Martech

APRIL 18, 2024

I’ve been writing about marketing tools for over a decade, and some of my earliest published articles were about the new breed of social media monitoring tools. Finally, I’ll conclude with a guide to the most popular and powerful AI models available today, along with my short list of AI marketing tools worth paying for.

Price 130

Price User-Generated Education eBook 130

Search Engine Land

APRIL 29, 2024

Today’s effective PPC strategies differ from previous years. B2B marketers must adapt and zero in on: Hyper-personalization using first-party data. Leveraging account-based marketing to target high-intent audiences. Dig deeper: The search marketer’s new imperative: Capturing first-party data 2. See terms.

eBook 97

eBook Whitepaper Copywriting Education 97

Search Engine Land

JANUARY 8, 2024

As search engines increasingly leverage AI to anticipate user intent, we must completely rethink our strategies and balance human creativity and AI efficiency to stay ahead. This shift demands a change in SEO strategies – prioritizing creativity and relevance over mere keyword density. Consider Google’s BERT algorithm.

Transform 129

Transform User-Generated SEO Analytics 129

Hootsuite

APRIL 25, 2024

In the dog-eat-dog world of social media content, many marketers and creators will do anything to stay ahead. From Hootsuite’s Swiss army knife versatility to Talkwalker’s data-driven insights and Pocket’s simplicity, discover which content curation tool best aligns with your social strategy. Media monitoring.

Management 80

Management Price Analytics User-Generated 80

Sprout Social

APRIL 17, 2024

Chatbots are strategic assets that enhance your customer care and marketing strategies. We’ll also compare some of the leading platforms in the market so you’re equipped to select the best solution for optimizing your customer connections. But where do you start with building a chatbot? Here are a few to consider.

Customer 106

Customer Non-Profit Real Estate Transform 106

Search Engine Land

MARCH 11, 2024

Enter generative AI – artificial intelligence technology so advanced and humanlike that it has changed how we create, manage and deliver content. By analyzing engagement metrics, conversion rates and audience feedback, content management systems can refine their content strategies and continuously improve the effectiveness of their campaigns.

Management 124

Management User-Generated Analytics SEO 124

Search Engine Land

FEBRUARY 12, 2024

This year will be a transformative year for digital marketers, as the cookie finally makes its long-anticipated exit. First-party data is center stage as marketers look for fresh opportunities to preserve addressability and scale. Analytics: Fine-tuning media placements for optimal performance.

Real Estate 106

Real Estate Transform Analytics Digital Marketing 106

Martech

MARCH 21, 2024

As artificial intelligence technologies rapidly advance, marketing teams are tasked with integrating these powerful tools into their existing operations. This sets the course for your entire AI-driven strategy. As you craft these objectives, consider the following points: Marketing efficiency. ROI measurement.

Transform 106

Transform Analytics CMO CRM 106

Search Engine Land

MARCH 20, 2024

Defining the position-less marketer The position-less marketer, akin to versatile players in sports or music, excels in reshaping traditional marketing roles to drive business outcomes in the digital realm. This dynamic approach emphasizes adaptability and collaboration, fostering agility in marketing strategies.

Traditional Marketing 94

Traditional Marketing Marketing Marketers Copywriting 94

SmartBrief - Marketing

FEBRUARY 20, 2024

This emphasizes the importance of adopting mobile-first marketing strategies. Let’s explore why mobile-first strategies are crucial for success in a highly competitive market and then dive into the mobile-first marketing strategies themselves.

Marketing Strategy 101

Marketing Strategy Marketing Marketers SEO 101

SocialPilot

MARCH 12, 2024

Remember, Instagram allows you to schedule only 25 posts from one account up to 75 days in advance. For more advanced features, a third-party scheduling tool is advised. Only 75-Days Advance : A reel through Instagram native feature can be scheduled for up to 75 days in advance.

Transform 86

Transform User-Generated Analytics Management 86

Martech

FEBRUARY 22, 2024

Salsify’s Salsify PXM Advance is a new version of its Product Experience Management platform. is an AI-powered SEO platform that uses machine learning to deliver customized recommendations and strategies. The company also launched prlinkr.com which creates PR SEO backlinks strategies. Seode AI’s Seode.ai Get MarTech!

