Remove Advertisers Remove Millennials Remove Shoppers
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What it will take to win over Holiday shoppers in 2024

illumin

The holiday shopping season is pivotal for retail advertising. But in 2024 Gen Z is a difficult advertising target. Every generation is cost-conscious right now, with millennials, Gen X, and baby boomers switching brands and finding new loyalty programs to stretch their dollars as far as possible. from 2023’s numbers.

Shoppers 105
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Australian social media demographics to inform your strategy

Sprout Social

According to The 2023 Sprout Social Index, Gen Z are impulsive social shoppers. Millennials: Multitaskers who crave originality Millennials social media behaviours are layered and nuanced. Millennials: Multitaskers who crave originality Millennials social media behaviours are layered and nuanced.

Gen Z 64
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Holiday shopping trends for 2024

illumin

Advertisers in the US will invest over $350 billion this holiday season, bringing customers in-store for the most important retail period of the year. After 12 months of tight spending due to cost-of-living concerns, retailers and advertisers can enter the end-of-year sales season with hesitant optimism. Here they are in detail.

Gen Z 105
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The Top Social Media Platforms to Use in 2024 for Your Brand

Vertical Response

Key Takeaways Facebook remains the top choice for businesses, offering extensive advertising tools, customer engagement options, and effective community-building through groups. For businesses, it’s a goldmine of opportunities, offering essential tools for customer service, advertising, and community engagement.

Gen Z 101
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Online grocery shopping to rise during 2024 holiday shopping season

SmartBrief - Marketing

Unwrapping This Season’s Shopper Spending Plans ” points to a robust upcoming fourth quarter for retailers overall with 76% of shoppers planning to maintain or increase gift purchases this holiday season. The most popular response for finding deals in general was through online or in-store store advertising and signage.

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48 X (Twitter) Ads Statistics You Should Know in 2025

Spiralytics

From its evolving user base to new ad formats and performance benchmarks, understanding its advertising landscape is essential for creating successful campaigns in 2025. Here are the latest statistics to help you maximize your advertising efforts. Business of Apps ) Advertising contributed to 75% of X’s revenue in 2023.

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Going green, social commerce, faster delivery – retail trends for fall 2024

illumin

The previous year proved difficult for retailers, with low consumer confidence and increasing cost of living tightening shoppers’ purse strings. Retailers and advertisers have every reason to look forward to fall 2024 with cautious optimism. Other studies support this claim, with nearly 75% of shoppers claiming to shop resale.

Retail 98