Hootsuite

OCTOBER 25, 2021

There are many reasons to use social media to promote your business. Research shows that interaction — even briefly — with your brand on social media leads to increased brand awareness and loyalty , and influences purchasing behavior. You think I’m going to say you need to learn TikTok dances to sell your engine oil, right?

Promotion 142

Promotion Gen Z Social Media Marketing Fashion 142

Hootsuite

FEBRUARY 16, 2021

Hootsuite has all sorts of hidden gems and neat ways to save you time and increase your brand’s social ROI. Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance. By selecting your post in the Content tab or the Planner tab.

Analytics 140

Analytics Law Energy Place 140

Hubspot Marketing

APRIL 4, 2024

In this post, we’ll define what keyword research is, why it’s important, how to conduct your research for your SEO strategy, and choose the right keywords for your website. Insights from these actual search terms can help inform your content strategy as well as your larger marketing strategy.

SEO 102

SEO Inbound Marketing Transform Analytics 102

Content Marketing Institute

NOVEMBER 1, 2017

As a marketer, you may think there isn’t much you can do to change your program’s content marketing maturity – that it simply takes time. For example, a company getting started with content marketing might invest in a team that can get the organization to the mature phase in a short period. Develop a written strategy. Click To Tweet.

Manufacturing 95

Manufacturing Content Marketing Marketing Marketers 95

Sprout Social

JANUARY 19, 2022

Your seven-step product launch checklist: Define your audience. Position your product. Set your launch goals. Time your launch. Schedule your content. Analyze your product launch. Define your audience. Which of your competitors are they using? Position your product.

Product 132

Product User-Generated eCommerce Analytics 132

Neil Patel

MAY 27, 2021

Marketing plays a crucial role in your store’s success. That’s why I’m going to show seven strategies to send your Memorial Day sales soaring. By using one or several of the following tips, you give your store a better chance of getting noticed, winning new customers, and having a great weekend.

Fashion 125

Fashion Promotion Product Price 125

Neil Patel

JUNE 7, 2021

Are you dreaming of getting 1,000 organic clicks a day to your website? These numbers are possible, and plenty of websites achieve it (I’ve grown my site to x visitors per day using these techniques), but if you’re going to reach these numbers, then you’re going to have to rank your blog in Google’s top 10 search results.

SEO 145

SEO Entertainment Communications Digital Marketing 145

Power Digital Marketing

DECEMBER 11, 2022

1 From carousel posts that display your top ten products to stories that blast your Black Friday sale, Instagram is a savvy medium that business owners can leverage to reach a global audience and increase revenue. . Here’s everything you need to know to join the 200+ million businesses on consumers’ Instagram feeds.

Retail 52

Retail Affiliate Marketing User-Generated Digital Marketing 52

Content Marketing Institute

JANUARY 16, 2019

I looked for ones that can be applied in all kinds of organizations – B2B, B2C, big, small, and everything in between. Now I hope you steal at least one of these ideas – and then make it grand for your brand. Few content teams can function without a content calendar – especially in an enterprise environment. Click To Tweet.

B2C 82

B2C Real Estate Promotion Content Marketing 82

Hubspot Marketing

MAY 13, 2022

Would it be correct to assume a major part of your marketing strategy today is digital? With a number of other responsibilities and tasks that you need to do, how can you also efficiently create, fine-tune, and maintain an agile digital marketing strategy? With that said, working on your strategy can become daunting at times.

Marketing Strategy 145

Marketing Strategy eBook Digital Marketing Education 145

Content Marketing Institute

AUGUST 7, 2018

Wouldn’t it be helpful to know the questions your executives or clients will ask before they pose them to you? You would have the time to think about the answer and tailor your response for the circumstances. In a few cases, they share their answers and in others, we share some content that could help you formulate your answer.

Content Marketing 105

Content Marketing Education Marketing Marketers 105

Moz

FEBRUARY 9, 2021

Posted by KameronJenkins Tell me if this sounds familiar: As an SEO Manager, you’re responsible for growing your company’s organic search traffic. You’re working with your dev team on some technical improvements, but you notice a big slice of the opportunity lies with content. What to include in your content brief.

SEO 60

SEO Whitepaper Retail Thought Leadership 60

Content Marketing Institute

FEBRUARY 19, 2018

As Jayson explains, telling your corporate brand stories through a personal brand (i.e., your employee) allows for more trust with the audience , a distinct voice, a difference from your competitors, an extended reach, and lasting power. Sure, employees may leave the company, but they will do that with or without your support.