User-Generated 89

User-Generated PR Marketing Automation Platform Social Media Marketing 89

Hootsuite

MARCH 1, 2024

Free 30-Day Trial Can you schedule Threads posts in advance? If you’re reading this article, chances are you’ve already got a reason (or three) to want to schedule Threads in advance, but just in case, here are some benefits to consider. Bonus: Get a free social media strategy template to quickly and easily plan your own strategy.

Health 107

Health Social Media Marketing Management Analytics 107

Martech

FEBRUARY 8, 2024

Data has fueled digital marketing for many years. As marketing has evolved, the amount of data we have access to and the importance of using it correctly continues to grow. Building strong data foundations Recently, we have seen some revolutionary new technologies introduced to digital marketing.

Transform 112

Transform Finance Marketing Marketers 112

Martech

APRIL 22, 2024

A lot of our very big enterprise customers are very concerned about using generative AI without understanding how it was trained,” Adobe chief strategy officer Scott Belsky told TechCrunch last year. This has created a big marketing problem for Adobe and potentially a big legal problem for Firefly’s users. But we don’t know that.

Law 108

Law User-Generated Promotion Branding 108

Martech

MARCH 20, 2024

.” Defining the position-less marketer The position-less marketer, akin to versatile players in sports or music, excels in reshaping traditional marketing roles to drive business outcomes in the digital realm. This dynamic approach emphasizes adaptability and collaboration, fostering agility in marketing strategies.

Traditional Marketing 81

Traditional Marketing Marketing Marketers Copywriting 81

Search Engine Land

FEBRUARY 8, 2024

One of the great tragedies of the digital marketing world is that “ PPC ” folks and “paid social” folks don’t see themselves at the same marketing table – even as ad networks push them closer and closer. Historically, keywords have been central to PPC strategies, serving as the core of most campaigns. Yet, as paid media (i.e.,

Price 129

Price Advertising Advertisers Digital Marketing 129

Marketing Insider Group

MAY 24, 2023

No matter what tools you have, you probably do a lot of your marketing research on good old Google. The search engine giant stomps the competition with over 90% of the market share, while the closest challenger barely gets 3%. That’s the reason you need advanced Google search strategies.

Content Marketing 117

Content Marketing Marketing Marketers Market Research 117

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. They’re eagerly adopting AI-enabled data for AI marketing to thrive and evolve in a data-driven and dynamic business environment. Enter AI analytics. What are the four pillars of AI Analytics?

Analytics 115

Analytics Transform Key Performance Indicator CRM 115

Martech

FEBRUARY 14, 2024

Consumer expectations for highly personalized marketing interactions have reached an all-time high. Marketers are very aware of this: 90% say personalization significantly contributes to business profitability, according to Think with Google research. and turn it into structured data that can be used for identity resolution.

Law 108

Law Personalized Marketing Branding Marketing Strategy 108

Search Engine Land

JANUARY 24, 2024

This rating reflects a product’s potential or current market success. Using product scoring, you can systematically choose which products to emphasize in your marketing and sales efforts, focusing on those with the strongest potential for advertising success. Preorder ratio. Business email address Subscribe Processing.

Product 102

Product Transform Price Market Trends 102

Martech

APRIL 17, 2024

Here are three steps email marketers can and should take now — even if they’re not “bulk” senders — to stay on Google’s good side and keep their email compliance up to speed, regardless of their ESP. Proactive strategies to address those mistakes before Google does. Proactive strategies to address those mistakes before Google does.

Law 96

Law Email Marketing CRM Customer 96

Search Engine Land

FEBRUARY 20, 2024

Brands and marketers can use this data to make informed decisions about how to optimize their monetization strategies more effectively based on past success. VOD, or Video on Demand, is a YouTube feature that lets creators upload videos in advance for viewers to watch whenever they want, different from live streams. Why we care.

Analytics 111

Analytics Search Marketers Branding Marketing 111

Martech

APRIL 16, 2024

It’s important to start monitoring consent management as part of your digital analytics strategy. For example, if the user opts out of marketing cookies, you cannot execute any tracking pixel code scripts provided by your ad platform (Google Ads, Meta, etc.). Fuel for your marketing strategy.

Analytics 122

Analytics Law Marketing Marketers 122

Martech

FEBRUARY 13, 2024

You’ve explored the crucial link between your martech stack and strategic goals in “ The CMO’s guide to aligning martech and business strategy ,” understanding why syncing these elements boosts efficiency, customer value and growth. Which key goals will your marketing efforts affect?

