Sprout Social

FEBRUARY 1, 2021

This year also confirmed just how important social media marketers are—and the many hats they’re expected to wear. When they aren’t creating content or managing communities, social marketers serve as a brand’s first-line of defense against trolls and critics when brands make a misstep. Gone are the days of stiff marketing speak.

Social Media Marketing 133

Social Media Marketing Marketing Marketers Copywriting 133

DIY Marketers

JANUARY 5, 2023

Are you one of the 50% of entrepreneurs who are avoiding tracking your marketing metrics? I’ve been thinking about why business owners avoid measuring marketing. And, marketing metrics are your business’s way of letting you know what it needs. What I found instead is how small business owners deal with marketing.

Non-Profit 76

Non-Profit Marketing Marketers User-Generated 76

Hubspot Marketing

FEBRUARY 9, 2018

As an acquisition marketer, I hear questions like this all the time: "Is the PDF dead? While I would love to say that there’s one new, highly optimal content format that all marketers should use for lead generation instead of older formats, I can’t -- it's a little more complicated than that. Is the webinar dead now too?

Logistics 285

Logistics eBook Thought Leadership Acquisition Marketing 285

Marketing Insider Group

AUGUST 19, 2015

Despite a huge surge in adoption of content marketing, many marketers still struggle to build their own business case internally. Some executives still view content as “just the latest trend” in marketing and don’t see the value in providing useful, educational and/or entertaining content for their customers and prospects.

Content Marketing 78

Content Marketing Customer Acquisition Acquisition Marketing Health 78

Marketing Insider Group

NOVEMBER 26, 2019

While some tools empower marketing departments to accomplish more with fewer resources, many would-be miracle cures only lead to more headaches. Marketers are interested in what their martech tools can do for them —not necessarily how they do it. DMPs, on the other hand, are mainly meant for customer acquisition.

Customer Acquisition 108

Customer Acquisition CMO Acquisition Marketing Communications 108

Hubspot Marketing

MAY 9, 2019

Most acquisition marketers prefer the cost per acquisition pricing model because they can set their definition of an acquisition before they start advertising and only have to pay when their desired acquisition or action happens. A little intrigue goes a long way in marketing. Sell a feeling.

Millennials 138

Millennials Acquisition Marketing Advertising Advertisers 138

Unbounce

JULY 14, 2023

Marketing data can sometimes feel like those old boxes of photos: a confusing assortment of numbers, trends, and consumer insights all jumbled together. And messy data is a big problem if you wanna make full use of AI marketing tools. Episode 4: AI for Data Geeks [00:00:00] Pete: Hey, marketers! Google Photos and Apple Photos.

Transform 52

Transform Marketing Marketers CRM 52

Unbounce

JULY 14, 2023

Marketing data can sometimes feel like those old boxes of photos: a confusing assortment of numbers, trends, and consumer insights all jumbled together. And messy data is a big problem if you wanna make full use of AI marketing tools. Episode 4: AI for Data Geeks [00:00:00] Pete: Hey, marketers! Google Photos and Apple Photos.

Transform 52

Transform Marketing Marketers CRM 52

Rock Content

APRIL 20, 2020

Content marketing ROI or Return On Investment is a metric to measure marketing strategy results. And many B2B content marketers don’t know how to measure the ROI of their efforts according to CMI’s report — B2C Content Marketing 2017 Benchmarks, Budgets, and Trends. What is content marketing ROI?

Content Marketing 52

Content Marketing User-Generated Thought Leadership Customer Acquisition 52

Hubspot Marketing

JUNE 26, 2023

That's right – for well over a decade, content has been published on the HubSpot Blog to help hundreds of millions of readers discover best practices in the areas of marketing, sales, customer service, website development, agency work, and general business best practices. This process ensures effectiveness when analyzing metrics.

eBook 145

eBook SEO Real Estate Promotion 145

Sprout Social

SEPTEMBER 9, 2020

While some of the chatter will be irrelevant, there are countless conversations that marketers would be wise to tap into. Because the truth is, an effective marketing strategy relies on consumer voices and insights. The Marketing Analyst. Market research, especially at scale, can be costly and time-consuming. The problem?

