Search Engine Land

JANUARY 28, 2023

24: Google Takes Action On More Link Networks In Poland Also on this day Facebook testing brand safety topic exclusions for advertisers 2021: Citing advertisers’ brand safety concerns, Facebook said the feature would allow marketers to choose whether to show their ads alongside potentially sensitive content.

Search Marketers 125

Search Marketers Marketing Marketers Retail 125

Search Engine Land

JULY 5, 2023

Google Analytics 4 hasn’t exactly got off to the best start with marketers. In fact, it’s getting pretty awkward – some advertisers are so disappointed with the new program that they’ve even been hosting funerals for its predecessor, Universal Analytics. But everyone knows it is garbage.”

Analytics 104

Analytics SEO Advertising Advertisers 104

Search Engine Land

FEBRUARY 27, 2024

Selecting the right digital marketing agency partner is key for businesses aiming to drive results and scale efficiently. With countless agencies vying for attention, marketers must ask the right questions to ensure they make the best choice for their company’s needs. Get the daily newsletter search marketers rely on.

Digital Marketing 104

Digital Marketing Retail Marketing Marketers 104

Search Engine Land

SEPTEMBER 7, 2023

Google Analytics 4 (GA4) has now become the defacto analytics tool for millions of users across the globe. If you’ve been procrastinating on growing your GA4 knowledge, now is the time to learn the ins and outs of the “new” analytics tool. In this guide, we’ll walk through the basics of GA4 and how you can use it.

Analytics 140

Analytics User-Generated eCommerce Advertising 140

Search Engine Land

SEPTEMBER 8, 2023

While skilled recruiters excel in traditional hiring methods, digital marketers can also contribute to ensuring the recruitment process’s efficiency and effectiveness. PPC advertising can be hugely impactful for attracting and recruiting talent across any industry. Get the daily newsletter search marketers rely on.

Advertising 133

Advertising Advertisers Transform Analytics 133

Search Engine Land

JULY 6, 2023

Google Analytics 4 is better than Universal Analytics – at least, that’s what some marketers have been telling Search Engine Land. While the new platform certainly has its fair share of haters , some advertisers seem to absolutely adore it and have been showering the tool with praise. ” 2.

Analytics 94

Analytics Advertising Advertisers Digital Marketing 94

Search Engine Land

JANUARY 29, 2023

Analytics firm Jumpshot shuts down In 2020, following critical articles about its data collection and sales practices, analytics firm Jumpshot was shut down by its parent company Avast. Opinions expressed in these articles are those of the author and not necessarily Search Engine Land.

Search Marketers 88

Search Marketers Real Estate Transform Marketing 88

Search Engine Land

JULY 1, 2023

Marketers haven’t had the easiest time migrating from Universal Analytics to Google Analytics 4. Some advertisers are so frustrated with the new tool, that they’ve even been holding funerals for UA in the hope that Google might get the message and make a sudden U-turn. Talk to Marketing.

Analytics 104

Analytics Digital Marketing Advertising Advertisers 104

Search Engine Land

JANUARY 6, 2023

Google Manufacturer Center adds rich content, deeper analytics, expands availability. 2019: The digital marketing agency’s new tool helped SEOs test and deploy SEO-related changes on their own without developer overhead. Report: Yahoo Search Share Up After Firefox Deal. From Search Marketing Expo ( SMX ).

Search Marketers 123

Search Marketers Manufacturing SEO Marketing 123

Search Engine Land

AUGUST 9, 2023

There’s an overlooked problem in many of today’s companies and their marketing departments: a lack of education and leadership in search marketing. In this article, I’ll explain why there needs to be more education about search marketing within companies today and how to make it happen.

Education 94

Education Search Marketers SEO Marketing 94

Search Engine Land

FEBRUARY 22, 2023

Also on this day Google Ads latency issues and error messages within advertiser console 2022: Google confirmed the issue and was investigating. Yelp’s Waitlist, analytics and POS updates aim to address shifting consumer preferences 2021: Waitlist now supported takeout orders. Natural News would return to Google five days later.

Search Marketers 85

Search Marketers Marketing Marketers Price 85

Search Engine Land

MARCH 14, 2023

Google rolls out Search Ads 360 integration for Google Analytics 4 2022: Integrating enabled advertisers to see sessions, users and conversions within the context of dimensions such as source, campaign, medium and default channel grouping. A tax or levy on Google.

Search Marketers 85

Search Marketers Marketing Marketers Retail 85

Search Engine Land

JULY 12, 2023

Video advertising is a powerful tool for brands looking to engage audiences and drive conversions. Among the digital advertising giants, Amazon has cemented its position with a versatile suite of advertising solutions that cater to diverse marketing goals and audience demographics. Measure the return on ad spend.

