Martech

FEBRUARY 13, 2025

Dig deeper: 3 marketing use cases for generative AI that arent copywriting 2. The adtech adoption gap Despite the strong presence of advertising (red) in digital marketing, genAI adoption in this area remains low. Copy production (43.9%) : Automation plays a major role in drafting content across multiple formats.

Transform 139

Transform Copywriting Marketing Marketers 139

Hubspot Marketing

JUNE 25, 2025

While it came up with some good ideas, I saw it more as a novelty than a real copywriting tool. Honestly, I didn’t believe “great” and “on-brand AI copywriting” would ever belong in the same sentence. Based on the responses, the user experience, and how well each one fits as your copywriting assistant, you can pick your go-to.

Copywriting 107

Copywriting Branding User-Generated Communications 107

Hubspot Marketing

JUNE 10, 2025

The Unstereotype Alliance studied 300+ global brands and found that those who create inclusive advertisements brought in 5% higher short-term sales and 16% higher long-term sales, as well as a 62% higher likelihood of a brand being a customer's first choice. The study results tell me that inclusive marketing resonates with consumers.

Fashion 109

Fashion Marketing Marketers Advertisers 109

Orbit Media Studios

JANUARY 8, 2025

” Joel Klettke, Business Casual Copywriting “Try to choose testimonials that go beyond a platitude, like “They’re great!” Joel Klettke, Business Casual Copywriting “Consider testing headlines that include How such as How to get X result, how X client achieved Y result, etc.

Copywriting 114

Copywriting Transform SEO Place 114

Hubspot Marketing

MARCH 14, 2025

This document should clarify for everyone involved copywriters, designers, developers, marketers all the aspects of the project, the goals, and even the timeline. Print advertising? Marketing briefs help solve any misunderstandings before you get to work. What are the deliverables for this campaign? Social media? Trade shows?

Marketing 113

Marketing Marketers Copywriting Communications 113

Hootsuite

OCTOBER 2, 2024

Source: Hootsuite Social Trends Report Social advertising When planning your social media ads budget, remember that the goal is not always (or maybe not ever) an immediate sales conversion. For example, you can get started with photos and graphics from a free stock photography site , in which case you can budget $0 for photos.

B2C 115

B2C CMO Copywriting Analytics 115

Martech

MARCH 13, 2025

While both use AI-powered content generation, personalization and automation, the most significant gaps appear in social media management, advertising and sales enablement. And the other end of the spectrum, we see the advertising and sales use cases showing the least adoption but also differences. Why are there differences?

B2C 95

B2C Branding Transform Thought Leadership 95

Backlinko

MARCH 26, 2025

Keyword cost is the amount you pay to advertising platforms (like Google Ads) when someone clicks on your ad. Industry The more advertisers who bid on a keyword, the higher the cost. So, advertisers with a great Quality Score might pay $0.33 For this example, Ill be using Semrushs Advertising Research tool.

Price 85

Price Finance Shipping Real Estate 85

Vertical Response

JULY 7, 2024

Key Takeaways Facebook remains the top choice for businesses, offering extensive advertising tools, customer engagement options, and effective community-building through groups. For businesses, it’s a goldmine of opportunities, offering essential tools for customer service, advertising, and community engagement.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Vertical Response

APRIL 5, 2025

Key Takeaways Starting with Google Ads requires setting up a dedicated account and defining your advertising goals to structure effective campaigns. Getting Started with Google Ads Starting with Google Ads involves setting up a Google account and defining your advertising goals.

Advertising 52

Advertising Advertisers Key Performance Indicator User-Generated 52

Hootsuite

APRIL 22, 2025

Check out our step-by-step guide to Facebook advertising. This data is also valuable for ad targeting if you want to explore Facebook advertising. For more on ad placements, read our complete guide to Facebook advertising. Are you digital-advertising curious? Not sure how to jump into Facebook ads? Ready to dig deep?

Gen Z 102

Gen Z User-Generated Marketing Marketers 102

Hubspot Marketing

JUNE 30, 2025

So I like to think of job descriptions as being a powerful tool for advertising your company. Clear copywriting and editing skills. What’s the difference between advertising and marketing? Advertising is a facet of marketing and advertising roles often sit within marketing organizations.

Management 112

Management Inbound Marketing Marketing Marketers 112

Backlinko

DECEMBER 27, 2024

Claude can assist with tasks like AI copywriting and content generation, too. Advertising You can take advantage of AI advertising tools to generate both copy and creatives for your paid promotions. Choose the creative format that best fits the advertising platform and hit Next Step. Then click Next Step.

