Marketing Insider Group

AUGUST 6, 2024

With precision targeting, real-time optimization, and significant cost savings, automated paid media is changing the way we think about advertising online. In this article, we’re exploring how this approach is transforming the way we advertise and why you should be paying attention.

Advertisers 126

Advertisers Advertising Transform Analytics 126

SMEI

MARCH 5, 2025

Utilize online sales channels, digital advertising, and social media to bypass some of the barriers posed by trade wars. The Payoff Within two years, Titan Machinery had transformed its international sales strategy. Actionable Steps: Use global e-commerce platforms such as Amazon, Alibaba, and Shopify.

Manufacturing 274

Manufacturing Finance Transform Logistics 274

illumin

JANUARY 7, 2025

Agencies are experts in advertising who create brand stories for specific companies or products. Advertising agencies face certain unique challenges while working with DSPs. A DSP with multichannel capabilities empowers agencies to execute comprehensive cross-channel advertising campaigns. What do agencies need in a DSP?

Transform 59

Transform Advertising Advertisers Analytics 59

Martech

SEPTEMBER 10, 2024

Today’s advertisers face a daunting operational challenge: scaling customized, local advertising campaigns across a growing number of channels. These problems compound exponentially for localized advertising campaigns. Automation has changed the paradigm for local advertising execution and management.

Advertisers 120

Advertisers Advertising Non-Profit Real Estate 120

Trade Press Services Newsletter

JULY 11, 2024

Traditional advertising often lacks the credibility needed to influence such decisions. The Shift to Digital Marketing The digital transformation has accelerated the adoption of influencer marketing in B2C and B2B sectors. Businesses are making high-value decisions that impact their operations and profitability.

Influencer Marketing 230

Influencer Marketing Thought Leadership B2C Transform 230

illumin

AUGUST 15, 2024

Political advertising is unique. Political advertisers must appeal for donations, battle it out in the primaries in some cases, and educate their audiences on platforms and policies to garner as much support as possible. 2 – Geotargeting Political advertisers should leverage geotargeting to deliver content to specific locations.

Advertisers 105

Advertisers Advertising Transform CRM 105

Search Engine Land

OCTOBER 4, 2024

Artificial intelligence (AI) is revolutionizing consumer engagement and transforming the landscape of search, according to James Murray of Microsoft Advertising, who spoke at SMX Advanced. Murray highlighted the searcher has been transformed to deeper, more rich, engaging, conversations.

Advertising 102

Advertising Advertisers Transform User-Generated 102

Martech

JANUARY 2, 2025

Orange Apron Media, Home Depot’s RMN, launched a self-service platform for advertisers last October called Orange Access. Home Depot hosted its first-ever InFronts advertiser event last year. However, because of the growing reach of RMNs, customers can be influenced by advertisers higher up in the funnel.

Retail 122

Retail Transform Advertisers Advertising 122

Search Engine Land

OCTOBER 2, 2024

Whether you’re a small local business or a large brand, understanding Amazon’s advertising options can help you reach new customers and grow your business. Amazon advertising can be broadly divided into two main categories: Sponsored ads This includes: Sponsored Products. Kindle Direct Publishing. Product detail pages.

Advertisers 103

Advertisers Advertising Customer Transform 103

Martech

JANUARY 14, 2025

In the new year, advertisers will look to improve ad experiences and targeting to boost efficiency. We asked experts to share their views on how new tools and strategies will help advertisers and agencies make the most of their data in the coming year.

Advertising 129

Advertising Advertisers Transform Shoppers 129

illumin

JANUARY 14, 2025

As we dive into 2025, the advertising landscape is undergoing a massive transformation driven by new technologies, evolving consumer behavior, and changing regulatory frameworks. In this article, well break down the top advertising trends for agencies, retail marketers, and the broader advertising industry.

Gen Z 101

Gen Z Advertisers Advertising Retail 101

Martech

NOVEMBER 18, 2024

Dig deeper: How TikTok is transforming brand advertising Why we care. Multilingual support : Create videos in different languages to tap into global markets. Customization : Edit and tweak videos to fit your brand’s vision. This tool lowers the barrier to entry for brands unfamiliar with video production or TikTok trends.

