Search Engine Land

SEPTEMBER 7, 2023

Google Analytics 4 (GA4) has now become the defacto analytics tool for millions of users across the globe. If you’ve been procrastinating on growing your GA4 knowledge, now is the time to learn the ins and outs of the “new” analytics tool. In this guide, we’ll walk through the basics of GA4 and how you can use it.

Analytics 139

Analytics User-Generated eCommerce Advertising 139

Search Engine Land

NOVEMBER 1, 2023

This article tackles the synergies between these channels and how brands can offer a more engaging content experience to their audience with a holistic approach. ” As a strong proponent of “search everywhere,” it’s essential to recognize social search. Retail and social: Why should you care?

Retail 99

Retail Branding User-Generated SEO 99

Search Engine Land

SEPTEMBER 8, 2023

While skilled recruiters excel in traditional hiring methods, digital marketers can also contribute to ensuring the recruitment process’s efficiency and effectiveness. PPC advertising can be hugely impactful for attracting and recruiting talent across any industry. Get the daily newsletter search marketers rely on.

Advertising 129

Advertising Advertisers Transform Analytics 129

Search Engine Land

JULY 28, 2023

You’ve probably heard the news: Google Ads and Google Analytics 4 will completely retire first-click, linear, time decay, and position-based attribution models in September. What some PPC marketers don’t realize is that Google won’t just discontinue these attribution models from a bidding standpoint. You need alternatives.

Advertising 93

Advertising Advertisers Customer Journey CRM 93

Search Engine Land

MARCH 15, 2023

Google Univeral Analytics: The beginning of the end In 2022, Google announced its plan to deprecate Universal Analytics on July 1, 2023. Previously processed data in Universal Analytics will be stored for at least six months after the deprecation date. Why was Google making the switch to Google Analytics 4?

Search Marketers 91

Search Marketers Marketing Marketers SEO 91

Search Engine Land

FEBRUARY 6, 2023

As for ads, Google said: “As always, Google search rankings are completely unrelated to Google’s paid advertising services and other partnerships, and there is absolutely no way for a webmaster to pay money to increase search rankings.” Did Super Bowl Advertisers Take Advantage of Search Interest?

Search Marketers 84

Search Marketers SEO User-Generated Marketing 84

Search Engine Land

JANUARY 6, 2023

Google Manufacturer Center adds rich content, deeper analytics, expands availability. 2019: A new “From the manufacturer” section in Google Shopping product pages could feature brand-supplied rich content. Report: Yahoo Search Share Up After Firefox Deal. From Search Marketing Expo ( SMX ).

Search Marketers 119

Search Marketers Manufacturing SEO Marketing 119

Search Engine Land

MARCH 9, 2023

Also on this day Russia-based advertisers can no longer reach global audiences on Google properties and networks 2022: This policy change took widespread ad suspensions from platforms across the industry into new territory by targeting businesses in Russia. Users could follow news publications/blogs or industries. billion in 2009 from $13.5

Search Marketers 93

Search Marketers User-Generated Marketing Marketers 93

Search Engine Land

JANUARY 13, 2023

In 2022, we revealed what happened when Search Engine Land shut off AMP. TL;DR: “We have seen very little disruption to our traffic and have reaped the benefit of having a clearer picture of our audience analytics.” Welcome AJ Kohn & Ginny Marvin To Search Engine Land, Marketing Land.

Search Marketers 114

Search Marketers Non-Profit Marketing Marketers 114

Search Engine Land

FEBRUARY 9, 2023

Searchmetrics e-commerce ranking factors study says easy e-commerce sites rank higher in Google 2017: In e-commerce, URLs on the first page of the Google search results had 70% more internal links than the overall benchmark. ” A Paid Search First? Scoring Super Bowl 2010 Commercials: How’s the Search Visibility?

Search Marketers 81

Search Marketers Pharmaceutical Price Marketing 81

Search Engine Land

JANUARY 4, 2023

In 2010, Google sent out notification to its AdWords advertisers that “your location-specific business phone number will display alongside your destination url in ads that appear on high-end mobile devices. Best Buy to sell search ads under its own in-house media company. Bing Now Powers AOL Search: What Advertisers Need To Know.

Search Marketers 103

Search Marketers User-Generated SEO Marketing 103

Search Engine Land

JANUARY 21, 2023

Contextual links in featured snippets may present new opportunities and risks 2021: The potential for more links to appear in this high-visibility search result feature had SEOs concerned about click-through rates, brand safety and how to optimize for it. Google To Replace Black Top Bar With Gray Colored Bar?

