Backlinko

NOVEMBER 1, 2024

Search engine optimization (SEO) can fix this. SEO has the power to rank your business on top of the search results. They saw significant organic (unpaid) traffic gains after implementing an SEO campaign and ranking for important keywords related to their services. Take Washington-based Home Care Contractors as an example.

SEO 98

SEO Real Estate Key Performance Indicator Management 98

Sachs Marketing Group

JANUARY 13, 2025

The digital marketing landscape is constantly evolving, driven by rapid technological advancements, shifting consumer behaviors, and ever-changing algorithms on search engines and social media platforms. Adaptability in a Fast-Changing Digital Environment The only constant in digital marketing is change.

Digital Marketing 52

Digital Marketing Influencer Marketing Customer Journey Social Media Marketing 52

Buffer Marketing

OCTOBER 28, 2024

After 12 years of marketing for bootstrapped brands, I've learned that you don't need to spend a fortune on fancy digital marketing tools to see results. Ultimately, you'll want to differentiate your social media marketing strategy from your competitors', so you don't want to copy them.

Digital Marketing 106

Digital Marketing Price User-Generated Affiliate Marketing 106

Marketing Insider Group

DECEMBER 16, 2024

Conducting an SEO competitor analysis gives you a strategic view of how your competitors are getting their search engine rankings. By understanding what works for them, you can find new opportunities to refine your SEO approach and position your brand the way you want to.

SEO 98

SEO Price Market Trends Digital Marketing 98

Backlinko

DECEMBER 23, 2024

What Is Manufacturing SEO? Manufacturing SEO is the process of making changes to a manufacturing website to increase its visibility in organic search results. Manufacturing companies can handle SEO in-house. Or work with an agency partner to develop an SEO plan. Why Is SEO Important for Manufacturers?

Manufacturing 101

Manufacturing SEO Key Performance Indicator Customer Acquisition 101

Sachs Marketing Group

JULY 17, 2025

Navigating the Noise The digital marketing world is undergoing a seismic shift. As a digital marketing agency , we understand the confusion that arises. We believe that real leadership in digital marketing means striking a balance between innovation and strategic discipline.

Digital Marketing 52

Digital Marketing SEO User-Generated PR 52

Search Engine Land

AUGUST 12, 2024

Facebook advertising continues to offer strong ROI for businesses in 2024, with some key metrics improving year-over-year according to a report released by Wordstream. As Google faces antitrust scrutiny and rising ad costs , Facebook is maintaining relatively stable pricing and performance for advertisers. Why it matters.

Advertisers 94

Advertisers Advertising Price Digital Marketing 94

Search Engine Land

SEPTEMBER 12, 2024

In this article, Semrush’s Managing Editor, Alex Lindley , shares how his three S approach – structure, skimmability and search intent – can fuel SEO growth, plus helpful examples and takeaways. For content the writer is creating for SEO purposes, I always point to the inverted pyramid and/or the bottom line up front (BLUF) framework.” “The

SEO 87

SEO Copywriting Digital Marketing Management 87

Sachs Marketing Group

FEBRUARY 11, 2025

10 Digital Marketing Ideas for Doctor’s Offices In todays digital age, having a strong online presence is no longer optionalits essential. For doctors offices, this means leveraging digital marketing strategies to attract new patients, retain existing ones, and build trust within the community.

Digital Marketing 52

Digital Marketing Health Marketing Marketers 52

Hubspot Marketing

JUNE 30, 2025

So I like to think of job descriptions as being a powerful tool for advertising your company. If you want to learn how to craft an irresistible one, start with this guide that includes 17 real-life examples and learn how brands market their open positions. An understanding of digital marketing tools and tactics.

Management 111

Management Inbound Marketing Marketing Marketers 111

Buffer Marketing

JANUARY 7, 2025

Artificial intelligence is transforming digital marketing by empowering us to do our best work. The right AI marketing tools will help you automate repetitive tasks, make data-driven decisions, and unblock your creativity. Paid advertising AI tools Managing paid ads is a game of constant testing and tweaking.

Price 122

Price Thought Leadership Transform User-Generated 122

Exposure Ninja

MAY 2, 2025

You need a digital marketing strategy that attracts the right leads, builds trust and authority, and scales with your firm. Why Digital Marketing Is Non-Negotiable for Financial Services in 2025 Your Future Clients Start Their Search Online Google and Bing have become the modern front desk for financial services.

