Martech

DECEMBER 27, 2024

Google Ads recently introduced a new dashboard tool called Brand Report, and for brand advertisers, this could be a game-changer. The Brand Report solves a major pain point for brand advertisers. Make faster, more informed decisions about your brand advertising investments. ” Why we care. Processing.

Advertising 113

Advertising Advertisers Key Performance Indicator Branding 113

Marketing Insider Group

JANUARY 8, 2025

Standing out in a sea of advertisements is no small feat and will take some effort. Native advertising is a subtle yet valuable approach that blends promotional content seamlessly into the format of the platform it appears on. What is Native Advertising? Examples of native advertising are everywhere.

Advertising 112

Advertising Advertisers Promotion Entertainment 112

illumin

JUNE 18, 2025

Digital audio advertising is a form of online advertising that involves the promotion of products or services through audio channels. UPDATED JUNE 2025) Before exploring programmatic audio advertising, it is essential to understand the foundational principles. What is audio advertising? What is audio advertising?

Advertising 86

Advertising Advertisers Marketing Mix Energy 86

Hubspot Marketing

MAY 8, 2025

I can't imagine any company today experiencing substantial growth without proper social media advertising. Advertising is how businesses promote themselves and what they sell to their audience members. With billions of people on social media, it's clear why businesses choose to advertise and promote themselves through this medium.

Advertising 109

Advertising Advertisers User-Generated Promotion 109

illumin

JUNE 24, 2025

How can WhatsApp advertising potentially impact its users? In 2023 , it was reported that Meta initially was exploring ways to bring advertising to WhatsApp. No gimmicks! ” The company now says its decision to shift away from that stance comes from identifying a space for advertising that doesn’t disrupt private messaging.

Advertising 105

Advertising Advertisers User-Generated Promotion 105

Martech

MARCH 7, 2025

advertisers (94%) are worried about the impact of tariffs on ad spending, according to an IAB survey. Budget contractions are anticipated to peak mid-year, with 45% of advertisers planning to reduce overall ad spend. Budget contractions are anticipated to peak mid-year, with 45% of advertisers planning to reduce overall ad spend.

Advertising 115

Advertising Advertisers Analytics Price 115

Buffer Marketing

JANUARY 9, 2025

A TikTok ad is an advertisement by a brand or creator appearing on people’s For You page. In this article, we’ll cover all of it so you can advertise on TikTok with confidence. But first… Should you advertise on TikTok? Here, you decide your advertising objective. Enter: TikTok ads. Is it worth it?

Advertising 109

Advertising Advertisers User-Generated Gen Z 109

Search Engine Roundtable

JUNE 30, 2025

Microsoft released its Microsoft Advertising trust and safety report, which revealed it removed or restricted over one billion ads. The company also suspended over 475,000 advertiser accounts over the year.

Advertising 100

Advertising Advertisers 100

Marketing Insider Group

MAY 12, 2025

Pay-per-click (PPC) advertising can rapidly boost visibility, but success depends on strategy. Focus your PPC advertising strategies on high-intent, transactional keywords that signal the user is ready to take action. With so many moving parts from keywords to landing pages even small missteps can drain your budget.

Advertising 103

Advertising Advertisers Real Estate Shipping 103

The Drum

JUNE 19, 2025

The Advertising Standards Authority’s Guy Parker unpacks research that indicates how brands are failing to best reflect the lived experiences of the modern elderly by focusing chiefly on extremes like skydiving or will-writing. How old is “old”? In 2025, the answer to that question is not black and white. Read more here

Fashion 89

Fashion Advertising Advertisers Health 89

Search Engine Journal

JULY 8, 2025

Want better ROI from Microsoft Advertising? In this week's Ask A PPC, Navah Hopkins tackles common frustrations and shows what profitable advertisers do differently. The post Ask A PPC: How To Make Microsoft Advertising Profitable appeared first on Search Engine Journal.

Advertising 78

Advertising Advertisers 78

Aspiration Marketing

OCTOBER 22, 2024

This constant barrage of irrelevant advertising has led to a growing distrust of traditional marketing tactics. Imagine scrolling through your social media feed only to be bombarded with endless ads for products you have no interest in. It's a frustrating experience, one that countless consumers face daily. Enter content marketing.

