Hubspot Marketing

MARCH 13, 2023

A marketer's job can feel never-ending, especially when you have multiple daily tasks and campaigns to manage independently. Whether you have to guide a team, communicate with customers, or run a campaign — your to-do list can be exhausting. Best Facebook Messenger Chatbots Here are the best chatbots available for Facebook messenger.

Price 122

Price Marketing Marketers Analytics 122

Sprout Social

APRIL 29, 2024

And it ranks as the fourth-most popular social media network in the UK, closely following WhatsApp, Facebook and Facebook Messenger. Need to increase your share of voice in the UK market? You need UK Instagram influencers. The impact of Instagram on the UK Instagram has taken the UK by storm and it’s not hard to see why.

Branding 102

Branding Fashion Food COS 102

SocialPilot

MARCH 12, 2024

There was a time when Instagram was all about sharing what you were up to then and there. The scheduling feature has been a life, time and even career saver, especially for social media managers who maintain and publish content on multiple accounts. So, let’s learn all about scheduling Instagram reels using popular tools.

Transform 85

Transform User-Generated Analytics Management 85

Hubspot Marketing

DECEMBER 11, 2023

Whether you’re looking to level up your paid search expertise or earn a certification to boost your industry credibility, pay-per-click (PPC) advertising courses are a great way to learn and to grow your career. Table of Contents: What is a PPC course? Here are 10 of the best PPC courses to add to your continuing education toolkit.

Price 89

Price Advertising Advertisers eCommerce 89

Hubspot Marketing

MAY 16, 2023

Marketers commonly use social media to increase brand awareness, generate leads, and improve traffic. The list of social media platforms is growing, and well-known platforms like Facebook are always evolving and adding new features. Social Networking Examples of Major Platforms Facebook: 2.9

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Hootsuite

SEPTEMBER 14, 2023

This information can be used to shape a data-driven strategy. If you’ve been daydreaming of the possibilities that social media intelligence can bring, here’s your guide to what it is and why you need it. Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today.

Analytics 102

Analytics Social Media Marketing Law Product 102

Sprout Social

JANUARY 10, 2024

Getting complaints about your business never feels great. However, complaint management can also be a growth opportunity, providing insights to improve your products, services or customer experience. So, how do you manage complaints in a way that resolves your customers’ issues efficiently and effectively? Complaints happen.

Management 103

Management Branding User-Generated Energy 103

Hubspot Marketing

JUNE 21, 2023

Facebook Live is the second-most popular live stream video platform in the U.S., In this post, we'll walk through: In this post, we'll walk through: What is Facebook Live? In this post, we'll walk through: In this post, we'll walk through: What is Facebook Live? Why are marketers so excited about Facebook Live?

Promotion 145

Promotion eBook Analytics Entertainment 145

Sprout Social

MARCH 7, 2024

However, beyond research, there’s the crucial task of distilling those insights into actionable strategies that’ll give your business an advantage. However, beyond research, there’s the crucial task of distilling those insights into actionable strategies that’ll give your business an advantage. What is a competitive analysis report?

Price 91

Price Market Segmentation SEO Market Research 91

Hubspot Marketing

JULY 17, 2023

Each major platform has an algorithm that works differently, and understanding the basics can be helpful in terms of knowing how to create the content that actually shows up in front of your audience. We've put together this simple guide on how the algorithm works on Facebook, Twitter, Instagram, and TikTok.

Entertainment 145

Entertainment Marketing Marketers Place 145

Calvyn Lee Blog

AUGUST 25, 2021

This includes the development of a strategy, set a marketing plan as well as measurement and KPIs, followed by creating high-quality content, and then finishing with the distribution of this content to relevant audiences on social media and optimize it. Lead Management and Nurturing. Setting clear objectives. Setting KPIs.

Advertising 130

Advertising Advertisers Whitepaper Digital Marketing 130

Customers.ai

JANUARY 26, 2024

B2B marketing tools have made it possible to scale what only recently consisted of face-to-face meetings with business decision-makers. To install the Website Visitor ID X-Ray Pixel , sign up (for FREE!), We have easy install options for Google Tag Manager, WordPress, and Shopify, or you can install the pixel manually.

CRM 111

CRM User-Generated Analytics Marketing 111

Customers.ai

NOVEMBER 28, 2023

After all, these people are familiar with your brand, interested in your business, and interested in buying what you have to sell. Let’s explore 12 pre-cart abandonment strategies to address these challenges and guide potential customers back into the sales journey. That’s where pre-cart strategies come in. That’s not enough.

