Ariyh

NOVEMBER 6, 2023

It could be through scarcity (‘only 3 left in stock’), or maybe a limited time offer (‘buy now or the price will increase’). Can be tested for B2B Research date : May 2023 📈 Recommendation Use reassuring instead of pressuring nudges (e.g. ” (time scarcity) “Only 3 left at this price!”

Retail 57

Retail eCommerce Fashion Price 57

Ariyh

MAY 1, 2023

Use fast videos to highlight features and price. As part of a series of 12 experiments, researchers found that: People said they would pay 11.4% Journal of Marketing Research (December 2022) 🏫 Researchers SungJin Jung. Loved it | Great | Good | Meh | Bad 📘 Want to optimize your pricing?

Price 57

Price B2C Product Market Research 57

Ariyh

JANUARY 9, 2023

Now let’s get on to today’s scientific study, published in the AMA’s Journal of Marketing Research … 📝 Intro Imagine you are a real estate agent showing a house to a potential buyer. influencers, churn, pricing). Journal of Marketing Research (June 2022).

Real Estate 52

Real Estate Price B2C Market Research 52

Hubspot Marketing

AUGUST 21, 2023

Marketing plans can get quite granular to reflect the industry you're in, whether you're selling to consumers (B2C) or other businesses (B2B), and how big your digital presence is. Nonetheless, here are the elements every effective marketing plan includes: 1.

Marketing Plan 98

Marketing Plan Marketing Marketers Social Media Marketing 98

Ariyh

NOVEMBER 27, 2023

Previous insight: Use non-rounded discounts (more insights here ) Mobile (vs desktop) shoppers prefer personalized (vs popular) recommendations Channels : Ecommerce | Website/App | Messaging & Copy For : B2C. Can be tested for B2B Research date : August 2022 📈 Recommendation If a person is shopping from a mobile device (e.g.

Product 67

Product Shoppers eCommerce Fashion 67

Ariyh

FEBRUARY 6, 2023

Channels : Social Media | User-Generated Content | Image Ads | Influencer marketing For : B2C Research date : July 2021 📈 Recommendation Use or encourage photos of customers holding your product (without their faces showing) if you want to boost sales. Journal of Marketing Research (July 2021).

Product 52

Product Transform User-Generated B2C 52

Ariyh

DECEMBER 5, 2022

✋ Limitations This research focused on mid-priced, for-profit companies. 📖 Research Does Company Size Shape Product Quality Inferences? Journal of Marketing Research (August 2022). 🏫 Researchers Kaitlin Woolley. It’s impressive. Try it and optimize your website. Click here.

Non-Profit 52

Non-Profit Real Estate Price Copywriting 52

Ariyh

JULY 31, 2023

Previous insight: Give refunds instantly (more insights here ) Online limited-time promotions must be short and justified Channels : Promotions | Ecommerce | Retail For : B2C. Can be tested for B2B Research date : July 2022 📈 Recommendation Limited-time promotions (e.g. Journal of Marketing Research (July 2022).

eCommerce 52

eCommerce Retail Promotion B2C 52

Ariyh

NOVEMBER 14, 2022

📖 Research The teasing effect: An underappreciated benefit of creating and resolving an uncertainty. Journal of Marketing Research (August 2018). 🏫 Researchers Bowen Ruan. Loved it | Great | Good | Meh | Bad 📘 Want to optimize your pricing? randomly get $0.25 Christopher K.

Copywriting 52

Copywriting B2C Price Education 52

On24- CMO Confessions

MARCH 18, 2021

Traits and Characteristics of Marketers. Marketing Plans for 2021 and Beyond. B2C Marketing and the Gaming Boom. Cheri Keith: Hello, and welcome to CMO Confessions, the B2B marketing and sales podcast, where I speak with amazing guests about what it really means to be a marketing leader in today’s business world.

CMO 52

CMO Tentpole B2C Retail 52

Rock Content

JUNE 28, 2016

Marketing in 2016 is a brand new practice compared to strategies that were implemented over the past 5 or 10 years. The fact is that people’s schedules are stretched very thin, and there is little time in busy lives for market research. Stefan Tornquist , VP of Research at eConsultancy. Why the major changes?

Transform 40

Transform Millennials CMO B2C 40

Marketing Insider Group

FEBRUARY 5, 2024

Forbes) 73% of marketers find social media to be effective for their business. Wallaroo) Social media advertising spending is expected to surpass $300 billion in 2024. Statista) 97% of marketers using Account-Based Marketing (ABM) report it delivers higher ROI than other marketing activities.

Digital Marketing 87

Digital Marketing Marketing Strategy Shoppers User-Generated 87

Exposure Ninja

JULY 6, 2023

Business-to-consumer marketing, more commonly known as B2C marketing , has been shaken up in the past year thanks to the AI boom we saw in the first half of 2023. Because of this, you might be left wondering what marketing strategies are best for B2C businesses. Just don’t create so many that you lose track.

B2C 52

B2C Marketing Strategy PR Influencer Marketing 52

Ariyh

MARCH 14, 2023

Channels : Sales team | Customer service | Product recommendations | Influencer marketing For : B2C. Can be tested for B2B Research date : June 2022 📈 Recommendation Give customers recommendations about whether to pair (or not) different products (e.g. what color tie to match with a shirt). . D’Angelo.

Product 52

Product Fashion Direct Mail B2C 52

Exposure Ninja

OCTOBER 16, 2023

Pay-Per-Click Advertising (PPC) Pay-Per-Click Advertising (PPC) describes adverts that are run online. Business to Consumer (B2C) Business to Consumer (B2C) describes businesses that sell products or services to consumers. Marketing Mix The marketing mix refers to all the elements that influence your marketing strategy.

PR 52

PR Marketing Marketers User-Generated 52

Orbit Media Studios

MAY 24, 2023

Market Research and Analytics: Understanding the target audience and analyzing the success of marketing campaigns requires time and expertise. It’s easy to imagine how this could be used to create ideas for content marketing or to validate advertising campaigns.

Non-Profit 118

Non-Profit Health Finance Social Media Marketing 118

Rock Content

JULY 13, 2023

Creating it requires careful work that includes market research, customer data that you already have, and even some assumptions. Jennifer’s Pain Points ‒ She likes looking her best when she goes out on the town, but she can’t afford luxury prices at the moment. What Is a Buyer Persona? She makes $180,000 per year.

CRM 87

CRM eBook Communications B2C 87

Ariyh

OCTOBER 23, 2023

Previous insight: The science of how often to post on social media (more insights here ) Try to not show a negative review among your most visible reviews Channels : Reviews | Social proof | Ecommerce | Product page | UI For : B2C. Journal of Marketing Research (July 2023) 🏫 Researchers Marton Varga.

Retail 99

Retail eCommerce B2C Price 99

Backlinko

MAY 14, 2024

Here’s how: Do Market Research Market research helps you understand your target customers on a deeper level. And inform your marketing strategies and product offerings. Google Analytics also helps with market research. For example, expertise, convenience, or price.

PR 74

PR Customer loyalty User-Generated Marketing 74