Search Engine Land

AUGUST 4, 2023

Let’s stop talking about AI for a moment But before we start, please do me a favor. Because I’ve noticed that too many discussions about SGE devolve into arguments about generative AI and large language models. It’s a worthwhile discussion to have, and we should be talking about it.

User-Generated 89

User-Generated SEO Digital Marketing Place 89

Search Engine Journal

NOVEMBER 28, 2022

The post What Does Chip-Making Demand Tell Us About Search Demand? Many industries are seeing a stark drop-off in consumer demand. But how does this correlate to search trends? Read on to find out. appeared first on Search Engine Journal.

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94

Content Marketing Institute

MARCH 31, 2020

Lots of companies dismiss their About Us pages, pasting a boilerplate description and calling it a day. Continue reading → The post How to Create a Persuasive About Us Page that Converts [Examples] appeared first on Content Marketing Institute. They forgo the benefits of doing it better.

Content Marketing 129

Content Marketing Branding Marketing Marketers 129

CMO Network

JULY 9, 2023

While user activity has ebbed and flowed over the years, Twitter has been hard to kill. However, its newest threats might be the 1,2 punch that takes the platform out.

CMO 95

CMO 95

CMO Network

JUNE 27, 2023

At the Cannes Lions International Festival of Creativity, there was sure to be some utterance of the phrase AI in a keynote speech, on a panel, or in discussion over rosé.

CMO 109

CMO 109

Kuno Creative

NOVEMBER 3, 2023

Brand is thoughtful, attractive design, yes. But it’s as much what you do, which is an extension of who you are. Brand is a value statement. Play ball.

Branding 82

Branding 82

Sprout Social

MAY 6, 2021

This program revealed a lot about our community and the state of social marketing as a whole. How to talk to your boss about burnout. This awards program underscored how deeply brand communities care about the people behind their favorite brand handles. about to present this to my boss do u guys have any feedback?

Transform 114

Transform Energy Marketing Marketers 114

Search Engine Journal

JUNE 16, 2021

Writing an About Us page is more about the end-user than your organization. Here are 8 do’s and don’ts of writing an amazing About page. The post How to Write a Winning About Us Page: 8 Dos and Don’ts appeared first on Search Engine Journal.

Content Marketing 96

Content Marketing SEO Marketing Marketers 96

Marketing Insider Group

MAY 25, 2020

Are engaged employees that care about their job, the secret ingredient? Here are some compelling things about how they brand themselves, which leads me to believe they have. Just recently, there have been murmurs and rumors about the company selling off some of its business units in favor of focusing on the LTL industry.

Logistics 89

Logistics Energy Branding Customer 89

Hubspot Marketing

FEBRUARY 23, 2023

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Are rewards programs keeping airlines afloat? They just might be.

User-Generated 99

User-Generated Promotion Management Branding 99

CMO Network

FEBRUARY 22, 2023

If the goal of He Gets Us is to target a diverse range of young people and “spiritually open skeptics,” the actions of some of the campaign’s affiliated groups and donors might make the skeptics even more skeptical.

Gen Z 84

Gen Z Millennials Marketing Marketers 84

Duct Tape Marketing

FEBRUARY 12, 2019

What Sport Can Teach Us About Business written by John Jantsch read more at Duct Tape Marketing. What we truly mean when we talk about servant leadership. Key takeaways from the episode and more about Alan Stein, Jr.: Learn more about Alan Stein, Jr. Learn more about Raise Your Game. Podcast Transcript.

Communications 64

Communications Management Marketing Marketers 64

Traackr

APRIL 10, 2020

What does data tell us about influencer marketing in quarantine? We commissioned Traackr's Director of Global Services Holly Jackson to answer that question.

