AWeber

DECEMBER 21, 2022

Every holiday is an opportunity to make more sales — and New Year’s is one of the best. No matter what you sell, or how you want to promote your work, at least a few of these New Year's marketing campaigns can work for you. Host a shared live on Instagram, TikTok, YouTube, or Twitch. Highlight the best of 2022.

Customer loyalty 102

Customer loyalty Fashion Marketing Marketers 102

Hubspot Marketing

MARCH 14, 2023

Our phones might as well become extensions of our hands — from blasting off spur-of-the-moment tweets to perusing Instagram for makeup inspiration, social media is a dominant force in our lives that spans generations. How can you leverage social media in your business’ favor and turn it into a force for lead generation?

Gen Z 113

Gen Z User-Generated Social Media Marketing Millennials 113

Sprout Social

JULY 19, 2023

Thanks to the OG TikTok, social media algorithms have prioritized video, especially short-form vertical video, like Reels and YouTube Shorts. Our survey also revealed marketers are prioritizing short-form vertical video across TikTok (60%), Instagram (53%) and YouTube Shorts (52%). Consumers can spot a sales pitch from a mile away.

Customer Acquisition 88

Customer Acquisition Analytics Education Entertainment 88

Spiralytics

MAY 30, 2024

These figures underscore just how deeply integrated social media is in Filipinos’ daily lives. Social media platforms can be categorized into social networking sites, instant messaging platforms, image-based platforms, video-sharing platforms, and forums. million social media users as of January 2024, making up 73.4%

Entertainment 52

Entertainment Fashion User-Generated Social Media Marketing 52

Businesses Grow

JANUARY 8, 2024

Couldn’t help myself. Today, achieving relevance on a channel like TikTok might require a response time of hours, or perhaps minutes, as memes emerge and fade. How are you adjusting to the need for speed? Social upends search Everyone seems to be focused on how AI will change the game for search. Just kidding.

Gen Z 127

Gen Z Whitepaper Influencer Marketing User-Generated 127

Sprout Social

JANUARY 23, 2024

We will unpack how your brand can use these examples to spark your own scroll-stopping creative ideas—while maximizing your budget and doing more with less. We help you envision how social can increase your brand’s awareness, foster community engagement and grow the bottom line.

Branding 103

Branding Transform User-Generated Communications 103

Search Engine Land

DECEMBER 28, 2023

Following a lengthy investigation, the European Commission suggested that “mandatory divestment” is the only way the search engine can resolve the issue. ” In November, Google began testing a new SGE ad format and then rolled out new AI features within SGE to boost product visibility and conversions. billion in lost ad revenue.

User-Generated 126

User-Generated Retail Non-Profit Advertising 126

Rock Content

APRIL 12, 2024

Marketing is like a living organism, constantly evolving and adapting. We’ll explore how AI is reshaping the industry, and equip you with the knowledge to win over audiences in this new marketing era. Pro tip: if you want to dive into the full report and get all the trends, you can download it for free here. #1.

Influencer Marketing 87

Influencer Marketing Marketing Marketers SEO 87

Hubspot Marketing

JULY 30, 2023

To help you stay ahead of the game, we asked 1,283 social media marketers around the globe about the biggest trends they’re seeing, their goals, challenges, and strategies going into 2023. Facebook and Instagram are the most effective platforms for community building overall, but TikTok would be best for a Gen Z audience.

Social Media Marketing 143

Social Media Marketing Gen Z Global Marketing Millennials 143

Sprout Social

SEPTEMBER 13, 2022

TikTok has made it as simple as having a smartphone, the TikTok app and sometimes, a tripod or ring light—your call. After all, half of TikTok users buy from brands they see on the platform. And with 1 billion active users in TikTok , there’s a good chance your future customers are on the platform. TikTok editing tools.

Analytics 116

Analytics Promotion User-Generated Influencer Marketing 116

Hootsuite

OCTOBER 19, 2022

If you’ve got a product or service to sell, you need to start thinking about your TikTok ecommerce strategy. In case you haven’t noticed, TikTok is no longer just a place to learn trending dances or keep up with Gen Z. So this begs the question: is TikTok the new (social media) Amazon? fulfillment centers. Source: Kaja.

eCommerce 92

eCommerce Gen Z User-Generated Retail 92

Search Engine Land

FEBRUARY 7, 2024

Well-optimized product pages can increase organic traffic, boost conversions, and grow revenue. The risk is that those pages can have the same treatment as the main categories and create mess since some products will not be displayed properly. Then can click the directory tree icon on the Internal tab. Click Export.

