Search Engine Land

JULY 23, 2024

Ebooks and whitepapers: Providing in-depth information on specific topics to capture leads. ebooks, whitepapers). Paid social advertising: Running targeted ads. Lead generation: Targeted advertising leading to new leads. What does pay-per-click (PPC) advertising include? Dig deeper: What is content marketing?

Digital Marketing 93

Digital Marketing Whitepaper Affiliate Marketing User-Generated 93

Hubspot Marketing

JULY 12, 2024

In other words, downloading a whitepaper will likely have a different value to you than signing up for a webinar. As your community grows, you’ll also want to track conversion rates for different types of actions. Each action will represent a different ROI for your team, brand, or company.

Management 118

Management Whitepaper Promotion Health 118

Hubspot Marketing

JUNE 30, 2025

So I like to think of job descriptions as being a powerful tool for advertising your company. Responsibilities Build and manage a rich content/ editorial calendar that attracts a qualified audience to our owned properties (including blog posts, whitepapers, ebooks, reports, webinars, infographics, etc.).

Management 111

Management Inbound Marketing Marketers Marketing 111

Marketing Insider Group

MAY 6, 2025

Formatting your content in a way that matches the buyer journey, e.g., video demos, comparison guides, and whitepapers. Not advertising, not email marketing, but social media maybe a little. Providing your audience with deep, actionable insights that they will not get anywhere else. How do you do it?

Marketing Strategy 96

Marketing Strategy Whitepaper Thought Leadership SEO 96

SocialPilot

JANUARY 27, 2025

Discuss pain points, individual motivations, preferred content formats (blogs, videos, whitepapers), and social media habits. For example, turn a webinar into short video clips for LinkedIn or convert a whitepaper into an infographic for Twitter. a CMO, IT manager, or procurement officer). Repurpose content. 5 (G2), and 4.3/5

Thought Leadership 97

Thought Leadership Whitepaper User-Generated Price 97

Hootsuite

OCTOBER 18, 2024

Unlike traditional marketing and advertising, social marketing fosters two-way communication between brands and social media users. Unlike traditional advertising, like TV spots and billboards, social media marketing allows for two-way communication between individuals and brands. It’s not in the strategy, Linda!

Social Media Marketing 113

Social Media Marketing Marketing Strategy Marketers Marketing 113

Hubspot Marketing

FEBRUARY 25, 2025

In 1898, advertising pioneer Elias St. MOFU Webinars, case studies, whitepapers, comparison guides, and emails. SEO drives organic search traffic, but with AI changing how Google and other search engines distribute content, its worth thinking about paid advertising especially for TOFU content. Timing matters.

Transform 96

Transform Marketers Marketing Gen Z 96

SocialPilot

MARCH 26, 2025

Heres the basic formula: Share of voice = (Your brands metrics/Total market metrics) x 100 Traditionally, the share of voice metric was used to describe a brand’s advertising share on print, TV, or radio. Lets explore how to calculate the share of voice of your brand across channels SEO, social media, PR, and advertising.

PR 45

PR Whitepaper User-Generated Advertisers 45

Unbounce

JANUARY 6, 2025

Content downloads : Offering ebooks, whitepapers, and other resources. Objectives at TOFU: Raise awareness for your brand through content marketing, advertising, etc. Product promotion : Highlighting specific products or services. Event registration: Driving sign-ups for webinars, workshops, and events.

User-Generated 111

User-Generated Price Copywriting Analytics 111

Tiecas

JULY 23, 2024

Pay-Per-Click (PPC) Advertising: Running targeted ads on platforms like Google and LinkedIn can be effective for standard industrial products and consumables. Don’t be hung up on getting to the first page of search results (SERPs) and expect search volumes to be low for highly specialized terms.

Manufacturing 52

Manufacturing Whitepaper Marketers Marketing 52

Hubspot Marketing

MARCH 5, 2025

When it became clear that it didnt boost their MRR growth even though they were spending substantial resources, they paused advertising and focused on developing a partner program. When this happens, you must rely on engagement metrics, such as form fills, whitepaper downloads, etc.

Analytics 71

Analytics Customer Acquisition CRM Marketers 71

Lusha

DECEMBER 9, 2024

Compared to outbound tactics like cold calling and paid advertising, inbound strategies tend to be much friendlier to your budget. This could include blog posts, ebooks, whitepapers, infographics, videos, podcasts, or any other format that resonates with your audience. Show Me the Money! It’s easier on your wallet.

