Duct Tape Marketing

NOVEMBER 17, 2020

Marketing Podcast with David Jay. In this episode of the Duct Tape Marketing Podcast , I interview David Jay, who is the founder and CEO behind Warm Welcome , which helps businesses upgrade from boring text to personal video so they can build meaningful relationships that drive real revenue. Marketing Podcast with David Jay.

Communications 99

Communications Marketing Marketers 99

Search Engine Land

DECEMBER 29, 2023

No surprise, Generative AI was the hottest topic in 2023 and dominates our list – 80% of the columns were either about ChatGPT, Bard or SGE. By Gilad David Maayan. What follows are links to the 10 most-read, must-read Search Engine Land SEO columns of 2023 that were contributed by our fantastic group of Subject Matter Experts.

SEO 107

SEO Management 107

Duct Tape Marketing

AUGUST 19, 2020

Marketing Podcast with David Jenyns. In this episode of the Duct Tape Marketing Podcast , I interview David Jenyns author of SYSTEMology. Having been involved with a franchised business before, David knew systemisation was the missing piece within his current business. More about David Jenyns: To find out more about SYSTEMology.

Advertising 95

Advertising Advertisers SEO Marketing 95

Marketing Insider Group

MAY 27, 2023

” She talks about the process of trimming content for her book, insights on empathy in interviews and marketing, and even her conversation with David Lee Roth. So John pulled a stunt that caught his attention and set up an interview with him in 2010 and has been able to talk with him about each of his books since then.

PR 74

PR CMO Outbound Marketing Inbound Marketing 74

Duct Tape Marketing

JANUARY 12, 2021

Marketing Podcast with David Burkus. In this episode of the Duct Tape Marketing Podcast , I interview David Burkus. He’s the best selling author of five books about business and leadership. We talk about his latest book called Leading From Anywhere: The Essential Guide to Managing Remote Teams. Like this show?

Analytics 88

Analytics Management Customer Marketing 88

Jeff Bullas

NOVEMBER 21, 2022

It’s also about creating products and services that make a difference in the world. If you want to learn more about the art, and the challenges of the creative sphere then this book is packed full of insights. It is about overcoming roadblocks and resistance in life to becoming the best version of yourself.

Transform 232

Transform PR Communications Product 232

Set Up

NOVEMBER 30, 2023

Set up CEO, Joe Koufman , virtually sat down with David Reid , the Chief Technology and Marketing Officer at NOV to discuss the importance of immersing yourself in the business, how to adapt your business during trying times, and more. We have written about it a number of times. He also loves how their records inspire the world.

CMO 59

CMO Thought Leadership Education Communications 59

Set Up

JANUARY 23, 2024

As I think about this 10th anniversary of Set up , I want to take a moment to acknowledge all of the people who helped make it a special company: Early “Sparks” that helped propel me onto the path of entrepreneurship: Kelly Deen , Jeff Hilimire , Genevieve Bos , Lisa Katz , Glen Caruso , Dave Williams , Jennifer Dorian , and Kelly Gay.

Food 59

Food Education Price Branding 59

Duct Tape Marketing

JUNE 16, 2020

Marketing Podcast with David Walter. In this episode of the Duct Tape Marketing Podcast , I interview David Walter, best-selling author of The Million Dollar Rebuttal and Stratospheric Lead Generation Secrets: Cold Calling is NOT a Numbers Game! Questions I ask David Walter: What do you think is wrong with cold calling?

Telemarketing 84

Telemarketing SEO Customer Marketing 84

Set Up

FEBRUARY 19, 2024

Read about what’s being talked about this week! New + Noteworthy Sesame Self-Care Your favorite childhood character Elmo blew up social media recently, opening up a discussion about mental health around the world. With 30-second spots this year costing about $7 million , brands really capitalized on taking a different approach.

Health 52

Health Advertising Advertisers Branding 52

Marketing Insider Group

NOVEMBER 14, 2022

Contract Logix’s challenge was informing potential customers about their contract management software, what it does, and how it can benefit them. David Parks, the company’s Vice President of Marketing, knew he needed to supplement his internal content with high-quality content from an outside source, but he had concerns.

Marketing Strategy 57

Marketing Strategy Content Marketing Marketing Marketers 57

Duct Tape Marketing

FEBRUARY 7, 2024

More About Kate Bradley Chernis: Connect with Kate on LinkedIn Visit Lately AI Subscribe to see Lately on Youtube Like this show? But what was interesting to me about radio was the Theater of the Mind, which a lot about being in podcasting, but to clarify for everybody else. We're not going to talk about lately.