Transform 118

Transform User-Generated Manufacturing eCommerce 118

Backlinko

JULY 22, 2024

Understanding the art of SEO copywriting can help you write content that resonates with your audience and search engines. Learn everything you need to know in our free SEO copywriting guide. This method lets you reach a wider audience and build backlinks. Over time, your efforts can lead to sustainable growth and success.

SEO 123

SEO Law User-Generated Analytics 123

Marketing Insider Group

MAY 30, 2025

You do not need a background in advertising to write persuasively. You do not need to sound like a professional copywriter. They are principlessimple, actionable techniques that anyone can learn and apply. This article breaks down those principles into a clear, repeatable framework. In fact, trying too hard can often work against you.

Copywriting 58

Copywriting Advertising Advertisers Place 58

Hubspot Marketing

APRIL 8, 2025

Ecommerce & Retail, Education, Marketing & Advertising, and Finance & Investing rounded out the top seven. Even though most of my focus here has been on engagement, since Reddit does allow ads, I also wanted to get a sense of how Reddit users feel about advertising content. Wondering what other fields were represented?

Gen Z 109

Gen Z Copywriting Real Estate Marketing 109

Hubspot Marketing

NOVEMBER 6, 2024

Erin Pennings , a copywriter and marketing strategist, told me coffee chats are her favorite way to connect with your target audience. Paid advertising. My last lead generation idea to share is paid advertising. Online paid advertising does the same thing. Musumeci said, “I’m a fan of strategic paid advertising.

User-Generated 84

User-Generated Marketing Marketers Advertisers 84

Hubspot Marketing

APRIL 8, 2025

Ecommerce & Retail, Education, Marketing & Advertising, and Finance & Investing rounded out the top seven. Even though most of my focus here has been on engagement, since Reddit does allow ads, I also wanted to get a sense of how Reddit users feel about advertising content. Wondering what other fields were represented?

Gen Z 106

Gen Z Copywriting Real Estate Marketing 106

Hubspot Marketing

NOVEMBER 5, 2024

Using AI and its data to optimize your copy and content takes the guesswork out of your advertising. If you cannot improve your copywriting optimization, unless you’re willing to assume you're wrong. Enter: dynamic content optimization. AI can detect who in the decision-making team is looking at your landing pages.

B2C 132

B2C Millennials Customer Journey User-Generated 132

Hubspot Marketing

NOVEMBER 5, 2024

We’ve all unwrapped (literally or figuratively) something only to find that what’s underneath is not what the advertisement sold to us. The way we approach copywriting, page layout, color choices, and our main offer’s primary selling points stems from the desire to make sure our customers feel seen, understood, and guided.

Branding 112

Branding Copywriting Energy Place 112

Hubspot Marketing

SEPTEMBER 24, 2024

According to HubSpot’s AI Trends for Marketers survey of 1,062 US marketing and advertising professionals, the biggest concern about adopting AI is that it will replace jobs. HubSpot has an excellent copywriting AI ; you can generate an entire article or email using AI. Table of Contents Why use AI tools for B2B marketing?

User-Generated 113

User-Generated Price Marketing Marketers 113

AWeber

MAY 11, 2025

Copywriting: Expect copywriting to cost between $50-$500 per campaign if you outsource. Outsourcing design or copywriting increases your total, but can also improve results. But this usually includes copywriting, design, testing, and deliverability optimization. Copywriting: In-house (no extra cost).

Email Marketing 52

Email Marketing Copywriting Marketing Marketers 52

Sprout Social

JANUARY 22, 2025

Lead generation Food for thought: nearly one-fourth of all B2B digital advertising happens on Linkedin. Write compelling headlines and captions Flexing your copywriting skills is a smart move on LinkedIn where hooks are all the rage. All of the above is great news for positioning yourself as a leader.

Marketing Strategy 127

Marketing Strategy Content Marketing Thought Leadership Marketing 127

The Drum

JUNE 11, 2025

That notion lies at the heart of a striking new campaign created by FCB Chicago to promote The Drum Awards Festival 2025, a global celebration of marketing excellence across 11 major disciplines, including advertising, media, digital experience, social, PR and design.

Copywriting 80

Copywriting PR Promotion Advertising 80

Search Engine Land

SEPTEMBER 12, 2024

The decades-old Problem, Agitate, Solution (PAS) copywriting framework helps set context. It’s the best possible approach when you’re not entirely sure of the best approach.” This advice is especially relevant for long-form B2B content. For example, you have an article titled ‘Top SEO Tools for 2024.’

