice , rather than someone from outside the company. Let’s cut to the chase.

Branding 52

Branding PR Copywriting Logistics 52

Duct Tape Marketing

OCTOBER 20, 2022

Key Takeaway: There’s no shortage of networking and entrepreneurship advice online in today’s world—but it’s harder than ever to know what’s authentic. 5:11] What made you wanna rewrite this book now? [11:35] In this episode of the Duct Tape Marketing Podcast , I interview Joe Polish. More About Joe Polish: WhatsInItForThem.com.

Health 83

Health Education Price Marketing Strategy 83

Duct Tape Marketing

APRIL 12, 2023

Key Takeaway: There’s no shortage of networking and entrepreneurship advice online in today’s world—but it’s harder than ever to know what’s authentic. He is the Founder of Genius Network, one of the highest-level groups in the world for entrepreneurs. And you can listen to it all on your lunch break. For listeners and for brands.

Health 75

Health Education CRM Price 75

Unbounce

OCTOBER 20, 2023

More recently, artificial intelligence has become a powerful tool in landing page optimization. (We When he’s not tap-tappin’ on his keyboard, you might catch him out on the slopes, poking around fantasy hockey forums, or on a low-key adventure with his very-good-boy, Benson. Jeez, this guide is off to a bumpy start.)

Whitepaper 105

Whitepaper eBook Promotion Communications 105

Content Marketing Institute

NOVEMBER 5, 2018

It demands that you execute the right purpose-driven content marketing strategy in an authentic, organic way that brings benefit to everyone involved. The first step in empowering your brand’s purpose is to recognize what that purpose is. Editor’s note: You may have missed the original version of this article published a few years ago.

Gen Z 93

Gen Z CMO Marketing Strategy Content Marketing 93

Sachs Marketing Group

MARCH 17, 2023

In today’s hyper-connected world, social media has become a vital marketing tool for businesses of all sizes. Imagine your brand’s social media accounts becoming a thriving interaction hub, with posts consistently generating likes, comments, and shares. For example, your primary business objective is to increase sales.

Social Media Marketing 95

Social Media Marketing Marketing Strategy User-Generated Marketing 95

Sprout Social

OCTOBER 22, 2018

The first step toward convincing your CEO to get on social is to find out what’s holding them back. CEOs also set the example and tone for what relationships with consumers on social should look like; thereby inviting employees and fellow company leaders to serve as brand advocates on the channel. People care.

Thought Leadership 74

Thought Leadership Branding Communications Retail 74

Moz

JUNE 23, 2020

you'll access incredible marketing thought leadership at an unheard-of price: Nab my ticket and video bundle for $129. you'll access incredible marketing thought leadership at an unheard-of price: Nab my ticket and video bundle for $129. Read on to see what your favorite industry leaders are speaking on this year! What isn’t it?

Thought Leadership 80

Thought Leadership PR CMO SEO 80

Marketing Insider Group

MAY 26, 2020

This is why I’m bringing together 50+ advisors, experts, CMOs and Sales VPs to share in a 5-day Stop The Sales Drop summit where there are opportunities to shift and grow. Below is a sneak preview of some of our marketing experts’ thoughts. Could this be why I’m hearing about 50-80%+ sales and revenue drops? There are no live events.

Marketing 95

Marketing Marketers Communications User-Generated 95

Moz

JUNE 23, 2020

you'll access incredible marketing thought leadership at an unheard-of price: Nab my ticket and video bundle for $129. you'll access incredible marketing thought leadership at an unheard-of price: Nab my ticket and video bundle for $129. Read on to see what your favorite industry leaders are speaking on this year! What isn’t it?

Thought Leadership 74

Thought Leadership PR CMO SEO 74

Adobe Experience Cloud Blog

MARCH 13, 2017

Marketing leaders not only look to meet the challenges their audience faces today but anticipate the challenges they will face in the future. Marketing leaders not only look to meet the challenges their audience faces today but anticipate the challenges they will face in the future. Are you a future-ready marketing leader?

Transform 126

Transform Thought Leadership CMO Marketing 126

Content Marketing Institute

SEPTEMBER 26, 2018

Instead of pushing out product information, content is intended to stand out based on elements such as authenticity, thought leadership, experience in solving those problems, etc. Editor’s note: This article is the follow-up to an August post about 25 frequently asked questions about content marketing. We are here to help.

Content Marketing 95

Content Marketing Thought Leadership Marketing Marketers 95

Buffer Marketing

JUNE 14, 2023

In a study to understand why certain individuals (called “ Visible Experts ”) suddenly rose to become top voices in their fields, Hinge Marketing found that most of them were no more skilled or talented than others in their profession. Anyway, here’s a five-step framework for building a personal brand.

Branding 27

Branding Finance Communications Energy 27

Rock Content

OCTOBER 26, 2023

At one time or another, nearly everyone becomes a patient in need of medical products and services. Good content turns these healthcare brands into thought leaders for the industry. Some worried that marketing would be insensitive to the nuances and complexities of health service delivery.

Health 60

Health Content Marketing Marketing Marketers 60

Duct Tape Marketing

DECEMBER 30, 2021

She’s also the author of The 5-Minute Gratitude Journal: Give Thanks, Practice Positivity, Find Joy. Sophia Godkin: [2:23] Will you give us a sense of your journey to becoming a happyologist? [3:43] 9:57] Can you describe the 5-Minute Gratitude Journal and how it’s structured? [21:16] Key Takeaway: During her Ph.D.

Transform 97

Transform Health CRM Management 97

Sprout Social

SEPTEMBER 24, 2018

Take advantage of the mobile-focused vertical format to establish your company as a thought leader and delight your audience with something exciting. Now, the ‘gram team is kicking things up a notch with the arrival of “Instagram TV,” a long-form video app accessible inside your Instagram profile.

Fashion 104

Fashion Food Promotion Branding 104

Duct Tape Marketing

AUGUST 9, 2023

His upcoming book: Inner Mastery, Outer Impact: How Your Five Core Energies Hold the Key to Success , explains the 5 Core Energies ( Purpose , Wisdom , Growth , Love , and Self-Realization) and expressing them through actions that bring out the best in yourself and others. Sound interesting? And here's the best part.

Energy 54

Energy Transform Place Entertainment 54

Marketing Insider Group

MAY 11, 2020

Content marketing allows any business to increase their presence in organic search because it focuses on sharing thought leadership. While companies have relied on traditional marketing strategies for decades, some are still wondering, what is content marketing really? And why do I need it now? Because it’s a tool they can use for growth.

Content Marketing 67

Content Marketing Thought Leadership eCommerce Marketing 67