CRM 52

CRM Whitepaper eBook User-Generated 52

Search Engine Land

JULY 10, 2024

It’s Connected TV (CTV) advertising. Imagine a world where your marketing message finds its perfect match. No wasted effort, no aimless casting of a net. Your ideal audience, captivated. This isn’t a dream. Picture television’s massive reach, sharpened to a digital marketing laser.

Digital Marketing 66

Digital Marketing Advertisers Advertising Whitepaper 66

SocialPilot

JUNE 18, 2025

Platforms like Facebook and Instagram offer targeted local advertising to attract nearby patients. “In LinkedIn provides a professional network where you can build trust through content marketing (articles, whitepapers, case studies). In healthcare, trust is everything.

Real Estate 59

Real Estate Transform User-Generated Education 59

Hubspot Marketing

JUNE 25, 2025

Whitepapers and Ebooks: Not everyone has these, but if you do, they help establish how you present yourself in more formal types of writing 5. Marino shares, “I've been working on several types of advertising, marketing, and social copy for brand- and product-led campaigns.” Headline variations for advertising placements.

Copywriting 110

Copywriting Branding User-Generated Communications 110

SocialPilot

APRIL 23, 2025

Cost-effectiveness in comparison to traditional PR: Traditional PR requires higher media outreach and advertising investment. Notably, 59% of marketers use thought leadership ebooks or white papers to reach customers, spotlighting its significance in proving your expertise.

PR 40

PR Branding Whitepaper Thought Leadership 40

SocialPilot

JULY 4, 2025

Use Paid Ads Effectively Paid advertising on social media helps B2C businesses reach a larger audience and drive targeted traffic. A/B test different ad formats to identify what works best Tip: Budget management is crucial for running advertisements on social media.

B2C 52

B2C Social Media Marketing User-Generated Gen Z 52

SocialPilot

JULY 4, 2025

Use Paid Ads Effectively Paid advertising on social media helps B2C businesses reach a larger audience and drive targeted traffic. A/B test different ad formats to identify what works best Tip: Budget management is crucial for running advertisements on social media.

B2C 52

B2C Social Media Marketing User-Generated Gen Z 52

Search Engine Land

SEPTEMBER 18, 2024

This new guide from Instapage offers advice on: Improving Quality Score and ad relevance Targeting the right audience with precision Optimizing bidding strategies for maximum efficiency Creating high-converting landing pages Download the Guide to Cost-Effective Google Advertising today and start implementing these strategies to boost your Google Ads (..)

Digital Marketing 86

Digital Marketing Advertisers Advertising Marketers 86

DirectMail2.0

MARCH 26, 2025

This webinar is an exclusive deep dive into “Delivering Performance: Direct, Digital, and the Dynamics Shaping the Future of Omnichannel Marketing,” the latest white paper from Winterberry Group and the United States Postal Service.

Whitepaper 52

Whitepaper Direct Mail Marketers Marketing 52

Animalz blog

JULY 8, 2025

So functionally what I did was worked with my head of content operations and we put together, we kind of stole from the advertising world this idea of return on ad spend. Book a consult now at Animals Co Whitepapers and find out how to set the new benchmark for your industry. Except we coined it return on content spend Rocks.

Thought Leadership 62

Thought Leadership CMO Product User-Generated 62

Animalz blog

APRIL 5, 2025

It represents the total audience you’re reaching through SEO efforts rather than through paid advertising. places to download an ebook, whitepaper, etc). Organic Traffic Organic traffic is the measure of all non-paid visits to your website from search engines. Create more conversion points throughout (i.e.,

SEO 67

SEO User-Generated Non-Profit Transform 67

Animalz blog

JULY 3, 2025

You can do this with targeted advertising on Google, LinkedIn, or Meta’s platforms. Resources: The EVE Framework of Content-Led Link-Building ; Animalz survey-driven whitepapers service 2. Resources: Aditya Vempaty (MoEngage) on Borrowed Authority: Partnerships That Multiply Reach 5. Amplify your best content.

PR 109

PR CMO Logistics SEO 109

Martech

JANUARY 15, 2025

In 2025, B2B marketing teams should be prioritizing short-form storytelling by crafting snackable, high-impact visuals that entice viewers to explore more long-form resources like webinars or whitepapers.

Gen Z 117

Gen Z Whitepaper Social Media Marketing Millennials 117

Martech

JULY 12, 2024

It’s Connected TV (CTV) advertising. Imagine a world where your marketing message finds its perfect match. No wasted effort, no aimless casting of a net. Your ideal audience, captivated. This isn’t a dream. Picture television’s massive reach, sharpened to a digital marketing laser.