Branding 108

Branding Promotion Education Content Marketing 108

Content Marketing Institute

SEPTEMBER 26, 2018

Do you get asked tough, or even easy, questions about content marketing by your executives or clients? We have to evangelize and educate the organization on how our content marketing efforts are helping drive the business. What does it mean that your content marketing is “working?” We are here to help. What is content marketing?

Content Marketing 93

Content Marketing Thought Leadership Marketing Marketers 93

Sprout Social

JUNE 1, 2016

Using Facebook for Your Small Business. Your approach to Facebook is going to be a bit different from an agency. By interacting on a smaller scale, you can connect with your smaller audience on a more personable level. First, you want to make sure your page is ready to be seen. This is your call to action.

Inbound Marketing 99

Inbound Marketing Promotion Analytics Management 99

Adobe Experience Cloud Blog

APRIL 25, 2017

Our engagement over time needs to be more scarce, and frankly more valuable. It’s not just volume that is making marketing less effective, but the need for a personal relationship with the brand. We need to embrace that we are no longer able to prescribe the terms of the relationship. Marketing Nation Summit has arrived.

CMO 113

CMO Thought Leadership Marketing Marketers 113

Rock Content

MAY 8, 2016

The same study revealed that only 37% of B2C marketing organizations (and 32% of B2B marketers) have a documented content marketing strategy, even though those with a documented strategy are more effective across the board. Define your vision for success. Understand your audience. Step 1: Create Demographic Profiles.

Marketing Plan 72

Marketing Plan Content Marketing B2C Whitepaper 72

Marketing Insider Group

JANUARY 28, 2015

We believe that content marketing is starting to have a dramatic impact inside marketing organizations for business both large and small. It should define how you will achieve and measure your goals through quality content that meets the needs of your audience, at scale. Content marketing and SEO are totally connected.

Marketing Strategy 98

Marketing Strategy Content Marketing Marketing Marketers 98

Sprout Social

MAY 2, 2024

It’s one of the best platforms for expanding your professional network, connecting with customers and hiring top talent. And as more LinkedIn pages quietly make their way to the top of Google search results, there’s a clear need for brands to optimize their profiles for maximum visibility both on and off the platform.

SEO 111

SEO User-Generated Thought Leadership Entertainment 111

Duct Tape Marketing

AUGUST 11, 2014

10 Ways to Supercharge Your B2B Lead Generation Efforts written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. In my opinion, there are two reasons for this. Go to your sent email folder and find a dozen or so questions youve answered from clients and prospective clients.

eBook 74

eBook Direct Mail Manufacturing Education 74

Marketing Insider Group

SEPTEMBER 13, 2021

Using a template can guide your efforts so you can navigate through it. A content marketing strategy is the roadmap for all your content efforts. There are many aspects of a strategy, but they all need to work together to achieve the goals you set. Using a template provides an easy way to organize your strategy.

Marketing Strategy 129

Marketing Strategy Content Marketing Thought Leadership Marketing 129

Content Marketing Institute

AUGUST 1, 2018

Of course (to poorly paraphrase Robert Rose), you want your editorial to tell one story instead of each piece being disconnected from the rest. Your editorial should tell 1 story instead of many disconnected pieces, says @MicheleLinn. Align with your brand story. Keep your reasoning top of mind.

Content Marketing 80

Content Marketing Communications SEO Management 80

Neil Patel

NOVEMBER 12, 2020

Maybe the title caught your eye , or perhaps it was the short blurb you saw. Without meta tags, you can’t reach readers organically. Organic search traffic is the holy grail of SEO, so it can’t be ignored. Your content needs to be readable and appealing to users on search engines. What are Meta Tags?

SEO 145

SEO User-Generated Digital Marketing Product 145

Scoop.it!

JANUARY 3, 2023

Your prospects end up leaving your website without making a purchase or filling out the lead forms provided. . Could your SEO efforts be the problem? Content mapping is a process where you strategically align different pieces of your content to various stages of your customer journey. Define Your Buyer Persona.

Customer Journey 79

Customer Journey Whitepaper SEO Analytics 79

Hubspot Marketing

JANUARY 13, 2017

It’s the start of another year, which means you’re probably back in the office after vacation, hard at work on your New Year’s resolution. And if you’re a marketer, you may also be fine-tuning your strategic plan for success in 2017. So where should you be planning to focus your live streaming efforts in 2017? Good question.

