Hubspot Marketing

SEPTEMBER 12, 2024

If your answer is yes, you may want to learn about Point-of-Need paid advertising opportunities. Too many advertisers stick to the basics — they pour money into Google keywords, Facebook ads, maybe even a few billboards or podcast spots. What is Point-of-Need advertising and why does it matter? Kieran and I have you covered.

Advertisers 111

Advertisers Advertising Transform CMO 111

Martech

DECEMBER 27, 2024

Google Ads recently introduced a new dashboard tool called Brand Report, and for brand advertisers, this could be a game-changer. The Brand Report solves a major pain point for brand advertisers. Make faster, more informed decisions about your brand advertising investments. ” Why we care. Processing.

Advertisers 115

Advertisers Advertising Key Performance Indicator Branding 115

Hubspot Marketing

DECEMBER 3, 2024

As you create new demand, you expand the pool of customers that your direct response advertising can capture efficiently. The Bottom Line for Choosing Sustainable Advertising Metrics The path to sustainable growth isn't about choosing between measurable and unmeasurable marketing — it’s about building a framework that accommodates both.

Advertisers 117

Advertisers Advertising CMO Branding 117

Marketing Insider Group

JANUARY 8, 2025

Standing out in a sea of advertisements is no small feat and will take some effort. Native advertising is a subtle yet valuable approach that blends promotional content seamlessly into the format of the platform it appears on. What is Native Advertising? Examples of native advertising are everywhere.

Advertisers 112

Advertisers Advertising Promotion Entertainment 112

Martech

JANUARY 16, 2025

digital advertising will see a 7.3% This year, advertisers will be more selective, focusing on emerging high-growth channels like RMNs and CTV. Dig deeper: Retail media networks continue to grow: 2025 predictions Priorities for advertisers. increase over last years spend, according to the latest IAB forecast. 2024 projection.

Advertisers 119

Advertisers Advertising Retail Copywriting 119

Hubspot Marketing

MAY 8, 2025

I can't imagine any company today experiencing substantial growth without proper social media advertising. Advertising is how businesses promote themselves and what they sell to their audience members. With billions of people on social media, it's clear why businesses choose to advertise and promote themselves through this medium.

Advertisers 106

Advertisers Advertising User-Generated Promotion 106

Martech

MARCH 7, 2025

advertisers (94%) are worried about the impact of tariffs on ad spending, according to an IAB survey. Budget contractions are anticipated to peak mid-year, with 45% of advertisers planning to reduce overall ad spend. Budget contractions are anticipated to peak mid-year, with 45% of advertisers planning to reduce overall ad spend.

Advertisers 118

Advertisers Advertising Analytics Price 118

illumin

JANUARY 14, 2025

As we dive into 2025, the advertising landscape is undergoing a massive transformation driven by new technologies, evolving consumer behavior, and changing regulatory frameworks. In this article, well break down the top advertising trends for agencies, retail marketers, and the broader advertising industry.

Gen Z 101

Gen Z Advertisers Advertising Retail 101

Buffer Marketing

JANUARY 9, 2025

A TikTok ad is an advertisement by a brand or creator appearing on people’s For You page. In this article, we’ll cover all of it so you can advertise on TikTok with confidence. But first… Should you advertise on TikTok? Here, you decide your advertising objective. Enter: TikTok ads. Is it worth it?

Advertisers 107

Advertisers Advertising User-Generated Gen Z 107

illumin

JUNE 12, 2025

Here are some trends shaping Father’s Day advertising for 2025. Here are some advertising trends shaping Father’s Day marketing in 2025 and what brands can learn from these key insights. Inclusive advertising and ethical marketing have been more prevalent in this year’s ads. Follow @illuminHQ

Advertisers 76

Advertisers Advertising Shoppers Shipping 76

Marketing Insider Group

MAY 12, 2025

Pay-per-click (PPC) advertising can rapidly boost visibility, but success depends on strategy. Focus your PPC advertising strategies on high-intent, transactional keywords that signal the user is ready to take action. With so many moving parts from keywords to landing pages even small missteps can drain your budget.

Advertisers 103

Advertisers Advertising Real Estate Shipping 103

illumin

MAY 15, 2025

Here are some tips to advertise effectively. Consider some of these insights when planning your home and garden advertising strategies in order to stay at the top of mind for your consumers. A pictures worth a thousand words As the saying goes, using visual-driven storytelling is the best way to go when advertising in this space.