Advertising 96

Advertising Advertisers Branding Key Performance Indicator 96

Search Engine Land

JANUARY 7, 2023

2021: How advertisers responded to the storming of the Capitol and the cases for and against pausing ads in times of disruption. Report: US Search Ad Spend Rises 12 Percent YoY In Q4 2013; Smartphone CPCs Drop. Google SMS Search Is Down … For The Count? An Open Letter to Paid Search Networks. Also on this day.

Search Marketers 100

Search Marketers Non-Profit Marketing Marketers 100

Search Engine Land

JANUARY 22, 2023

Automatic AdWords Currency Conversion Now Enabled In Google Analytics 2015: Advertisers using a different currency in AdWords and Analytics would now be able to easily compare cost data in Analytics.

Search Marketers 92

Search Marketers Health Marketing Marketers 92

Search Engine Land

JANUARY 14, 2023

LinkedIn launches LinkedIn Marketing Labs on-demand courses for advertisers. 2021: The courses cover the basics including an introduction to LinkedIn Ads, how to use LinkedIn ad targeting, and reporting and analytics for LinkedIn ads. 2010: ComScore’s search share figures from December 2009: Yahoo, 17.3%, Bing, 10.7%.

Search Marketers 101

Search Marketers Health Marketing Marketers 101

Neil Patel

FEBRUARY 4, 2021

My blog attracts millions of viewers, and accolades have stacked up for entrepreneurship, marketing, and influence. You may not know that behind the Neil Patel brand is a powerful and growing network of digital marketing agencies with offices around the world. Why We Started Neil Patel Digital. Want to know more?

Digital Marketing 126

Digital Marketing Marketing Marketers SEO 126

Search Engine Land

NOVEMBER 1, 2023

In today’s expansive yet interconnected digital marketing landscape, creating a successful online presence requires a deep understanding of various marketing channels. As search marketers, the onus is on us to: Delve deeper into these emerging marketing channels. Learn their mechanics.

Retail 103

Retail Branding User-Generated SEO 103

Marketing Insider Group

FEBRUARY 5, 2024

“Welcome to the world of GA4 , where the future of analytics is as promising as it is perplexing!” That’s what we thought when we first encountered Google Analytics 4. As the team at Marketing Insider Group, we’re always knee-deep in digital marketing trends, and GA4 has been a hot topic on our radar.

Transform 101

Transform Analytics Education SEO 101

Hootsuite

SEPTEMBER 21, 2023

Lucky for you, we’re here to help you cut through the vanity-metric hype to find those beefy, meaty metrics that help you prove the true value of your social media marketing. #1 1 Analytics Tool for Growth Beautiful reports. In some cases, vanity metrics for digital marketing could be likes; in another case, it could be page views.

Key Performance Indicator 107

Key Performance Indicator Social Media Marketing Marketing Marketers 107

Digital Marketer

DECEMBER 21, 2023

Today, over 80% of digital marketers make use of AI in some way or the other. This article has all the answers as we walk you through the benefits and drawbacks of artificial intelligence in digital marketing in 2024. Want to get certified in Content Marketing? So, let’s delve right in! What does this do?

Law 91

Law Digital Marketing User-Generated Copywriting 91

Search Engine Land

JULY 1, 2023

Marketers have been pulling their hair out trying to get to grips with Google Analytics 4 – fortunately, we’ve got some good news. Here, we’ve compiled a list of 9 Google Analytics 4 training courses that you may want to consider. “> “> “> “> “> “> Processing…Please wait.

Analytics 106

Analytics Marketing Marketers Inbound Marketing 106

Martech

JANUARY 30, 2024

How do you do digital marketing without third-party cookies? How will it impact your marketing and your marketing technology? Despite several years of warnings, half of marketing professionals don’t think their organizations are ready for deprecation, according to a study by Basis Technologies. Google Analytics.

Customer Acquisition 120

Customer Acquisition Marketing Marketers Global Marketing 120

Search Engine Land

FEBRUARY 21, 2024

But beyond the game itself, another competition was happening – determining which of the 59 commercials that aired was the most effective advertisement. But digital marketers who know how to measure what matters should remind their brands and ad agencies that USA Today created the Ad Meter’s methodology back in 1989.

Key Performance Indicator 113

Key Performance Indicator Advertising Advertisers Digital Marketing 113

Jeff Bullas

FEBRUARY 19, 2023

What are organic search results? What is SEO in digital marketing? Search Engines What are search engines? What is the best search engine? What is the most popular search engine? Currently, Google Analytics is perhaps the most popular website analytics service out there. Also, it’s free.