Shipping 113

Shipping Outbound Marketing eCommerce Promotion 113

Customers.ai

DECEMBER 27, 2023

So let’s dive into the world of lead enrichment – what it is, its significance to businesses, and how AI is helping “lead” the charge for better data. So let’s dive into the world of lead enrichment – what it is, its significance to businesses, and how AI is helping “lead” the charge for better data. Enter lead enrichment.

Transform 113

Transform CRM User-Generated Management 113

Sprout Social

APRIL 29, 2024

And it ranks as the fourth-most popular social media network in the UK, closely following WhatsApp, Facebook and Facebook Messenger. Need to increase your share of voice in the UK market? You need UK Instagram influencers. The impact of Instagram on the UK Instagram has taken the UK by storm and it’s not hard to see why.

Branding 57

Branding Fashion Food COS 57

Sprout Social

APRIL 12, 2022

When was the last time you looked at your Facebook Page’s settings? Whenever you first set up your Page? Facebook is constantly adding and removing features for businesses. The Facebook audit is divided into four parts: Profile and branding. Open up your Facebook Page and get ready for the audit!

Analytics 121

Analytics Advertising Advertisers Marketing Strategy 121

Hubspot Marketing

FEBRUARY 22, 2023

Kickback Email: The kickback email is your follow-up message to the lead a short time after the exchange takes place. This email marketing campaign starts a conversation with the lead to keep them engaged with your business. Taking your time to create something truly useful to your audience is key. What is a good lead magnet?

eBook 145

eBook Finance User-Generated Transform 145

Search Engine Land

AUGUST 11, 2023

In this article, I’ll share a list of free tools I use to manage client accounts and optimize campaigns across paid channels. Competitor and market analysis tools Analyzing the competition is crucial when planning and managing your paid media ads. You also need to keep up with what is happening in the market.

Management 98

Management Advertising Advertisers User-Generated 98

Hootsuite

NOVEMBER 7, 2023

Now, all you have to do is set up a social listening tool to track the details that matter most to your brand, and the information comes directly to your computer screen. Social listening is the practice of using social tools to monitor what people are saying about your brand online. First things first, though.

Branding 98

Branding Price Analytics Social Media Marketing 98

Backlinko

MAY 8, 2024

In this guide, you’ll cover: What SEO is and why it’s important for lawyers How much SEO costs and the factors affecting its price The steps to help you launch a legal SEO strategy and campaign Whether you should do SEO yourself or outsource The tactics we cover have helped law firms close some of the largest cases in their history.

Law 53

Law SEO PR User-Generated 53

AWeber

OCTOBER 24, 2023

Have you ever dreamed of turning your expertise and passion into a successful coaching business? Or of ambitious coaches who’ve built 7-figure businesses over the course of several years. Overcome your hesitations and fears with a coaching business blueprint that coaches you through the entire process. Pressed for time?

Non-Profit 84

Non-Profit Transform Price Health 84

Hubspot Marketing

DECEMBER 6, 2023

This guide offers a deep dive into the how and why of pay-per-click competitor analysis, ensuring your ads get the visibility and impact they deserve. This involves a deep dive into: Ad content , examining how competitors frame their messaging, their choice of words, and the kind of CTAs they use. What is a PPC competitor analysis?

Price 95

Price Advertising Advertisers SEO 95

Hubspot Marketing

APRIL 27, 2021

Businesses pump out content at a staggering rate these days — and as that volume increases, more inconsistencies are bound to creep in. That's why at some point, most companies accept that they'll need to develop a writing style guide. These conventions are specified in our writing style guide. Why Writing Guides Are Important.

eBook 131

eBook Branding Communications Management 131

SocialPilot

JANUARY 26, 2024

Ever wondered how writing a clear and guided AI prompt can set the stage for the content you want to produce? In the same context, a well-crafted AI prompt acts as a clear set of instructions to the AI assistant , guiding it to generate content that perfectly aligns with your marketing objectives. Let’s get started!

Transform 77

Transform User-Generated Marketing Marketers 77

Orbit Media Studios

MARCH 10, 2024

But as the warm fuzzies wear off, the big question sets in… What do I do now? You’re getting a flurry of attention and traffic. But it won’t last long. Usually, the spike in website traffic from media coverage lasts only for a few hours. Traffic goes back to what it was within a day or so. How do I get maximum value from a press hit?