Health 119

Health Food Acquisition Marketing Digital Marketing 119

Digital Marketer

MAY 14, 2024

Once upon a time… Two marketers graduated from business school with big plans to start their own agency. Instead of offering everything to everyone, like most agency owners… And being a jack of all trades but a master of none… He decided only to serve Plumbers and be the best dang’ plumbing marketer on the planet.

Transform 97

Transform Analytics Price Energy 97

Sprout Social

JULY 30, 2018

Katrina Mentor, Program Specialist at REI, manages REI’s Local social program, marketing REI events, classes, and experiences. Shaun Kehrberg , Director of Product Marketing at Marchex, uses social targeting to launch and manage B2B products. Customer Data ≠ Acquisition Data. Some of them might be talking about us.

Acquisition Marketing 55

Acquisition Marketing Customer Acquisition eCommerce Analytics 55

Adobe Experience Cloud Blog

JUNE 17, 2013

Driving Customer Acquisition. Marketing automation drives prospects and customers through the revenue funnel with various sub-conversions such as ebooks, webinars, demos, conversations with sales reps, etc. Marketing automation has largely been marketed a pre-sales enabler. Marketing automation can do exactly that.

Customer 134

Customer Thought Leadership Customer Acquisition Acquisition Marketing 134

Adobe Experience Cloud Blog

JUNE 6, 2016

Author: Heidi Bullock A little over two weeks after marketers gathered at the Marketing Nation Summit in Las Vegas, a new group of savvy marketers converged in Nashville, Tennessee for three days of informative sessions, networking, and, let’s be honest, great music. As you might expect, SiriusDecisions did not disappoint.

Thought Leadership 91

Thought Leadership Marketing Automation Platform Acquisition Marketing Place 91

CXL

MAY 27, 2022

This behavior has marketers pledging to up their demand generation budgets. Demand generation combines marketing tactics, strategies and programs to create awareness and drive interest in your products or services. But isn’t that the role of any marketer? Demand generation owes a lot to inbound marketing.

Management 79

Management User-Generated CRM Inbound Marketing 79

Duct Tape Marketing

NOVEMBER 26, 2015

The 5 Top Customer Metrics You Need To Track written by Guest Post read more at Duct Tape Marketing. Finding the choke points in your funnel can help convert more customers and lead to a much smoother acquisition process. Cost Per Acquisition. Marketing is one of the largest expenses for many small businesses.

Customer 45

Customer Customer Acquisition Acquisition Marketing Analytics 45

Rock Content

OCTOBER 9, 2017

And that means there are plenty of opportunities for brands and marketers therein. Ryder Meehan of acquisition marketing consulting group Meehan Digital said to optimize every available element of an Amazon listing, including completing all description fields using target keywords and adding photos and videos.

Inbound Marketing 40

Inbound Marketing User-Generated Acquisition Marketing SEO 40

Martech

DECEMBER 14, 2022

With the end of third-party cookies looming over an ever-shifting horizon, marketers have been scrambling to figure out how to hold onto their precious data. Browsers that are already tough on cookies command a significant market share. Dig deeper: 6 data collection tactics for marketing in the cookieless future.

Analytics 104

Analytics Advertising Advertisers Acquisition Marketing 104

Sprout Social

FEBRUARY 21, 2023

At Sprout Social, we’ve completed two acquisitions, facilitated dozens of integrations and collaborated on countless co-marketing opportunities with our partners. We’re freshly on the heels of our second acquisition , a sentiment analysis and natural language processing company called Repustate. Business is no different.

Manufacturing 80

Manufacturing Acquisition Marketing Customer Product 80

Sprout Social

DECEMBER 14, 2020

Many social media marketing leaders also had to scrap their original strategies because they were no longer relevant or appeared inconsiderate. Lindsay Bruce , the marketing manager of SMB at Twitter, shares her thoughts on why listening is going to be an important tool in 2021. Values-led marketing matters. — jayde i.

Social Media Marketing 140

Social Media Marketing Acquisition Marketing Management Health 140

Adobe Experience Cloud Blog

DECEMBER 4, 2008

This was because it takes time for the recurring revenues to build up enough to cover the fixed and semi-fixed costs of development, marketing and sales. However, one trap that companies run into is investing in marketing automation that is not as fast, nimble or flexible as tools like salesforce.com or WebEx.

Customer Acquisition 49

Customer Acquisition Customer CRM Management 49