User-Generated 82

User-Generated Transform Analytics Content Marketing 82

Bannerflow

JUNE 17, 2020

We spoke to City Gross, Art Director, David Sundh about his winning campaign and how he and his team have been creating display advertising over the past few months. David Sundh, Art Director, City Gross: The purpose was Easter, which for our industry is a huge event. David Sundh: I would say yes.

Advertising 80

Advertising Advertisers Food Copywriting 80

SocialPilot

FEBRUARY 9, 2024

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. We have divided these experts based on the niche they talk about the most. Are you ready? Let’s begin!

Digital Marketing 93

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 93

Jeff Bullas

MARCH 1, 2023

Other social media studies reveal important traffic information as well, such as the fact that 28% of adults in America say that they provide advice about buying products and services on social media sites, and that the Facebook community is predominantly female (albeit by a small margin). How Many Resources Can You Spare?

Entertainment 211

Entertainment Social Media Marketing User-Generated Advertising 211

Neil Patel

NOVEMBER 14, 2022

What We Found In Our Data About Minimalist Web Design. Minimalist Web Design in Action: David Yurman. With a very similar word count and image count to Loveness Lee, David Yurman has 104 words on the homepage (including words in the navigation) and 17 images. David Yurman has an average organic traffic volume of 439.7

SEO 77

SEO Non-Profit User-Generated Place 77

illumin

APRIL 30, 2021

David Edelmen defined the consumer journey as “the sequence of touchpoints people have throughout their purchase, usage, and service experiences.” But, do your customers care about the “consumer journey”? Of course not!

Branding 98

Branding Customer Advertising Advertisers 98

Set Up

JULY 7, 2023

Set up CEO, Joe Koufman , virtually sat down with David Partain , the SVP & Global CMO of FlexShares Exchange Traded Funds to discuss big career wins and losses, lessons learned, and more. He explained that exposure to sales can help you become a better marketer because you learn so much about consumer preferences and internal operations.

CMO 52

CMO Thought Leadership Performance Marketing Branding 52

Set Up

JANUARY 8, 2024

Read about what’s being talked about this week! The Potential of Good Writing David Ogilvy recently released his 10 tips on how to write well explaining the importance of good writing. Welcome to Set up Pulse for Brands and Agency marketers alike! Tread carefully though! Since Disney holds trademark rights, there are limits.

Gen Z 52

Gen Z CMO Law Communications 52

Martech

NOVEMBER 10, 2021

Program highlights include: “Outlook 2022: Disruption Predicted” with Sir Martin Sorrell (S4 Capital Executive Chairman & Founder) “Through the Looking Glass: Marketing to Tomorrow’s Consumer” with Zeta Co-Founders John Sculley (Former Apple CEO & Pepsi president) and David A. Steinberg. “We Now is one of those times.

CMO 90

CMO Marketing Marketers Management 90

Search Engine Land

APRIL 5, 2024

But, not all learning needs to be about link building, content or technical aspects of SEO. Rework’ by Jason Fried and David Heinemeier Hansson One of the most surprising reads in the list, no one would describe “Rework” as a cookie-cutter step-by-step guide. Drive: The Surprising Truth About What Motivates Us’ by Daniel H.

SEO 118

SEO Marketing Marketers New Technology 118

Sprout Social

APRIL 6, 2022

A few years ago, we were more selective about when/where we checked out. David Outwear tags individual products in their in-feed posts. David Outerwear is a men’s clothing retailer, focused on leather jackets, coats and accessories. Posted by David Outwear on Thursday, January 13, 2022. styleinspiration.

Branding 114

Branding Retail User-Generated eCommerce 114

Martech

DECEMBER 2, 2022

This followed a now-deleted tweet from the rapper reported to have contained an image of a swastika inside a Star of David. Marketers will rightly be concerned about advertising alongside the rising hate speech on the site, even if it’s coming from less well-known accounts. But why just Ye?

Advertising 97

Advertising Advertisers Branding Social Media Marketing 97

Search Engine Land

MARCH 27, 2023

I asked it why it chose that term: Optimizing prompt character counts: Summaries are your friend OK, so how about if we want to have ChatGPT ingest a long article (or multiple) and optimize multiple title tags? Be creative about how to leverage it, always check the output of the tool manually and run your tests.

SEO 97

SEO Place Search Marketers Marketing 97

Jeff Bullas

JANUARY 30, 2023

And I was intrigued by the rise of a new form of media with the newly coined titular of “ social media ”. The no-brainer Writing about social media was a “no brainer” because I had observed addictive activity on Facebook. There was no business plan but just an idea to explore and write about social media and see where that went.