Digital Marketing 52

Digital Marketing Gen Z Finance User-Generated 52

TechWyse

NOVEMBER 20, 2023

In an ever-changing and highly competitive market, it’s a surefire way of staying one step ahead of your competitors. Whether it’s SEO and Content or Social Media, you need to keep an eye out on the different facets of the digital marketing realm so that you don’t risk falling behind.

Digital Marketing 52

Digital Marketing User-Generated Social Media Marketing Marketing 52

Sachs Marketing Group

MARCH 4, 2025

As the season of renewal approaches, spring cleaning is not just for your home; it is also the perfect time to refresh your digital marketing efforts. A well-structured digital spring cleaning helps businesses optimize their online presence, improve efficiency, and align marketing strategies with evolving industry trends.

Digital Marketing 84

Digital Marketing Marketing Marketers Promotion 84

Martech

AUGUST 14, 2024

Google Ads, the money-printing machine that generates billions of search and advertising dollars every quarter. If Google is broken up, it will undoubtedly have a big impact on digital marketing. The big question for marketers will be how much it will impact SEO and ad strategies, but let’s not get ahead of ourselves just yet.

Law 120

Law Advertisers Advertising Digital Marketing 120

Backlinko

AUGUST 21, 2024

With dozens of SEO podcasts vying for your attention, choosing the right one(s) can be overwhelming. That’s why we’ve curated a list of the best SEO podcasts. To help you navigate the world of SEO and stay on top of the latest industry news. Whether you want to learn SEO as a beginner.

SEO 99

SEO Affiliate Marketing Digital Marketing PR 99

Backlinko

JULY 25, 2025

You want more customers, and you’re ready to advertise your business. Phase 1: Choose the Right Channels to Advertise On There are dozens of channels you can use to advertise your business. Your goal decides everything, from where you advertise to what your ad looks like. But how should you do it? There’s Google Ads.

Advertisers 64

Advertisers Advertising Direct Mail Promotion 64

Power Digital Marketing

JUNE 6, 2025

For today’s performance-driven marketing teams, organic reach alone is no longer enough to meet aggressive growth targets. To achieve measurable results, paid social media advertising has become a critical lever in the modern digital marketing mix. For more details, check out the full case study here.

Advertisers 52

Advertisers Advertising Gen Z User-Generated 52

Martech

OCTOBER 16, 2024

While many marketers see Semrush as a software provider, it’s also a martech platform, offering tools that go beyond software to enhance marketing strategies. Earlier this year, Semrush launched its Enterprise SEO solution, providing larger teams with the advanced tools needed to elevate their SEO and search marketing efforts.

Law 132

Law Education Digital Marketing SEO 132

Martech

AUGUST 22, 2024

GoDaddy’s Digital Marketing is an all-in-one product for managing marketing efforts. It includes tools for SEO, social media , and email marketing , along with a unified inbox for customer message management. The product can be integrated into new and existing websites, regardless of hosting provider.

User-Generated 122

User-Generated Management Digital Marketing SEO 122

Search Engine Land

AUGUST 5, 2024

PPC advertisers must take a strategic and nuanced approach to campaign management to stay ahead of the competition. By keeping them separate, advertisers can set more aggressive targets for broad match campaigns, which is crucial given their wider reach. You can also do the same with apps if your competitor has one.

eCommerce 101

eCommerce CRM Advertisers Advertising 101

Neil Patel

JUNE 25, 2025

Key Takeaways Paid media is any form of paid advertising on a platform you don’t own. The digital marketing channels you use to promote your business can be split into three categories: paid, earned, and owned. Influencer recommendations, advertorials, and sponsorships are well-known forms of native advertising.

User-Generated 97

User-Generated Advertisers Advertising Direct Mail 97

Backlinko

MARCH 3, 2025

Unlike paid advertising or social media, organic traffic attracts visitors with clear intent. At Backlinko, organic traffic brings us over 571K monthly visitorseach one specifically interested in SEO and digital marketing. This is especially true when you compare it to paid advertising, which costs anywhere from $0.11

SEO 109

SEO User-Generated Analytics Finance 109

illumin

MAY 29, 2025

In the rapidly evolving automotive retail landscape, digital innovation is transforming how dealerships connect with consumers. From hyper-personalized Vehicle Identification Number (VIN)-specific advertising to data-driven omnichannel strategies, the modern dealership must adapt to meet the expectations of today’s online car shoppers.

Advertisers 59

Advertisers Advertising Shoppers Transform 59

illumin

JUNE 15, 2025

UPDATED: JUNE 2025) MarTech (Marketing Technology) and AdTech (Advertising Technology) are distinct aspects of modern marketing that are differentiated and simultaneously overlap and complement each other. MarTech is the use of software to automate, streamline, and improve the marketing efforts and campaigns of businesses.

