Marketing Insider Group

JULY 29, 2024

According to the 2024 M+R Benchmarks report , nonprofits invested 13% more in digital advertising in 2023 than in 2022. Digital marketing connects nonprofits to new audiences and strengthens their relationships with existing supporters. Gather direct and indirect feedback from donors.

Digital Marketing

Hubspot Marketing

JULY 11, 2024

Kieran and I conducted an experiment with ChatGPT to brainstorm an unconventional marketing plan. Here are four intriguing approaches it suggested using community and audience — and why we think they're valuable for marketers. It's about meeting your audience where they are and showing that you truly understand their struggles.

Transform

Hubspot Marketing

NOVEMBER 15, 2024

“Instead of deeply focusing on one channel because it‘s ‘what’s been done,’ holistic marketers instead consider how all of these channels have performed historically within the company to guide future direction.” Digital marketing like SEO, email, and social media. PR and earned media. Direct sales conversations and promotions.

CMO

Hubspot Marketing

OCTOBER 24, 2024

You can have the best product, the most data, and the biggest advertising budget, but if you can’t tell a compelling story , none of it matters. It’s such a simple yet powerful idea: no matter how great your marketing plan is, it’s always the best story that wins.

Transform

Hubspot Marketing

APRIL 15, 2025

How Social Media Marketers Are Leveraging TikTok Marketers have a knack for understanding and using social media in more ways than one, let me share the different ways we leverage TikTok for marketing objectives. Platform-Specific Strategies TikTok isn't just another box to check in your social media marketing plan.

Social Media Marketing

Hubspot Marketing

APRIL 7, 2025

Instagram is among the top 3 platforms marketers are investing in this year. Twenty three (23) percent of marketers plan to cut off their investment in Facebook this year, compared to only 9% for Instagram. In addition, six percent more marketers plan to invest in Instagram than Facebook.

Social Media Marketing

Marketing Insider Group

NOVEMBER 20, 2024

Image Source Leveraging targeting tools offered by advertising platforms is an easy way to reach the right audience. Develop Your Paid Marketing Plan Avoiding common paid media mistakes helps you make the most of your advertising budget and achieve stronger results.

Management

Hubspot Marketing

NOVEMBER 14, 2024

Below the line marketing got its start in the 1950s. Manufacturing giant Procter & Gamble wanted to separate advertising activities based on who got paid for them. Traditional” advertising costs (aka, TV, radio, OOH) payable to ad agencies made it above the line on the company’s draft budget. First, let’s look at history.

Direct Mail

Businesses Grow

DECEMBER 9, 2024

CONTROL A company controls its mission, a marketing plan, an ad campaign. I consistently hear these obstacles: Scale — Brands are accustomed to an advertising strategy that can generate millions of impressions. They didn’t create this success with advertising. Responsible outdoor recreation.

Branding

Hubspot Marketing

JUNE 30, 2025

So I like to think of job descriptions as being a powerful tool for advertising your company. If you want to learn how to craft an irresistible one, start with this guide that includes 17 real-life examples and learn how brands market their open positions. Determine the headcount and staffing needs of the marketing team.

Management

Martech

OCTOBER 1, 2024

I’m not talking about AI’s impact on marketing and advertising agencies , though that’s a topic getting attention in many circles. I’m increasingly hopeful we can all start to reclaim our agency to improve our customer-focused marketing plans. Email: Business email address Sign me up! Processing.

CRM

Hubspot Marketing

JANUARY 8, 2025

S ocial commerce, sponsored content, and advertising: This includes managing in-platform product sales and promotion, working with influencers or creators , and running paid ad campaigns. And if you need help planning your ad strategy, this kit is great for that.)

Social Media Marketing

Spiralytics

JANUARY 15, 2025

From its evolving user base to new ad formats and performance benchmarks, understanding its advertising landscape is essential for creating successful campaigns in 2025. Here are the latest statistics to help you maximize your advertising efforts. Business of Apps ) Advertising contributed to 75% of X’s revenue in 2023.

Non-Profit

Buffer Marketing

AUGUST 21, 2024

Meta Blueprint : for learning about the basics of digital marketing, Facebook, Instagram, and ads. Pinterest academy : for learning the ins and outs of Pinterest advertising. 7 courses on building a social media marketing strategy This section is dedicated to courses that help you build a social media marketing strategy from scratch.

Social Media Marketing

Hubspot Marketing

MARCH 3, 2025

Marketing must consistently provide value through both product and communication well beyond the initial sale. Learn more about how to create an effective SaaS marketing plan here. 10 Effective B2B SaaS Marketing Strategies The most effective SaaS marketing strategies connect your products strengths to your customers goals.

Customer Acquisition

Sprout Social

JUNE 11, 2025

The play: When you position social at the center of your go-to-market plan, you set your brand up for publicity you can’t find on other channels. It can be tougher for CPG advertisers to measure lower funnel metrics if they’re selling through third parties versus their own site.

Branding

Hootsuite

OCTOBER 18, 2024

Key takeaways A social media marketing strategy outlines your goals, the tactics to achieve them, and the metrics you’ll use to track success. Unlike traditional marketing and advertising, social marketing fosters two-way communication between brands and social media users.

Social Media Marketing

Buffer Marketing

FEBRUARY 12, 2025

This doesn’t mean you switch your social strategy every quarter, but you take a more holistic approach to move your social media marketing plans in tandem with your business growth. Keep shifting with them as your company moves forward.

Social Media Marketing

Sprout Social

DECEMBER 12, 2024

Surreal Cereal: The unusual LinkedIn darling Surreal Cereal, the high protein, low sugar cereal, uses LinkedIn to draw attention to its latest product launches, brand partnerships, out-of-home advertising campaigns and to comment on the oddities of office culture. Surreal Cereal uses LinkedIn in the most unusual, standout way Ive ever seen.

