Hootsuite

APRIL 2, 2025

You aren’t just saying the same thing over and over again, like an advertising format, Reynolds explains. In the hospitality industry, competition is fierce, and Reynolds shares that brand storytelling helps Hiltons content marketing efforts stand apart from the rest. Theres a natural capacity for travel around that activity.

Branding 68

Branding User-Generated Food Transform 68

Hootsuite

MAY 1, 2025

Specific targeting. With advanced analytics, brands can find the right influencersomeone whose audience demographics align closely with their target market. Effective influencer marketing isnt tied to one social media channel. Influencers build trust with their audience, and smart brands know how to tap into that.

Influencer Marketing 94

Influencer Marketing Affiliate Marketing Marketing Marketers 94

Sachs Marketing Group

JANUARY 16, 2025

As a trusted healthcare lead generation company, Sachs Marketing Group specializes in helping doctors attract and convert healthcare leads through proven digital marketing tactics. Key approaches include: Google Ads : Target patients actively searching for healthcare services. Transparent reporting and measurable results.

Health 52

Health User-Generated Education Digital Marketing 52

Vertical Response

MAY 25, 2025

Key Takeaways Effective landing page SEO combines search engine optimization techniques and targeted marketing strategies to enhance visibility and drive conversions. Understanding Landing Page SEO A landing page is a specific type of web page designed for targeted actions. This guide on landing page SEO will show you how.

SEO 52

SEO User-Generated Analytics Transform 52

Martech

OCTOBER 28, 2024

Search engine usage is universal across all age groups, proving that search strategies provide the greatest reach across a broad target market. Key takeaways: Build engaging, educational content hubs on your site to help answer the FAQs your target market is actively searching for.

User-Generated 128

User-Generated Copywriting PR Education 128

Customers.ai

NOVEMBER 25, 2024

AI-Powered Advertising How to Unlock AI and Lead Capture Tech for 10X Return on Ad Spend HOSTED BY Larry Kim Founder and CEO, Customers.ai Free Webinar: Watch Now Integrating Visitor Tracking with Your Marketing Stack: Where the Magic Happens No tool works in a vacuum, especially when it comes to ecommerce.

eCommerce 89

eCommerce Price Customer Journey CRM 89

Sachs Marketing Group

APRIL 30, 2025

For optimal results, align your activities with your target market and brand image. Develop a multichannel approach to reach all the audiences you want to market to, while amplifying your influence and exposure. Its beneficial for the community you serve by providing assistance to those in need.

Marketing Strategy 52

Marketing Strategy Customer loyalty Marketing Marketers 52

Adobe Experience Cloud Blog

JANUARY 15, 2020

Let’s start this with a statistic that should by itself be enough to have any small business owner invest in digital marketing. It’s a massive market size to not be a part of, and definitely, the biggest reason why you should invest in digital marketing. Email marketing. Social media marketing.

Digital Marketing 176

Digital Marketing Traditional Marketing Social Media Marketing Marketing 176

Neil Patel

FEBRUARY 3, 2021

What’s far more important is getting your target market right. Your target market is the people you want to buy your product or service. Demographics are actually subsets of a target market. For example, a car insurance company’s target market could be “all car owners.”

Target Market 145

Target Market Food User-Generated Marketing 145

Neil Patel

AUGUST 13, 2020

Digital marketing covers everything from SEO and content marketing to email campaigns, social media strategy, and video marketing too. The best thing to do is narrow down your options by bypassing those digital marketing companies trying to do too many things at once. Let’s get started!

Digital Marketing 145

Digital Marketing eCommerce Marketing Marketers 145

Martech

OCTOBER 4, 2023

Prompt: Latest trends in digital marketing. Answer: According to the content on martech.org, here are the latest trends in digital marketing: 1. Data can help uncover topics that matter most to your target audience and inform personalization efforts. Here’s something somebody asked me! Get MarTech! In your inbox.

Digital Marketing 139

Digital Marketing Customer loyalty User-Generated Marketing 139

Marketing Insider Group

MAY 15, 2023

If you’re a business owner, marketing professional, or digital enthusiast, you already know how important it is to perfect your B2B digital marketing strategy. But why is digital marketing so important? If you’re ready to perfect your B2B digital marketing strategy, you’re in the right place!

