Hubspot Marketing

DECEMBER 3, 2024

As you create new demand, you expand the pool of customers that your direct response advertising can capture efficiently. The Bottom Line for Choosing Sustainable Advertising Metrics The path to sustainable growth isn't about choosing between measurable and unmeasurable marketing — it’s about building a framework that accommodates both.

Advertisers 116

Advertisers Advertising CMO Branding 116

illumin

JUNE 18, 2025

Digital audio advertising is a form of online advertising that involves the promotion of products or services through audio channels. UPDATED JUNE 2025) Before exploring programmatic audio advertising, it is essential to understand the foundational principles. What is audio advertising? What is audio advertising?

Advertisers 86

Advertisers Advertising Marketing Mix Energy 86

Hubspot Marketing

MAY 8, 2025

I can't imagine any company today experiencing substantial growth without proper social media advertising. Advertising is how businesses promote themselves and what they sell to their audience members. With billions of people on social media, it's clear why businesses choose to advertise and promote themselves through this medium.

Advertisers 105

Advertisers Advertising User-Generated Promotion 105

Martech

MARCH 7, 2025

advertisers (94%) are worried about the impact of tariffs on ad spending, according to an IAB survey. Budget contractions are anticipated to peak mid-year, with 45% of advertisers planning to reduce overall ad spend. Budget contractions are anticipated to peak mid-year, with 45% of advertisers planning to reduce overall ad spend.

Advertisers 114

Advertisers Advertising Analytics Price 114

Search Engine Roundtable

JUNE 30, 2025

Microsoft released its Microsoft Advertising trust and safety report, which revealed it removed or restricted over one billion ads. The company also suspended over 475,000 advertiser accounts over the year.

Advertisers 104

Advertisers Advertising 104

illumin

JUNE 24, 2025

How can WhatsApp advertising potentially impact its users? In 2023 , it was reported that Meta initially was exploring ways to bring advertising to WhatsApp. No gimmicks! ” The company now says its decision to shift away from that stance comes from identifying a space for advertising that doesn’t disrupt private messaging.

Advertising 87

Advertising Advertisers User-Generated Promotion 87

Marketing Insider Group

MAY 12, 2025

Pay-per-click (PPC) advertising can rapidly boost visibility, but success depends on strategy. Focus your PPC advertising strategies on high-intent, transactional keywords that signal the user is ready to take action. With so many moving parts from keywords to landing pages even small missteps can drain your budget.

Advertisers 103

Advertisers Advertising Real Estate Shipping 103

The Drum

JUNE 19, 2025

The Advertising Standards Authority’s Guy Parker unpacks research that indicates how brands are failing to best reflect the lived experiences of the modern elderly by focusing chiefly on extremes like skydiving or will-writing. How old is “old”? In 2025, the answer to that question is not black and white. Read more here

Fashion 92

Fashion Advertisers Advertising Health 92

Search Engine Roundtable

JULY 2, 2025

Microsoft Advertising will soon retire Target CPA and Target ROAS as a standalone bidding strategies. Instead, those bidding strategies will be merged with Max Conversions and Max Conversion Value. This will happen on August 4, 2025, said Navah Hopkins from Microsoft.

Advertisers 106

Advertisers Advertising 106

Aspiration Marketing

OCTOBER 22, 2024

This constant barrage of irrelevant advertising has led to a growing distrust of traditional marketing tactics. Imagine scrolling through your social media feed only to be bombarded with endless ads for products you have no interest in. It's a frustrating experience, one that countless consumers face daily. Enter content marketing.

Content Marketing 264

Content Marketing Traditional Marketing Marketing Marketers 264

Martech

AUGUST 7, 2024

This shift impacts advertisers using Google’s simplified campaign management tool and signals a broader push towards AI-driven, cross-platform advertising solutions. Google is discontinuing its Smart Campaigns offering and integrating its features into Performance Max campaigns. Why we care. The big picture.

Advertisers 127

Advertisers Advertising Management Customer 127

Martech

OCTOBER 4, 2024

Google’s pivot on deprecating third-party cookies has caused uncertainty in the digital advertising industry. The move has sparked speculation about the future of privacy-focused advertising and the impact on businesses that have been preparing for a cookieless future. Drawing parallels: Google and Apple’s iOS 14.5+

Transform 135

Transform Advertisers Advertising User-Generated 135

Martech

SEPTEMBER 6, 2024

Having inserted itself into all aspects of the digital advertising marketplace, Google has used anticompetitive, exclusionary, and unlawful means to eliminate or severely diminish any threat to its dominance over digital advertising technologies,” the DOJ said when it filed the lawsuit. That trial begins Monday.