Transform 128

Transform Global Marketing Marketers Marketing 128

Martech

DECEMBER 9, 2024

The global advertising market is set to exceed $1 trillion in revenue for the first time in 2024, according to a report by GroupM, a media agency under the holding company WPP. The reportsuggests that advertising growth will remain centered on tech platforms, with their share increasing alongside advancements in AI. Why we care.

Transform 122

Transform Advertisers Advertising Marketers 122

Search Engine Land

AUGUST 19, 2024

Are you intrigued by the world of video production and creation within advertising and digital media? Let’s explore the powerful forces driving its continuous transformation. In advertising, the engine does not move without advertisers willing to spend dollars to reach consumers. Why focus on vertical video?

Advertising 102

Advertising Advertisers Gen Z Transform 102

Set Up

APRIL 8, 2025

Successful Adaptations in Financial Marketing At Set up , weve had the privilege to connect financial brands who have a specific need regarding transforming and adapting to the digital world with capable agencies who are experts in the financial industry, allowing them to achieve their goals. So, whats next for financial marketing?

Transform 59

Transform Finance Marketers Marketing 59

Set Up

APRIL 7, 2025

Successful Adaptations in Financial Marketing At Set up , weve had the privilege to connect financial brands who have a specific need regarding transforming and adapting to the digital world with capable agencies who are experts in the financial industry, allowing them to achieve their goals. So, whats next for financial marketing?

Transform 59

Transform Finance Marketers Marketing 59

Martech

DECEMBER 16, 2024

Embrace AI across your marketing workflow AI is transforming how marketers work, enabling faster, smarter, and more effective decision-making. Dig deeper: How autonomous AI pipelines will transform marketing campaigns 2. Each focus area below is crucial in creating campaigns and experiences that drive results.

Transform 124

Transform Marketers Marketing Customer loyalty 124

Duct Tape Marketing

DECEMBER 12, 2024

As a co-founder of TACK and author of B2B Influencer Marketing: Work With Creators to Generate Authentic and Effective Marketing , Bennett reveals the transformative power of authentic creator partnerships in today’s competitive business landscape. You're promoting it. I'm going to go buy that.

Transform 70

Transform B2C Influencer Marketing Marketers 70

Marketing Insider Group

OCTOBER 9, 2024

Marketing and advertising are clear ways to increase revenue, but so is sales and focusing on customer experience. The Persistent Need for Marketing While many businesses are rethinking the CMO position, very few are interested in cutting marketing and advertising.

CMO 121

CMO Transform Advertisers Advertising 121

Martech

OCTOBER 4, 2024

Google’s pivot on deprecating third-party cookies has caused uncertainty in the digital advertising industry. The move has sparked speculation about the future of privacy-focused advertising and the impact on businesses that have been preparing for a cookieless future. Drawing parallels: Google and Apple’s iOS 14.5+

Transform 136

Transform Advertisers Advertising User-Generated 136

Martech

DECEMBER 18, 2024

In two decades of guiding B2B enterprises through digital trends and transformations, I’ve witnessed seismic shifts in consumer behavior. As they do, their impact is fundamentally transforming what we market and why. Companies like TARA Mind are transforming workplace wellness.

Gen Z 108

Gen Z Transform Health Entertainment 108

SmartBrief - Marketing

AUGUST 23, 2024

Yet, a 2023 report by the Institute of Practitioners of Advertising says that just 7% of women aged 49 to 64 feel that brands and retailers are doing an adequate job catering to them at this stage of life.

Health 115

Health Millennials Transform Retail 115

The Drum

JUNE 26, 2025

At The Drum Studio in Cannes, Uber Advertising, Roku and Cint unpack how real-time insights are reshaping campaign performance – and why brands can’t afford to wait around. That need for speed is driving a transformation in how campaigns are measured, optimized, even imagined. When speed meets storytelling, measurement must keep up.

Transform 109

Transform Advertisers Advertising Branding 109

The Drum

JULY 17, 2025

At The Drum Studio in Cannes, Uber Advertising, Roku and Cint unpack how real-time insights are reshaping campaign performance – and why brands can’t afford to wait around. That need for speed is driving a transformation in how campaigns are measured, optimized, even imagined. When speed meets storytelling, measurement must keep up.

Transform 104

Transform Advertisers Advertising Branding 104

Martech

SEPTEMBER 9, 2024

Transforming the workforce. Creating a template for quick productivity wins: Marketing has rapidly increased productivity with improved access to content, better search capability, content creation and personalization and optimized advertising purchasing. Confronting risks head-on.