PR 104

PR SEO CMO Energy 104

Exposure Ninja

APRIL 2, 2024

This comprehensive guide breaks down key local SEO tactics in simple steps so you can effectively promote each of your locations online. This means more quality traffic finding your business locations near them, more customers walking through your doors, and more local SEO success. Is your digital marketing underperforming ?

SEO 52

SEO User-Generated PR Law 52

Sachs Marketing Group

JULY 11, 2023

You should also outline your content strategy, set up reporting tools to track performance, and delegate responsibilities to your team. Each step should align with your business goals for maximum effectiveness. It serves as a road map, guiding your marketing activities towards reaching its business objectives.

Digital Marketing 65

Digital Marketing Marketing Strategy Whitepaper Marketing 65

Marketing Insider Group

AUGUST 11, 2023

In today’s digital landscape, social networks play a pivotal role in business growth and brand awareness. This comprehensive guide explores the top social networks that offer unique opportunities for businesses to connect, engage, and thrive in the online sphere.

Key Performance Indicator 71

Key Performance Indicator User-Generated Entertainment Social Media Marketing 71

Sprout Social

AUGUST 25, 2022

Investing in social media management increases your brand’s awareness, generates leads, drives traffic to your site and boosts community engagement. While that sounds great to executives and stakeholders, they may not understand how the costs associated with social media translate to business objectives. Let’s dive in. Ad campaigns.

Management 122

Management Transform Price CRM 122

Hubspot Marketing

AUGUST 21, 2023

Marketing plans can get quite granular to reflect the industry you're in, whether you're selling to consumers (B2C) or other businesses (B2B), and how big your digital presence is. Business Summary In a marketing plan, your business summary is exactly what it sounds like: a summary of the organization. You should.

Marketing Plan 98

Marketing Plan Marketing Marketers Social Media Marketing 98

Martech

JUNE 8, 2022

According to current data from StatCounter.com , Chrome makes up around 65% of the total share of consumer browsing, followed by Safari at roughly 19%. According to current data from StatCounter.com , Chrome makes up around 65% of the total share of consumer browsing, followed by Safari at roughly 19%.

Customer Journey 117

Customer Journey Analytics Advertising Advertisers 117

Pam Didner

SEPTEMBER 8, 2021

During my coaching sessions, people often ask me what skill set they need to prepare for a CMO or VP of Marketing position. Although I work with marketers on career planning, I tend to focus on a specific set of skills that people need to hone to “be ready” when opportunities strike. Boom, you just turbocharged your career!

Marketing 121

Marketing Marketers CMO Marketing Plan 121

Backlinko

JANUARY 25, 2024

In today’s digital landscape, establishing a presence in local search results is crucial for businesses, and a Google Business Profile (GBP), previously known as Google My Business, plays a pivotal role in achieving this. Yet, just creating a business listing isn’t enough. What Is Google Business Profile?

Food 85

Food User-Generated Management Product 85

Unbounce

SEPTEMBER 29, 2023

/ Conversion optimization How to use analytics to measure and optimize landing page performance (and why you really should) By Melody Sinclair-Brooks. With nearly a decade of experience working in rapidly scaling online businesses, she is passionate about transforming data into actionable marketing strategies. First things first.

Analytics 111

Analytics Transform Digital Marketing Management 111

Sprout Social

AUGUST 22, 2023

Artificial intelligence (AI) technologies, especially natural language processing (NLP) and machine learning (ML) have transformed social media listening tools into comprehensive platforms for business intelligence. Thus, enabling your teams to concentrate on strategy and business impact rather than manual data analysis.

Analytics 84

Analytics Branding Health Key Performance Indicator 84

Rock Content

JANUARY 8, 2024

Marketing is something that every business has to do if it wants to thrive in a competitive market. Despite the need for marketing , did you know that approximately 50% of small businesses don’t have a marketing plan ? Your plan will go over detailed strategies and organize your processes.

Marketing Plan 85

Marketing Plan Key Performance Indicator Marketing Marketers 85

Hubspot Marketing

NOVEMBER 29, 2023

The data speaks loudly: The global e-learning industry is set to reach $457.8 In this guide, you’ll learn the fundamentals of education marketing. The latter is a specific marketing strategy used to educate potential customers on a particular topic by creating demand rather than directly pushing toward a sale. billion by 2026.

Education 92

Education Gen Z eBook Marketing 92