Advertisers 116

Advertisers Advertising Product Place 116

Martech

JANUARY 10, 2025

For example, more (47%) baby boomers felt negatively when they received an advertisement for a product after discussing or mentioning a product or brand online than younger generations. Bridging the gap between marketing and advertising technology is crucial for seamless integration and compliance. But differences in attitudes exist.

Manufacturing 127

Manufacturing Advertisers Advertising User-Generated 127

Martech

DECEMBER 9, 2024

The global advertising market is set to exceed $1 trillion in revenue for the first time in 2024, according to a report by GroupM, a media agency under the holding company WPP. The reportsuggests that advertising growth will remain centered on tech platforms, with their share increasing alongside advancements in AI. Why we care.

Transform 120

Transform Advertisers Advertising Marketers 120

Martech

OCTOBER 29, 2024

It’s a week until Election Day and the political rhetoric and advertising are running at a deafening volume and staggering velocity. Regional brands in swing states also got some relief, as political advertisers maxed out linear TV, but left some CTV inventory for brands. Politics drive up CPMs. over last year. That said, the 10.5%

Branding 119

Branding Advertisers Advertising Price 119

Martech

JANUARY 2, 2025

Orange Apron Media, Home Depot’s RMN, launched a self-service platform for advertisers last October called Orange Access. Home Depot hosted its first-ever InFronts advertiser event last year. However, because of the growing reach of RMNs, customers can be influenced by advertisers higher up in the funnel.

Retail 119

Retail Transform Advertisers Advertising 119

SMEI

MARCH 5, 2025

Utilize online sales channels, digital advertising, and social media to bypass some of the barriers posed by trade wars. Leverage Digital Platforms for Global Reach E-commerce and digital marketing have made it easier than ever to reach international customers without the need for a physical presence.

Manufacturing 274

Manufacturing Finance Transform Logistics 274

Social Media Examiner

NOVEMBER 14, 2024

Are you struggling to keep up with the latest Meta advertising changes? Wondering how AI is reshaping the ads landscape? In this article, we'll explore important Facebook and Instagram ad updates for marketers.

Advertisers 137

Advertisers Advertising Marketing Marketers 137

Backlinko

JANUARY 23, 2025

Pay-per-click (PPC) advertising is one of the most effective paid channels helping businesses increase visibility and build awareness. market share of digital advertising, more than any other advertising format (display, video or audio) ( IAB ) In the US, Google dominates the search advertising market, accounting for 50.5%

B2C 119

B2C Advertisers Advertising Content Marketing 119

Martech

APRIL 3, 2025

In the marketing world, there are significant worries tariffs will take a bite out of advertising budgets. Advertising budgets are always on the chopping block When margins are tight, advertising is often among the first things businesses cut as they try to balance spending money and encouraging sales. over 2024 to between $5.42

Retail 117

Retail Advertisers Advertising Price 117

Trade Press Services Newsletter

JULY 11, 2024

Traditional advertising often lacks the credibility needed to influence such decisions. Why Influencer Marketing Works for B2B Businesses There are several factors driving the evolution of influencer marketing in B2B sectors: The Growing Significance of Trust In B2B markets, trust is paramount.

Influencer Marketing 232

Influencer Marketing Thought Leadership B2C Transform 232

Martech

APRIL 24, 2025

. “Over five years, several pivots, countless think pieces and one antitrust verdict laterwe’re right back where we started,” said Kartal Goksel, CTO at contextual advertising company Seedtag. “Open web advertising must evolve or face extinction.” Email: Business email address Sign me up! Processing.

Advertisers 125

Advertisers Advertising Marketing Marketers 125

Martech

JANUARY 22, 2025

dropped 51 percentage points from Q4 2023 to 13%, according to digital advertising company Tinuiti. These latest figures show the momentum that social media and commerce carry into 2024, although digital advertising overall expects a slowdown in growth in the coming year. elections, and down from 64% YOY growth in Q4 2023.