Content Marketing 264

Content Marketing Traditional Marketing Marketers Marketing 264

The Drum

JULY 4, 2025

From chasing down Sir John Hegarty to leading India’s creative charge, FCB Ulka’s Suchitra Gahlot on Cannes wins, Ghibli filters and why the best creatives don’t always take the straightest path. How do you become one of Asia’s top creative leaders? Winning multiple Cannes Lions, having a problem-solving mind and… stalking Sir John Hegarty.

Advertising 98

Advertising Advertisers Branding 98

Martech

AUGUST 7, 2024

This shift impacts advertisers using Google’s simplified campaign management tool and signals a broader push towards AI-driven, cross-platform advertising solutions. Google is discontinuing its Smart Campaigns offering and integrating its features into Performance Max campaigns. Why we care. The big picture.

Advertising 129

Advertising Advertisers Management Customer 129

Martech

OCTOBER 4, 2024

Google’s pivot on deprecating third-party cookies has caused uncertainty in the digital advertising industry. The move has sparked speculation about the future of privacy-focused advertising and the impact on businesses that have been preparing for a cookieless future. Drawing parallels: Google and Apple’s iOS 14.5+

Transform 136

Transform Advertising Advertisers User-Generated 136

Martech

SEPTEMBER 6, 2024

Having inserted itself into all aspects of the digital advertising marketplace, Google has used anticompetitive, exclusionary, and unlawful means to eliminate or severely diminish any threat to its dominance over digital advertising technologies,” the DOJ said when it filed the lawsuit. That trial begins Monday.

Advertising 117

Advertising Advertisers Product Place 117

The Drum

JULY 11, 2025

He’s gone from agency boardrooms to TikTok’s trend feed. Now, Tom Skinner explains what today’s creatives need to thrive in a faster, looser, louder world. It was perhaps inevitable that Tom Skinner would end up overseeing creative for a platform dedicated to encouraging the wider world to embrace their creative side.

Advertising 85

Advertising Advertisers 85

Martech

JANUARY 10, 2025

For example, more (47%) baby boomers felt negatively when they received an advertisement for a product after discussing or mentioning a product or brand online than younger generations. Bridging the gap between marketing and advertising technology is crucial for seamless integration and compliance. But differences in attitudes exist.

Manufacturing 128

Manufacturing Advertising Advertisers User-Generated 128

Martech

DECEMBER 9, 2024

The global advertising market is set to exceed $1 trillion in revenue for the first time in 2024, according to a report by GroupM, a media agency under the holding company WPP. The reportsuggests that advertising growth will remain centered on tech platforms, with their share increasing alongside advancements in AI. Why we care.

Transform 121

Transform Advertising Advertisers Marketers 121

Martech

OCTOBER 29, 2024

It’s a week until Election Day and the political rhetoric and advertising are running at a deafening volume and staggering velocity. Regional brands in swing states also got some relief, as political advertisers maxed out linear TV, but left some CTV inventory for brands. Politics drive up CPMs. over last year. That said, the 10.5%

Branding 120

Branding Advertising Advertisers Price 120

Martech

JANUARY 2, 2025

Orange Apron Media, Home Depot’s RMN, launched a self-service platform for advertisers last October called Orange Access. Home Depot hosted its first-ever InFronts advertiser event last year. However, because of the growing reach of RMNs, customers can be influenced by advertisers higher up in the funnel.

Retail 120

Retail Transform Advertising Advertisers 120

Hubspot Marketing

JULY 26, 2024

This guide has everything you need to know about Consent Mode, including what it is, why it should matter to website owners or advertisers, and how to activate it in no time. To respect user consent , it adjusts how Google tags behave based on the consent status for advertising or analytics trackers given on the website’s banner.

Law 130

Law Analytics Advertising Advertisers 130

SMEI

MARCH 5, 2025

Utilize online sales channels, digital advertising, and social media to bypass some of the barriers posed by trade wars. Leverage Digital Platforms for Global Reach E-commerce and digital marketing have made it easier than ever to reach international customers without the need for a physical presence.

Manufacturing 274

Manufacturing Finance Transform Logistics 274

Martech

APRIL 3, 2025

In the marketing world, there are significant worries tariffs will take a bite out of advertising budgets. Advertising budgets are always on the chopping block When margins are tight, advertising is often among the first things businesses cut as they try to balance spending money and encouraging sales. over 2024 to between $5.42

Retail 119

Retail Advertising Advertisers Price 119

Social Media Examiner

NOVEMBER 14, 2024

Are you struggling to keep up with the latest Meta advertising changes? Wondering how AI is reshaping the ads landscape? In this article, we'll explore important Facebook and Instagram ad updates for marketers.