Fashion 230

Fashion Affiliate Marketing PR Industry Insights 230

Neil Patel

MARCH 10, 2023

This blog was written by David Hutchinson, VP of Marketplaces at NP Digital. Before we go into what makes a good product title, let’s talk about what is possible and our current thought process on Amazon product titles. So think about that vendor manager I mentioned before. Is this the new way of working?

Product 72

Product Transform Logistics Price 72

Duct Tape Marketing

JANUARY 7, 2020

Marketing Podcast with David Meerman Scott. On this episode of the Duct Tape Marketing Podcast, I sit down with marketing speaker and best-selling author David Meerman Scott. Today, however, he’s here to talk about his latest book, Fanocracy , which he co-authored with his daughter, Reiko. Podcast Transcript.

PR 71

PR Branding Customer Marketing 71

Martech

JANUARY 13, 2022

In a world of uncertainty, it’s good to feel certain about something. (If David Oglivy’s perspective shared many years ago still holds up. There are many trends powering it, of course, such as the ever-increasing ease of completing transactions on mobile devices and the explosion of e-commerce. Kim Davis , Editorial Director.

Retail 103

Retail Communications Digital Marketing Marketing 103

Businesses Grow

NOVEMBER 9, 2022

One of the things I’ve learned about is the underlying power of status and marketing. In a normal professional or social setting, it’s taboo, or at least narcissistic, to talk about status. Status in a community isn’t just about our psychological health. Book by David Marx Status and Culture.

Health 126

Health Fashion Marketing Marketers 126

Duct Tape Marketing

AUGUST 20, 2021

In this episode, I talk with Oliver Burkeman about concepts from his book: Four Thousand Weeks: Time Management for Mortals. We discuss the unhelpful ways we’ve come to think about time, and how to think and do things differently so that we can show up better in the present moment. His website: [link]. Like this show?

Management 101

Management Product Marketing Marketers 101

Rock Content

AUGUST 2, 2023

She’s also passionate about all aspects of health and wellness in her daily life. David R David R is a Washington State Magna Cum Laude graduate with a degree in biochemistry. Rynae G Rynae G isn’t just a terrific healthcare writer with multiple glowing endorsements from past and present clients.

Copywriting 70

Copywriting Health Marketing Marketers 70

Search Engine Land

MARCH 13, 2024

When I talk about personas, these personas are created with motivation at the heart rather than demographics. Emotionally, where we care about how our decisions impact others, we’re looking to be liked, to have a sense of community. As content creators, we always need to be thinking about the point. Humans are not rational.

B2C 99

B2C Customer Journey SEO Place 99

Hubspot Marketing

APRIL 2, 2024

But did you ever stop to think about where they came from? Unwilling to start from scratch, McCrea and Ting managed to struck a deal with Amdahl -- a maker of IBM-compatible mainframe computers -- that brought them both workable code as well as developer David Koplas. Learn more about it here. Let's explore.

User-Generated 73

User-Generated Management Product Customer 73

Chief Martec

MARCH 22, 2023

It’s all about cross-pollinating across technologies, practices, industries, geos, skillsets. You’re going to be amazed by the analysis we’ll be able to share about the 2023 marketing technology landscape thanks to their help.) Our overarching theme is exchanging the best ideas across marketing and martech.

Transform 87

Transform CMO Marketing Marketers 87

Duct Tape Marketing

APRIL 9, 2019

Marketing Podcast with David Burkus. Today’s podcast guest is best-selling author, speaker, and professor David Burkus. The art of smart networking is what we talk about on today’s episode. Questions I ask David Burkus: What is a hidden network? Learn more about Friend of a Friend. Podcast Transcript.

Transform 75

Transform Advertising Advertisers Marketing 75

On24- CMO Confessions

MAY 6, 2021

Today’s CMO Confessions features David Clarke who is the Executive Vice President, Chief Experience and Chief Marketing Officer of UnitedLex. You can learn more about David’s career and interests on his LinkedIn page here and Twitter here. David, thank you for coming on today. David Clarke: Thanks for having me.

CMO 52

CMO Transform Retail New Technology 52

Bannerflow

JUNE 17, 2020

We spoke to City Gross, Art Director, David Sundh about his winning campaign and how he and his team have been creating display advertising over the past few months. David Sundh, Art Director, City Gross: The purpose was Easter, which for our industry is a huge event. David Sundh: I would say yes.

Advertising 52

Advertising Advertisers Food Copywriting 52