Advertisers 97

Advertisers Advertising Customer Acquisition Transform 97

Search Engine Roundtable

JUNE 11, 2025

Microsoft Advertising posted its June report showing off some new features added to the ad platform. The big item is the new custom report builder, but also PMax updates, import tool updates and Shopify integrations.

Advertisers 69

Advertisers Advertising Customer 69

Aspiration Marketing

OCTOBER 22, 2024

This constant barrage of irrelevant advertising has led to a growing distrust of traditional marketing tactics. Imagine scrolling through your social media feed only to be bombarded with endless ads for products you have no interest in. It's a frustrating experience, one that countless consumers face daily. Enter content marketing.

Content Marketing 264

Content Marketing Traditional Marketing Marketing Marketers 264

Marketing Insider Group

JUNE 10, 2025

If your product fits into any of those ideas, it’s a smart place to advertise. Pinterest Ads – Where People Go to Plan Pinterest users show up with a mindset: inspiration. They’re planning their dream kitchen, next DIY project, or wardrobe refresh. Pins are evergreen, too—your ad could get clicks months after it’s live.

Advertisers 65

Advertisers Advertising Shoppers User-Generated 65

Martech

AUGUST 7, 2024

This shift impacts advertisers using Google’s simplified campaign management tool and signals a broader push towards AI-driven, cross-platform advertising solutions. Google is discontinuing its Smart Campaigns offering and integrating its features into Performance Max campaigns. Why we care. The big picture.

Advertisers 131

Advertisers Advertising Management Customer 131

Martech

OCTOBER 4, 2024

Google’s pivot on deprecating third-party cookies has caused uncertainty in the digital advertising industry. The move has sparked speculation about the future of privacy-focused advertising and the impact on businesses that have been preparing for a cookieless future. Drawing parallels: Google and Apple’s iOS 14.5+

Transform 137

Transform Advertisers Advertising User-Generated 137

Martech

SEPTEMBER 6, 2024

Having inserted itself into all aspects of the digital advertising marketplace, Google has used anticompetitive, exclusionary, and unlawful means to eliminate or severely diminish any threat to its dominance over digital advertising technologies,” the DOJ said when it filed the lawsuit. That trial begins Monday.

Advertisers 120

Advertisers Advertising Product Place 120

Martech

AUGUST 9, 2024

One automatically selects profile photos to display in advertisements, while the others give advertisers more control over their spending. How it works: Google will choose photos from advertisers’ LSA profiles based on their likelihood to boost engagement. Key features: Immediate effect upon setting. How it works.

Advertisers 132

Advertisers Advertising Management Marketing 132

Martech

JANUARY 10, 2025

For example, more (47%) baby boomers felt negatively when they received an advertisement for a product after discussing or mentioning a product or brand online than younger generations. Bridging the gap between marketing and advertising technology is crucial for seamless integration and compliance. But differences in attitudes exist.

Manufacturing 130

Manufacturing Advertisers Advertising User-Generated 130

Martech

DECEMBER 9, 2024

The global advertising market is set to exceed $1 trillion in revenue for the first time in 2024, according to a report by GroupM, a media agency under the holding company WPP. The reportsuggests that advertising growth will remain centered on tech platforms, with their share increasing alongside advancements in AI. Why we care.

Transform 124

Transform Advertisers Advertising Marketing 124

Martech

OCTOBER 29, 2024

It’s a week until Election Day and the political rhetoric and advertising are running at a deafening volume and staggering velocity. Regional brands in swing states also got some relief, as political advertisers maxed out linear TV, but left some CTV inventory for brands. Politics drive up CPMs. over last year. That said, the 10.5%

Branding 123

Branding Advertisers Advertising Price 123

Martech

JANUARY 2, 2025

Orange Apron Media, Home Depot’s RMN, launched a self-service platform for advertisers last October called Orange Access. Home Depot hosted its first-ever InFronts advertiser event last year. However, because of the growing reach of RMNs, customers can be influenced by advertisers higher up in the funnel.

Retail 123

Retail Transform Advertisers Advertising 123

Martech

OCTOBER 1, 2024

How consolidation and transparency are redefining digital advertising Consolidation is growing due to several factors. These factors push major ad platforms to prove their value and give advertisers more control. These opposing forces are reshaping the relationships between advertisers and platforms.