Digital Marketing 135

Digital Marketing Whitepaper Marketing Marketers 135

Rock Content

JUNE 1, 2024

With so many terms and colloquialisms used in digital marketing , it can be hard to determine exactly what is meant by phrases that sound similar, like “customer persona” and “ideal customer profile”. Another common example of terms that are often confused with each other is “target market” vs ‘target audience”.

Target Market 98

Target Market Advertisers Advertising Marketing 98

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

Author: Mike Tomita It’s time to join the big league and go digital! Digital advertising is now the new norm—it’s the fastest growing marketing channel with no signs of slowing down, according to Strategy Analytics. And today, your target market is largely online. Digital Advertising is Targeted.

Advertising 135

Advertising Advertisers Gen Z Thought Leadership 135

Marketing Insider Group

FEBRUARY 2, 2021

Chances are, not every digital marketing channel available to you will benefit your business. It all depends on your marketing goals, target audience, resources, budget, industry, and competition. To help you decide which channels to drop and which to add to your marketing plan this year, we’ve created a guide.

Digital Marketing 111

Digital Marketing Whitepaper User-Generated eBook 111

Martech

JULY 27, 2022

And while identity players are already in-market to fill the void, much of the focus is on overall audience addressability. While addressability is paramount, marketers are also looking for ways they can create personalized experiences without cookies. As digital marketers, we know that insight is the key to personalization.

Advertising 116

Advertising Advertisers CRM Digital Marketing 116

The CMO Survey

APRIL 24, 2024

Challenges abound for the marketing leaders who are integrating generative AI into their marketing organizations, with the most vexing being “minimizing bias” and “investing in necessary hardware.” Managing Growth Marketing leaders report their largest revenue markets are growing at a rate of 12.1% per year on average.

New Technology 289

New Technology CMO B2C Marketing 289

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

Author: Mike Tomita It’s time to join the big league and go digital! Digital advertising is now the new norm—it’s the fastest growing marketing channel with no signs of slowing down, according to Strategy Analytics. And today, your target market is largely online. Digital Advertising is Targeted.

Advertising 127

Advertising Advertisers Gen Z Thought Leadership 127

Sachs Marketing Group

DECEMBER 18, 2023

There are some exciting 2024 digital marketing trends on the horizon! In the fast-paced world of digital marketing, staying ahead of the curve is a constant challenge. In the realm of digital marketing , stagnation is not an option. In the realm of digital marketing , stagnation is not an option.

Digital Marketing 98

Digital Marketing Market Trends User-Generated Transform 98

Sachs Marketing Group

JANUARY 30, 2023

The legal industry has been slow to adopt digital marketing strategies compared to other sectors, but the trend is changing rapidly. Digital marketing can help law firms reach potential clients, increase brand awareness, and improve their reputation.

Law 92

Law Digital Marketing Whitepaper User-Generated 92

Martech

OCTOBER 24, 2022

I think of all the issues I have faced when it came to correctly reading various materials — including advertising. But while awareness of accessibility issues may have increased and various government legislations have mandated it (for some), anyone involved in the field of accessibility knows that digital campaigns as a whole are lacking.

Digital Marketing 109

Digital Marketing Marketing Marketers Promotion 109

illumin

AUGUST 21, 2024

(Updated on September 2024) Display advertising is a sub-type of online advertising that combines elements such as banners, text, images, video , and audio formats. What is display advertising? Display advertising is an important part of online advertising. What are display ads?

Advertising 98

Advertising Advertisers User-Generated Key Performance Indicator 98

TechWyse

MAY 3, 2023

Digital marketing is always changing, and there are always new strategies and trends emerging. In this article, we’ll look at what’s coming up in digital marketing for 2023. By knowing about these trends, you can stay ahead of the competition and make sure your marketing is effective.

Digital Marketing 98

Digital Marketing Market Trends Influencer Marketing User-Generated 98

Rock Content

JUNE 6, 2024

Advertising on Instagram supports your ongoing digital marketing efforts by boosting brand awareness and exposing your business to a wider audience. Why Use Instagram Ads for Your New Business Page Instagram presents modern brands with a robust set of advertising tools that can really shine a spotlight on a new business page.

Advertising 98

Advertising Advertisers Digital Marketing Promotion 98

OnPassive Marketing

AUGUST 23, 2022

Billboard advertising is a dynamic way to promote your business. However, there are many benefits that billboard advertising offers in metropolitan cities. What Is Billboard Advertising? Billboard advertising is a type of marketing that uses large, visible structures to promote products or services.