Influencer Marketing 78

Influencer Marketing Marketing Marketers 78

Adobe Experience Cloud Blog

AUGUST 12, 2013

Instead, the best content is created by those who listen to their audience and understand that awesome content is only awesome if someone loves it and tells their friends about it. What other lessons have you learned about content marketing from artists such as Macklemore? Content Marketing'

Content Marketing 134

Content Marketing Whitepaper Thought Leadership Marketing 134

Adobe Experience Cloud Blog

FEBRUARY 1, 2013

For example, think about how you approach buying a car. What Lucille Ball Can Teach Us About Marketing Automation was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. They could access the information they wanted on their own online, anywhere and at any time.

Marketing Automation Platform 131

Marketing Automation Platform Marketing Marketers Communications 131

Duct Tape Marketing

FEBRUARY 12, 2019

Transcript of What Sport Can Teach Us About Business written by John Jantsch read more at Duct Tape Marketing. John Jantsch: This episode of the Duct Tape Marketing Podcast is brought to by Asana , a work management software tool that we use to run pretty much everything in our business. Back to Podcast. Transcript.

Communications 55

Communications Management Product Marketing 55

Adobe Experience Cloud Blog

JANUARY 10, 2014

If you’re marketing to the majority, your marketing message should be about familiarity and inclusion – you should highlight how popular and intuitive your product is. Facebook and Instagram are about making moments last forever, whereas Snapchat is the exact opposite. Ask yourself: what do your customers value about your products?

Thought Leadership 134

Thought Leadership Marketing Marketers Product 134

Adobe Experience Cloud Blog

MARCH 21, 2011

But what is it about landing page tests that fascinates us? I’ve been thinking a lot recently about landing page design and landing page testing. When we see the results, it gives us an opportunity to not only increase our success and drive more business, but also to learn something about human psychology.

Communications 96

Communications Advertising Advertisers Marketing 96

Adobe Experience Cloud Blog

JANUARY 10, 2014

If you’re marketing to the majority, your marketing message should be about familiarity and inclusion – you should highlight how popular and intuitive your product is. Facebook and Instagram are about making moments last forever, whereas Snapchat is the exact opposite. Ask yourself: what do your customers value about your products?

Thought Leadership 122

Thought Leadership Marketing Marketers Product 122

Duct Tape Marketing

APRIL 20, 2011

SIMPLE, EFFECTIVE AND AFFORDABLE SMALL BUSINESS MARKETING Home About Consulting Products Programs Workshops Blog Resources Contact Subscribe by RSS Subscribe to Duct Tape Marketing by Email Small Business Week 2011 Our winners! Once the app is installed you should see an About Us tab (you may have to click see more).

Marketing Plan 67

Marketing Plan Advertising Advertisers Email Marketing 67

Traackr

OCTOBER 8, 2020

Where do luxury brands go from here? Here are three ways to succeed in 2020

Branding 45

Branding 45

SMEI

JANUARY 13, 2024

I hope you’ll join us on this exciting journey today!” ” -Willis Turner, President & CEO, SMEI Learn More About Sales & Marketing AI Vanguards! This enables us to tailor our approach to each customer with a level of personalization previously unattainable.

Marketing 234

Marketing Marketers Education Analytics 234

Ann Handley

JUNE 17, 2023

The prompt Paul gave ChatGPT4: “Write me a clever out-of-office email that explains I’m going to be slow to reply to emails because I’m traveling for a series of talks about artificial intelligence.” I kept thinking about it. That’s as absurd as our Toaster Oven friend complaining about the nuggets.

Transform 269

Transform Copywriting Product Marketing 269

SMEI

APRIL 23, 2024

” reminds us, building a better mousetrap doesn’t necessarily mean the world will beat a path to your door. In reality, many potential customers may never even hear about your product, and others may find alternative solutions or get used to doing without.

Manufacturing 211

Manufacturing Product Communications Customer 211

Ann Handley

APRIL 7, 2023

If I had a nickel for every post I saw in my social feed this week about ChatGPT… I’d be wrapping all my holiday gifts in gold leaf tied with ribbons made from twenty-dollar bills. I have a lot of thoughts about AI platforms and tools and how they help/hurt writers, marketers, and other tender creative souls. AI is a tool.