Search Marketers 88

Search Marketers SEO Marketing Marketers 88

Search Engine Land

JANUARY 22, 2023

At the time, Expedia also owned several online travel brands: Hotels.com, Hotwire, eLong and Trivago. ” Amazon adds customer acquisition metrics for Sponsored Brands campaigns 2019: The “new-to-brand” set of metrics were also available for Amazon sellers’ display and video ad campaigns.

Search Marketers 89

Search Marketers Health Marketing Marketers 89

Search Engine Land

JANUARY 7, 2023

Halting campaigns shouldn’t be your only brand safety precaution. 2021: How advertisers responded to the storming of the Capitol and the cases for and against pausing ads in times of disruption. 2020: Search engines continue to get better at understanding intent and rely less on keywords. An Open Letter to Paid Search Networks.

Search Marketers 97

Search Marketers Non-Profit Marketing Marketers 97

Search Engine Land

JANUARY 12, 2023

Part of his visit included a 89-page slide presentation, called “Search Integrity,” at Google’s Washington, D.C. Cutts said the same thing that Google had been telling the search marketing community for years – that Google’s results are determined by an algorithm and not tweaked to get particular sites ranking well.

Search Marketers 93

Search Marketers Marketing Marketers SEO 93

Search Engine Land

MARCH 17, 2023

Brands, especially restaurants, need FAQs and ‘coronapages’ fast 2020: It was critical that precautions being taken were discoverable in search results. Video: Martha van Berkel talks about structured data 2020: Does adding schema help improve your search rankings?

Search Marketers 71

Search Marketers SEO Marketing Marketers 71

Search Engine Land

FEBRUARY 12, 2023

Google Analytics On The iPhone: 3 Apps Reviewed 2009: The good, bad, and ugly of Google Analytics apps on the iPhone (Analytics App, myAnalytics and Analytics Pro). Google: ‘Don’t Blame Us For Terrorism’ 2009: Google said it shouldn’t be blamed for terrorist use of Google Earth. based Spanish-speaking customers.

Search Marketers 88

Search Marketers SEO Marketing Marketers 88

Search Engine Land

JUNE 28, 2023

As Google continues to push for automation , advertisers have gotten more creative about making updated best practices, including smart bidding strategies, work for their companies and verticals. It’s been a trickier shift for many advertisers in these fields. The revenue is already set up. The conversion path is clearly valued (i.e.,

Retail 89

Retail Advertising Advertisers eCommerce 89

Search Engine Land

JANUARY 20, 2023

CallRail adds call analytics integration with Google My Business 2020: CallRail developed the solution partly as a response to the rise of “zero-click search” and the “cannibalization” of website traffic by GMB. Search Engines Commemorate Martin Luther King Jr. on multiple carriers. on a sidewalk.

Search Marketers 90

Search Marketers SEO Marketing Marketers 90

Search Engine Land

APRIL 9, 2024

The world’s biggest advertising group announced a major collaboration with Google that will see it utilize Gemini AI to help produce its ads, including: Ad narration. PPC experts have consistently emphasized the importance of leveraging AI to stay ahead in marketing. Voiceover script generation. Product image creation.

Transform 133

Transform User-Generated Traditional Marketing Advertising 133

Search Engine Land

APRIL 18, 2024

Advertising platforms (particularly Facebook) suddenly couldn’t help advertisers understand what users were doing after engaging with their ads. What’s changing from a marketing perspective It might be easier to list what isn’t changing, but here’s a quick list of the biggest hits: Attribution is changing. See terms.

Transform 91

Transform CRM Analytics Advertising 91

Search Engine Land

SEPTEMBER 15, 2023

Google Ads has launched a new feature to assist advertisers in optimizing their YouTube campaigns Known as Creative Guidance, this innovative tool is now available through Recommendations and has been integrated into Video Analytics within Google Ads. Get the daily newsletter search marketers rely on. Creative attributes.

Analytics 138

Analytics Advertising Advertisers Search Marketers 138

Hootsuite

SEPTEMBER 21, 2023

Lucky for you, we’re here to help you cut through the vanity-metric hype to find those beefy, meaty metrics that help you prove the true value of your social media marketing. #1 1 Analytics Tool for Growth Beautiful reports. This might lead you to ask: so, what are the actionable metrics for social media marketing? Clear data.

Key Performance Indicator 107

Key Performance Indicator Social Media Marketing Marketing Marketers 107

Search Engine Land

MARCH 27, 2024

Meridian , Google’s new open-source Marketing Mix Model (MMM), has entered the rapidly evolving market for advanced marketing analytics and forecasting tools. In navigating a complex market, the precision and insights marketing mix models provide are essential for strategic planning.

Marketing Mix 108

Marketing Mix Marketing Marketers Price 108

Search Engine Land

JANUARY 24, 2024

PPC advertisers running Google Shopping ads typically choose a brand, margin, or category-based structure for their campaigns. These approaches are effective for broader advertising across a large inventory. This rating reflects a product’s potential or current market success. That leads to Step 2.