CRM 103

CRM Law Advertisers Advertising 103

Hubspot Marketing

NOVEMBER 18, 2024

I mean, the data shows that “ nearly 50 percent of millennials worldwide find influencers’ recommendations more engaging than regular advertisements.” percent of marketing agencies and brands invest 10 to 20 percent of their marketing budget into influencer marketing. After all, marketing budgets vary.

Influencer Marketing 132

Influencer Marketing Price Affiliate Marketing Millennials 132

Orbit Media Studios

JANUARY 8, 2025

” Paid endorsements are obvious advertising. But content marketers often collaborate with influencers on podcasts, events and webinars. Association memberships Being a member of an association can have some digital marketing benefits. What Do Experienced Marketers Do Differently?

Copywriting 112

Copywriting Transform SEO Place 112

Hubspot Marketing

NOVEMBER 15, 2024

Those potential marketing channels cover any place that could influence a customer’s brand perception, including: Traditional marketing like TV, radio, out-of-home advertising. Digital marketing like SEO, email, and social media. PR and earned media. Direct sales conversations and promotions.

CMO 131

CMO Traditional Marketing Communications Marketing 131

Hubspot Marketing

DECEMBER 4, 2024

When we were developing the content objectives for the Masters in Marketing newsletter, HubSpot senior director of marketing Kyle Denhoff said, “Most of HubSpot’s customers are small- and mid-sized businesses that won’t have big-brand advertising budgets.” And that helps us with editorial pillars and topic selection,” he says.

Education 99

Education Logistics Promotion Advertisers 99

Vertical Response

MAY 25, 2025

This guide on landing page SEO will show you how. Key Takeaways Effective landing page SEO combines search engine optimization techniques and targeted marketing strategies to enhance visibility and drive conversions. Understanding Landing Page SEO A landing page is a specific type of web page designed for targeted actions.

SEO 52

SEO User-Generated Analytics Transform 52

Hubspot Marketing

NOVEMBER 6, 2024

Krissy Selda , a digital marketing specialist at Array Marketing Agency, is a huge fan of case studies. Compiling those best practices into a list is incredibly useful to a marketer looking to get started in a particular arena. SEO Lead Generation 19. Leverage the SEO power of customer reviews.

User-Generated 83

User-Generated Marketing Marketers Advertisers 83

Martech

JULY 25, 2024

In many B2B marketing teams, everything from advertising campaigns to email lists, social media content, lead generation and sales tasking is fundamentally targeted to the key decision maker: usually the person in the C-suite signing off on the new relationship. Your alignment with the sales team.

CRM 133

CRM User-Generated CMO Traditional Marketing 133

Search Engine Land

SEPTEMBER 6, 2024

Brand visibility measures how well a brand is known and how often potential customers encounter it across various channels, such as search engines, social media, advertising, public relations or word-of-mouth. Integrating SEO with other digital marketing efforts amplifies your results in the SERPs.

Branding 104

Branding Customer loyalty SEO PR 104

Power Digital Marketing

JUNE 3, 2025

Why UGC Matters: The Key Benefits for Brands The importance of UGC in digital marketing cannot be overstated. Heres how UGC can benefit your brand: Enhancing Trust & Credibility Consumers today are skeptical of traditional advertising. SEO & Social Proof Advantages From an SEO perspective, UGC is a goldmine.

Marketing Strategy 52

Marketing Strategy User-Generated Transform Marketing 52

Hubspot Marketing

DECEMBER 23, 2024

One of the best comments on this topic came from marketing expert Jessica Apotheker in one of her TED Talks. Apotheker notes that, in the past 15 years, marketing has evolved from a set of general skills to more specialized skill sets. That includes digital marketing or marketing technology.

Transform 119

Transform User-Generated Marketing Marketers 119

Hubspot Marketing

FEBRUARY 17, 2025

Ive worked in digital marketing for over ten years and always look for ways to improve my marketing analysis and reporting. Having worked in leading digital agencies and my own multi-channel agency, media mix modeling (MMM) is paramount in my work. She runs PPC, I run SEO, and we both know our work impacts the other.

Transform 107

Transform Customer Acquisition SEO Retail 107

illumin

JANUARY 2, 2025

Martech(Marketing Technology) and Adtech(Advertising Technology) are distinct aspects of modern marketing that are differentiated and simultaneously overlap and complement each other. Adtech is the use of technology to automate and optimize the buying, selling, and delivery of digital advertising. What is Adtech?

CRM 59

CRM Law Advertisers Advertising 59