Advertisers 114

Advertisers Advertising Product Place 114

Martech

DECEMBER 5, 2024

Almost half of advertisers now “completely” or “mostly” trust AI adtech to make decisions about campaigns without human oversight — up from 25% last year, according to a report from Advertiser Perceptions, a business intelligence provider. announces AI for programmatic advertising: Two new AI tools are coming in January 2025.

Food 117

Food User-Generated Advertisers Advertising 117

SmartBrief - Marketing

DECEMBER 3, 2024

It’s also developing its Privacy Sandbox to provide alternative ways for advertisers to target online consumers, one of which is via a Topics feature that identifies users based on their browsing interests. Alternative identifiers The digital advertising industry will continue to innovate with alternative solutions to cookies.

Marketing 126

Marketing Marketers Advertisers Advertising 126

Martech

MARCH 11, 2025

Dig deeper: How to influence Google’s AI Overviews Advertiser concerns Industry experts express mixed feelings about ads in Googles conversational AI environments: Melissa Mackey, head of paid search at Compound Growth Marketing, finds AI Overview ads compelling because they can effectively answer user questions.

User-Generated 122

User-Generated Advertisers Advertising Price 122

The Drum

JUNE 4, 2025

We catch up with the chief digital officer at the ANA Masters of B2B Marketing conference in Naples, Florida. Lou Cohen doesn’t just teach marketing – he’s trying to rewire it. As chief digital officer for EY Americas and a professor at NYU, Yeshiva University and Baruch College, Cohen sits at the crossroads of theory and practice.

Advertisers 91

Advertisers Advertising Marketers Marketing 91

The Drum

JUNE 27, 2025

From Mother’s sleepless Ikea pitch to launching ‘Here come the girls’ for Boots, Mark Harrison’s career has been shaped by big ideas, big characters and the odd backseat pep talk. Now leading creative at People’s Postcode Lottery, he shares the lessons that still drive him today.

Advertisers 68

Advertisers Advertising Marketers Marketing 68

SmartBrief - Marketing

OCTOBER 30, 2024

The world of marketing moves at a rapid pace, yet nothing appears to break from traditional out-of-home advertising. The effectiveness of these advertising campaigns has often been measured using broad metrics like estimated impressions and brand recall studies. Predictive analytics.

Transform 126

Transform Analytics Marketing Marketers 126

Hubspot Marketing

JULY 23, 2024

It broke the norms for newspaper advertising with an overwhelming amount of white space that caught attention and challenged the industry norms, showcasing the car’s unusually small design as a benefit, not a drawback. Ahluwalia and Burnkrant wanted to see if certain types of language made for more effective advertising copy.

Promotion 131

Promotion User-Generated Advertisers Advertising 131

illumin

JUNE 15, 2025

UPDATED: JUNE 2025) MarTech (Marketing Technology) and AdTech (Advertising Technology) are distinct aspects of modern marketing that are differentiated and simultaneously overlap and complement each other. Adtech is the use of technology to automate and optimize the buying, selling, and delivery of digital advertising. What is MarTech?

CRM 103

CRM Law Advertisers Advertising 103

Martech

APRIL 22, 2025

. “It is this fundamental change that will likely force Google to re-evaluate its monetization strategies and identify key areas for future investment, particularly as the potential separation of its ad exchange and advertising units moves forward.” “It’s not just about moving dollars. .

Advertisers 103

Advertisers Advertising Marketing Marketers 103

Neil Patel

JUNE 25, 2025

Key Takeaways Paid media is any form of paid advertising on a platform you don’t own. Influencer recommendations, advertorials, and sponsorships are well-known forms of native advertising. Paid Social Media Advertising Social media advertising is big business. Here’s an example of paid media advertising on Facebook.

User-Generated 97

User-Generated Advertisers Advertising Direct Mail 97

Martech

FEBRUARY 3, 2025

A brief history of Super Bowl advertising Super Bowl advertising has evolved significantly since the first game in 1967. The unique aspect of Super Bowl advertising is that it’s not just about the game; it is an event in itself. Q: Has the Super Bowl always been this important to marketers?

Transform 114

Transform Price Entertainment Advertisers 114

Martech

NOVEMBER 15, 2024

First-party data took on increased importance in 2024 as Google planned to deprecate third-party cookies in its Chrome browser, throwing the advertising ecosystem into potential chaos. It’s the key to personalization and can have a significant impact on your return on advertising spend (ROAS) when it’s used in paid media campaigns.

Customer Journey 117

Customer Journey Marketing Marketers Advertisers 117