Millennials 145

Millennials eCommerce Shoppers Advertising 145

Hootsuite

JULY 8, 2019

There’s a reason why takeovers are a popular activity on Instagram. As with a crossover episode of two great shows (like the COPS episode of X-Files ), it adds excitement and novelty to your content calendar , and gives your brand a big boost in the process. Instagram takeovers enable you to: Grow your audience.

Gen Z 111

Gen Z Promotion Entertainment User-Generated 111

Sprout Social

OCTOBER 10, 2019

You need some structure. You need a social media strategy. And likewise, there’s a reason why GoPro ’s Instagram posts get hundreds of thousands of “likes.”. Stuck on what to do with your social accounts? If your answer is a resounding “Uhh…” or “Because everyone else is on it, ” you might have a problem.

Influencer Marketing 111

Influencer Marketing Energy Branding eCommerce 111

Content Marketing Institute

MARCH 21, 2018

1 seed Virginia), I offer six basketball-tournament inspirations for your content marketing strategy. Take a page for your content marketing playbook. Here’s how it could work: Pick 16 articles published in four of your primary categories. Here’s how it could work: Pick 16 articles published in four of your primary categories.

Content Marketing 97

Content Marketing Marketing Marketers Analytics 97

Neil Patel

JUNE 22, 2021

Your business won’t succeed by doing the same thing as everyone else. Your business is unique and so is your audience. If you want to make the most of content marketing, you need to produce content that is helpful, detailed, and different. What brings people to your business in 2021?

Content Marketing 145

Content Marketing Gen Z User-Generated Marketing 145

Neil Patel

OCTOBER 5, 2021

That’s why you need to invest in a great content marketer. Why Does Your Company Need a Content Marketer? Every brand needs a content marketer. The reason for that is simple—every interaction you have with your leads, prospects, and customers is done via content. What Is a Content Marketer? It doesn’t.

Content Marketing 129

Content Marketing Outbound Marketing Marketing Marketers 129

Hubspot Marketing

JULY 31, 2019

But great content is a waste if your audience doesn’t know it exists. Content distribution is an integral, if not the most important, part of your content strategy. While I won’t agree or disagree with this theory, I will equip you with the tools you need to distribute the content you create. With almost 4.5

PR 144

PR Key Performance Indicator Price Whitepaper 144

Marketing Insider Group

SEPTEMBER 18, 2023

You’ve heard it all before: “Content is king,” “You need a blog,” “Invest in content marketing for long-term growth.” In fact, here are 6 compelling reasons why you should steer clear of it. Find your unique voice, target your specific audience, and offer value that no one else can.

Content Marketing 117

Content Marketing Customer loyalty Education Marketing 117

Hootsuite

AUGUST 2, 2022

You’re busy crafting quality content and mastering your social media strategy. Please, hold your applause.). it’s pivotal to nail the length of your message. Are you writing too much in your social media posts? Are your videos too long or not long enough ? Organic posts length: 1 to 80 characters.

Entertainment 139

Entertainment Promotion Advertising Advertisers 139

Hootsuite

SEPTEMBER 27, 2021

Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2021. Even if you’re selling elastic bands or medical gauze, or hyper-specific software for estate auctioneers, there’s an opportunity to delight, excite and inform your social media followers.

Promotion 145

Promotion Product Branding Logistics 145

Content Marketing Institute

JANUARY 29, 2018

Editor’s note: Even if you read this title when CMI published it three years ago, you’ll find the updated information and new examples helpful to your content curation. Content curation taps into the power of existing owned, social, and third-party media to enhance and extend your content marketing resources. Click To Tweet.

Content Marketing 110

Content Marketing Transform Market Research Promotion 110

Neil Patel

JANUARY 21, 2021

I wish I could tell you there’s a magic button that ranks your site #1 without fail. I could jump right into some actionable SEO strategies to use on your site right now. Moz’s Google Algorithm Change History is an awesome database that organizes updates chronologically. Step #2: Assess Your Current Google Ranking.

SEO 145

SEO User-Generated Analytics Health 145

Content Marketing Institute

JANUARY 21, 2019

documented content mission statement, publishing original research, implementing influencer marketing, and writing guest posts for third-party sites), you can be in the top 1.28% of all organizations’ marketing teams. A content marketing team without a documented content mission statement is like a nonprofit organization without a cause.

Content Marketing 95

Content Marketing Influencer Marketing Marketing Marketers 95