Product 133

Product SEO Copywriting eCommerce 133

SocialPilot

FEBRUARY 6, 2024

Imagine you have the keys to a powerful marketing channel that boosts authenticity, expands reach, and drives engagement. It truly reflects how many brands worldwide have embraced the new form of online marketing. This proves how much social media advertising has become integral to influencer marketing. billion USD in 2023.

Influencer Marketing 99

Influencer Marketing Gen Z Fashion Food 99

Search Engine Land

JUNE 11, 2024

The knowledge base can also be an SEO goldmine if given proper attention. Some companies use the terms “knowledge base” and “help center” interchangeably. Others consider the help center a repository of information from various sources, including knowledge base articles, contact information and live support options.

SEO 91

SEO User-Generated Analytics Place 91

Hootsuite

NOVEMBER 14, 2022

Earning a living as a creator is possible with the right strategy and mindset, but it can be overwhelming to figure out how. What’s working to drive sales from social media right now? How do you work with creators? they can shop the entire outfit, neatly organized. I mean, help them earn more money off you….

Branding 112

Branding Affiliate Marketing eCommerce Social Media Marketing 112

Sachs Marketing Group

SEPTEMBER 15, 2023

You can use TikTok for your business by creating engaging short-form videos that showcase your products or services. TikTok Ads help in precise targeting, while the new TikTok Shop allows for seamless product integration. If you’ve dismissed TikTok as just a platform for dance videos and memes, think again.

User-Generated 52

User-Generated Social Media Marketing Key Performance Indicator SEO 52

Sprout Social

MAY 26, 2022

We have some exciting news: As of today, Sprout Social is partnering with TikTok to launch a first-of-its-kind integration. Sprout users now have the ability to schedule and publish TikTok videos, manage and reply to comments and measure how their TikTok videos are performing compared to other social networks.

Gen Z 138

Gen Z User-Generated Marketing Marketers 138

Hubspot Marketing

OCTOBER 25, 2022

Growing followers on TikTok can seem like slow process. And if you're putting in the hard work to create amazing content, it can feel extra frustrating. To help speed things up, we've compiled a list of the best strategies to gain followers on TikTok — fast. For example, fashion is a popular category on TikTok.

Gen Z 90

Gen Z Fashion User-Generated Promotion 90

Hubspot Marketing

JUNE 3, 2024

Yes, the competition is tough, but there have never been more AI tools that can help you in almost every segment of your business. With the help of AI tools, I got the name, slogan, and brand color suggestions in just a few minutes, and they were all stunning (more on this later). Turns out, I was wrong. Let’s dive in.

User-Generated 100

User-Generated Customer Journey Marketing Marketers 100

SocialPilot

FEBRUARY 11, 2024

This is where leveraging AI by using on-point influencer marketing AI prompts can completely change the game. We’ll get you started by diving into various categories where AI prompts can significantly amplify influencer marketing efforts. This is where AI prompts can be incredibly useful.

Influencer Marketing 90

Influencer Marketing Transform Marketing Marketers 90

Marketing Insider Group

MARCH 6, 2023

That’s because nowadays, consumers are spending an increasing amount of time on social media platforms like Instagram, YouTube, TikTok, LinkedIn, etc. In this post, we’re taking a look at how to create video content that will benefit both you and your audience. But why such a rise in popularity?

Content Marketing 112

Content Marketing Education Key Performance Indicator Marketing 112

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. Live videos. Source: Wyzowl. Quick Takeaways.

Content Marketing 145

Content Marketing Gen Z Entertainment User-Generated 145

Hubspot Marketing

JUNE 21, 2023

It's no secret that live streaming has taken off in a major way — eMarketer predicts there will be 164.4 million live video viewers in 2023. Facebook Live is the second-most popular live stream video platform in the U.S., In this post, we'll walk through: In this post, we'll walk through: What is Facebook Live?

Promotion 145

Promotion eBook Analytics Entertainment 145

Hootsuite

MARCH 2, 2022

Social marketing can benefit retailers at every stage of the sales funnel. Let’s look at how retailers use social media to build their brands and increase sales. Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite. Another 26.3%

Social Media Marketing 104

Social Media Marketing Retail Branding Shoppers 104

Sachs Marketing Group

MARCH 15, 2024

A social media marketing agency specializes in creating, managing, and optimizing social media campaigns to boost a brand’s online presence. This can be particularly frustrating as competitors seem to gain followers and drive engagement effortlessly. A social media marketing agency can transform your social media game.