Digital Marketing 102

Digital Marketing Advertisers Advertising Whitepaper 102

Martech

FEBRUARY 24, 2025

Our expert speaker will alsoaddress key industry challenges, from handling highly regulated sectors to adapting to opt-out technologies like Apples Do Not Track, and discuss the emerging role of generative AI in consent-driven advertising. Future-proof your data strategy and balance personalization with privacy. Sign up today!

Marketers 106

Marketers Marketing Advertisers Advertising 106

Set Up

SEPTEMBER 17, 2024

Whitepapers, case studies, videos, and long-form blogs can be broken down into social media snippets, email campaigns, and even sales collateral. Challenge #4 | Rising Digital Advertising Costs The increasing cost of digital advertising is another challenge marketers must navigate. This repurposing amplifies content’s ROI.

CMO 59

CMO Energy Whitepaper Thought Leadership 59

Lusha

DECEMBER 9, 2024

ebooks, white papers, templates) in exchange for email sign-ups. Whether it’s downloading a white paper, scheduling a demo, or making a purchase, your CTA should be clear, brief, and compelling. Content Marketing Promote your latest blog posts, white papers, or ebooks through email newsletters.

Email Marketing 52

Email Marketing Whitepaper Law Marketers 52

illumin

MARCH 6, 2025

How are advertisers in the tax preparation industry getting their return on advertising? Instead of asking that fundamental question, we are going to flip that question around and ask ourselves instead: how exactly do tax preparation and financial businesses advertise their services to consumers especially in this important season?

Gen Z 83

Gen Z Whitepaper Thought Leadership Law 83

Hootsuite

FEBRUARY 14, 2025

In 2016, YouTube released a whitepaper describing some of the inner workings of its AI: Deep Neural Networks for YouTube Recommendations. And what the algorithm recommends has become a concerning topic not just for creators and advertisers but for journalists and the government as well. Soon, YouTube changed tack again.

Analytics 79

Analytics Promotion Whitepaper SEO 79

Martech

FEBRUARY 19, 2025

Furthermore, TikTok provides various advertising options, including targeted ads and influencer collaborations, making it easier to reach specific B2B audiences. According to TikTok data, advertisers are now seeing an average return of $2 for every $1 spent. No surprise, then, that advertisers have continued to invest.

Gen Z 123

Gen Z Law B2C Entertainment 123

Martech

JANUARY 21, 2025

As you set your 2025 professional goals, why not add one more elevating your advertising creative ? A fresh, intentional approach can be the key to standing out in an increasingly competitive landscape.

Advertisers 117

Advertisers Advertising Whitepaper Branding 117

Search Engine Land

SEPTEMBER 26, 2024

Join us for How Search Marketing Turned the Tide for CTV Audience Targeting and learn how your existing search marketing expertise can be a valuable asset on this powerful advertising platform. Connected TV (CTV) has a new feature that you may recognize right away: keyword targeting.

Advertisers 82

Advertisers Advertising Search Marketers Whitepaper 82

Hootsuite

MARCH 31, 2025

That includes everything from meeting transcripts to technical whitepapers to collections of notes gathered from multiple stakeholders. Allow for hyper-personalization in social ads You can take personalization even further with the AI tools built into the advertising platforms at many social networks.

User-Generated 101

User-Generated Logistics Whitepaper Social Media Marketing 101

Animalz blog

JUNE 3, 2025

About Our Guest: Heike Young Heike Young is the Head of Content, Social & Integrated Marketing at Microsoft Advertising, where she leads global content efforts across blogs, YouTube, LinkedIn, and internal creators. I am here to help this group change our audiences hearts and minds when it comes to Microsoft Advertising. (

Advertisers 62

Advertisers Advertising Analytics Product Marketing 62

Calvyn Lee Blog

AUGUST 25, 2021

A successful digital advertising campaign is a cohesive process that can be broken down into several steps. Let’s look at several topic for Designing A Success Digital Advertising: Digital Marketing Strategy. Digital Advertising. Search Advertising. Digital Advertising. Source: Digital Advertising – [link].

Advertising 130

Advertising Advertisers Whitepaper Digital Marketing 130

Content Marketing Institute

FEBRUARY 14, 2023

Does your business have a good handle on what you mean by an e-book, white paper, video, etc.? What about a common understanding of thought leadership, advertising, and sales content? If not, your content strategy likely won’t work. Continue reading →

Whitepaper 138

Whitepaper Thought Leadership Advertisers Advertising 138