SEO 87

SEO Copywriting Digital Marketing Management 87

Martech

NOVEMBER 22, 2024

Copywriting, generating descriptions for the product page and creating images — these uses are table stakes. “The other area is using generative AI to create content,” he said. “One thing we are testing is taking a product image, usually on a white background, and making it look fancier.

User-Generated 112

User-Generated Copywriting Retail Customer Journey 112

Unbounce

JANUARY 6, 2025

Objectives at TOFU: Raise awareness for your brand through content marketing, advertising, etc. With Unbounce, you’ll have access to: 100+ templates to start from, drag-and-drop features, A/B testing tool , Popup and sticky bars functionality, AI optimization , and AI copywriting built in to help you get started quickly.

User-Generated 111

User-Generated Price Copywriting Analytics 111

Hubspot Marketing

FEBRUARY 4, 2025

Lets be honest: advertising on Facebook successfully is not easy. This is where your conversion copywriting skills come in. Storytelling in marketing and advertising is nothing new. When it comes to creating a Facebook ad for your business, there are a lot of different things to consider. How much text is too much? Tell a story.

Real Estate 115

Real Estate Logistics Energy Retail 115

Hubspot Marketing

MAY 13, 2025

Ill take you through mistakes to avoid while advertising on Reddit so you can show up authentically and make the most of your brand presence on Reddit. Because lots of people I talked to are copywriters and marketers, many use Reddit for getting a deeper understanding of a subject matter or for message mining. Reddit is not a shortcut.

Copywriting 78

Copywriting Marketing Marketers User-Generated 78

Hubspot Marketing

NOVEMBER 29, 2024

Some employers may even seek candidates who hold advanced degrees and have more extensive experience in marketing, sales, or advertising. Bringing awareness to your product through content such as social media, copywriting, and blogs. That means the PMM will focus on three levels of the sales funnel: Acquisition.

Product Marketing 109

Product Marketing Product Management Marketing 109

The Drum

JULY 10, 2025

At that time, advertising in its magazine wasn’t as common as it is now, but in one of the editions, the editors had a blank space that Bellisson was asked to fill. Her Swedish wasn’t fluent and she wasn’t a copywriter, but she knew she ”couldn’t say no” and gave it her best shot. Read more here

Copywriting 71

Copywriting Fashion Advertising Advertisers 71

Hubspot Marketing

JANUARY 22, 2025

And, to help us do so, I chatted with Rachael Pilcher , B2B SaaS conversion copywriter at Mighty Fine Copy. Square that with this four-minute Volvo ad that blows most advertising videos out of the water an ad that fed a positive social media frenzy for days. Why split test your landing pages? Improve conversion rates.

Place 126

Place User-Generated eBook Marketing 126

illumin

JANUARY 21, 2025

The travel industry is taking off and advertisers looking to get on board need to pay close attention to how travelers spend their hard-earned money if they want to get ahead. Here is everything you need to know to take the lead in travel advertising. of the global market. As a result, eco-tourism is on the rise.

Copywriting 57

Copywriting Advertising Advertisers Global Marketing 57

Set Up

APRIL 1, 2025

Its all around us, much like electricity or the internet, shared Sharon Carothers , Managing Director of SensisHealth, a dedicated unit of Sensis, a full-service national independent marketing and advertising agency. Is AI stripping consumers of excitement? Is there unconscious bias in AI?

CMO 59

CMO Copywriting Shipping Analytics 59

Duct Tape Marketing

FEBRUARY 6, 2025

With over 20 years of experience in video marketing, comedic content, and creative advertising, Emily has helped bestselling authors, top influencers, and e-commerce brands craft compelling, humor-driven video ads that engage audiences and drive sales. In the copywriting side of my business, we tend to have lifelong kind of clients.

Copywriting 57

Copywriting Video Marketing Advertisers Advertising 57

Backlinko

MAY 12, 2025

PPC Tool Best for Price Semrush Advertising Toolkit All-in-one PPC campaign management Starts at $139.95/month. Google Looker Studio Ad campaign visualization and reporting Free ChatGPT Ideation, ad copywriting, and campaign analysis Starts at $20/month. Call in the Semrush PPC Advertising Toolkit. What Are the Best PPC Tools?

Price 91

Price Copywriting Advertisers Advertising 91

Animalz blog

JULY 8, 2025

So functionally what I did was worked with my head of content operations and we put together, we kind of stole from the advertising world this idea of return on ad spend. We also use it for small copywriting tasks. Except we coined it return on content spend Rocks. Ty Magnin [00:08:32]: Love it. Which was music to my ears.

Thought Leadership 62

Thought Leadership CMO Product User-Generated 62