Gen Z

Buffer Marketing

MARCH 5, 2025

Achieving business objectives using social media marketing will also help you get buy-in for hiring more social media managers, investing in new social media channels, getting the budget for social media advertising , etc. How do you set social media goals as a creator? Brainstorm how social media is helping you achieve your goals.

Social Media Marketing

Hubspot Marketing

JANUARY 22, 2025

In fact, the 2025 State of Marketing found that its one of the top three channels marketers plan to increase their investment in this year. Paid Media Mentions Shoppable Ads on Social Media In a nutshell, its traditional advertising with a digital, data-driven twist. Its a win-win.

Gen Z

Martech

JANUARY 31, 2025

Marketing without strategy is just noise Marketing is not advertising. Marketing is a conversation. Dig deeper: Why you should always ask why: Strategy must lead tactics in marketing planning 4. Without a brand-first strategy, all your efforts are just noise. Your customers are no different.

Customer Journey

SocialPilot

MARCH 26, 2025

Share of voice (SOV) is a metric that measures the visibility or presence of a brand , product, or service as compared to its competitors (other relevant brands or products/services in the market). Lets explore how to calculate the share of voice of your brand across channels SEO, social media, PR, and advertising.

PR

Vertical Response

AUGUST 25, 2024

Understanding what worked and what didn’t can help create a more effective marketing plan, maximizing sales and engagement. Effective holiday planning can foster customer loyalty and successful marketing outcomes. Multiple advertising channels can significantly enhance campaign performance.

Marketing Strategy

Hubspot Marketing

MARCH 26, 2025

Table of Contents Best Practices for Facebook Video Marketing 10 Excellent Examples of Video Marketing on Facebook Best Practices for Facebook Video Marketing 1. Gather trends to inform your video marketing plan. For example, ask yourself what your key message or takeaway is for your marketing video.

Video Marketing

Hubspot Marketing

OCTOBER 25, 2024

HubSpot Solutions Online Directory Domain Rating: 93 Monthly Organic Traffic: 100 Visits HubSpot offers an online directory for marketing and advertising agencies. Best of the Web (BOTW) is an online business directory with advertising and upgrade options. If you fall into this category, I highly recommend signing up for free.

Real Estate

Duct Tape Marketing

AUGUST 22, 2024

Key Takeaways: Strategic Thinking: A fractional CMO must lead with strategy, developing comprehensive marketing plans aligned with business objectives. Leadership: Many businesses lack strategic marketing leadership, especially in the $3 to $30 million range. How can this role significantly impact your agency’s growth strategy?

CMO

Businesses Grow

JUNE 23, 2025

Before I get into the logic of this conclusion, I need to call your attention to a piece of news that is profound and breathtaking if you’re in the marketing and advertising business. Creator-led advertising revenue (brand deals, sponsorships, and platform ads) is expected to grow 20% this year and more than double by 2030.

Influencer Marketing

Lynton Web

MAY 8, 2025

Social Media Strategy Different social platforms serve distinct purposes in recreation center marketing. Here are some ideas that you can post across various channels: Facebook: Community building, event promotion, and targeted advertising to specific demographics within your service area.

Marketing Strategy

Hubspot Marketing

SEPTEMBER 10, 2024

An excellent proposal includes your marketing goals, initiatives, channels, proposed expenses, and, when possible, expected ROI. For Brdnik’s team, they first “present a detailed plan showing how much money will be invested in individual parts of [the] marketing plan (social media, SEO, influencers, etc).”

Marketers

Martech

AUGUST 21, 2024

This will make the most out of precious ad dollars in an undoubtedly competitive advertising landscape.” This network includes transit environments, which are restricted from political advertising. Vice President Harris upended the election and advertising plans by entering the race 100 days before the election.

Marketing Plan

Sprout Social

JANUARY 30, 2025

Weve curated a list of 11 marketing leaders charging toward a new age of businessone with social positioned firmly at the center. Turn to this list when you need a fresh perspective on building a cutting edge marketing plan and real world examples of social-first strategy.

CMO

Neil Patel

MAY 30, 2025

9 Marketing Tactics for Manufacturing Companies I’ll break down marketing tactics to try and share examples from the manufacturing industry to spark ideas for your own marketing plan. For B2B marketers, advertising is essential. Which is helpful for lead generation and qualification.

Manufacturing

DirectMail2.0

DECEMBER 31, 2024

Transcript below: 0:01 Welcome to Behind The Press today I have 0:08 Christiana with me from Planet Direct Mail how is it that you’ve seen the print industry evolve over the last few 0:14 years uh for me the biggest conduit of change that I’ve seen is covid I think 0:20 um seeing how the industry has navigated uh paper shortages staffing (..)

Direct Mail

Duct Tape Marketing

APRIL 30, 2025

And so my marketing plan is add more awe. That's the marketing plan for my event. MARK SCHAEFER (12:55.084) With customer events, what if your marketing plan was add more off? And all of a sudden, OK, wait a minute. That's the difference. It's this intimacy. So it's like, how do I do it even better?

Marketers

Duct Tape Marketing

MARCH 26, 2025

An example is, you know, we have been building our go-to-market plans using our software itself. We haven't needed really a marketing department. Keith Lauver (09:08.352) advertising in a traditional way. think models, what's beautiful about what's happening in this world is the models can be completely novel.

Transform

Martech

APRIL 9, 2025

Consumer confidence is plunging along with the stock markets, and carefully crafted marketing plans are in tatters. No one knows how this will play out, but the crises of 2020 and 2008 offer lessons about what marketers should and should not do. The tariff war between the U.S.

Retail