Energy 246

Energy Price Place Marketing 246

Customers.ai

APRIL 10, 2024

These challenges are forcing us to adapt and innovate. They are forcing us to find new ways to reach customers and new ways to identify and understand the customer journey. They are forcing us to become better marketers! Unless… What if we could bring in that first-party data we just talked about? is the Restore tool.

eCommerce 121

eCommerce Customer Journey Shoppers Direct Mail 121

Martech

APRIL 11, 2024

Higher-ups want us to do more with less (efficiency). But does that mean they don’t care about us meeting the company’s marketing objectives (effectiveness)? Much of the excitement about AI centers on the promise of increased productivity. They should not inundate us with every shiny new tool, AI or otherwise.

Manufacturing 125

Manufacturing Marketing Marketers CRM 125

Search Engine Land

JANUARY 11, 2024

What other sites say about you carries more weight. Understanding Google’s ‘About this result’ feature We can find out by checking out the sources Google is using with the “ About this result ” feature. Here’s a quick way to check what other sites say about you: Google your website.

SEO 125

SEO Branding Marketing Strategy Content Marketing 125

Search Engine Land

MARCH 22, 2024

Google will show AI overviews to a small subset of US users. In general, Google told us it would show AI overviews when it’s truly additive and in the instances when people would get a better response than what they’d see on Search today. Like you were worried about that… Why we care. Now some users in the U.S.

User-Generated 145

User-Generated Place SEO 145

Search Engine Land

APRIL 15, 2024

Example Initial goal: Write a blog post about our eco-friendly kitchen products. Revised goal: Our objective is to create an informative blog post about eco-friendly kitchen products that educate users about kitchen sustainability. This will help us drive organic traffic to the site, increasing engagement and leads.

Customer loyalty 116

Customer loyalty SEO User-Generated Product 116

Search Engine Land

APRIL 26, 2024

in late March and the UK earlier this month for a small slice of queries, are also increasing Search usage, according to Pichai: “Based on our testing, we are encouraged that we are seeing an increase in search usage among people who use the new AI overviews as well as increased user satisfaction with the results.”

User-Generated 98

User-Generated Management Product SEO 98

Buffer Marketing

APRIL 2, 2024

Here are four moves that helped us grow from prototype to beloved product so rapidly. For example, we added an option on our website to get an alert via email when the product is back in stock, helping us gain 20,000 customers who we could retarget two months later when our next run of units was manufactured.

Product 92

Product PR Manufacturing Retail 92

Search Engine Land

APRIL 5, 2024

But, not all learning needs to be about link building, content or technical aspects of SEO. Kahneman introduced two distinct cognitive systems through this framework, guiding us in refining our decision-making skills. This book shows us why that isn’t always what we think it might be.

SEO 119

SEO Marketing Marketers New Technology 119

Search Engine Land

APRIL 26, 2024

Google did not tell us until April 26th, 52 days after the rollout began, that it finished on April 19th. A Google spokesperson told us, “As the web and spam tactics continue to evolve, we’ll continue to work to reduce low quality, unoriginal content in Search. 45% reduction. ” Other changes.

Product 142

Product Branding SEO 142

Martech

APRIL 15, 2024

What will they tell their friends or colleagues about their experience — will they even mention it? And who knows where OpenAI’s Voice Engine will eventually take us? Do you think customers will talk about how they were “wowed” by their AI experience? He asked us what we were hoping to get out of our vacation.

Customer 120

Customer Food Place Marketing Strategy 120

Martech

APRIL 17, 2024

Call on vendor and tech partners to help us succeed. But now, we need a lightning bolt to propel us down the innovation path. However, vendors are bringing us to realize what we have been promised since I wrote that MarTech article in 2018. Success isn’t just about reaching the end.

Email Marketing 117

Email Marketing User-Generated Marketing Automation Platform Customer 117

Buffer Marketing

APRIL 16, 2024

We were able to interact with customers to help them make purchasing decisions, give them styling ideas, and understand more about what they’re looking for to tailor our merchandising and product development in the future.  So many new customers discover us for the first time online.    1.

Retail 96

Retail Entertainment Promotion Price 96