Transform 126

Transform Non-Profit Marketers Marketing 126

illumin

OCTOBER 24, 2024

In the rapidly evolving landscape of business, B2B (business-to-business) advertising is emerging as a critical component for companies aiming to grow, scale, and maintain competitive advantage. In this digital era, the spending on B2B advertising is only increasing to reflect the needs of all stakeholders.

Advertisers 52

Advertisers Advertising Transform Whitepaper 52

Martech

JULY 17, 2024

Wunderkind’s 2024 Consumer Insights Report is a survey of over 1,503 consumers across the United States and United Kingdom about several topics from personalization to online shopping habits, advertising and more. In this article, we’ll dive into what we found when we asked consumers about personalization.

Transform 112

Transform Shipping Communications Advertisers 112

illumin

OCTOBER 24, 2024

In the rapidly evolving landscape of business, B2B (business-to-business) advertising is emerging as a critical component for companies aiming to grow, scale, and maintain competitive advantage. In this digital era, the spending on B2B advertising is only increasing to reflect the needs of all stakeholders.

Advertisers 52

Advertisers Advertising Transform Whitepaper 52

Martech

OCTOBER 21, 2024

Dig deeper: Data visualization: How to transform analytics data into actionable insights Marketing data In digital advertising, many organizations focus on setting up and monitoring campaigns, often outsourcing the entire process. But what happens if you switch agencies or decide to bring campaign management in-house?

Transform 130

Transform Analytics User-Generated Management 130

The Drum

JULY 9, 2025

As AI reduces barriers to entry, competitive advantages rooted solely in performance advertising are disappearing. That message is front and center in The Drum’s Cannes conversations with Dept, eBay and Sainsbury’s, as they share how they’re navigating this transformative moment. Durable brands weather disruption and maintain loyalty.

Transform 109

Transform Branding Advertisers Advertising 109

Martech

OCTOBER 9, 2024

Snowflake’s annual Modern Marketing Data Stack report highlights marketing and advertising trends and identifies which technologies are helping organizations like yours use their data to understand their customers and run campaigns that lift the bottom line. Join us for a free virtual event on Oct. Who should attend?

Transform 116

Transform Marketers Marketing Advertisers 116

illumin

AUGUST 6, 2024

In 2023 AI blew the tech world wide open with new and exciting innovations, but how can advertisers leverage AI’s power for their business in 2024? Advertisers also need to consider that not all AI is good for their business in the long term. Accurate data analytics assist advertisers with planning and decision-making.

Advertisers 59

Advertisers Advertising Transform Energy 59

The Drum

JULY 22, 2025

AI is fundamentally reshaping advertising measurement and effectiveness, as it transitions from a mere enhancement to the core architecture of future marketing. It’s the “central nervous system”, says Katrin Werres, UK head of measurement at Google.

Transform 92

Transform Advertisers Advertising Marketers 92

Vertical Response

JANUARY 4, 2025

Learn how they revamped their sign-up process, segmented their audience, and implemented automated email workflows to transform their seasonal marketing results. With rising advertising costs and fierce competition, email marketing remains one of the most cost-effective and direct ways to reach potential customers.

Email Marketing 96

Email Marketing Transform Shipping Promotion 96

Martech

FEBRUARY 3, 2025

A brief history of Super Bowl advertising Super Bowl advertising has evolved significantly since the first game in 1967. The unique aspect of Super Bowl advertising is that it’s not just about the game; it is an event in itself. Q: Has the Super Bowl always been this important to marketers?

Transform 117

Transform Price Entertainment Advertisers 117

Martech

AUGUST 12, 2024

Here’s a preview of what you’ll learn and how it can transform your business strategies. Effective advertisement yypes: Learn why ads tailored to consumer interests and behaviors are the most effective and how to create visually appealing, non-disruptive ads.

Branding 122

Branding Transform Communications Advertisers 122

The Drum

JUNE 12, 2025

Marketing leaders across some of the world’s biggest brands are seeing their budgets, campaigns and long-term strategies pulled into tighter focus as executives respond to a growing sense of instability across global markets, according to new research from the World Federation of Advertisers (WFA) and transformation consultancy The Intangibles.

Transform 101

Transform Marketing Strategy Global Marketing Marketers 101