Advertising 137

Advertising Advertisers Marketers Marketing 137

Backlinko

JANUARY 23, 2025

Pay-per-click (PPC) advertising is one of the most effective paid channels helping businesses increase visibility and build awareness. market share of digital advertising, more than any other advertising format (display, video or audio) ( IAB ) In the US, Google dominates the search advertising market, accounting for 50.5%

B2C 117

B2C Advertising Advertisers Content Marketing 117

Martech

APRIL 24, 2025

. “Over five years, several pivots, countless think pieces and one antitrust verdict laterwe’re right back where we started,” said Kartal Goksel, CTO at contextual advertising company Seedtag. “Open web advertising must evolve or face extinction.” Email: Business email address Sign me up! Processing.

Advertising 126

Advertising Advertisers Marketers Marketing 126

Martech

JANUARY 22, 2025

dropped 51 percentage points from Q4 2023 to 13%, according to digital advertising company Tinuiti. These latest figures show the momentum that social media and commerce carry into 2024, although digital advertising overall expects a slowdown in growth in the coming year. elections, and down from 64% YOY growth in Q4 2023.

Advertising 116

Advertising Advertisers Product Place 116

Martech

DECEMBER 5, 2024

Almost half of advertisers now “completely” or “mostly” trust AI adtech to make decisions about campaigns without human oversight — up from 25% last year, according to a report from Advertiser Perceptions, a business intelligence provider. announces AI for programmatic advertising: Two new AI tools are coming in January 2025.

Food 118

Food User-Generated Advertising Advertisers 118

SmartBrief - Marketing

DECEMBER 3, 2024

It’s also developing its Privacy Sandbox to provide alternative ways for advertisers to target online consumers, one of which is via a Topics feature that identifies users based on their browsing interests. Alternative identifiers The digital advertising industry will continue to innovate with alternative solutions to cookies.

Marketers 126

Marketers Marketing Advertising Advertisers 126

Martech

MARCH 11, 2025

Dig deeper: How to influence Google’s AI Overviews Advertiser concerns Industry experts express mixed feelings about ads in Googles conversational AI environments: Melissa Mackey, head of paid search at Compound Growth Marketing, finds AI Overview ads compelling because they can effectively answer user questions.

User-Generated 123

User-Generated Advertising Advertisers Price 123

Hubspot Marketing

JANUARY 27, 2025

and Canadian advertisers spent an estimated $69 billion on TV advertising. The top 10 TV advertisers in the U.S. Advertisers] hire these big celebrities. But lets give this question some context: In 2024 (Kansas City Chiefs 25 - San Francisco 49ers 22), U.S. Thats the GDP of Costa Rica. million ($20.5 million today).

Advertising 117

Advertising Advertisers Price Food 117

Hubspot Marketing

JULY 23, 2024

It broke the norms for newspaper advertising with an overwhelming amount of white space that caught attention and challenged the industry norms, showcasing the car’s unusually small design as a benefit, not a drawback. Ahluwalia and Burnkrant wanted to see if certain types of language made for more effective advertising copy.

Promotion 137

Promotion User-Generated Advertising Advertisers 137

Trade Press Services Newsletter

JULY 11, 2024

Traditional advertising often lacks the credibility needed to influence such decisions. Why Influencer Marketing Works for B2B Businesses There are several factors driving the evolution of influencer marketing in B2B sectors: The Growing Significance of Trust In B2B markets, trust is paramount.

Influencer Marketing 232

Influencer Marketing Thought Leadership B2C Transform 232

SmartBrief - Marketing

OCTOBER 30, 2024

The world of marketing moves at a rapid pace, yet nothing appears to break from traditional out-of-home advertising. The effectiveness of these advertising campaigns has often been measured using broad metrics like estimated impressions and brand recall studies. Predictive analytics.

Transform 126

Transform Analytics Marketers Marketing 126

Hubspot Marketing

NOVEMBER 14, 2024

I'm personally most interested in how it can help with advertising, content, and customer engagement since these are most important to me as I help my neighborhood business. From there, I can craft an advertising strategy tailored to them, thus boosting the studio's visibility and gaining more students.

User-Generated 132

User-Generated Analytics Advertising Advertisers 132