SEO 246

SEO User-Generated Non-Profit Promotion 246

Search Engine Land

SEPTEMBER 25, 2023

I could have written about this topic years ago, but it’s especially important as engagement costs on major advertising channels continue to increase, and an unpredictable economy puts a premium on efficiency. ROAS vs. Dig deeper: 3 steps for effective PPC reporting and analysis Get the daily newsletter search marketers rely on.

CRM 121

CRM eCommerce B2C Analytics 121

Search Engine Land

DECEMBER 4, 2023

Announcements like this reinforced the question that’s been on digital marketers’ minds for years: what will our roles look like as AI continues to do more of what we used to do manually? To help answer that, let’s first look at what chatGPT has done for search marketers. Early uses for GPT-3.5 The doctor.

Transform 116

Transform Copywriting User-Generated Price 116

Search Engine Land

DECEMBER 8, 2023

These tools have streamlined our processes and have been instrumental in driving successful digital marketing campaigns. Google Analytics 4 Critics may voice their opinions, but Google Analytics remains a standard in the analytics realm. Get the daily newsletter search marketers rely on. See terms.

Transform 119

Transform Analytics CRM Management 119

Search Engine Land

OCTOBER 4, 2023

A single announcement from Google Ads or Microsoft Ads can cause drastic changes in the way advertisers promote their products and services. Or they can be massive, like deprecating expanded text ads , launching Performance Max , or dumping Universal Analytics for Google Analytics 4. Membership to the PSA is free.

Retail 107

Retail Energy Advertising Advertisers 107

Exposure Ninja

AUGUST 21, 2023

Many of the Google Analytics certification exams are at least an hour long, so only dedicated people with knowledge of the tool will pass these exams. Google Analytics Certifications Google is not currently offering a Google Analytics certification because it’s moving from Universal Analytics to Google Analytics 4.

Digital Marketing 52

Digital Marketing CRM Marketing Marketers 52

Search Engine Land

DECEMBER 26, 2022

The digital marketing world was inundated with a new Chief twit, old platforms making comebacks (enter Microsoft), and more campaign automation features then we really care for. But automation and economic uncertainty aside, search advertising is thriving and spending in 2023 could hit $112 billion (nearly double the spend in 2019).

Advertising 102

Advertising Advertisers Shoppers Analytics 102

Hubspot Marketing

JANUARY 7, 2024

Marketing is also incredibly dynamic and diverse. Whether you’re equipped with creative ability or analytical prowess, marketing’s got a spot for you. In this article, we’ll break down what marketers do. We'll show you how you can get into marketing and the different marketing jobs that are out there.

Copywriting 100

Copywriting CMO PR Social Media Marketing 100

Search Engine Land

MARCH 21, 2023

These scores are determined based on how your campaign did against comparable advertisers. However, depending on the advertisers Google chooses compare you with, it is possible for a good CTR sometimes to get downgraded to average (or even below average). However, the search volume and actual conversions might drop.

SEO 91

SEO Price Analytics Advertising 91

Search Engine Land

APRIL 18, 2023

SEO helps your webpages rank higher on the non-paid search results by improving the quality and relevance of the content on your website. PPC ads are paid online advertisements that are laser targeted by demographics and keywords to get in front of the right people at the right time. Search tools (related searches, etc.)

SEO 101

SEO User-Generated Advertising Advertisers 101

Search Engine Land

MAY 9, 2023

Assuming what works on one platform will work on another is a common digital marketing mistake. I see it in advertising all the time – someone who gets excellent results from search struggles with social, and vice versa. Get the daily newsletter search marketers rely on. And then there’s YouTube.

Entertainment 94

Entertainment Advertising Advertisers eCommerce 94

Search Engine Land

NOVEMBER 17, 2023

The role of UGC in SEO So, why should search marketers like us pay attention to user-generated content? UGC has the potential to be a key activation within your search SEO strategy, especially now that: “Experience” sits within the E-E-A-T guidelines. Get the daily newsletter search marketers rely on.

User-Generated 115

User-Generated SEO Education Promotion 115

Search Engine Land

DECEMBER 15, 2022

As we prepare to say goodbye to 2022 and welcome 2023, it’s a great time to review notable changes to search and consumer behaviors and plan our key digital marketing initiatives for next year. . Search trends: Experience and relevancy. Search has evolved and is about experience and relevancy.

Market Trends 20

Market Trends Search Marketers 2023 Trends Retail 20