article thumbnail

22 Video Marketing & Advertising Campaigns You'll Actually Enjoy Watching

Hubspot Marketing

91% of people want to see more video marketing efforts from brands — but knowing where to start can be intimidating. We’re sharing 22 video marketing examples and advertisements from the past two years to help inspire you. You won’t believe a marketing team created some of these. Go grab some popcorn.

article thumbnail

How reducing your carbon footprint can save you money and increase ad impact

Martech

“Recently there has been a lot of research on the impact of digital advertising on the climate and it turns out visual advertising has quite a significant impact on CO2 emissions,” said Staraselski. Research shows that around 4% of all emissions can be attributable to digital advertising campaigns. What changed?

Energy 101
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

YouTube vs. TikTok: Which Is Better for Your Business in 2022?

Hubspot Marketing

In fact, 31% of marketers are currently leveraging short-form video , and 29% plan to leverage it for the first time this year. In response, YouTube launched Shorts — enabling users to create 15-second videos with musical overlays. This also allows video marketers to play with different content types on the same platform.

Gen Z 126
article thumbnail

15 Digital Marketing Tools for Every Team and Budget

Hootsuite

Price : Included with every Hootsuite plan, starting as low as $49/month. Who it’s for : Content creators, brand managers, marketers, and small business owners. Price : Included with a Hootsuite Business or Enterprise account. Who it’s for: Marketers, content creators, brand managers. Price : Free! Price : Free!

article thumbnail

PSA campaign gets impressive results from new adtech

Martech

The pro-bono effort is the work of digital advertising platform GumGum. It also leans into a lot of forward-looking technology and advertising solutions to be where their help can be received by young people. An example of an In-Video overlay. In-Video is priced on a rate card CPM basis.

article thumbnail

HubSpot and TikTok announce lead gen CRM integration

Martech

Pricing hasn’t yet been announced. of TikTok’s advertising audience is aged 35 and up, including 5.5% While this is currently only available in the U.S. and Canada, it’s slated for expansion to other countries in the coming months. in the 55+ category. That may not sound great, but in the U.S.,

CRM 113
article thumbnail

B2B Digital Marketing: The Only Guide You’ll Ever Need

Marketing Insider Group

Image Source: Marketing Charts Not only that, but B2B businesses using digital marketing strategies benefit from: Increased visibility Improved customer engagement Targeted advertising Cost-effective marketing Measurable results Each of these factors work together to ultimately help businesses grow and succeed in today’s digital landscape.