Product 93

Product Transform Price Market Trends 93

Search Engine Land

OCTOBER 13, 2023

Google may have a broader reach, but Amazon provides a more relevant targeting opportunity, a nuance often missed by ecommerce advertisers. To list a product on Amazon, advertisers are required to invest in the Amazon ecosystem and build a product listing. Another blocking factor is that Amazon is a stand-alone ecommerce platform.

eCommerce 129

eCommerce Real Estate Advertising Advertisers 129

Search Engine Land

FEBRUARY 23, 2024

As the deprecation of third-party cookies looms, LinkedIn’s insights could be valuable in guiding approaches, but it’s important to note that the advice is published with LinkedIn’s interests in mind rather than solely benefiting brands and advertisers. Predictive analytics. Real-time campaign optimization.

Finance 118

Finance Health CRM New Technology 118

Search Engine Land

MAY 30, 2023

Knowing how to use Google Analytics 4 (GA4) is necessary for marketers looking to optimize their digital campaigns. To make the most of the analytics platform, you must be able to answer at least six of the following seven questions: Who are our company or client’s target audiences? What events should we set up on our website?

Digital Marketing 113

Digital Marketing Marketing Strategy Gen Z Food 113

Search Engine Land

DECEMBER 7, 2023

Google Merchant Center is a valuable yet overlooked resource for ecommerce advertisers. It offers free analytics on product performance, pricing, demand and more. Managing your Google Merchant Center data The Google Merchant Center offers a suite of reports to enhance your online advertising strategy. Track product performance.

Retail 90

Retail Product Non-Profit Price 90

Martech

JANUARY 30, 2024

Despite several years of warnings, half of marketing professionals don’t think their organizations are ready for deprecation, according to a study by Basis Technologies. got rid of all advertising and tracking cookies last July. Marketing reports in our business insights tool. Google Analytics. Google Ads smart bidding.

Customer Acquisition 116

Customer Acquisition Marketing Marketers Global Marketing 116

Search Engine Land

FEBRUARY 21, 2024

But beyond the game itself, another competition was happening – determining which of the 59 commercials that aired was the most effective advertisement. But even if a substantial portion of the Super Bowl audience saw a brand’s spot, which cost roughly $7 million for 30 seconds of air time on CBS, that doesn’t mean it was effective.

Key Performance Indicator 112

Key Performance Indicator Advertising Advertisers Digital Marketing 112

Search Engine Land

SEPTEMBER 25, 2023

I could have written about this topic years ago, but it’s especially important as engagement costs on major advertising channels continue to increase, and an unpredictable economy puts a premium on efficiency. Dig deeper: 3 steps for effective PPC reporting and analysis Get the daily newsletter search marketers rely on.

CRM 120

CRM eCommerce B2C Analytics 120

Search Engine Land

DECEMBER 5, 2023

Sadly for B2B, most are either aimed at ecommerce/B2C or represent minor improvements that don’t make up for the advertising controls Google has stripped or the glaring lack of transparency behind auctions and pricing. This lowers the barrier of video production for advertisers and ultimately gives them more media options to test.

eCommerce 107

eCommerce Advertising Advertisers B2C 107

Jeff Bullas

FEBRUARY 19, 2023

Organic search results are listings on search engine results pages that appear because of their relevance to the searched term. In contrast, paid search results are advertisements where an advertiser pays to have their ad displayed whenever someone runs a search query matching the advertiser’s criteria.

SEO 246

SEO User-Generated Non-Profit Promotion 246

Search Engine Land

AUGUST 18, 2023

Pinterest, BuzzFeed, Hearst Newspapers, Raptive and Ziff Davis brands like Lifehacker and Mashable are among the brands that are partnering up with the retail giant to increase reach for its Sponsored Product ad product. ” Get the daily newsletter search marketers rely on. Why we care. How it works.

Product 90

Product Retail Advertising Advertisers 90

Search Engine Land

JULY 13, 2023

according to Adobe Analytics data. Amazon Prime Day is soaring in popularity and with such a high footfall of traffic, it’s an excellent time for marketers to advertise and optimize on the platform for maximum reach. For those advertising on Amazon already, it may be worth considering increasing ad spend.

Retail 95

Retail Marketing Mix Analytics Advertising 95

Search Engine Land

AUGUST 17, 2023

With the rise of generative artificial intelligence (AI), search marketing has been empowered with advanced capabilities that go beyond traditional approaches. Generative AI is reshaping how we find information online, transforming search marketing and revolutionizing how marketers optimize online presence.

Transform 90

Transform User-Generated Market Trends Analytics 90