Advertising 96

Advertising Advertisers Promotion Place 96

Sachs Marketing Group

JANUARY 8, 2024

The advantages of social media advertising stand out significantly over other types of advertising. It offers unprecedented targeting precision, interactive formats, and instant feedback. Key platforms include the following: Facebook : Dominant with extensive reach, ideal for detailed demographic targeting.

Advertising 97

Advertising Advertisers Gen Z Social Media Marketing 97

Bannerflow

JULY 12, 2019

Programmatic advertising is now the dominant form of buying and optimising digital advertising. Knowing the basics of programmatic and how it works is essential for marketers. It’s a major component of modern advertising. How does programmatic advertising work? Programmatic advertising: the glossary.

Advertising 74

Advertising Advertisers Transform Digital Marketing 74

SMEI

MARCH 10, 2022

Developing a buyer persona is an important part of your target market research. A buyer persona is a fictional representation of your target audience. Creating buyer personas in your marketing plan can help you to better understand your target audience and create marketing materials that appeal to them.

Marketing Strategy 217

Marketing Strategy Marketing Marketers Target Market 217

OnPassive Marketing

AUGUST 24, 2022

With the increasing popularity of digital marketing, content marketing has also seen a significant increase in businesses utilizing it to generate leads and grow their clientele. This blog post discusses how content marketing works and its role in digital marketing. Here’s why: Content Is King.

Digital Marketing 71

Digital Marketing Content Marketing Marketing Marketers 71

Hubspot Marketing

MAY 13, 2022

With a number of other responsibilities and tasks that you need to do, how can you also efficiently create, fine-tune, and maintain an agile digital marketing strategy? We've put together this guide about marketing strategies to help you improve your digital presence and grow better. What is a digital marketing campaign?

Marketing Strategy 145

Marketing Strategy eBook Digital Marketing Education 145

Sachs Marketing Group

AUGUST 8, 2022

Customers have a lot of options when it comes to home services, which is why marketing is so important. There are a lot of different marketing channels you can use to reach potential customers. The most important thing is to identify your target market and figure out where they spend their time.

Customer 122

Customer Marketing Marketers SEO 122

Neil Patel

AUGUST 10, 2021

Some states have very specific rules about legal marketing, including whether you can make comparative statements, such as “We’re the best!” and how you need to mark your marketing collateral as advertising. Laws and Ethics Marketing in General. Leverage Video Marketing. Try Traditional Marketing Strategies.

Law 145

Law Inbound Marketing Education Traditional Marketing 145

SMEI

MARCH 5, 2025

Consider nearshoring to bring production closer to your target market. Leverage Digital Platforms for Global Reach E-commerce and digital marketing have made it easier than ever to reach international customers without the need for a physical presence.

Manufacturing 156

Manufacturing Finance Transform Logistics 156

Spiralytics

APRIL 23, 2023

This is where digital marketing comes into play. Like traditional marketing, digital marketing constantly evolves and creates new opportunities for businesses to grow and improve. If your company wants to stay on top of its game this coming year, check out the following digital marketing trends in 2023.

Market Trends 52

Market Trends Digital Marketing Gen Z Customer loyalty 52

Neil Patel

APRIL 28, 2021

It can help your ads build connections and trust with your market and ultimately increase your business. It also takes you away from the nameless, faceless, robotic approach that can be digital marketing at its worst. You might already know one of the advantages of humanizing your digital marketing: the competitive edge.

Advertisers 124

Advertisers Advertising Customer Journey Shoppers 124

Sachs Marketing Group

APRIL 30, 2024

Digital marketing agencies offer a wide array of services including SEO, social media marketing, PPC advertising, web design and development, content creation, email marketing, and reputation management. What Services Do Digital Marketing Agencies Offer?

Digital Marketing 52

Digital Marketing Transform Marketing Marketers 52

Neil Patel

DECEMBER 13, 2021

If your business deals with the B2B sector, it’s likely you’ve considered using LinkedIn as an advertising platform to reach your customers. After all, LinkedIn has become a brilliant social media marketing tool where 774+ million professionals network with each other online. Each can be carefully customized to target your demographic.

Advertisers 138

Advertisers Advertising Price User-Generated 138