Branding 127

Branding Advertisers Advertising Retail 127

Martech

AUGUST 6, 2024

judge that Google illegally held a monopoly in search and text advertising is a staggering defeat for one of the world’s biggest tech companies. Whatever the judge decides could upend everything about search and search advertising. Search engine dominance made Google a prime location for digital advertising.

Advertisers 126

Advertisers Advertising Price Search Marketers 126

Martech

OCTOBER 16, 2024

The protocol is aimed at enabling advertisers and publishers to share and measure conversion data without exposing user-specific information. “ADMaP is a game-changer, enabling advertisers and publishers to collaborate safely and accurately determine measurement and attribution, while fully protecting their audience’s privacy.

Advertisers 123

Advertisers Advertising Promotion Marketing 123

The Drum

JUNE 6, 2025

He’s wrangled Keith Lemon in Miami and Lewis Capaldi in Glasgow, taken on a top marketing role at the height of lockdown, and sat through more ‘big idea’ decks than he cares to remember.

Advertisers 74

Advertisers Advertising Marketing Marketers 74

The Drum

JUNE 4, 2025

We catch up with the chief digital officer at the ANA Masters of B2B Marketing conference in Naples, Florida. Lou Cohen doesn’t just teach marketing – he’s trying to rewire it. As chief digital officer for EY Americas and a professor at NYU, Yeshiva University and Baruch College, Cohen sits at the crossroads of theory and practice.

Advertisers 91

Advertisers Advertising Marketing Marketers 91

SMEI

MARCH 5, 2025

Utilize online sales channels, digital advertising, and social media to bypass some of the barriers posed by trade wars. Leverage Digital Platforms for Global Reach E-commerce and digital marketing have made it easier than ever to reach international customers without the need for a physical presence.

Manufacturing 274

Manufacturing Finance Transform Logistics 274

Martech

APRIL 3, 2025

In the marketing world, there are significant worries tariffs will take a bite out of advertising budgets. Advertising budgets are always on the chopping block When margins are tight, advertising is often among the first things businesses cut as they try to balance spending money and encouraging sales. over 2024 to between $5.42

Retail 121

Retail Advertisers Advertising Price 121

Martech

JANUARY 9, 2025

The service lets retailers use Amazon’s powerful advertising technology to sell ads on their websites. This is a big step for the ecommerce and advertising giant which primarily focused on selling ads within its ecosystem. It could be a boon for advertisers, too.

Retail 119

Retail Shoppers eCommerce Advertisers 119

Social Media Examiner

NOVEMBER 14, 2024

Are you struggling to keep up with the latest Meta advertising changes? Wondering how AI is reshaping the ads landscape? In this article, we'll explore important Facebook and Instagram ad updates for marketers.

Advertisers 137

Advertisers Advertising Marketing Marketers 137

Trade Press Services Newsletter

JULY 11, 2024

Traditional advertising often lacks the credibility needed to influence such decisions. Why Influencer Marketing Works for B2B Businesses There are several factors driving the evolution of influencer marketing in B2B sectors: The Growing Significance of Trust In B2B markets, trust is paramount.

Influencer Marketing 232

Influencer Marketing Thought Leadership Transform B2C 232

Hubspot Marketing

JULY 26, 2024

This guide has everything you need to know about Consent Mode, including what it is, why it should matter to website owners or advertisers, and how to activate it in no time. To respect user consent , it adjusts how Google tags behave based on the consent status for advertising or analytics trackers given on the website’s banner.

Law 123

Law Analytics Advertisers Advertising 123

Martech

APRIL 24, 2025

. “Over five years, several pivots, countless think pieces and one antitrust verdict laterwe’re right back where we started,” said Kartal Goksel, CTO at contextual advertising company Seedtag. “Open web advertising must evolve or face extinction.” Email: Business email address Sign me up! Processing.

Advertisers 128

Advertisers Advertising Marketing Marketers 128

Martech

JANUARY 22, 2025

dropped 51 percentage points from Q4 2023 to 13%, according to digital advertising company Tinuiti. These latest figures show the momentum that social media and commerce carry into 2024, although digital advertising overall expects a slowdown in growth in the coming year. elections, and down from 64% YOY growth in Q4 2023.

Advertisers 118

Advertisers Advertising Product Place 118