Transform 92

Transform eCommerce Retail Marketing Automation Platform 92

Search Engine Land

APRIL 9, 2024

PPC experts have consistently emphasized the importance of leveraging AI to stay ahead in marketing. Google Cloud’s advanced gen AI tools will be integrated with WPP’s proprietary marketing and advertising data. I believe this will be a game-changer for our clients and the marketing industry at large.”

Transform 138

Transform User-Generated Traditional Marketing Advertising 138

Rock Content

MARCH 22, 2024

Staying on top of B2B marketing trends is essential for any successful brand or company today. Yet, it seems that just when you get going with your current strategies, something changes. As we move further into 2024, certain trends are gaining momentum, changing the way you need to think about your digital marketing strategy.

Customer loyalty 78

Customer loyalty Marketing Marketers CMO 78

Martech

JANUARY 30, 2024

Advancements in data and technology are meant to make our lives easier. As your organization incorporates technological advancements, you must factor data security and privacy into your strategy — and that doesn’t just mean installing a firewall or avoiding suspicious emails. So, how do you create this stronghold?

Customer 100

Customer Finance PR CMO 100

Customers.ai

MARCH 19, 2024

By weaving together creativity, technology, and data-driven strategies, there’s a huge opportunity to transform these visitors into loyal customers. With this information in hand, we can market to them in a more effective way. With customer journey tracking, we can see what is successful and allocate marketing spend more effectively.

Customer Journey 64

Customer Journey Transform Outbound Marketing CRM 64

Search Engine Land

SEPTEMBER 6, 2023

These are good skills, but the best link building methods are based on the marketing of content. This is the marketing of content, which is a different skill than traditional link building. The second path is to be a marketer of content. Outreach uses tactics from influencer marketing and digital PR to secure links.

PR 137

PR SEO Health Influencer Marketing 137

Search Engine Land

FEBRUARY 5, 2024

It can come up with strategies and automate processes. Dig deeper: 10 ways to leverage generative AI for advanced SEO Limitations of AI in the workplace At first glance, it seems like AI could solve many commercial problems. However, severe limitations still make it a tool rather than a replacement in search marketing.

SEO 126

SEO PR Communications Search Marketers 126

SmartBrief - Marketing

FEBRUARY 8, 2024

Digital out-of-home advertising has expanded rapidly over the past few years, advancing from traditional billboards to dynamic digital displays that captivate passersby with vibrant, interactive content. Seamless omnichannel integration Integrating DOOH into the broader omnichannel marketing mix is set to redefine advertising strategies.

Transform 73

Transform Energy Advertising Advertisers 73

Influence & Co

SEPTEMBER 20, 2023

When SEO strategy comes up, people’s minds immediately go to on-site content. But optimization is an opportunity to align every element of your content marketing strategy around a collection of phrases that define your company, educate your audience at every turn, and advance your content marketing and overall business goals.

SEO 98

SEO Education Content Marketing Marketing Strategy 98

Search Engine Land

AUGUST 30, 2023

Google Ads has been around for 23 years and is arguably the most complex PPC ad platform within digital marketing. On the one hand, I think it reduces friction on campaign setup for the less marketing savvy. However, as someone who has dedicated their professional career to digital marketing, it can cause frustration.

eCommerce 133

eCommerce Retail Digital Marketing Advertising 133

OnPassive Marketing

NOVEMBER 24, 2023

In a world where artificial intelligence (AI) is reshaping the marketing landscape, staying updated with AI advancements is no longer optional but a necessity for marketers. AI tools and technologies are reshaping the way marketing professionals approach their strategies.

User-Generated 97

User-Generated CRM Analytics Marketing 97

Sprout Social

APRIL 29, 2024

Need to increase your share of voice in the UK market? And so, partnering with local influencers for influencer marketing enables you to tap into their deep understanding of local trends, cultural nuances and audience preferences. For brands and marketers, Instagram is the place to be if you want to connect with UK audiences.

Branding 103

Branding Fashion Food COS 103

Martech

APRIL 30, 2024

Marketing technology is the backbone of marketing operations, enabling organizations to efficiently and effectively manage campaigns, analyze data and engage customers. Martech optimization is a systematic and ongoing process of evaluating, adjusting and enhancing the components of a company’s marketing technology stack.

CRM 93

CRM New Technology Marketing Marketers 93