Social Media Marketing 52

Social Media Marketing Marketing Marketers Analytics 52

Hubspot Marketing

MARCH 3, 2023

Boost customer interactions, conversions, and sales. Community management is also an umbrella term; there are many forms that live beneath it. Community management is also an umbrella term; there are many forms that live beneath it. Let’s review the different types to help you determine the best focus for your company.

Management 145

Management User-Generated Analytics Branding 145

Hubspot Marketing

DECEMBER 13, 2023

Enter SEO for Pinterest, an underrated yet effective strategy that empowers consumer brands to connect with customers and boost revenue through social selling. Though underrated next to TikTok or Instagram, Pinterest has 465 million active monthly users. You can start with free tools like Keyword Surfer or Google Ads Keyword Planner.

Gen Z 95

Gen Z SEO Real Estate Millennials 95

Hubspot Marketing

APRIL 5, 2023

Demand generation programs can help your organization reach new markets, promote new product features, build consumer buzz, generate PR, and re-engage existing customers. Let's explore six reasons most lead generation strategies can be unsuccessful. Destroys the morale of sales teams.

Inbound Marketing 124

Inbound Marketing Whitepaper Real Estate Non-Profit 124

Scoop.it!

MAY 4, 2023

In a world where AI is taking over quite a few functions, including writing, genuine human-generated content is still valuable, as humans can provide a context to their content. It can be in the form of the following: Images Podcasts Videos Textual posts, etc. 10 Ways to Leverage User-Generated Content to Boost Traffic 1.

User-Generated 93

User-Generated Gen Z Law Promotion 93

Hubspot Marketing

NOVEMBER 29, 2023

Here, you can grow demand for your product, services, or institutions as more people choose online education. How do you develop your first education marketing campaign? How much money and time do you need to invest? It boosts brand recognition. It helps reach a broader audience. Education marketing is the answer.

Education 95

Education Gen Z eBook Marketing 95

Sprout Social

NOVEMBER 29, 2021

Every facet of the customer experience has been peeled back, tested and tested again, resulting in an abundance of data marketers can use to optimize for conversions. did TikTok really make me buy it?). Building buzz around your brand does more than just boost your reputation. Consumers use social commerce to treat themselves.

Branding 140

Branding eCommerce Retail PR 140

TechWyse

JANUARY 31, 2023

We compiled five highlights so that you can stay in the loop and know what to expect. From post-holiday sales strategies to ChatGPT updates, here’s what happened this month in marketing. Formerly known as Musical.ly, TikTok started as a platform where online users created fun, light-hearted lip-synching videos.

Gen Z 52

Gen Z User-Generated Retail Digital Marketing 52

Hubspot Marketing

DECEMBER 16, 2022

So if you’re looking to give your content a boost, it’s time to make the switch. Read the full post to learn how to schedule IG Reels. How to Schedule Instagram Reels With Creator Studio by Meta. How to Schedule Instagram Reels With Creator Studio by Meta. How to Schedule Instagram Reels With Other Tools.

Price 103

Price User-Generated Management eCommerce 103

Sprout Social

AUGUST 17, 2022

With so many networks and interactions across social media, tracking your engagement data can be tricky. Putting your social interactions into context can uncover how to do better business. This includes strengthening your sales strategy and uncovering what your audience wants. Sprout Social.

PR 119

PR CRM Analytics Branding 119

Sprout Social

SEPTEMBER 2, 2022

And continuing your social media training is the best way for you, and your team, to achieve a quick knowledge and credentials boost. We’ve gathered 32 of the best social media training resources and courses to help keep your growing team up-to-speed and yourself up-to-date. And 5 questions you can answer with it). Type: Course.

Social Media Marketing 110

Social Media Marketing Price Marketing Marketers 110

Hootsuite

OCTOBER 24, 2022

It’s where you can show your expertise and start developing relationships — and leads — at scale. Wondering how to grow your social media accounts? Here are 26 specific ideas for real estate-themes posts that will help you get more views and leads. Not sure how to use video on social? Don’t overthink these posts.

Real Estate 79

Real Estate Social Media Marketing Price Energy 79

Sprout Social

OCTOBER 31, 2023

Influencers play a growing role here—these digital trendsetters help brands establish credibility with target audiences while extending their reach. Influencer marketing encompasses the entire customer journey Kennedy says people often think about ROI as it relates to sales, but influencer marketing has changed the game.

Influencer Marketing 99

Influencer Marketing Customer Journey Health Marketing 99